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Apr-2024
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Overview
Market Insights Snapshot
In Arizona, TOASTED's performance across different cannabis categories demonstrates a varied trajectory. In the Flower category, TOASTED maintained a strong presence within the top 20 brands from January to April 2024, although it experienced a gradual decline in rank from 10th in January to 16th in April. This downward trend was mirrored in their sales figures, which saw a significant drop from January's $706,184 to $408,145 in April, indicating a potential shift in consumer preference or increased competition within the state. Conversely, in the Pre-Roll category, TOASTED showed more stability, hovering in the mid-20s range throughout the same period. However, it's in the Vapor Pens category that TOASTED faced its most challenging landscape, starting outside the top 30 in January at 33rd and falling further to 48th by March, with a notable absence in April's rankings, suggesting a steep decline in market penetration or possible stock issues.
The detailed analysis of TOASTED's performance in Arizona across these three categories highlights the brand's fluctuating market presence. While it manages to maintain a somewhat stable ranking in the Pre-Roll category, the significant drop in the Vapor Pens category could be a cause for concern, indicating potential areas for strategic realignment or enhancement of product offerings. The decline in the Flower category, both in terms of ranking and sales, suggests that while TOASTED has a foothold, maintaining and growing market share in this competitive segment will require targeted efforts. This mixed performance across categories underscores the importance of brand agility and the ability to respond to market dynamics to sustain and enhance market presence in the rapidly evolving cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, TOASTED has experienced a notable shift in its market position from January to April 2024. Initially ranked 10th in January, TOASTED saw a slight improvement in February, moving up to 12th, before experiencing a decline to 17th in March and slightly improving to 16th in April. This fluctuation in rankings indicates a challenging market environment, with TOASTED facing stiff competition from other brands. Notably, Sublime started strong in 8th place in January but saw a significant drop to 20th in February, recovering slightly to 18th in March and then to 15th in April, indicating a volatile performance but ultimately outperforming TOASTED by one rank in April. Grow Sciences and Nectar Farms also showed fluctuations but remained competitive, with Grow Sciences notably achieving a higher rank than TOASTED in March. Old Pal, despite not being in the top 20 in the earlier months, made a significant leap to 19th in March and 14th in April, surpassing TOASTED in rank and indicating a strong upward sales trajectory. This competitive analysis highlights the dynamic nature of the Arizona Flower market and underscores the importance for TOASTED to strategize effectively to improve or maintain its market position amidst these fluctuations.
Notable Products
In April 2024, TOASTED's top-performing product was Jenny Kush (3.5g) from the Flower category, maintaining its number one position from previous months with sales reaching 4648 units. The second spot was taken by a newcomer in the rankings, Jenny Kush (5g), also in the Flower category, with notable sales figures. Mac Daddy Gold (3.5g), another Flower category product, slipped from the top position in March to third place in April. The Jenny Kush Pre-Roll 6-Pack (3g) from the Pre-Roll category held steady, moving from fifth in February to fourth in April, showcasing consistent consumer interest. Lastly, Blue Thai Kush (3.5g) made it to the top five in April, marking a shift in consumer preferences within the Flower category.
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