Market Insights Snapshot
In Arizona, the cannabis brand TOASTED has seen some significant shifts in its rankings across various categories. In the Flower category, TOASTED climbed from the 15th position in August 2023 to 7th in October 2023, indicating a strong upward trend. However, this was followed by a drop to the 16th position in November 2023, which might be a cause for concern. The sales figures align with these rankings, peaking in September and then decreasing in the following months.
For the Pre-Roll and Vapor Pens categories in Arizona, TOASTED's performance has been less consistent and generally outside the top 20. In the Pre-Roll category, the brand saw a slight improvement in ranking from 29th in August to 20th in November. On the other hand, for Vapor Pens, TOASTED's ranking fluctuated in the lower end of the top 40, with a slight improvement from 35th in October to 32nd in November. This suggests that while TOASTED has made some progress in these categories, there is still considerable room for growth and improvement.
In the Flower category within Arizona, TOASTED has experienced a fluctuating market position. Starting from the 15th rank in August 2023, TOASTED climbed to 9th place in September and further improved to 7th place in October. However, in November, the brand fell back to the 16th position. This drop in rank coincides with a decrease in sales, suggesting a correlation between the two. In comparison, Grassroots has shown a steady improvement in rank, moving from outside the top 20 in August to 17th place in November. Abundant Organics and Copperstate Farms have maintained a relatively stable position within the top 20, while Grow Sciences has experienced a slight drop in rank, moving from 14th to 15th place over the same period.
In November 2023, the top-performing products from TOASTED were primarily from the Pre-Roll and Flower categories. The 'Black Mamba Pre-Roll 6-Pack (3g)' emerged as the best seller with 1231 units sold. Following closely, the 'Burkle Bush Pre-Roll 6-Pack (3g)' secured the second position, while the 'XXXL - Donkey Butter (5g)' from the Flower category ranked third. Interestingly, the 'XXXL- Death Bubba (5g)' maintained its fourth position from September to November. Rounding out the top five was 'Chemdawg (3.5g)', another product from the Flower category.