Market Insights Snapshot
When we delve into the performance of Toasted Farms in the Washington market, we see some interesting trends across various categories. In the Concentrates category, Toasted Farms has consistently improved its ranking from 12th in July to 8th in both September and October. This upward trajectory is a positive sign, indicative of the brand's growing popularity amongst concentrate enthusiasts. However, the Flower category paints a different picture. While Toasted Farms maintained a steady 9th rank in July and August, there was a significant drop to 16th in September and further down to 22nd in October. This could suggest a decline in the brand's appeal in this category within the Washington market.
Another category that Toasted Farms is active in is the Pre-Roll category. However, the brand's performance in this category has been less than stellar, with rankings well outside the top 20. In July, the brand was ranked 68th, and although there was a slight improvement in the following months, with the brand climbing to 52nd in August and maintaining a rank in the mid-50s in September and October, these rankings are still far from the top. While it's clear that Toasted Farms has room for improvement in this category, it's worth noting that the brand's sales in the Pre-Roll category have remained relatively stable over the period, suggesting a loyal customer base despite the lower rankings.
In the Flower category in Washington, Toasted Farms has experienced a notable shift in its market position. While it maintained a steady rank at 9th in July and August 2023, there was a significant drop to 16th in September and further to 22nd in October. This downward trend in rank was mirrored by a decrease in sales over the same period. In contrast, competitors like Agro Couture, Mt Baker Homegrown, and Bacon Buds saw an increase in rank and sales during this period. Agro Couture, for instance, climbed from 36th to 21st, while Mt Baker Homegrown rose from 41st to 20th. Bacon Buds also improved its position from 29th to 25th. Even Ooowee, which started at a lower rank of 50th in July, managed to ascend to 26th by October. These trends indicate a more competitive landscape for Toasted Farms and suggest a need for strategic adjustments to regain its earlier standing.
In October 2023, the top-performing product from Toasted Farms was the Sour Diesel Pre-Roll (1g) with sales reaching 3703 units. This product regained its top position after falling to the fourth spot in September. The second highest-selling product was the Gelato OG Pre-Roll (1g), which saw a significant rise in its ranking, moving from the fifth position in September to second in October. The third spot was retained by the Purple Punch Pre-Roll (1g), consistent with its performance in the previous month. The AK-47 Cured Resin (1g), which topped the list in September, dropped to the fourth position in October.