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Jun-2024
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Overview
Market Insights Snapshot
Toasted Farms has shown varied performance across different product categories in Washington over the past few months. In the Concentrates category, the brand saw a notable improvement in rank from 29th in March to 16th in April, though it slipped slightly to 22nd in May and 24th in June. This indicates a strong but somewhat inconsistent presence in the market. On the other hand, in the Flower category, Toasted Farms remained outside the top 30, with rankings fluctuating between 45th and 58th, suggesting that while they are making some headway, they are not yet a dominant player in this category.
The Pre-Roll category tells a different story, where Toasted Farms experienced a significant movement, dropping to 78th in May but recovering to 61st in June. This rebound could indicate a positive reception to new product launches or marketing efforts. However, the Vapor Pens category presents a challenge for the brand, as they were not in the top 30 for May and barely made it to 99th in June, highlighting a struggle to gain traction in this segment. Overall, while Toasted Farms shows promise in certain categories, there is room for growth and stabilization across their product lines in Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Toasted Farms has shown notable fluctuations in its ranking over the past few months, which directly impacts its sales performance. From March to June 2024, Toasted Farms experienced a peak in May, reaching the 45th rank, before dropping to the 55th rank in June. This volatility is significant when compared to competitors like Soulshine Cannabis, which consistently improved its position from 91st in March to 63rd in June, and INDO, which saw a resurgence to the 49th rank in June after a dip in April and May. Meanwhile, Rochester Farms maintained a relatively stable rank, hovering around the 50s, and Dog House showed a slight decline. The sales trends reflect these ranking changes, with Toasted Farms peaking in May before a drop in June, highlighting the importance of maintaining a stable market position to sustain sales growth. Understanding these dynamics can provide deeper insights for strategic planning and competitive positioning.
Notable Products
In June 2024, the top-performing product from Toasted Farms was Purple Punch Pre-Roll (1g), maintaining its consistent first-place ranking since March with sales of 2133 units. Gelato OG Pre-Roll (1g) climbed back to second place after dropping to third in April and May, with notable sales of 1853 units. Sour Diesel Pre-Roll (1g) slipped to third place from its second-place position in the previous two months. New entries for June include Day Tripper Pre-Roll (1g) and Gorilla Glue #4 Pre-Roll (1g), ranking fourth and fifth respectively. These shifts indicate a dynamic market with some products gaining traction while others hold steady.
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