Toasted Farms

Data Snapshot: May 04, 2024
Toasted Farms Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

197

Product Count

SKUs

Toasted Farms

Overview

Toasted Farms is a renowned cannabis brand under Pure Sunfarms, itself a subsidiary of Village Farms International. The brand offers various cannabis and CBD products including pre-rolls and dried cannabis flowers, emphasizing high-quality cultivation techniques and secure storage. With an activation time of approximately five minutes, their offerings cater to customers seeking fast-acting, long-lasting cannabis effects.
Markets

Toasted Farms Locations

Product Trends

Toasted Farms Categories

Toasted Farms Sales

Market Insights Snapshot

Toasted Farms Historical Sales by Category

In the competitive landscape of cannabis brands, Toasted Farms has exhibited a varied performance across categories and states. In Arizona, the brand's presence was notably absent in the top 30 rankings for the Flower category after January, where it initially ranked at 69 with sales of $29,144. This indicates a significant challenge in maintaining or improving its market position in the state. Conversely, in Washington, Toasted Farms showed a more dynamic engagement across multiple categories. Particularly in Concentrates, the brand demonstrated resilience, maintaining positions within the top 25 from January to April, despite a slight fluctuation in rankings and a notable dip in sales in March. This suggests a consistent consumer interest and a relatively stable market presence in Washington's Concentrates category.

Moreover, Toasted Farms' performance in Washington extends to other categories with varying degrees of success. In the Flower category, the brand experienced a gradual decline in rankings from January to April, moving from 35th to 47th, despite maintaining a consistent sales volume. This trend might indicate increasing competition or changing consumer preferences within the state. The Pre-Roll and Vapor Pens categories saw Toasted Farms grappling with lower rankings, starting at 58th and 86th in January, respectively, but showed improvement in Vapor Pens to 55th by April, accompanied by a significant increase in sales. This upward trajectory in the Vapor Pens category, from being outside the top 30 to achieving a more competitive stance, highlights a potential area of growth for Toasted Farms, suggesting a strategic pivot or increased consumer acceptance in this segment.

Apr-2024 Rank
Flower
Concentrates
Pre-Roll
Vapor Pens
47
17
57
55
Toasted Farms

Competitive Landscape

In the competitive landscape of the Flower category in Washington, Toasted Farms has experienced fluctuations in its ranking over the recent months, indicating a dynamic position within the market. Starting at a rank of 35 in January 2024 and slightly improving to 47 by April 2024, Toasted Farms has shown resilience amidst stiff competition. Notably, Snickle Fritz has maintained a stronger performance, consistently ranking higher than Toasted Farms, with a significant lead in both rank and sales, particularly from January to March before experiencing a drop in April. Conversely, Cookies, another competitor, saw an improvement in February, overtaking Toasted Farms in rank and sales, but fluctuated in the following months. Both Bondi Farms and Dog House ranked lower than Toasted Farms throughout the period, indicating Toasted Farms' ability to maintain a competitive edge over these brands despite the market's challenges. This analysis underscores the importance of strategic positioning and adaptability for Toasted Farms in the evolving cannabis market in Washington.

Toasted Farms market ranking for WA Flower

Toasted Farms

Notable Products

In April 2024, Toasted Farms saw Purple Punch Pre-Roll (1g) maintaining its top position in sales, with a notable figure of 3057 units sold, consistent with its leading rank in previous months. Sour Diesel Pre-Roll (1g) reclaimed its second position, moving up from the third rank in March, indicating a strong preference among consumers for pre-rolled products. Gelato OG Pre-Roll (1g) followed closely in third place, showing a slight dip from its second-place position in March, yet still demonstrating significant consumer demand. The Gelato OG (3.5g) flower product made a notable entry into the top rankings, securing the fourth position, which is impressive for a newcomer in the monthly rankings. Sour Diesel (3.5g), another flower category product, rounded out the top five, slipping from its previous higher rank, highlighting a competitive market within Toasted Farms' offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Purple Punch Pre-Roll (1g)
Pre-Roll
1
1
1
1
Sour Diesel Pre-Roll (1g)
Pre-Roll
2
2
3
2
Gelato OG Pre-Roll (1g)
Pre-Roll
4
3
2
3
Gelato OG (3.5g)
Flower
>5
>5
4
4
Sour Diesel (3.5g)
Flower
3
>5
5
5
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