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Aug-2024
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Overview
Market Insights Snapshot
Toasted Farms has shown noteworthy trends across various product categories in Washington. In the Concentrates category, the brand has experienced a positive trajectory, moving from rank 30 in June 2024 to rank 22 by August 2024. This upward movement signifies an increasing preference for Toasted Farms' concentrates among consumers. On the other hand, the Flower category has seen the brand hover around the mid-40s in ranking, indicating a stable but not leading position. Despite not breaking into the top 30, the sales figures in this category have remained robust, suggesting a loyal customer base. The Pre-Roll category has seen a gradual improvement, with the brand climbing from rank 85 in May to 76 in August, reflecting a growing acceptance of their pre-roll products.
While Toasted Farms has not yet made it into the top 30 for Flower and Pre-Roll categories in Washington, the consistent sales figures and slight upward trends are promising. The Concentrates category stands out as a strong performer for the brand, showing a clear positive trend in rankings over the past few months. The stability in the Flower category, despite not being in the top 30, indicates a steady demand. The improvement in the Pre-Roll category, although still outside the top 30, suggests potential for future growth. These movements across categories highlight areas of strength and opportunities for Toasted Farms to further solidify their market presence.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Toasted Farms has shown a dynamic performance over the past few months. Despite facing stiff competition, Toasted Farms managed to improve its rank from 53rd in June 2024 to 43rd in July 2024, before stabilizing at 44th in August 2024. This upward trend contrasts with the performance of Bondi Farms, which saw a decline from 36th in July 2024 to 42nd in August 2024. Meanwhile, Rochester Farms and Falcanna experienced fluctuations, with Rochester Farms improving its rank to 50th in August 2024 and Falcanna dropping to 38th. Notably, Passion Flower Cannabis also saw a slight decline, moving from 39th in July 2024 to 45th in August 2024. These shifts indicate a competitive but volatile market, where Toasted Farms' ability to climb the ranks suggests a potential for increased market share and sales momentum.
Notable Products
In August 2024, the top-performing product from Toasted Farms was Purple Punch Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from previous months with sales of 1,647 units. Sour Diesel (3.5g) in the Flower category climbed to the second position, up from fourth place in July, with notable sales of 1,561 units. Gelato OG Pre-Roll (1g) remained consistent, holding the third spot, down from its peak in July but still showing strong performance. Gelato OG (3.5g) in the Flower category dropped to fourth place from third in July, indicating a slight decrease in sales momentum. Sour Diesel Pre-Roll (1g) experienced the most significant change, falling to fifth place from its top position in July, reflecting a substantial drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
