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Sep-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In September 2026, Toke Joints operated as a single-category brand with Pre-Roll accounting for 100.0% of mix, posting 18.29% year-over-year growth and 31.49% month-over-month acceleration. The average price declined 34.32% year-over-year to $4.70, concurrent with an 81.42% two-year sales lift and an 18.29% annual increase, indicating volume expansion rather than price-led gains. The pattern implies a price-elastic Pre-Roll consumer base responding to lower unit prices with higher purchase incidence, concentrating all brand momentum in one category and heightening exposure to category volatility.
Toke Joints ranked 41 in Pre-Roll in Colorado, pairing a 31.49% month-over-month sales rise with a 34.32% price drop year-over-year, which positions the brand as a value-led option rather than a premium-tier competitor. With 100.0% of sales in Pre-Roll and 18.29% year-over-year growth, the brand’s share gains depend on sustaining low price points without eroding perceived quality, implying a need to defend rank through efficiency and differentiation within the value segment rather than through premium trade-up.
Competitive Landscape
Toke Joints sits at rank #41 in CO Pre-Roll for September 2026, improving 17 positions from #58 year over year, but sliding 10 spots versus June 2026’s #31 and remaining well below its December 2024 peak of #21; by contrast, Cali-Blaze moved from #2 to #1 with 67.17% YoY sales growth while Green Label Cannabis fell from #1 to #2 despite 14.45% YoY growth, indicating that Toke Joints’ rank recovery is occurring alongside faster-growing leaders and that its current trajectory points to mid-tier consolidation rather than a return to top-20 placement without an acceleration beyond recent quarter-over-quarter losses.
Notable Products
Chem Dog Pre-Roll (1g) delivered the standout movement in September 2026 with a 193% month-over-month surge, climbing into rank 2 while Alien Sunset Pre-Roll (1g) fell 44% and sits at rank 7. With Cheesecake Pre-Roll (1g) at rank 1 and Blue Dream Pre-Roll (1g) holding rank 4, nine of the top ten SKUs are concentrated in Pre-Roll formats, pointing to a portfolio skew toward single-gram joints rather than diversification. The presence of a triple-digit gainer alongside a mid-tier drop suggests rapid trial-driven volatility, and the rank spread from 1 to 10 centered in one format implies Toke Joints is leaning into a hit-driven Pre-Roll strategy over spreading bets across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
