Market Insights Snapshot
In the Colorado market, Kayak Cannabis has been performing notably in the Concentrates category. The brand has consistently been in the top 20 brands for the past four months, with a significant improvement in its ranking from 20th in July 2023 to 13th in October 2023. This upward trend indicates a growing consumer preference for Kayak Cannabis in the Concentrates category. However, the brand's sales in this category have seen a slight decrease from July to October, despite the improved ranking, suggesting a highly competitive market.
On the other hand, Kayak Cannabis's performance in the Flower category in Colorado has been less stellar. The brand was not in the top 20 for July and September 2023, which indicates a potential area for improvement. The Pre-Roll category also presents a challenge for the brand, with a fluctuating ranking that reached as high as 39th in August and as low as 58th in September. Interestingly, the Vapor Pens category shows a consistent ranking for Kayak Cannabis, although it is outside of the top 20, suggesting a stable but niche consumer base in this category.
In the Colorado Flower category, Kayak Cannabis has been consistently ranking in the top 20-25 brands over the period from July to October 2023. However, it has been facing stiff competition from brands like In The Flow and Host, which have shown a higher rank and sales performance. In particular, Host has shown a significant upward trend, moving from rank 36 to 20 within this period. On the other hand, The Colorado Cannabis Co. and Artsy Cannabis Co have been fluctuating in their ranks and sales, indicating a more volatile market position. Despite the competition, Kayak Cannabis has maintained a relatively stable sales performance, indicating a loyal customer base and consistent demand for their products.
In October 2023, the top-performing product for Kayak Cannabis was the 'Indica For The People Wax (4g)' from the Concentrates category, rising from the second position in September to become the best-seller. The 'Sativa For The People Wax (4g)', also from the Concentrates category, ranked second in October, falling from the top spot it held in previous months. Two new entrants to the top five list were 'Petrol Punch (3.5g)' from the Flower category and 'Hybrid Caviar Pre-Roll (1g)' from the Pre-Roll category, ranking third and fourth respectively. The 'Gelato Cake (3.5g)' from the Flower category maintained its fifth position, similar to its ranking in August and September. Notably, 'Indica For The People Wax (4g)' saw an impressive sales figure of 1724 units in October.