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Jun-2024
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Overview
Market Insights Snapshot
Tommy's Craft Cannabis has shown notable performance variations across different categories and regions, particularly in Alberta. In the Flower category, the brand experienced a significant jump from the 75th rank in March 2024 to the 13th rank in April 2024, followed by a slight decline to the 32nd and 26th positions in May and June respectively. This upward trend in April followed by a stabilization in the top 30 indicates a strong market reception and consistent demand for their flower products, despite the initial lower ranking. Such movements are indicative of effective market strategies or product launches that resonated well with consumers during this period.
However, the performance in the Pre-Roll category in Alberta tells a different story. The brand was not in the top 30 in March 2024, but it managed to enter the rankings at the 73rd position in April, climbing to 58th and 53rd in May and June respectively. Although still not within the top 30, this gradual improvement suggests that Tommy's Craft Cannabis is gaining traction in the pre-roll segment, albeit at a slower pace compared to the flower category. The absence of a ranking in March could be seen as a negative start, but the subsequent upward movement indicates potential for future growth in this category.
Competitive Landscape
In the competitive landscape of Alberta's Flower category, Tommy's Craft Cannabis has shown notable fluctuations in rank and sales over recent months. After a significant leap from rank 75 in March 2024 to rank 13 in April 2024, Tommy's Craft Cannabis experienced a decline, settling at rank 26 by June 2024. This volatility contrasts with the more stable performance of competitors like 1964 Supply Co, which improved its rank from 39 in April to 28 in June, and Good Buds, which saw a consistent rise from rank 57 in April to 25 in June. Meanwhile, Muskoka Grown and MTL Cannabis have shown more stability, although Muskoka Grown dropped from rank 15 in March to 27 in June. These trends suggest that while Tommy's Craft Cannabis has the potential for rapid gains, maintaining a consistent upward trajectory remains a challenge amidst strong competition.
Notable Products
In June 2024, the top-performing product from Tommy's Craft Cannabis was Dank on a Dime Indica Pre-Roll 5-Pack (2.5g), which climbed to the number one spot with sales of 3697 units. Following closely, Dank on a Dime Sativa Pre-Roll 5-Pack (2.5g) secured the second position, showing a consistent upward trend from fourth in April to first in May. Dank on a Dime Sativa Rotating (28g) moved up to third place, demonstrating steady growth over the previous months. Dank on a Dime Sativa Rotating (7g) dropped to fourth place, continuing its downward trend from the top rank in March. Finally, Dank on a Dime Indica Rotating (7g) rounded out the top five, maintaining a presence in the top ranks despite a steady decline in sales.
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