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Jun-2024
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Overview
Market Insights Snapshot
TONIC (NY) has shown a mixed performance across categories in New York over the past few months. In the Edible category, the brand has consistently hovered around the 43rd rank, with a slight improvement to 42nd in June 2024. This indicates a relatively stable but modest position in the market. Conversely, the Pre-Roll category has seen more significant fluctuations. Starting at the 45th rank in March 2024, TONIC (NY) dropped to 52nd and then further to 61st by May 2024, before rebounding to 43rd in June. This volatility suggests a dynamic competitive landscape in the Pre-Roll segment, with TONIC (NY) managing to regain some ground recently.
It is important to note that TONIC (NY) did not make it into the top 30 brands in either the Edible or Pre-Roll categories during these months, which could be seen as a challenge for the brand's market penetration in New York. However, the significant increase in Pre-Roll sales from $19,553 in May 2024 to $50,685 in June 2024 indicates a strong upward trend that could be capitalized on. This resurgence in the Pre-Roll category could be a pivotal moment for TONIC (NY) as they seek to improve their rankings and market share in the coming months.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, TONIC (NY) has experienced fluctuating ranks and sales over the past few months. Despite a dip to 61st place in May 2024, TONIC (NY) rebounded to 43rd in June 2024, indicating a potential recovery trend. Competitors such as OHHO and Alchemy Pure have shown more consistent performance, with OHHO maintaining a steady climb from 43rd in March to 38th in May before dropping to 48th in June, and Alchemy Pure improving from 49th in March to 41st in June. Rec Roots also demonstrated strong performance, peaking at 41st in April and maintaining a top 50 position throughout the period. The fluctuating ranks and sales figures suggest that while TONIC (NY) faces stiff competition, its recent upward trajectory in June could signify a strategic opportunity for growth amidst a dynamic market.
Notable Products
In June 2024, the top-performing product for TONIC (NY) was the Sessions - Cosmic Crasher Pre-Roll 5-Pack (2.5g), maintaining its first-place ranking from the previous two months with a notable sales figure of 1145. The Sessions - Blueberry Milkshake Pre-Roll 2-Pack (1g) debuted strongly in second place. The CBD/THC 1:1 Blueberry Peach Chill Chews 20-Pack (100mg CBD, 100mg THC) dropped to third place, despite consistent sales performance over the previous months. The Sessions - Gummy Bears Pre-Roll (1g) held steady at fourth place, unchanged from May 2024. Finally, the Sessions - Peanut Butter Bomb Pre-Roll (0.75g) remained in fifth place, continuing its downward trend in sales from earlier in the year.
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