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Dec-2024
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Overview
Market Insights Snapshot
Treehaus Cannabis has shown varied performance across different categories and states, with notable fluctuations in rankings. In the Vapor Pens category within Washington, the brand experienced a rollercoaster of rankings towards the end of 2024. Starting at rank 25 in September, Treehaus Cannabis dropped to 30 in October, briefly fell out of the top 30 in November, and then climbed back to 26 by December. This movement indicates a competitive market environment, with Treehaus Cannabis managing to regain its footing despite the dip. The sales figures for December, which saw an increase to $280,907, suggest a positive recovery, possibly due to strategic adjustments or seasonal demand shifts.
It's important to highlight that missing out on the top 30 in November could be seen as a setback, but the subsequent rebound in December demonstrates resilience and adaptability. The brand's performance in Washington's Vapor Pens category reflects a dynamic market where consumer preferences and competitive pressures can significantly impact brand rankings. Treehaus Cannabis's ability to bounce back into the top 30 by December is a testament to its potential to navigate challenges and capitalize on opportunities. Observing these movements provides valuable insights into the brand's strategies and market positioning, though further exploration into other categories and states would offer a more comprehensive understanding of its overall performance landscape.
Competitive Landscape
In the Washington vapor pens category, Treehaus Cannabis has experienced fluctuating rankings over the last few months, indicating a competitive landscape that demands strategic agility. In September 2024, Treehaus Cannabis held the 25th position, but by October, it dropped to 30th, only to slightly recover to 32nd in November and then climb back to 26th in December. This volatility contrasts with brands like Leafwerx, which showed a steady improvement from 34th to 25th place over the same period, and 5Th House Farms, which maintained a relatively stable position around the mid-20s. Meanwhile, Freddy's Fuego (WA) demonstrated resilience by bouncing back to 24th in December after a dip in November. The sales trends suggest that while Treehaus Cannabis is managing to keep pace with some competitors, it faces challenges from brands like SPOIL'D, which made a notable leap from 36th to 28th in December. For Treehaus Cannabis, these insights highlight the importance of strategic marketing and product differentiation to enhance its competitive standing and sales performance in this dynamic market.
Notable Products
In December 2024, Treehaus Cannabis saw the Purple Hindu Kush Distillate Cartridge (1g) maintain its top position in the Vapor Pens category with impressive sales of 1247 units, marking a consistent lead since September. The Demon Slayer CO2 Cartridge (1g) also held steady in the second spot across all four months, demonstrating its enduring popularity. The Electric Lemonade Distillate Cartridge (1g) remained in third place, showing a notable increase in sales figures from previous months. Meanwhile, the Space Cake Distillate Cartridge (1g) reclaimed its fourth position after briefly dropping to fifth in November, reflecting a positive shift in consumer preference. Finally, the Bee's Knees Distillate Cartridge (1g) emerged in the rankings in November and secured the fifth position in December, highlighting its growing appeal among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
