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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Trout & Co. is stocked at 51 licensed dispensaries across New York, with the deepest coverage in Rochester, New York, Flushing, Arlington, and Bay Ridge. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Concentrates carried 80.60% share in July 2026 while Vapor Pens held 19.40%, with month-over-month movements diverging: Concentrates inched up 1.45% MoM as Vapor Pens accelerated 35.24% MoM. The average basket price sat at $66.99, split between $69.81 in Concentrates and $57.36 in Vapor Pens, indicating mix-driven price dispersion alongside a category shift. In New York Concentrates, Trout & Co. ranked 15th, a position that, paired with an 80.60% mix weight, points to concentration risk if Vapor Pen momentum (35.24% MoM) continues to outpace the core category’s 1.45% MoM rise.
The 19.40% Vapor Pen share combined with a 35.24% MoM lift against Concentrates’ 1.45% MoM suggests demand is tilting toward lower-priced form factors, which could compress the blended average price from $66.99 if the shift persists. Holding a 15 rank in New York Concentrates while 80.60% of sales come from that category implies Trout & Co. can gain stability by reallocating mix; if Vapor Pens grow by even half of July’s 35.24% MoM rate while Concentrates remain near 1.45% MoM, the portfolio would edge toward a more balanced split and reduce exposure to a single-category rank.
Competitive Landscape
Trout & Co. sits at rank #15 in NY Concentrates in July 2026, with no year-over-year rank available, while its rank held flat from #15 in April 2026 to #15 in July 2026 and peaked at #13 in May 2026 before slipping back two positions. Against this, Mfny (Marijuana Farms New York) held #1 year-over-year and remains #1 in July 2026 with sales up 48.5%, and UMAMII climbed from #27 to #3 with a 1,736.3% sales increase, indicating rapid share consolidation near the top. The combination of Trout & Co.’s two-rank retreat from its May 2026 peak and rivals’ upward mobility implies that maintaining a mid-teen position risks gradual share erosion unless Trout & Co. converts short-lived peaks into sustained rank gains.
Notable Products
Peaches & Cream Rosin (1g) posted the steepest decline at -50.9% MoM while sinking to rank 8, outpacing the next largest drop of -25.4% for Private Reserve - Strawberry Pie Fresh Press Rosin (1g), also tied at rank 8. In contrast, Guava Glaze Rosin Disposable (0.5g) surged +50.5% MoM to rank 4, while Guava Glaze Live Rosin (1g) rose +17.1% MoM to hold rank 1 with $19,269 in July 2026. Four of the top ten are Concentrates SKUs clustered at ranks 1, 2, 3, and 8, while Vapor Pens occupy ranks 4 through 7 with MoM changes spanning +14.2% to +50.5%. The pattern implies Trout & Co. is tilting assortment and demand toward rosin-based Vapor Pens while culling or cycling Peaches & Cream variants in Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
