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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Trout & Co. is stocked at 61 licensed dispensaries across New York, with the deepest coverage in Brooklyn, New York, Queens, Rochester, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Concentrates supplied 70.9% share in August 2026 while Vapor Pens held 29.1%, marking a sharper month-over-month pullback in Concentrates at -25.8% versus a +15.4% month-over-month expansion in Vapor Pens. Within Concentrates, the brand sat at rank 16 in New York, and the category’s average price of $70.86 ran above the Vapor Pens average of $56.31, indicating a trade-down within the portfolio as the higher-priced line contracted and the lower-priced line expanded.
The mix shift toward Vapor Pens (+15.4% month-over-month) alongside a -25.8% month-over-month decline in Concentrates implies Trout & Co. is leaning into a convenience-led segment where price points average 20.5% below Concentrates, which can pressure overall average selling price. Holding rank 16 in New York Concentrates while ceding volume there suggests headroom exists to defend premium positioning in that category, but near-term share stability likely hinges on sustaining the 29.1% Vapor Pens contribution without further erosion of the 70.9% Concentrates base.
Competitive Landscape
Trout & Co. holds rank #16 in NY Concentrates in August 2026, sliding 4 spots from rank #12 in June 2026, with a three-month decline of 33% in rank position density relative to its peak and a 25% gap to re-enter the top 12 cohort. Competitive momentum is clustered at the top: Mfny (Marijuana Farms New York) remains #1 with 42.4% year-over-year sales growth while UMAMII surged from #33 to #3 alongside 3,294.5% YoY sales growth, indicating rapid share consolidation; by contrast, Trout & Co.’s four-rank retreat since June 2026 coincides with Nyce improving from #8 to #5 on 81.5% YoY growth, widening the competitive spread at the threshold of the top 10. The pattern implies a drift from contention: unless Trout & Co. reverses the 4-rank slide since June 2026 and closes at least 25% of the rank-distance to the #12 cutoff, it risks being locked out of high-velocity shelves where leaders are compounding double- and quadruple-digit growth.
Notable Products
Too Much Guava Live Rosin Thumbprint (1g) posted the single largest move in August 2026 with a +78.1% MoM surge to rank 3, while category leader Guava Glaze Live Rosin (1g) fell -46.4% yet still held rank 1, signaling volatility concentrated within Concentrates ranks 1, 3, and 5. Vapor Pens showed mixed stability as Guava Glaze Rosin Disposable (0.5g) rose +38.0% at rank 2 but Original Glue Live Rosin Disposable (0.5g) slipped -10.7% to rank 9, with four of the top ten coming from Vapor Pens and three from Concentrates, indicating a two-pillar portfolio rather than a single-format dominance. Banana Bread Live Rosin (1g) declined -28.2% at rank 5 even as new or restarting SKUs entered at ranks 6, 7, and 10 with $5,174 at rank 7, implying Trout & Co. is shifting mix toward breadth within live rosin formats while leaning on a few outsized movers to carry share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
