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Sep-2026
Sales
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Trout & Co. is stocked at 65 licensed dispensaries across New York, with the deepest coverage in Brooklyn, New York, Queens, Rochester, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Trout & Co. concentrated 85.88% of sales in Concentrates while Vapor Pens held 14.12%, with category shares moving alongside month-over-month declines of 3.48% in Concentrates and 43.35% in Vapor Pens. The average price differed by 17.4% between Concentrates at $65.63 and Vapor Pens at $55.89, and the brand-level average price of $64.06 sat 2.4% below the Concentrates price point; taken together, the sharper volume pullback in Vapor Pens and the modest dip in Concentrates indicate the mix is tilting even further toward higher-priced Concentrates despite sequential contraction.
Within New York Concentrates, Trout & Co. sat at rank 14, which—paired with an 85.88% mix weight and a 3.48% month-over-month decline—implies mid-tier visibility that limits upside if Concentrates softness persists. The 43.35% month-over-month drop in Vapor Pens against a 14.12% share suggests the secondary category is not acting as a buffer, and the 2.4% price premium of Concentrates over the brand average signals price-led positioning that relies on maintaining or improving that rank within New York rather than shifting volume into lower-priced Vapor Pens.
Competitive Landscape
Trout & Co. sits at rank #14 in NY Concentrates in September 2026, down 2 positions from #12 in June 2026 and 4 positions off its peak at #10 in May 2026; meanwhile, Mfny (Marijuana Farms New York) held #1 year over year at #1 while growing sales 43.7%, and UMAMII surged from #21 to #4 with 680.1% YoY sales growth, indicating Trout & Co.’s relative share is likely being redistributed toward faster-rising leaders. The contrast between Trout & Co.’s slip from #12 to #14 over three months and RYTHM advancing from #4 to #2 with 43.7% YoY sales growth, alongside Jetpacks moving from #2 to #3 on a -8.0% YoY decline, suggests Trout & Co. risks further mid-tier compression unless it counters the momentum of brands gaining multi-rank lifts.
Notable Products
Private Reserve - Super Funk Cold Cure Live Rosin (1g) posted a 103% month-over-month gain to rank 3 in September 2026, while Private Reserve - Too Much Guava Live Rosin Thumbprint (1g) fell 35% to rank 2. Private Reserve - Guava Glaze Soluble Live Rosin (1g) declined 17% yet held rank 1, indicating outperformance in velocity despite contraction. With eight of the top ten as Concentrates and only two Vapor Pens in ranks 6–7 falling 35% and 22% respectively, the mix signals a deliberate tilt toward solventless rosin formats over inhalable disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
