Aug-2026
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Market Insights Snapshot
In August 2026, Elevate Cannabis Co concentrated 87.10% of sales in Flower, with Vapor Pens at 8.64% and Pre-Roll at 4.25%, indicating a category skew despite a brand-level year-over-year decline of 27.93%. Flower sales fell 24.10% year over year but rose 18.08% month over month, while Vapor Pens contracted 25.69% year over year and increased 16.66% month over month; Pre-Roll plunged 65.58% year over year and slipped 22.04% month over month. With an average price down 1.84% year over year to $18.65 and a Flower rank position of 33 in Arizona, the mix shift implies short-term momentum concentrated in core inhalables but with structural exposure to Pre-Roll drag.
The simultaneous month-over-month rebounds in Flower (+18.08%) and Vapor Pens (+16.66%) alongside a Pre-Roll contraction (-22.04%) suggest demand is consolidating into higher-basket inhalables, which can stabilize share near 87.10% in Flower but cap diversification if Pre-Roll remains below 5%. Given a 24-month sales decline of 43.88% and a Flower rank at 33 in Arizona, the pattern implies near-term positioning as a Flower-led operator reliant on mix-driven recovery rather than broad-category expansion, with pricing latitude limited by a 1.84% year-over-year price decrease.
Competitive Landscape
Elevate Cannabis Co sits at rank #43 in MO Flower in August 2026, down 4 positions year over year from #39, and off 1 position versus the last three months at #42; relative to its peak at #20 in November 2024, the current slot marks a 23-rank slide that coincides with top-of-market stability and churn, as Flora Farms held #1 with a 2.7% YoY sales gain while Farmer G surged from #31 to #5 on a 434.6% YoY increase. Mid-tier shifts also tighten the ladder above Elevate: Illicit / Illicit Gardens improved rank from #3 to #2 despite a -5.0% YoY sales change, and Amaze Cannabis climbed from #6 to #4 with a 16.7% YoY lift, implying Elevate’s rank pressure stems more from competitor ascent than category contraction and that the current downward trajectory signals share erosion unless mix, price, or distribution strategy shifts.

Notable Products
Hell's OG (3.5g) posted a 381.9% month-over-month surge to rank 2, while Grapefruit Durban (3.5g) fell 31.4% to rank 4, indicating a sharp reallocation of consumer spend toward one revitalized Flower SKU at the expense of another. Headband Cookies (3.5g) rose 26.3% to hold rank 1 as Star Killer (3.5g) collapsed 67.9% to rank 9, signaling a widening gap between flagship and trailing Flower offerings. With eight of the top ten SKUs in Flower or Pre-Roll and Flower occupying ranks 1 through 5, the portfolio is concentrating around inhalables even as Pre-Roll entries at ranks 6–10 carry lower momentum and smaller ticket sizes, implying Elevate Cannabis Co is leaning into high-velocity Flower strains while allowing weaker Pre-Roll variants to play a supporting role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







