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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Elevate Cannabis Co concentrated 85.20% of sales in Flower in July 2026, with Vapor Pens at 8.54% and Pre-Roll at 6.26%, while overall Flower revenue was down 55.10% year over year but up 7.72% month over month. Vapor Pens contracted 48.77% year over year yet jumped 59.59% month over month, and Pre-Roll fell 54.48% year over year with a 35.73% month-over-month lift; paired with a 13.12% year-over-year decline in average price and a category-level average price of $21.02 for Flower, the mix signals a pivot toward shorter-cycle recovery vectors despite a 54.58% brand-level year-over-year sales decline.
The mix shift implies Elevate Cannabis Co is leaning on quick-rebound formats to stabilize share, as Vapor Pens’ 59.59% month-over-month surge against an 8.54% share and Pre-Roll’s 35.73% month-over-month gain at 6.26% indicate incremental trial that can diversify away from Flower’s 85.20% concentration. With Flower ranked 39 in Arizona and posting a 7.72% month-over-month uptick alongside a 55.10% year-over-year decline, the brand’s near-term positioning hinges on converting the MoM momentum in non-Flower to mitigate rank pressure while using lower average pricing (down 13.12% YoY) to trade consumers into higher-frequency formats; the pattern suggests reallocating support toward Vapor Pens and Pre-Roll to reduce exposure to category volatility.
Competitive Landscape
Elevate Cannabis Co sits at rank #42 in MO Flower in July 2026, a 14-place drop from #28 year over year while slipping 1 position from #41 over the last three months, whereas category leaders like Flora Farms held #1 both this year and last even with a -1.25% sales YoY change and Sinse Cannabis advanced from #4 to #2 alongside an 8.99% YoY sales gain; the combination of Elevate Cannabis Co’s distance from its peak rank of #20 in November 2024 and competitors’ upward or stable ranks indicates share is consolidating at the top, implying Elevate Cannabis Co must reverse multi-period rank erosion to avoid further dilution of visibility.
Notable Products
Black Maple (3.5g) posted the largest month-over-month surge at +228.6% to crack rank 3, while Hell's OG (3.5g) fell -68.3% to rank 10, indicating a sharp reallocation of demand toward newer Flower entrants. Headband Cookies (3.5g) held rank 1 despite a -17.9% decline, whereas Grapefruit Durban (3.5g) jumped +100.3% into rank 2, and together with multiple other Flower SKUs they account for eight of the top ten, signaling that category concentration is intensifying. The Headband Cookies Pre-Roll (1g) rose +126.7% into rank 6 as the Grapefruit Durban Pre-Roll (1g) slipped -11.9% to rank 9, implying that crossover from core Flower strains into Pre-Roll is selective rather than uniform. The pattern implies Elevate Cannabis Co is tilting its mix toward faster-cycling Flower innovations that can ladder into targeted Pre-Roll extensions, while pruning or repositioning underperforming legacy strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
