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Mar-2026
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Overview
Market Insights Snapshot
True Fire Cannabis Co. has shown a varied performance across different states and categories, with notable movements in the Pre-Roll category. In Saskatchewan, the brand made a significant leap in the rankings, moving from 62nd in January 2026 to 42nd in February 2026, and further improving to 29th by March 2026. This upward trend suggests a growing consumer preference for their pre-roll products in the province. Conversely, in Ontario, True Fire Cannabis Co. has not been able to break into the top 30 rankings for the Pre-Roll category from December 2025 through March 2026, indicating challenges in gaining traction in this particular market.
In terms of sales, Saskatchewan has been a bright spot for True Fire Cannabis Co., with sales increasing from 10,498 CAD in January 2026 to 36,293 CAD by March 2026, highlighting a robust growth trajectory. On the other hand, the brand's sales in Ontario have seen a decline, with figures dropping from 82,859 CAD in December 2025 to 67,405 CAD in January 2026, and the absence of rankings in subsequent months suggests continued struggles. These contrasting performances across provinces underscore the importance of regional strategies in the cannabis market, where consumer preferences and competitive dynamics can vary significantly.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, True Fire Cannabis Co. has demonstrated a notable upward trajectory in its market position over the first quarter of 2026. Starting outside the top 20 in December 2025, True Fire Cannabis Co. climbed to rank 62 in January 2026, then improved significantly to rank 42 in February and 29 in March. This upward movement indicates a positive trend in sales performance, contrasting with competitors like North 40 Cannabis and Virtue Cannabis, who experienced a decline or stagnation in their rankings during the same period. Meanwhile, Retro Haze and HVT maintained relatively stable positions, suggesting a steady market presence. True Fire Cannabis Co.'s rapid ascent in rank highlights its growing influence and potential to capture a larger market share in Saskatchewan's Pre-Roll segment.
Notable Products
In March 2026, Crispy Cream Pre-Roll (0.5g) maintained its top position as the best-selling product for True Fire Cannabis Co., with sales reaching 4614 units. Mega Breath Pre-Roll (0.5g) held steady at the second spot, consistent with its February ranking. The 33 Splitter Pre-Roll 3-Pack (1.5g) showed a notable rise, climbing from an unranked position in February to third place in March. Mega Breath Pre-Roll 3-Pack (1.5g) experienced a slight drop, moving from third to fourth place over the same period. New to the rankings, Tai Punch Pre-Roll (0.5g) entered the list at fifth position for March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
