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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Twisted Growers is stocked at 38 licensed dispensaries across Massachusetts, with the deepest coverage in Easthampton, Holyoke, Pittsfield, Taunton, and Wellfleet. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Twisted Growers concentrated 83.49% of sales in Pre-Roll, with Flower at 15.99% and Concentrates at 0.52%, indicating a skew that widened as Pre-Roll grew 17.46% month over month while Flower fell 19.88% and Concentrates declined 56.99%. Year over year, the divergence is sharper: Pre-Roll expanded 1,267.69% versus Flower at 99.26% and Concentrates at 56.14%, aided by a 47.26% drop in the overall average price and a Pre-Roll average price of $4.35, pushing volume-led gains. The pattern implies Twisted Growers is migrating demand into low-price, high-velocity Pre-Rolls at the expense of higher-priced Flower and niche Concentrates, locking in a mass-market mix that prioritizes share capture over premium breadth.
Positioning-wise, this mix shift places Twisted Growers as a value-led Pre-Roll player in Massachusetts, where the brand’s category rank in Pre-Roll sits at 19 while the Pre-Roll share climbed to 83.49% and month-over-month growth reached 17.46%. With total brand sales up 552.85% year over year alongside a 99.26% Flower lift that still lost 3.90 percentage points of mix to Pre-Roll, the brand is trading up in rank potential through scale rather than premiumization. The implication is that maintaining or improving the 19 rank will require sustaining Pre-Roll velocity and defending price, while selective Flower innovation can prevent further mix erosion without diluting the value narrative.
Competitive Landscape
Twisted Growers sits at rank #19 in MA Pre-Roll in July 2026, improving 119 positions year over year from #138 to #19, and rising 11 spots since April 2026 from #30 to #19; this matches its peak rank of #19 in July 2026 while the month-over-month move from the prior quarter underscores a late-spring acceleration. Against the leaderboard, Jeeter held #1 year over year at #1 with a 44.24% sales increase, and Cali-Blaze advanced from #16 to #2 with 241.09% YoY sales growth, indicating that Twisted Growers’ climb is occurring alongside rapid consolidation at the top ranks. The pattern implies Twisted Growers has shifted from long-tail placement to competitive mid-tier relevance, with the current trajectory requiring continued share gains to convert a #19 peak into sustained top-15 penetration.
Notable Products
Herbin Legend Pre-Roll (1g) posted the standout movement in July 2026 with a +36.6% month-over-month gain at rank 8, while Chubby Chaser Pre-Roll (1g) advanced +21.7% at rank 10; together these sub-top-tier gains imply momentum is building below the podium as newer placements close the gap on ranks 1–3. Señor Giggles Pre-Roll (1g) rose +9.0% to rank 2 and Stud Muffin Pre-Roll (1g) climbed +23.0% to rank 5, whereas Jelly Stick Pre-Roll (1g) held rank 1 on $51,779 despite no reported MoM figure, pointing to a stable flagship supported by accelerating followers. All ten top SKUs are Pre-Rolls, and with ranks 1 through 10 dominated by the format, the concentration indicates Twisted Growers is doubling down on Pre-Roll breadth rather than diversifying into other categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
