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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Twisted Growers concentrated 75.26% of sales in Pre-Roll, with Flower at 21.36% and Concentrates at 2.82%, a configuration anchored by a 6,925.26% year-over-year gain in Pre-Roll alongside an 8.41% month-over-month increase. Offsetting that expansion, Flower rose 101.71% year over year but fell 15.36% month over month, while Concentrates and Vapor Pens posted 132.98% and 9.25% year-over-year growth yet declined 41.10% and 62.85% month over month, respectively; the average price dropped 70.61% year over year to $5.81. With Pre-Roll ranked 28th in Massachusetts, the mix points to a scale-through-volume approach concentrated in a single category, where price compression is trading margin for share velocity.
Pre-Roll’s 75.26% share paired with the 8.41% month-over-month increase positions Twisted Growers as a Pre-Roll-led operator in Massachusetts, but the 15.36% month-over-month decline in Flower and the 62.85% decline in Vapor Pens indicate narrowing breadth that can cap cross-category defensibility. The 70.61% year-over-year reduction in average price alongside a 6,925.26% Pre-Roll sales surge suggests the brand is leaning on aggressive price-to-volume conversion, which implies near-term rank stability at 28 in Pre-Roll could be improved by selectively rebuilding price points in Flower (up 101.71% year over year) while arresting the 41.10% month-over-month slide in Concentrates.
Competitive Landscape
Twisted Growers ranks #28 in MA Pre-Roll in May 2026, a climb of 202 positions from #230 year over year, and up 10 spots from #38 three months ago; this marks its peak rank of #28 in May 2026 and places it 27 positions behind category leader Jeeter at #1. While Cali-Blaze rose from #58 to #2 with 961.2% YoY sales growth and Nature's Heritage held near the top at #3 versus #3 last year with 10.9% YoY growth, Twisted Growers’ shift from #230 to #28 outpaces the three-month move of +10 ranks by indicating acceleration within the trailing quarter. The pattern implies Twisted Growers is transitioning from long-tail visibility toward mid-tier contention, with recent rank momentum suggesting continued share capture if the three-month trajectory persists.
Notable Products
Super Boom Pre-Roll (1g) posted the steepest movement in May 2026 with a -15.0% month-over-month decline while holding rank 2, contrasted by Jelly Stick Pre-Roll (1g) rising +36.6% at rank 1. Dream Cream Pre-Roll (1g) fell -48.4% yet stayed in the top 10 at rank 10, while Fruit Salad Pre-Roll (1g) advanced +17.0% at rank 4. Eight of the top ten are Pre-Roll SKUs from a single family, and the category’s balance now rests on Jelly Stick Pre-Roll (1g) concentrating share as Super Boom Pre-Roll (1g) softens.
Strawberry Cookies Pre-Roll (1g) gained +16.4% at rank 7 against Tropical Smoothie Pre-Roll (1g) at +17.5% and rank 8, with Jelly Stick Pre-Roll (1g) leading category dollars at $27,933. The pattern implies Twisted Growers is consolidating demand into a lead SKU while mid-pack Pre-Rolls add incremental lift, leaving vulnerability where rank-stable items absorb double-digit declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
