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Apr-2026
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Overview
Market Insights Snapshot
Twisted Growers has experienced varied performance across different product categories in Massachusetts. In the Pre-Roll category, the brand has shown resilience, maintaining a relatively strong presence with a ranking that improved from 37th in February 2026 to 28th by April 2026. This upward movement suggests a positive reception in this category, possibly driven by consumer preference or effective distribution strategies. However, the Concentrates and Flower categories tell a different story. In both these categories, Twisted Growers did not feature in the top 30 rankings, indicating a potential area for growth or a need for strategic realignment to better compete in these segments.
Despite the challenges in the Concentrates and Flower categories, Twisted Growers' performance in the Pre-Roll category stands out, with sales figures showing an upward trend, particularly notable in April 2026. This suggests that while the brand may need to bolster its presence in other categories, it is finding success and possibly gaining market share in Pre-Rolls. The absence from the top rankings in Concentrates and Flower could be seen as a missed opportunity, suggesting that focusing resources on these areas might be beneficial for future growth. Understanding the underlying factors contributing to these trends could provide valuable insights for the brand's strategic planning in Massachusetts.
Competitive Landscape
In the competitive Massachusetts pre-roll market, Twisted Growers has shown notable fluctuations in its ranking over the first four months of 2026. Starting at 30th place in January, the brand experienced a dip to 37th in February, before rebounding to 30th in March and improving further to 28th in April. This upward trend in rank is accompanied by a significant increase in sales, particularly from March to April, suggesting a positive reception of their products. In contrast, NEA (Northeast Alternatives) also improved its rank from 46th in January to 29th in April, indicating strong competition. Meanwhile, Root & Bloom maintained a relatively stable position, hovering around the 20th rank, while HighMark Provisions (HMP) saw a decline from 23rd to 30th, which could potentially benefit Twisted Growers if this trend continues. Additionally, Gators (MA) consistently outperformed Twisted Growers, maintaining ranks between 26th and 29th, reflecting a competitive edge in sales. As Twisted Growers continues to climb the ranks, understanding these dynamics and competitor movements is crucial for capitalizing on growth opportunities in this vibrant market.
Notable Products
In April 2026, the top-performing product for Twisted Growers was Jelly Stick Pre-Roll (1g) in the Pre-Roll category, climbing from a rank of 4 in March to 1, with sales reaching 5,599 units. Super Boom Pre-Roll (1g) also saw a significant rise from 5th to 2nd place, indicating a strong performance with 4,342 units sold. Dream Cream Pre-Roll (1g) maintained a stable presence, holding the 3rd position in both March and April. Chubby Chaser Pre-Roll (1g) slightly dropped from 3rd to 4th rank, showing consistent but slightly lower sales performance. Cherry Bomb Pre-Roll (1g) re-entered the top five at 5th place, having previously ranked 2nd in February, reflecting a rebound in sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
