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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Ohio, UB GOOD has shown a remarkable performance across several categories, albeit with varying degrees of success. Notably, their Tincture & Sublingual products have consistently dominated the category, maintaining the number 1 rank from January to April 2024. This consistency is a testament to the brand's stronghold in this segment, supported by sales figures that, although showing a slight decline from January's $86,307 to April's $73,516, still underscore a significant market presence. On the other hand, their Capsules category has also shown stability, remaining at rank 4 throughout the same period. However, the brand's foray into the Concentrates category tells a different story, with a rank of 32 in January and no subsequent rankings, indicating a possible withdrawal or significant underperformance in this category.
Further analysis reveals UB GOOD's strategic positioning within the Edibles and Vapor Pens categories in Ohio. The Edible category saw a slight fluctuation in rankings, moving from 10th in January to 11th in April, with a brief improvement to 9th in March. Despite these shifts, sales figures indicate a robust performance, with March sales peaking at $145,135, before a slight dip to $123,709 in April. The Vapor Pens category, however, highlights a challenge for the brand, with rankings slipping from 17th in January to 23rd in April. This downward trend, coupled with a significant drop in sales from January's $197,082 to April's $107,492, points to increased competition or changing consumer preferences that UB GOOD may need to address. These insights into UB GOOD's performance across categories and the notable trends in Ohio provide a nuanced understanding of the brand's market dynamics.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, UB GOOD has shown a fluctuating yet resilient performance over the first four months of 2024. Starting the year at rank 10 in January, it experienced a slight dip in February, moving to rank 11, before climbing to its peak at rank 9 in March, and settling back at rank 11 in April. This trajectory indicates a competitive resilience amidst stiff competition, notably from Lost Farm, which saw a more significant rank improvement from not being in the top 20 in January to rank 12 by April. Conversely, Firelands Scientific and Butterfly Effect - Grow Ohio have shown more volatility in their rankings, with Butterfly Effect notably dropping from rank 8 in January to rank 9 by April, despite having higher sales figures than UB GOOD at the start of the year. BITS, another key competitor, maintained a more stable position but with consistently lower ranks than UB GOOD. The sales trends and rank changes suggest that UB GOOD, while not leading the pack, maintains a solid footing in the market, with specific competitors like Lost Farm showing rapid improvement in rank despite lower sales, indicating a potentially shifting competitive dynamic in Ohio's edible cannabis sector.
Notable Products
In April 2024, UB GOOD's top-selling product was the Pineapple Cake w/CBG Distillate Disposable (0.5g) from the Vapor Pens category, securing the first rank with notable sales of 968 units. Following closely behind, the Cherry Pomegranate Extra Strength Gummies 11-Pack (550mg) from the Edible category maintained its strong performance, ranking second. The Grape Krush Distillate Disposable (0.5g), also from the Vapor Pens category, was the third top performer, indicating a consistent demand for vapor pen products. Notably, the Watermelon Punch Distillate Disposable (0.5g) and Sativa Kiwi Dragonfruit Gummies 11-Pack (220mg) made their first appearances in the top rankings for April, at fourth and fifth respectively, showcasing a diversifying interest among UB GOOD's offerings. This month's rankings illustrate a shift towards a preference for Vapor Pens, with two new products entering the top five, highlighting changing consumer trends within UB GOOD's product lineup.
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