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Apr-2025
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Overview
Market Insights Snapshot
UB GOOD has shown varied performance across different product categories and states. In Ohio, the brand has maintained a consistent top-tier presence in the Capsules category, holding steady at the 4th position from January through April 2025. This stability is mirrored in their Tincture & Sublingual products, where they have consistently ranked 1st, demonstrating a strong foothold in this segment. However, the Edible category has seen a slight dip from 2nd to 3rd place in March, where it remained through April. In contrast, their Vapor Pens category in Ohio has experienced a notable decline, dropping from 12th in January to 19th by April, indicating a potential area for improvement or increased competition.
Meanwhile, in Nevada, UB GOOD's performance in the Vapor Pens category is less prominent, as they did not make it into the top 30 rankings from January through April 2025. This absence in the rankings could suggest either a highly competitive market or a need for strategic adjustments to enhance visibility and sales in this state. The lack of presence in Nevada's rankings contrasts with their performance in Ohio, highlighting regional disparities in market penetration and brand strength. Such differences underscore the importance of tailored strategies to address state-specific challenges and capitalize on areas where UB GOOD already excels.
Competitive Landscape
In the Ohio edible market, UB GOOD has maintained a strong presence, consistently ranking in the top three from January to April 2025. Despite a slight dip from second to third place in March and April, UB GOOD's sales have shown resilience, with a notable recovery in April. The brand is closely trailing Certified (Certified Cultivators), which has secured the second spot in both March and April, indicating a competitive rivalry. Meanwhile, Incredibles has dominated the top rank consistently, although their sales have seen a downward trend. This presents an opportunity for UB GOOD to potentially capture more market share if they can capitalize on this decline. Additionally, Wana and Smokiez Edibles have shown upward mobility, with Wana climbing to fourth place in April, suggesting a dynamic and competitive landscape that UB GOOD must navigate to maintain and improve its standing.
Notable Products
In April 2025, UB GOOD's Cherry Pomegranate Extra Strength Releaf Gummies 10-Pack (500mg) maintained its top position in the Edible category, continuing its streak as the number one product since January, despite a decrease in sales to 4381 units. The Pineapple Punch Extra Strength Gummies 10-Pack (500mg) also held steady at the second position, showing a sales increase to 3705 units. New entrants like Pineapple Punch Extra Strength Gummies 11-Pack (550mg) and Orange Dreamsicle Chill Gummies 10-Pack (100mg) debuted at the third and fourth positions respectively, indicating a strong reception. The Cherry Limeade Distillate Disposable (0.5g) in the Vapor Pens category dropped from third to fifth place, reflecting a notable decline in sales performance. Overall, while the top two edible products retained their rankings, the introduction of new products shifted the lower rankings significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
