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Dec-2024
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Overview
Market Insights Snapshot
UB GOOD has shown varied performance across different categories and states, with notable movements in rankings and sales. In Ohio, the brand has consistently maintained a strong presence, particularly in the Tincture & Sublingual category, where it has held the top position from September to December 2024. This highlights a strong consumer preference and possibly effective brand strategies in this category. However, in the Vapor Pens category in Nevada, UB GOOD has not managed to break into the top 30, indicating potential challenges or a highly competitive market environment. The consistent ranking outside the top 30 in Nevada could suggest either a need for strategic realignment or stronger competition in that market segment.
In Ohio, UB GOOD's performance in Capsules and Edibles has been commendable, with the Capsules category seeing a rise from the third to the second position in November before slightly dropping to fourth in December. This fluctuation might be indicative of changing consumer preferences or seasonal variations in product demand. Meanwhile, their Edibles have maintained a steady ranking between fourth and fifth, demonstrating stability in this category. On the other hand, the Vapor Pens category in Ohio has seen a downward trend, slipping from seventh to twelfth before slightly recovering to eleventh in December, which might suggest a need for innovation or marketing efforts to regain a higher ranking. These movements across categories and states provide insights into the brand's strengths and areas for potential improvement.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, UB GOOD has maintained a stable presence, consistently ranking at 5th place in September and October 2024, before improving to 4th place in November and December 2024. This upward trend in rank is indicative of a positive reception and growing consumer preference, despite the competitive pressure from brands like Encore Edibles, which has shown a significant rise, moving from 7th place in September to 3rd place by November and December. Meanwhile, Certified (Certified Cultivators) has consistently held the 2nd position, showcasing strong market dominance. Smokiez Edibles experienced fluctuations, dropping from 6th in September to 10th in November before recovering to 6th in December, reflecting a volatile market presence. The absence of Ozone from the top 20 in September and October, followed by a rise to 7th in November and 5th in December, suggests a strategic comeback. UB GOOD's steady sales growth, peaking in November, positions it well against these competitors, indicating a robust brand strategy and consumer loyalty in a dynamic market.
Notable Products
In December 2024, the top-performing product from UB GOOD was Pink Lemonade Distillate Disposable (0.5g), which rose to the number one rank in the Vapor Pens category with sales reaching 3366 units. Chill- Grape Krush Distillate Disposable (0.5g) held strong at the second position, maintaining its rank from the previous month. Cherry Limeade Distillate Disposable (0.5g) saw a resurgence, climbing back to third place after not being ranked in October and November. Cherry Pomegranate Extra Strength Releaf Gummies 10-Pack (500mg) consistently held the fourth rank in the Edible category since November. Watermelon Punch Distillate Disposable (0.5g) maintained its fifth position, showing stable performance in the Vapor Pens category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
