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Oct-2025
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Overview
Market Insights Snapshot
UB GOOD has shown a strong presence in various categories across Ohio, maintaining its leadership in the Tincture & Sublingual category with a consistent number one ranking from July through October 2025. This consistency highlights the brand's strong foothold and customer loyalty in this particular segment. In the Edible category, UB GOOD has also demonstrated remarkable stability, holding onto the second position throughout the same period. Such consistency in rankings indicates a robust market strategy and product acceptance in these categories, even though there was a noticeable dip in sales in September, which they managed to recover from in October.
In contrast, UB GOOD's performance in the Vapor Pens category has been relatively stable but less dominant, maintaining a steady twelfth position. This suggests that while they are present in the market, there might be stronger competition or less brand recognition compared to their other categories. The Capsules category saw a slight fluctuation in rankings, with UB GOOD moving from third in July to fourth in August, before climbing back to second place in September and maintaining that position in October. This upward trend in the Capsules category could indicate successful marketing efforts or product improvements that resonated well with consumers. However, it's worth noting that UB GOOD did not make it into the top 30 in any other state or province, which could be seen as a limitation in their geographical reach or market penetration strategies outside of Ohio.
Competitive Landscape
In the Ohio edibles market, UB GOOD consistently held the second rank from July to October 2025, demonstrating a stable presence in the competitive landscape. Despite this stability, UB GOOD's sales experienced a dip in September before rebounding in October, indicating potential seasonal or market-driven fluctuations. The brand trails behind Incredibles, which maintained the top position with consistently higher sales figures. Meanwhile, Camino and Wana alternated between the third and fourth ranks, with Camino slightly outperforming Wana in terms of rank consistency. These dynamics suggest that while UB GOOD is a strong contender, it faces stiff competition from Incredibles, which dominates the market, and must also be wary of the close competition from Camino and Wana, which could potentially threaten its position if sales momentum shifts.
Notable Products
In October 2025, UB GOOD's top-performing product was the Cherry Pomegranate Extra Strength Releaf Gummies 10-Pack, maintaining its number one rank since July, with sales reaching 7490 units, up from 6506 in September. The Pineapple Punch Extra Strength Gummies 10-Pack secured the second position, rebounding from a third-place ranking the previous month. The CBN/THC 1:1 Razzzberry Gummies 10-Pack rose to third place, showing an increase in popularity and sales since its debut in August. The GO - CBD/THC 10:1 Juicy Pear Gummies 20-Pack maintained its fourth-place position, indicating steady performance. Notably, the Cherry Limeade Distillate Disposable saw a re-entry into the rankings at fifth place, highlighting a renewed interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
