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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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UB GOOD is stocked at 139 licensed dispensaries across Ohio, Maryland, and Nevada, 118 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Dayton, Cleveland, and Marietta. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, UB GOOD’s mix pivoted toward Vapor Pens at 45.86% share with 90.46% YoY growth and 15.06% MoM, while Edible compressed to 35.79% share with -19.84% YoY and -30.97% MoM. Capsules expanded to 9.13% share with 75.87% YoY and 21.09% MoM, as Tincture & Sublingual slid to 8.04% share with -9.55% YoY and -21.44% MoM. Concentrates remained marginal at 0.61% share with -11.42% YoY and -28.07% MoM. With brand sales up 19.08% YoY alongside a -14.11% YoY average price shift to $23.35, the pattern implies volume-led gains concentrated in Vapor Pens and Capsules offsetting Edible and Tincture declines, consolidating UB GOOD’s demand around inhalable and dose-controlled formats.
The category shifts imply UB GOOD is repositioning around faster-turn, inhalation-led baskets where price elasticity supports share capture, evidenced by the Vapor Pens surge and a rank of 10 in Ohio Vapor Pens. The simultaneous expansion of Capsules and contraction of Edible suggest migration from indulgence-oriented SKUs toward efficacy or convenience cues, reinforcing a two-pronged stance: value-accretive Vapor Pens driving reach and Capsules anchoring higher ticket per unit. Given Tincture & Sublingual and Concentrates carry double-digit MoM declines while Vapor Pens and Capsules post double-digit MoM gains, the mix trajectory points to concentrating innovation and promo depth where repeat velocity is highest, aiming to lift UB GOOD’s Vapor Pens rank from 10 and stabilize overall margins despite the lower average price.
Competitive Landscape
UB GOOD sits at rank #10 in OH Vapor Pens in October 2026, improving 2 positions from #12 year over year, while holding flat versus July 2026 at #10; this places it three spots below its peak of #7 from October 2024 and four places behind Select at #4, which rose 2 ranks YoY and expanded sales by 65.27%. At the top end, Rove advanced from #8 to #3 with 109.03% YoY sales growth, and Klutch Cannabis moved from #3 to #2 with 84.17% growth, indicating that faster-growing peers are capturing higher ranks as UB GOOD’s YoY gain of 2 ranks without a three-month change suggests stabilization rather than acceleration; the pattern implies UB GOOD is defending its top-10 position but needs a step-change in momentum to reverse the two-year slide from its October 2024 peak.
Notable Products
UB GOOD splits October 2026 sales across two core formats, with Gummies at 32.8% and Vapor Pen Cartridges at 32.5%. That concentration across just two segments outweighs Capsules and Disposables, so most of its sales come from gummies and standard cartridges.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
