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Sep-2025
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Overview
Market Insights Snapshot
UB GOOD has demonstrated a notable performance across various product categories in Ohio. In the Capsules category, the brand has shown consistent improvement, climbing from a fourth-place ranking in June 2025 to second place by September 2025. This upward trend suggests a strong consumer preference or effective market strategies. However, the Edible category reveals a slight decline, with UB GOOD maintaining the second position from June to August before dropping to third in September. This shift might indicate increased competition or changing consumer tastes. Notably, UB GOOD has maintained a dominant lead in the Tincture & Sublingual category, consistently holding the top position, which underscores its stronghold in this segment.
In contrast, the Vapor Pens category presents a different scenario for UB GOOD in Ohio. The brand has remained steady at the twelfth position from June through September, which suggests a stable but not leading presence. This consistency might indicate a niche market or a need for strategic adjustments to climb higher in the rankings. Interestingly, the absence of UB GOOD in the top 30 rankings in other states or provinces for these categories could be seen as an opportunity for expansion or a reflection of focused efforts within Ohio. The data highlights the brand's strengths in specific categories while also pointing to areas where there is potential for growth or increased competition.
Competitive Landscape
In the competitive landscape of the Edible category in Ohio, UB GOOD has consistently maintained a strong presence, although recent trends indicate a slight shift in its market position. Throughout June to August 2025, UB GOOD held a steady second place, showcasing its robust market appeal and consumer loyalty. However, in September 2025, UB GOOD experienced a dip to third place, overtaken by Camino, which climbed from fourth to second place. Despite this shift, UB GOOD's sales figures remained competitive, although they experienced a downward trend in September, aligning with the overall market contraction observed in leading brands. Incredibles maintained its dominant position at the top, while Wana and Encore Edibles remained consistent in their rankings, suggesting a stable competitive environment. The slight decline in UB GOOD's rank highlights the dynamic nature of the market and the importance of strategic adjustments to regain its previous standing.
Notable Products
In September 2025, UB GOOD's Cherry Pomegranate Extra Strength Releaf Gummies 10-Pack (500mg) maintained its position as the top-performing product, continuing its four-month streak at rank 1 with sales of 6228 units. The CBN/THC 1:1 Razzzberry Gummies 10-Pack (100mg CBN, 100mg THC) rose to rank 2, showing a significant improvement from its previous appearances, with a notable sales figure of 2279 units. Pineapple Punch Extra Strength Gummies 10-Pack (500mg) dropped to rank 3, after consistently holding the second position in prior months. The Pineapple Punch Extra Strength Gummies 11-Pack (550mg) experienced a slight decline, moving from rank 3 in August to rank 4 in September. Lastly, the Blueberry Cookies Distillate Cartridge (1g) entered the top 5 for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
