Market Insights Snapshot
The cannabis brand Vada has shown varied performance across different categories in Nevada. In the Beverage category, Vada has been steadily improving its rank, moving from 23rd in July to 19th in October. This is a positive trend, indicating a growing preference for Vada's beverages among Nevada's cannabis consumers. However, in the Concentrates category, Vada's performance has been less impressive, with the brand's ranking slipping from 23rd in July to 39th in October. This could suggest a need for the brand to revisit its strategy in this category.
On the other hand, Vada's performance in the Edible and Vapor Pens categories in Nevada has been inconsistent, with the brand failing to make it into the top 20 in any of the four months. Particularly in October, Vada's ranking was not available, indicating that it did not make it into the top 20. In the Flower and Pre-Roll categories, Vada's ranking has significantly dropped over the months, moving from 37th to 79th and 41st to 78th respectively. This indicates a decline in consumer preference for these products. It's important for readers to keep these trends in mind when considering Vada's overall performance and potential future growth.
In the Flower category in Nevada, Vada has experienced a significant shift in its market position. In July 2023, Vada was ranked 37th, and by October 2023, it had dropped to 79th place. This downward trend in ranking is reflected in their sales, which have also decreased over this period. In contrast, Willie's Reserve and QualCan have also seen a decline in their rankings, but not as drastically as Vada. Interestingly, Cannavative was not in the top 20 brands in July and August, but made a notable appearance in September and October. Mo-jo (NV), on the other hand, has shown a steady improvement in both rank and sales, moving from 98th place in July to 73rd in October. This competitive landscape suggests that Vada may need to reassess its strategy to regain its earlier position in the market.
In October 2023, Vada's top-performing product was the GMO Pre-Roll (1g) with a whopping 436 units sold. Following closely behind in second and third place were the Master Kush (3.5g) and GMO (3.5g) flower products, respectively. The OG Kush Kief (1g) concentrate product took the fourth spot. Interestingly, the Miracle Alien Cookies (3.5g) flower product maintained its fifth position from July to October, despite a significant drop in sales. These rankings reveal a dynamic market with shifts in consumer preferences over the months.