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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Project Packs has shown a consistent presence in the Concentrates category, although its ranking has seen a slight decline from 18th place in July 2025 to 28th place by October 2025. This downward trend in rankings is mirrored by a decrease in sales, with a notable drop from July to August. Despite this, Project Packs managed to maintain its position within the top 30, which suggests a stable, if not slightly challenged, market presence in this category. Meanwhile, in the Flower category, Project Packs has not yet broken into the top 30, indicating potential areas for growth and market penetration. Their performance in the Pre-Roll category also reflects a fluctuating trend, with a dip in rankings in September followed by a slight recovery in October. This volatility could be indicative of a competitive market landscape or shifting consumer preferences within the state.
While Project Packs has managed to hold onto a position in the Concentrates category in Arizona, their absence from the top 30 in the Flower category highlights an area of potential opportunity or concern, depending on the strategic goals of the brand. The Pre-Roll category also presents an interesting case; despite a drop in rankings during September, the brand rebounded slightly in October. This suggests that while there may be challenges, there is also resilience and potential for growth. The brand's ability to maintain a presence in the Concentrates category, albeit with declining sales, underscores the importance of a strategic focus to regain or improve its standing. Observing these trends can provide valuable insights into the brand's market dynamics and areas where strategic adjustments might yield improved performance.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Project Packs has experienced notable fluctuations in its rank over the past few months, reflecting a dynamic market environment. Starting in July 2025, Project Packs held a strong position at rank 41, but saw a decline to rank 48 in August, before slightly recovering to rank 45 in September, and then slipping again to rank 46 in October. This volatility contrasts with competitors like Preferred Gardens, which maintained a steady rank around the mid-40s, and Varz, which showed a similar pattern of fluctuation but managed to end October at a slightly better position than Project Packs. Meanwhile, iLava consistently trailed behind Project Packs, yet showed a positive trend by improving its rank from 59 to 55 over the same period. The emergence of Seed Junky Genetics in October at rank 49, after not being in the top 20 in previous months, adds further competitive pressure. These shifts suggest that while Project Packs remains a significant player, it faces increasing competition and must strategize effectively to regain and sustain higher rankings in the Arizona flower market.
Notable Products
In October 2025, the top-performing product for Project Packs was Glitter Bomb Live Badder (1g) in the Concentrates category, which rose to the first position with notable sales of $275. Skidozi (3.5g) in the Flower category dropped from first place in August and September to third in October, despite strong sales earlier in the year. Prezidential Live Resin Diamond Infused Jets Pre-Roll 2-Pack (2g) entered the rankings in October directly at the second position, indicating a successful product launch or promotional event. Obsidian (3.5g), also in the Flower category, maintained a steady presence, ranking fourth in October, similar to its July performance. Lemon Cherry Gelato (3.5g) saw consistent ranking at fifth place, showing stable demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
