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Nov-2025
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Overview
Market Insights Snapshot
Project Packs has shown varying performance across different product categories in Arizona. In the Concentrates category, the brand experienced a notable resurgence, climbing from the 31st position in September 2025 to 21st by November. This upward trajectory suggests a strengthening market presence, potentially driven by increased consumer interest or strategic changes within the brand. Conversely, their Flower category performance, while improving from 49th in August to 39th in November, indicates a slower growth rate. Despite these improvements, the brand did not make it into the top 30 for Flower, highlighting an area where further efforts may be required to enhance their competitive stance.
The Pre-Roll category presents a mixed picture for Project Packs in Arizona. While the brand improved its ranking from 62nd in September to 51st in November, it still falls short of breaking into the top 30. This suggests a competitive landscape where Project Packs may need to innovate or increase marketing efforts to capture a larger market share. Interestingly, despite not being in the top 30, the sales figures in this category have shown a positive trend, indicating potential for future growth. This nuanced performance across categories suggests that while Project Packs is making strides in certain areas, there remains significant room for growth and increased market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Project Packs has shown a promising upward trajectory in recent months, climbing from a rank of 49 in August 2025 to 39 by November 2025. This improvement in rank suggests a positive reception in the market, especially when compared to competitors like Sublime, which saw a decline from rank 31 to 44 over the same period. Meanwhile, Sonoran Roots maintained a stronger position, although it also experienced a drop from rank 26 to 36. Interestingly, Project Packs outperformed Roll One / R.O. and Varz in terms of rank improvement, as both brands saw fluctuating ranks with no clear upward trend. The consistent improvement in Project Packs' rank, coupled with its steady increase in sales, indicates a growing consumer preference and suggests potential for further market penetration.
Notable Products
In November 2025, the top-performing product for Project Packs was The Wow (3.5g) in the Flower category, which rose to the first position with sales of 330 units. Skidozi (3.5g), also in the Flower category, dropped to the second position after consistently holding the top rank from August through October. Glitter Bomb (14g) entered the rankings in November, securing the third position in the Flower category. Orange Cookies Pre-Roll 2-Pack (2g) took the fourth spot in the Pre-Roll category. Lemon Kush Live Resin Badder (1g) maintained its position at fifth in the Concentrates category, marking a return to the rankings with improved sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
