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Aug-2025
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Overview
Market Insights Snapshot
Project Packs has demonstrated notable movements in the cannabis market across different categories and states. In Arizona, the brand's performance in the Concentrates category saw a significant entry into the top 30 rankings by August 2025, securing the 25th position. This indicates a positive trajectory as they were not ranked in the top 30 in the preceding months. Such an upward move suggests an increasing consumer preference or effective marketing strategies that have bolstered their presence in this category. Meanwhile, in the Flower category, Project Packs showed consistent improvement, climbing from 49th to 41st in July, before settling at 46th in August. This steady presence within the top 50 underscores a strong foothold in the Flower market, despite the slight dip in August.
In contrast, the Pre-Roll category in Arizona presents a different narrative. Project Packs maintained a relatively stable position around the 48th to 50th rankings from May to August 2025. While this indicates a consistent presence, it also highlights a potential area for growth, as the brand did not breach the top 30. The sales figures reflect a downward trend from May to July, with a slight recovery in August, which could suggest challenges in consumer retention or competition within this category. Overall, the brand's performance across these categories in Arizona reveals both promising advancements and opportunities for strategic improvements.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Project Packs has demonstrated notable resilience and growth amidst fluctuating market dynamics. Over the period from May to August 2025, Project Packs improved its rank from 49th to 46th, with a peak at 41st in July, reflecting a strategic boost in sales during that month. This upward trajectory is particularly significant when compared to competitors like PTS (Progressive Treatment Solutions), which saw a decline in rank, falling out of the top 20 by August. Meanwhile, Preferred Gardens maintained a relatively stable position, hovering around the 43rd to 45th ranks, but with consistently lower sales figures than Project Packs in July. Additionally, Rooted (MO) showed a similar rank trajectory but with less impressive sales growth. These insights suggest that Project Packs' strategic initiatives during this period have effectively enhanced its market position, setting a foundation for potential future gains in both rank and sales.
Notable Products
In August 2025, the top-performing product for Project Packs was Skidozi (3.5g) in the Flower category, which climbed significantly to rank 1 with sales reaching 308 units. Following closely in the Concentrates category, Purple Dinosaur Live Resin Badder (1g) secured the second position, reflecting a notable market presence. Glitter Bomb Live Badder (1g) also performed well, achieving third place among concentrates. Orange Cookies (3.5g) and Orange Cookies Live Resin Badder (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, Skidozi (3.5g) showed remarkable improvement, moving up from fifth place in June 2025 to the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
