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Dec-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Project Packs has shown notable performance across various cannabis categories, particularly in Concentrates. The brand made a significant leap in the Concentrates category, climbing from a rank of 31 in September 2025 to 21 by November, before settling at 24 in December. This upward trend indicates a strengthening market presence, even though it slightly dipped towards the end of the year. In contrast, Project Packs did not break into the top 30 in the Flower category throughout the last quarter of 2025, maintaining ranks in the 40s. This suggests that while they are gaining traction in Concentrates, there is room for improvement in their Flower offerings.
While Project Packs did not make it to the top 30 in the Pre-Roll category in Arizona, the brand did show some positive movement. Starting at rank 62 in September, they improved to rank 54 by October and further to 52 in November, before a slight decline to 56 in December. This pattern of movement, although not breaking into the top 30, indicates a potential for growth if the brand continues to focus on enhancing their Pre-Roll offerings. The fluctuations in rankings across categories highlight both the opportunities and challenges Project Packs faces in the competitive Arizona market.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Project Packs has shown a consistent presence, maintaining a steady rank from September to December 2025. Despite the competitive pressure, Project Packs improved its rank from 48th in September and October to 42nd in November, before slightly dropping to 43rd in December. This stability is noteworthy given the fluctuating ranks of competitors such as Seed Junky Genetics, which was not in the top 20 in September but climbed to 38th by December. Meanwhile, Roll One / R.O. maintained a slightly better position than Project Packs, ending December at 39th. Varz also showed a similar upward trend, improving from 53rd in September to 44th in December. Interestingly, Uncle X experienced a significant drop from 13th in September to 47th by December, indicating a potential shift in consumer preferences or market dynamics. These movements suggest that while Project Packs is holding its ground, there is a dynamic competitive environment that could influence its future positioning and sales strategies.
Notable Products
In December 2025, Project Packs saw The Wow (3.5g) maintain its top position in the Flower category, with sales reaching 531 units. Obsidian (3.5g) climbed to second place, improving from its previous absence in November, with sales of 301 units. Skidozi (3.5g) fell to third place, continuing a downward trend from its first-place rank in September. The Wow Pre-Roll 2-Pack (2g) debuted in fourth position in the Pre-Roll category. Lemon Kush Live Resin Badder (1g) remained steady in fifth place among Concentrates, showing marginal sales decline from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
