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Aug-2024
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Overview
Market Insights Snapshot
VENOM (WA) has shown varying performance across different categories in Washington. In the Concentrates category, the brand has experienced a gradual decline, moving from rank 21 in May 2024 to rank 26 by August 2024. This downward trend is accompanied by a decrease in sales from $87,049 in May to $61,154 in August. The brand's presence in the Pre-Roll category, however, has been more volatile. While it did not break into the top 30, its ranking fluctuated between 59 and 68 over the same period, suggesting some inconsistency in market performance. Despite these fluctuations, Pre-Roll sales saw a slight increase, peaking at $71,236 in August, which could indicate potential for future growth if the brand can stabilize its ranking.
In the Vapor Pens category, VENOM (WA) had a brief appearance in the top 100, ranking 100th in May 2024 but dropping out of the top 30 in subsequent months. This indicates a significant struggle to maintain a foothold in this competitive segment. The absence from the top 30 in the following months could be seen as a negative indicator for the brand's performance in this category. Overall, while VENOM (WA) shows some promise in Pre-Rolls, the brand needs to address its declining trend in Concentrates and re-evaluate its strategy for Vapor Pens to improve its market standing in Washington.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, VENOM (WA) has experienced notable fluctuations in its rank and sales over the past few months. Despite a dip in July 2024, VENOM (WA) managed to improve its position to rank 61 in August 2024, driven by a steady increase in sales from June to August. This improvement is significant when compared to competitors like Sitka, which has consistently ranked lower and Bodega Buds, which has shown a more gradual improvement. However, VENOM (WA) faces stiff competition from EZ Vape, which has seen a consistent rise in rank, reaching 52 in August 2024. Additionally, Plaid Jacket has experienced a decline, falling to rank 53 in August 2024, which could present an opportunity for VENOM (WA) to capture more market share. These dynamics highlight the competitive pressures and opportunities within the Washington Pre-Roll market, suggesting that VENOM (WA) needs to continue its upward sales trend to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for VENOM (WA) was Alaskan Thunder Fuck Cured Resin (1g) in the Concentrates category, maintaining its first-place rank from previous months with a notable sales figure of 2858.0. Blackberry Pie Cured Resin (1g), also in the Concentrates category, ranked second, showing a consistent improvement from third place in May and July. Blue Dream BHO Infused Pre-Roll 2-Pack (1g) moved up to third place from its steady fourth-place ranking in prior months. White Widow Infused Pre-Roll 2-Pack (1g) dropped to fourth place after peaking at second in July. Ice Cream Sherbert Infused Pre-Roll 2-Pack (1g) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
