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Jun-2024
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Overview
Market Insights Snapshot
VENOM (WA) has shown variable performance across different product categories and months in Washington. In the Concentrates category, the brand maintained a presence within the top 30, fluctuating between ranks 21 and 26 from March to June 2024. This indicates a relatively stable yet slightly declining trend, with sales peaking in May at $88,456 before dropping to $69,313 in June. The Pre-Roll category, however, presents a more erratic performance, with VENOM (WA) not breaking into the top 30, demonstrating a need for strategic improvements to climb the rankings. Despite this, the brand saw a modest increase in sales from May to June, indicating potential for growth if the current trajectory continues.
In the Vapor Pens category, VENOM (WA) faced significant challenges, only appearing in the top 100 rankings for March and May, and failing to make the top 30 in any month. This suggests a weaker market presence in this category compared to others. The absence from the top rankings in April and June highlights a critical area for development. Overall, while VENOM (WA) has shown resilience in certain categories, there are clear opportunities for strategic enhancements to improve their market position across all categories in Washington.
Competitive Landscape
In the competitive landscape of the Washington concentrates market, VENOM (WA) has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong performance in May 2024, where it climbed to the 21st position, VENOM (WA) saw a decline to the 26th spot by June 2024. This drop in rank is significant when compared to competitors like Toasted Farms, which consistently improved its position from 29th in March to 24th in June, and Agro Couture, which also showed a steady climb. VENOM (WA)'s sales mirrored this downward trend, with a noticeable decrease from May to June. This contrasts with Dab'Ums, which, despite lower overall sales, managed to improve its rank significantly from 40th in March to 27th in June. These shifts suggest that while VENOM (WA) has had strong sales figures, maintaining or improving its market position will require strategic adjustments to counteract the upward momentum of its competitors.
Notable Products
In June 2024, the top-performing product for VENOM (WA) was Alaskan Thunder Fuck Cured Resin (1g) in the Concentrates category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 2019 units. Blackberry Pie Cured Resin (1g) also in the Concentrates category, improved its position from third in May to second in June with strong sales growth. White Widow Infused Pre-Roll 2-Pack (1g) climbed to third place in June, up from fourth in April. Green Kraken Cured Resin (1g) in the Concentrates category, experienced a slight drop, moving from second in May to fourth in June. Blue Dream Infused Pre-Roll 2-Pack (1g) held steady at fifth place from May to June.
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