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Feb-2026
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Overview
Market Insights Snapshot
Victory (NJ) has shown varying performance across different product categories in New Jersey. In the Flower category, the brand has not managed to break into the top 30 rankings over the past few months, with its position fluctuating slightly from 37th in November 2025 to 45th in February 2026. This indicates a struggle to gain a significant foothold in this competitive segment. The sales figures have also mirrored this trend, showing a decline from $248,363 in November to $191,045 in February, suggesting that the brand has not been able to capture a larger market share in the Flower category.
Conversely, Victory (NJ) has maintained a more stable presence in the Pre-Roll category within New Jersey. The brand has consistently ranked within the top 30, with slight movements between 29th and 31st place from November 2025 to February 2026. Although there was a dip in sales from $147,875 in November to $123,775 in February, the brand's ability to stay within the top 30 suggests a relatively better performance compared to its Flower category presence. This stability could indicate a stronger consumer base or better product differentiation in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Victory (NJ) has experienced notable fluctuations in rank and sales over the recent months. As of February 2026, Victory (NJ) ranks 45th, showing a slight improvement from January 2026 when it was 47th. Despite this upward movement, Victory (NJ) faces stiff competition from brands like The Botanist and URBNJ, which have consistently maintained higher rankings. For instance, The Botanist, while not in the top 20, has hovered around the mid-30s in rank, indicating a stronger market presence. URBNJ, although experiencing a decline, still maintains a competitive edge over Victory (NJ). Meanwhile, Test Kitchen and High Wired have shown varying performances, with Test Kitchen's sales peaking in January 2026, potentially posing a future threat. The fluctuating ranks and sales figures suggest that Victory (NJ) needs to strategize effectively to improve its market position amidst these dynamic competitors.
Notable Products
For February 2026, Acapulco Gold (3.5g) from Victory (NJ) emerged as the top-performing product, reclaiming its number one rank after dropping to third place in January. Acapulco Gold Pre-Roll 5-Pack (3g) maintained its consistent second-place rank, showcasing stable demand in the Pre-Roll category. Bubba Kush (3.5g) climbed to the third position from fourth in January, indicating a positive trend in its sales trajectory. Sour Blueberry (3.5g) saw a notable decline, falling from first place in January to fourth, with sales figures dropping to 843.0. The reappearance of Sour Blueberry Pre-Roll 5-Pack (3g) at fifth place highlights its resurgence in popularity after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
