.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Victory (NJ) is stocked at 19 licensed dispensaries across New Jersey, with the deepest coverage in Union, Bridgeton, Camden, Eatontown, and Egg Harbor Township. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Victory (NJ) concentrated 79.44% of sales in Flower and 20.56% in Pre-Roll, with Flower growing 200.99% year over year while Pre-Roll rose 63.54% year over year; month over month, both contracted, with Flower down 24.17% and Pre-Roll down 12.38%. Average price across the brand declined 12.05% year over year to $40.71, while Flower commanded a higher category average price of $45.62 versus Pre-Roll at $28.75; this mix, coupled with simultaneous MoM declines in both categories, implies that Victory (NJ) is leaning on outsized year-over-year gains in Flower to carry total growth while short-term demand is cooling across its current portfolio.
Because 79.44% of sales sit in Flower but the brand holds rank 48 in Flower within New Jersey, the 24.17% month-over-month contraction in its anchor category exerts disproportionate drag relative to the 12.38% Pre-Roll decline, suggesting sensitivity to Flower volatility. The 200.99% Flower year-over-year expansion alongside a 63.54% Pre-Roll increase indicates a growth engine reliant on a single category while price compression of 12.05% year over year signals trading down or discounting; together these shifts imply Victory (NJ) is positioned as a Flower-first operator in New Jersey that may need either deeper Pre-Roll contribution or stabilization in Flower pricing to reduce exposure to rank pressure at position 48.
Competitive Landscape
Victory (NJ) sits at rank #48 in NJ Flower for July 2026, improving 17 positions year over year from #65 while sliding 10 spots since April 2026 from #58; the brand’s peak at #37 in November 2025 frames the current standing as a partial retracement rather than a breakout. Competitively, Ozone edged up from #2 to #1 even as its sales fell 13.1% year over year, whereas Find. climbed from #10 to #2 on 129.0% year-over-year sales growth, indicating that upward mobility is tied to aggressive gains that Victory (NJ) has not matched; the implication is that Victory’s rank trajectory—up year over year but down versus three months ago—signals stabilization without momentum against faster-moving leaders.
Notable Products
Sour Blueberry Pre-Roll 5-Pack (3g) posted the largest move in July 2026 with +50.6% month over month to rank 5, while Acapulco Gold Pre-Roll 5-Pack (3g) fell -45.7% to rank 6; the split suggests consumers traded within the Pre-Roll format rather than expanding the category. At the top, Acapulco Gold (3.5g) rose +8.3% and held rank 1, whereas Bubba Kush (3.5g) slid -18.4% at rank 2 and White Widow (3.5g) dropped -20.3% at rank 3, indicating share consolidation into a single Flower leader. Four of the top ten are Flower SKUs and four are Pre-Roll SKUs, but Flower includes three declines over -18% and one minor gain of +2.2% at rank 7, pointing to a mix that is over-reliant on one flagship and vulnerable to volatility elsewhere. The pattern implies Victory (NJ) is leaning into flagship-led Flower while Pre-Rolls act as the swing lever for monthly volume, so near-term commercial direction should prioritize stabilizing secondary Flower strains and scaling the winning multi-pack Pre-Roll.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
