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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Victory (NJ) is stocked at 28 licensed dispensaries across New Jersey, with the deepest coverage in Hackettstown, Lakehurst, New Brunswick, Atlantic City, and Bridgeton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Victory (NJ) concentrated 61.25% of sales in Flower with a month-over-month decline of 9.87% and a year-over-year decline of 4.62%, while Pre-Roll held 38.15% share with a 53.50% month-over-month surge but a 29.84% year-over-year drop; Concentrates remained marginal at 0.59% share with a 59.00% month-over-month decline. Despite a 34.94% year-over-year decrease in average price to $32.28, the overall brand contracted 15.68% year over year, and Flower’s category rank in New Jersey sat at 43, implying that mix-driven volatility is reshaping demand without lifting relative standing.
The sharp month-over-month rebound in Pre-Roll alongside Flower’s month-over-month pullback, combined with a low rank of 43 in New Jersey Flower and a 34.94% price compression, implies Victory (NJ) is leaning into lower-priced formats to defend volume but not yet converting that into category leadership. With Pre-Roll now nearly two-fifths of the mix at 38.15% and Flower still the anchor at 61.25%, the pattern suggests a barbell positioning where value-seeking shifts can buffer near-term volume, yet the year-over-year declines of 29.84% in Pre-Roll and 4.62% in Flower indicate the need to recalibrate assortment and pricing to improve rank and stabilize share.
Competitive Landscape
Victory (NJ) sits at rank #43 in NJ Flower for September 2026, down 2 positions year over year from #41 and 1 position versus June 2026’s #42, while still 6 spots below its peak of #37 reached in November 2025; in contrast, Find. climbed from #6 to #1 with 111.6% YoY sales growth and Good Green advanced from #17 to #3 alongside 166.7% YoY sales growth, whereas RYTHM held near the top at #4 despite a -9.8% YoY decline. The combination of a -2 rank change YoY and slipping 1 spot over the last three months, while leaders either surged up the ranks or defended top-5 positions, implies Victory (NJ) is losing relative share momentum and must either outgrow faster risers or cede further ranking ground.
Notable Products
White Widow Pre-Roll (0.5g) led September 2026 with a 150.8% month-over-month surge to rank 3, while Acapulco Gold (3.5g) fell 39.1% yet still held rank 1. Acapulco Gold Pre-Roll (1g) jumped 115.9% to rank 4, and White Widow Pre-Roll 5-Pack (2.5g) rose 70.6% to rank 5, indicating that five of the top ten are Pre-Roll SKUs concentrated in packs and singles. With Flower leaders White Widow (3.5g) down 8.9% at rank 2 and Bubba Kush (3.5g) up 13.8% at rank 10, the mix points to consumer trade-up from Flower toward ready-to-use formats. The pattern implies Victory (NJ) is pivoting toward Pre-Rolls as the volume engine, using legacy Flower names to seed demand while shifting share into higher-frequency, convenience-driven SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
