.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Violet Tourist concentrated 82.87% of sales in Pre-Roll, while Flower held 17.13%, with Pre-Roll up 1,115.10% year over year but down 2.67% month over month, and Flower up 1,495.52% year over year but down 34.97% month over month. Average price rose 17.16% year over year to $32.25, with Pre-Roll pricing at $29.20 versus Flower at $65.30, and the brand sat at rank 34 in Pre-Roll in Saskatchewan. The pattern implies a volume-driven Pre-Roll scale that is expanding YoY but encountering near-term elasticity and mix pressure MoM as higher-priced Flower retreats more sharply than Pre-Roll.
The steep YoY expansion in both Pre-Roll (+1,115.10%) and Flower (+1,495.52%) alongside a MoM pullback concentrated in Flower (-34.97% versus -2.67% for Pre-Roll) suggests Violet Tourist’s positioning is anchored in accessible Pre-Roll price points that buffer volatility. With Pre-Roll commanding 82.87% share and an average ticket materially below Flower ($29.20 versus $65.30), the brand’s July 2026 posture favors scale over premium margin capture, implying future gains hinge on sustaining Pre-Roll rank 34 momentum while selectively stabilizing Flower to prevent further mix erosion.
Competitive Landscape
Violet Tourist sits at #38 in AB Pre-Roll for July 2026, improving 144 ranks year over year from #182 while slipping 8 spots from #30 in April 2026 to #38 in July 2026; this split trajectory contrasts with General Admission holding #1 with a -14.5% YoY sales change and Back Forty / Back 40 Cannabis rising to #2 as its sales grew 34.3% YoY. Meanwhile, Space Race Cannabis moved to #3 despite a -37.9% YoY decline and Thumbs Up Brand advanced to #5 on 138.3% YoY growth, indicating Violet Tourist’s April 2026 peak at #30 and subsequent 8-rank pullback by July 2026 imply momentum exists but is being outpaced by faster climbers near the top.
Notable Products
Puff Puff Variety Pack Pre-Roll 3-Pack (1.5g) posted the largest movement in July 2026 with +56.6% MoM to rank 2, while Scrumbiddlyumptious Pre-Roll 3-Pack (1.5g) fell -10.3% MoM at rank 3, indicating share is rotating within the same tier rather than expanding overall demand. Chucklechamps Pre-Roll 15-Pack (15g) rose +18.0% MoM to rank 5, whereas Golden Tickets Pre-Roll 3-Pack (1.5g) slipped -2.7% at rank 1, and four of the top ten are 15- or 30-pack Pre-Rolls, showing larger pack formats are gaining traction against single-session 3-packs. Inferno McBurno Pre-Roll 30-Pack (15g) declined -22.6% MoM at rank 10 even as the multi-pack cohort deepened, suggesting customers are trading into select variety or value bundles rather than uniformly embracing all bulk SKUs. The pattern implies Violet Tourist is pivoting toward curated multi-pack offerings and mid-tier ranks capturing momentum, with price-pack architecture—rather than new strain launches—driving the product mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
