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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Violet Tourist concentrated 73.68% of sales in Pre-Roll while Flower held 26.32%, with Pre-Roll up 52.26% month over month and 3721.34% year over year, and Flower surging 156.66% month over month amid a lack of year-over-year comparables. Average price declined 15.83% year over year to $25.94 while Pre-Roll’s average price sat at 21.49 and Flower at 61.78, indicating mix-driven price compression alongside a volume-led expansion. With Pre-Roll ranked 37 in Alberta and MoM gains of 52.26% against Flower’s 156.66%, the category mix is tilting toward higher-ticket Flower growth on the margin even as Pre-Roll dominates, implying a dual-track strategy where Pre-Roll scale funds selective Flower upside.
The shift toward a 73.68% Pre-Roll share alongside a 15.83% brand-wide price decrease and a 52.26% MoM lift in Pre-Roll suggests price-accessible formats are anchoring market penetration, while the 156.66% MoM acceleration in Flower at a 61.78 average price points to a premium-leaning experimentation corridor. Given a 3721.34% YoY surge in Pre-Roll but a 37 rank in Alberta, the pattern implies scale is outpacing competitive rank improvement, so near-term positioning likely depends on sustaining Pre-Roll velocity while converting Flower momentum into higher-share niche pockets.
Competitive Landscape
Violet Tourist sits at #37 in AB Pre-Roll for October 2026, improving 182 positions from #219 year over year and edging up 2 spots from #39 three months ago, while its peak at #30 in April 2026 establishes a ceiling that is 7 ranks above today; in contrast, Back Forty / Back 40 Cannabis holds #1 after rising from #3 and posting a 10.21% YoY sales gain, and General Admission sits at #2 after sliding from #1 alongside a -45.71% YoY decline, indicating that Violet Tourist’s sharp YoY climb and modest quarter-over-quarter lift point to a recovery trajectory that is gaining share against weakening incumbents but still short of sustained top-30 reentry.
Notable Products
Violet Tourist is concentrated in a handful of items: the top 10 products account for 73.6% of October 2026 sales, led by Scrumbiddlyumptious Pre-Roll 3-Pack (1.5g) at 11.5%. With 42.5% of sales in Hybrid - Single Strain pre-rolls and 29.9% in Mixed Strain pre-rolls, most of its sales come from pre-roll formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
