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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Washington Bud Company concentrated 64.92% of sales in Flower with a month-over-month gain of 2.48% but a year-over-year decline of 4.31%, while Pre-Roll rose to 34.54% share on a 57.32% year-over-year increase despite a 1.42% month-over-month dip; Concentrates contracted to 0.53% share with a 45.27% year-over-year drop and a 9.85% month-over-month decline, and Topical remained a 0.02% share niche with 19.03% year-over-year growth and no recorded month-over-month change. The brand’s overall sales grew 10.16% year over year even as average price fell 18.19%, and Flower’s category rank in Washington stood at 53, indicating a portfolio leaning on volume expansion in Pre-Roll and price-accessible Flower while trimming impact from shrinking Concentrates.
The mix shift toward Pre-Roll’s 34.54% share alongside Flower’s 2.48% month-over-month rebound implies Washington Bud Company is prioritizing high-velocity formats to counter Flower’s 4.31% year-over-year softness, using lower average prices to widen baskets and sustain the 10.16% brand-level year-over-year gain. With Concentrates down 45.27% year over year and Topical at just 0.02% share, the 53 rank in Washington Flower suggests that deeper traction likely comes from defending mid-pack Flower placement while leaning into Pre-Roll’s 57.32% year-over-year momentum, implying a positioning that optimizes price-to-volume trade-offs rather than breadth across smaller categories.
Competitive Landscape
Washington Bud Company sits at rank #53 in WA Flower for May 2026, improving 3 positions year over year from #56 and 2 positions since February 2026 from #55, yet still 2 spots below its October 2025 peak at #51 and trailing the category leaders by over 50 ranks. While Phat Panda held at #1 year over year despite a -7.7% sales decline and Lifted Cannabis Co climbed from #7 to #3 on +16.9% sales growth, Washington Bud Company’s modest rank gain contrasts with Sweetwater Farms surging from #20 to #5 on +77.7% sales growth; the directional gap suggests incremental share wins but not enough velocity to break back above its #51 peak without a sharper move in distribution or pricing.
Notable Products
Afghani Hashplant (2g) posted the steepest decline in May 2026 at -47.39% while falling to rank 9, and Sky Master Pre-Roll 2-Pack (1g) also contracted by -18.58% at rank 7. In contrast, Super Slutty Infused Pre-Roll 2-Pack (1g) advanced +18.94% at rank 3, and Gorilla Girl Pre-Roll 2-Pack (1g) edged up +4.95% to hold rank 1 with $8,600 in sales. With six of the top ten rooted in the Pre-Roll category and two major flower formats diverging (+2.15% for Afghani Hashplant (3.5g) at rank 4 vs. -47.39% for Afghani Hashplant (2g) at rank 9), the mix points to prioritization of pre-roll velocity and standard 3.5g flower over niche weight variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
