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Jun-2024
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Overview
Market Insights Snapshot
Washington Bud Company has shown a notable performance in the Washington market, particularly within the Flower category. Despite not being in the top 30 brands in March, April, or May 2024, the company made a significant leap to rank 66th in June 2024. This upward movement suggests a positive trend and potential growth in market share within this category. The sales figures also reflect this growth trajectory, with a steady increase from $112,591 in April to $134,342 in June, indicating that the brand is gaining traction among consumers. In contrast, the performance of Washington Bud Company in the Pre-Roll category in Washington has been less consistent. The brand did not rank within the top 30 for March, April, or May 2024, only appearing in the rankings in June at the 79th position. This late entry into the top 30 could be seen as a positive sign of emerging competitiveness, but it also highlights the challenges the brand faces in maintaining a consistent presence in this category. The sales data, while limited, shows a noteworthy figure of $38,723 in June, suggesting that there is room for growth if the brand can continue to build on this momentum.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Washington Bud Company has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 75 in March 2024, the brand saw a dip to 86 in April, followed by a slight recovery to 83 in May, and a significant improvement to 66 in June. This upward trend in June is particularly noteworthy when compared to competitors like EZ Vape, which only entered the top 100 in June with a rank of 64, and Soulshine Cannabis, which maintained a steady rank around the mid-60s. Meanwhile, From the Soil showed a consistent rise, ending at rank 67 in June, closely trailing Washington Bud Company. However, Regulator experienced a decline, dropping from rank 53 in March to 68 in June. These shifts indicate a competitive but dynamic market, where Washington Bud Company's recent gains suggest effective strategies that could be further leveraged to improve its standing and sales performance.
Notable Products
In June 2024, the top-performing product for Washington Bud Company was Afghani Hashplant 3.5g in the Flower category, maintaining its first-place rank for four consecutive months with sales of $810. Gorilla Girl 3.5g, also in the Flower category, held steady in the second position as well, showcasing consistent performance. Afghani Hashplant 1g secured the third spot, climbing from its debut in May. Gorilla Girl Pre-Roll 3-Pack 1.5g moved to fourth place, showing a notable increase in sales from its previous rank in April. Afghani Hash Plant Pre-Roll 2-Pack 1g rounded out the top five, re-entering the rankings with improved sales figures.
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