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Sep-2024
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Overview
Market Insights Snapshot
Washington Bud Company has shown a notable upward trajectory in the Washington flower category rankings over the past few months. Beginning at the 80th position in June 2024, the brand climbed to the 56th spot by September 2024, reflecting a consistent improvement in market presence. This upward movement is mirrored by an increase in sales figures, which rose from approximately $105,874 in June to around $136,735 by September. Such progress indicates a strengthening position within the flower category, suggesting strategic adjustments or growing consumer preference. However, the brand's absence from the top 30 rankings suggests there is still room for growth and increased market penetration.
In the pre-roll category, Washington Bud Company also experienced positive momentum in Washington. The brand's ranking improved from 100th in June to 81st by September 2024, highlighting a gradual yet steady rise. Despite fluctuations in sales figures, with a dip observed in August, the overall trend points towards recovery and growth, as seen in September's sales. The brand's position outside the top 30, however, underscores the competitive nature of the pre-roll market and the potential challenges Washington Bud Company faces in gaining a stronger foothold. These insights suggest that while progress is apparent, strategic efforts are necessary to break into higher ranking tiers.
Competitive Landscape
In the competitive landscape of the Washington state flower category, Washington Bud Company has demonstrated a notable upward trajectory in recent months. From June to September 2024, the brand improved its rank from 80th to 56th, reflecting a strategic gain in market presence and consumer preference. This positive trend is further underscored by a consistent increase in sales, contrasting with competitors like Soulshine Cannabis, which experienced a decline in rank and sales over the same period. Meanwhile, Rochester Farms and Cookies saw fluctuations in their rankings, with Rochester Farms dropping from 50th to 69th and Cookies maintaining a relatively stable position around the 50s. Interestingly, High Tide emerged as a strong contender, improving its rank from 98th to 54th, closely trailing Washington Bud Company. These dynamics suggest that Washington Bud Company's strategic initiatives are effectively enhancing its competitive edge in the market.
Notable Products
In September 2024, Washington Bud Company's top-performing product was Afghani Hashplant (3.5g) in the Flower category, maintaining its number one rank consistently from June through September, with sales reaching 885 units. Afghani Hashplant (1g) and Gorilla Girl (3.5g) shared the second rank this month, showing a notable climb for Gorilla Girl from its third position in August. The Afghani Hashplant Pre-Roll 3-Pack (1.5g) achieved a third-place rank, marking its return to the top rankings after being absent in August. Meanwhile, the Afghani Hash Plant Pre-Roll 2-Pack (1g) remained at fourth place, consistent with its June rank. These rankings highlight a strong performance for the Afghani Hashplant products across both Flower and Pre-Roll categories, with Gorilla Girl gaining traction in the competitive Flower market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
