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Aug-2024
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Overview
Market Insights Snapshot
Wave Rider Nursery has shown notable performance in the California market, particularly within the Flower category. Over the summer months, the brand improved its ranking from 22nd in May 2024 to 19th in July 2024, although it slipped slightly to 21st in August 2024. This upward trend in the middle months indicates a strong market presence and growing consumer preference for their Flower products. However, the slight dip in August suggests potential market volatility or increased competition. Despite this, the brand's consistent presence within the top 30 highlights its resilience and ability to maintain a competitive edge in a saturated market.
In contrast, the performance of Wave Rider Nursery in the Pre-Roll category in California has been less stable. The brand hovered around the 70s in ranking, peaking at 69th in July 2024 before dropping back to 79th in August 2024. This fluctuation indicates a more challenging landscape for the brand in the Pre-Roll segment. The brand's inability to break into the top 30 suggests that it faces significant competition and may need to reassess its strategy in this category. The decline in sales from July to August also points to possible issues in market penetration or product differentiation within this segment.
Competitive Landscape
In the competitive landscape of California's Flower category, Wave Rider Nursery has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong start, ranking 22nd in May 2024 and climbing to 19th by July 2024, Wave Rider Nursery saw a slight dip to 21st in August 2024. This decline coincides with the rising performance of competitors like Gramlin, which improved from 59th in May to 20th in August, and 3C Farms / Craft Cannabis Cultivation, which moved from 43rd to 22nd in the same period. Additionally, Flight Farms showed a significant upward trend, advancing from 48th to 23rd. These shifts suggest a highly competitive market where Wave Rider Nursery must strategize to maintain and improve its position amidst aggressive advancements from other brands. For a deeper dive into these trends and more detailed data, consider exploring advanced analytics.
Notable Products
In August 2024, the top-performing product from Wave Rider Nursery was Peanut Butter Breath (3.5g) in the Flower category, maintaining its first-place ranking from July with a notable sales figure of $6,969. Blueberry Pancakes (3.5g) rose to second place, showing a significant increase from its previous absence in the rankings, with sales reaching $5,158. Lemon Bars (3.5g) dropped to third place from its consistent second-place position in the previous months, with sales of $4,585. Fruit Punch (3.5g) and Purple Milk (3.5g) entered the rankings for the first time, securing fourth and fifth places with sales of $4,019 and $3,875, respectively. Overall, the August rankings saw new entrants and shifts in positions, reflecting dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
