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Sep-2025
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Overview
Market Insights Snapshot
White Mousse has shown consistent performance in the Colorado market, particularly in the Concentrates category. Over the months from June to September 2025, White Mousse maintained a steady presence, albeit outside the top 30, with ranks hovering in the low 40s. This indicates a stable demand, although not strong enough to break into the top 30, which might be a point of concern or an opportunity for growth. The sales figures reflect a slight dip in September after a peak in August, suggesting a potential seasonal trend or market fluctuation that could be worth exploring further.
In the Vapor Pens category, White Mousse did not make it into the top 30 until August 2025, when it secured the 78th position, slightly improving to 77th in September. This late entry into the rankings could point to a strategic shift or an increasing consumer interest in their vapor pen products. Given that they were not ranked in the earlier months, this upward movement, albeit modest, might signal a growing traction in this category within Colorado. This trend could be indicative of a broader acceptance or a successful marketing push that merits closer observation to understand its sustainability and potential for further growth.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, White Mousse has shown a consistent yet modest presence, maintaining its rank in the low 40s from June to September 2025. Despite a slight improvement in sales from June to August, White Mousse's position remains challenged by competitors like Harmony Extracts, which consistently ranked higher, peaking at 31st place in July and August. Meanwhile, Craft / Craft 710 also outperformed White Mousse, maintaining a rank in the mid-30s during the same period. Although White Mousse's sales saw a brief uptick in August, the brand's overall rank did not reflect a significant upward trend, suggesting that while sales efforts may be yielding some results, they are not yet sufficient to climb the competitive ranks significantly. This highlights the need for strategic initiatives to enhance brand visibility and market penetration to compete more effectively against established players in the Colorado concentrates market.
Notable Products
In September 2025, Krazy Ghost Champ Wax (1g) emerged as the top-performing product for White Mousse, climbing from its third-place position in August to first place with sales of 341 units. Ice Cream Teeth Shatter (1g) moved up from an unranked position in August to secure the second spot with 333 units sold. Purple Bio Diesel Champ Wax (1g) saw a decline, dropping from the top rank in August to third place in September, with sales decreasing to 293 units. Plural Peach Shatter (1g) entered the rankings for the first time, securing the fourth position. Meanwhile, Strawberry Apple Shatter (1g) also made its debut on the list, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
