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Oct-2025
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Overview
Market Insights Snapshot
White Mousse has been making notable strides in the Colorado market, particularly in the Concentrates category. Over the past few months, the brand has climbed from a ranking of 50 in July 2025 to 34 in October 2025. This upward trajectory indicates a strengthening presence in the market, with sales more than doubling from July to October. Such a significant improvement in rank and sales volume suggests that White Mousse is effectively capturing consumer interest and expanding its footprint in the Concentrates category.
In contrast, White Mousse's performance in the Vapor Pens category in Colorado has been less dynamic. Although the brand was not ranked in the top 30 in July 2025, it managed to secure the 75th position from August through October. While this consistency may not be as impressive as the progress seen in Concentrates, it represents a steady foothold in a competitive market. The increase in sales from August to October suggests a gradual, albeit slower, growth trajectory in this category. This mixed performance across categories highlights the varying dynamics within Colorado's cannabis market, presenting both challenges and opportunities for White Mousse.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, White Mousse has demonstrated a notable upward trajectory in its rankings over the recent months. Starting from a position outside the top 20 in July and August 2025, White Mousse climbed to rank 46 in September and further improved to 34 by October. This upward movement contrasts with the performance of Craft / Craft 710, which, despite a slight dip in rank during the summer, managed to recover to rank 36 in October. Meanwhile, Next1 Labs LLC and Green Treets have maintained stronger positions, with Green Treets notably improving its rank to 29 by October. This indicates a competitive environment where White Mousse is gaining momentum, particularly as its sales saw a significant increase in October, suggesting a positive reception in the market. However, it still trails behind the sales figures of competitors like Green Treets, which saw substantial sales growth. The data highlights a promising trend for White Mousse, suggesting potential for further growth if the brand continues to capitalize on its recent momentum.
Notable Products
In October 2025, the top-performing product for White Mousse was Peanut Butter Pie Shatter (1g) in the Concentrates category, securing the first rank with notable sales of 400 units. Peach O Rings Shatter (1g) maintained its strong performance, holding the second position with a gradual increase from its previous ranking in July. Casey Jones Cured Wax (1g) debuted in the third position, showing significant sales momentum. Planet of the Grapes Shatter (1g) followed closely in fourth place, marking its first appearance in the top rankings. Purple Bio Diesel Champ Wax (1g) saw a decline, dropping from first in August to fifth in October, reflecting a decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
