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Nov-2025
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Overview
Market Insights Snapshot
White Mousse has shown a notable upward trajectory in the Concentrates category within Colorado. Over the past few months, the brand has climbed from being outside the top 50 in August to securing the 33rd position by November. This significant improvement in ranking aligns with a more than doubling of their sales from August to November, indicating a strong market response and possibly increased consumer preference for their products. Such a leap in ranking and sales volume suggests that White Mousse is effectively capturing market share in this competitive category.
In contrast, White Mousse's performance in the Vapor Pens category in Colorado has been less dynamic. The brand has maintained a relatively stable position, hovering in the mid-70s range from August through November. While there was a slight increase in sales from August to October, November saw a dip, which might suggest a need for strategic adjustments or enhanced marketing efforts to boost their standing. The consistent ranking outside the top 30 highlights an opportunity for growth, especially if they can leverage insights from their success in the Concentrates category.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, White Mousse has shown a notable upward trend in its rankings from August to November 2025. Starting at a rank of 51 in August, White Mousse climbed to 33 by November, indicating a significant improvement in market presence. This upward trajectory is particularly impressive when compared to competitors like Binske, which remained consistently outside the top 30, and Edun, which experienced a decline to 35th place by November. Meanwhile, Kush Masters maintained a relatively stable position, fluctuating between 25th and 33rd, and Bud Fox Supply Co saw a dramatic drop from 15th to 30th. White Mousse's sales surge in October and November, contrasting with the declining sales of competitors like Edun, suggests a growing consumer preference and could indicate a strategic opportunity for White Mousse to capitalize on its momentum in the Colorado concentrates market.
Notable Products
In November 2025, Peach O Rings Shatter (1g) emerged as the top-performing product for White Mousse, climbing from the second position in October to first place with sales reaching 327 units. Orange Freezepop Wax (1g) made a notable debut in second place, while Lemon Skunk Cured Sugar Wax (1g) followed closely in third place. Golden Gift Champ Shatter (1g) secured the fourth position, showing strong performance without prior rankings in earlier months. Planet of the Grapes Shatter (1g) experienced a slight drop, moving from fourth in October to fifth in November. This shift in rankings highlights the dynamic changes in consumer preferences and product performance within the concentrates category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
