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Jun-2024
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Overview
Market Insights Snapshot
WINK's performance across various categories and provinces shows a mixed bag of results. In Alberta, the brand's presence in the Flower category has not been particularly strong, with rankings fluctuating between 43rd and 57th from March to June 2024, indicating they were not in the top 30 brands. However, their Pre-Roll category in Alberta saw a notable improvement, jumping from 63rd in April to 38th in June 2024. This upward movement in Pre-Roll rankings suggests a growing acceptance and popularity of WINK's products in this category within Alberta.
In British Columbia, WINK has consistently maintained a position within the top 34 brands in the Pre-Roll category, peaking at 29th in June 2024. This steady performance highlights a stable market presence. Meanwhile, in Ontario, WINK's Flower category did not make it to the top 30 rankings after March 2024, which could be a cause for concern. Conversely, their Pre-Roll category in Ontario experienced some fluctuations but managed to stay within the top 64 brands, reflecting a more stable albeit less dominant position in this market.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, WINK has shown a dynamic performance over recent months. Despite not breaking into the top 20, WINK's rank fluctuated between 29th and 34th from March to June 2024. This indicates a competitive struggle, especially when compared to brands like Back Forty / Back 40 Cannabis, which consistently maintained a higher rank, peaking at 27th in June 2024. Additionally, Good Buds demonstrated a notable improvement, climbing from 37th in March to 28th in June, surpassing WINK. Meanwhile, Bold and Hiway also showed significant rank changes, with Hiway making a remarkable jump to 16th in May before settling at 30th in June. These shifts highlight the volatility and competitive nature of the pre-roll market in British Columbia, suggesting that WINK needs to strategize effectively to improve its standing and sales in this dynamic environment.
Notable Products
In June 2024, the top-performing product for WINK was Grapes and Cream Blunt (1g) in the Pre-Roll category, achieving the first rank with sales reaching 18,241 units. The Craft Animal Face Cookies Blunt (1g) dropped to second place despite consistently holding the top rank in previous months. Tangerine Cookies (3.5g) maintained its steady third position in the Flower category. Rainbow Sherb Blunt (1g) remained at the fourth rank, showing a gradual increase in sales from March to June. Dead Hot Strawberries Blunt (1g) held the fifth position, marking its consistent rank since its introduction in May 2024.
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