WINK

Data Snapshot: Apr 03, 2024
WINK Cannabis Brand Logo
$500K+

Mar-2024

Sales

Neutral

Trend

6-Month

34

Product Count

SKUs

WINK

Overview

Product Trends

WINK Categories

WINK Sales

Market Insights Snapshot

WINK Historical Sales by Category

In the competitive cannabis market, WINK has shown varied performance across different states and categories, with some noteworthy trends emerging in recent months. In Alberta, WINK's presence in both the Flower and Pre-Roll categories has seen slight fluctuations but maintains a position outside the top 30, indicating a need for strategic adjustments to capture a larger market share. Specifically, their Flower category ranking improved from 52 in February 2024 to 45 in March 2024, suggesting a positive trend, albeit still not breaking into the top 30. Meanwhile, in British Columbia, the brand's Pre-Roll category performance has been more promising, consistently ranking within the top 32 from December 2023 to March 2024, with a slight improvement in rank over the months.

On the other hand, WINK's performance in Ontario presents a mixed bag, particularly struggling in the Concentrates and Flower categories, where it did not make it into the top 30 at all from December 2023 to March 2024. This could signal challenges in these categories or a stronger competition in Ontario's market. However, there's a silver lining with their Pre-Roll category in Ontario, which saw a significant leap from rank 71 in February 2024 to 52 in March 2024, coupled with a notable increase in sales, indicating a potential growth area for the brand. Conversely, in Saskatchewan, WINK seems to struggle significantly, with its Flower category ranking dropping to 99 in March 2024, and Pre-Roll also experiencing a decline, highlighting the brand's challenges in this province.

Mar-2024 Rank
Flower
Pre-Roll
Concentrates
45
51
30
95
52
99
76
WINK

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Ontario, WINK has shown a notable improvement in its ranking over the recent months, moving from 78th in December 2023 to 52nd in March 2024. This upward trajectory in rank is mirrored by a significant increase in sales, particularly from February to March 2024. Among its competitors, Soar has demonstrated a strong performance, surpassing WINK with a March rank of 50th and showing a robust sales increase in the same period. Meanwhile, Broken Coast and El Blunto have experienced fluctuations in their rankings but remain ahead of WINK, with Broken Coast slightly leading in March 2024 sales. Jonny Chronic, despite its lower rank in earlier months, has managed to stay competitive, closely trailing WINK in March 2024 rankings and sales. This dynamic suggests a fiercely competitive market where WINK's recent gains could position it more favorably among its peers, though maintaining momentum against such closely ranked competitors will be crucial for its continued ascent in the Ontario Pre-Roll market.

WINK market ranking for ON Pre-Roll

WINK

Notable Products

In March 2024, WINK's top-performing product was the Craft Animal Face Cookies Blunt (1g) from the Pre-Roll category, maintaining its number one ranking since December 2023, with impressive sales of 23,604 units. Following in second place was the Grapes and Cream Blunt (1g), also in the Pre-Roll category, holding steady in its rank across the same period. The Tangerine Cookies (3.5g) from the Flower category consistently secured the third spot, showcasing stable popularity among consumers. Notably, the Sweet Blunt (1g) experienced a positive shift, ascending to the fourth rank in March from its previous fifth position, indicating a growing interest. A new entry, Dead Hot Strawberries Pre-Roll 3-Pack (1.5g), made a significant debut in the fifth position, highlighting WINK's ability to innovate and attract customers with new offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Craft Animal Face Cookies Blunt (1g)
Pre-Roll
1
1
1
1
Grapes and Cream Blunt (1g)
Pre-Roll
2
2
2
2
Tangerine Cookies (3.5g)
Flower
3
3
3
3
Sweet Blunt (1g)
Pre-Roll
5
5
5
4
Dead Hot Strawberries Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
5
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