Dec-2024
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Overview
Market Insights Snapshot
Withit Weed has shown notable progress in the Washington cannabis market, particularly in the Flower category. Starting from a rank of 49 in September 2024, the brand has made impressive strides, climbing to rank 23 by December 2024. This upward trajectory is accompanied by a steady increase in sales, indicating a growing consumer preference for their products. In contrast, the Pre-Roll category tells a different story; Withit Weed was not ranked in the top 30 in October 2024, which suggests a potential area for improvement or market re-evaluation. Despite this, they regained some ground by November and December, ranking 89 and 80, respectively.
Focusing on the Flower category, the brand's consistent climb in rankings over the months in Washington suggests a strengthening market presence and possibly successful marketing or product strategies. However, the absence from the top 30 in the Pre-Roll category in October highlights a challenge that Withit Weed needs to address to maintain a balanced portfolio. The fluctuations in rankings across different categories could indicate varying consumer preferences or competitive pressures that the brand must navigate. Understanding these dynamics could be key for Withit Weed to maintain and enhance its market position in the coming months.
Competitive Landscape
In the Washington flower category, Withit Weed has shown a notable upward trajectory in terms of rank and sales over the last few months of 2024. Starting from a rank of 49 in September, Withit Weed climbed to 23 by December, indicating a significant improvement in market position. This upward movement is accompanied by a steady increase in sales, suggesting growing consumer preference or effective marketing strategies. In comparison, SubX experienced a decline, dropping from 16 to 24 in rank, which might indicate a shift in consumer loyalty or competitive pressure. Meanwhile, Hemp Kings and Passion Flower Cannabis have shown fluctuating ranks, with Hemp Kings improving its position from 33 to 22, and Passion Flower Cannabis experiencing a slight decline from 26 to 21. EZ Puff also demonstrated volatility, peaking at rank 15 in October before settling at 25 in December. Withit Weed's consistent rise amidst these dynamics highlights its potential to capture a larger market share in the coming months.
Notable Products
In December 2024, Mimosa Popcorn (28g) maintained its position as the top-selling product for Withit Weed, continuing its streak from October and November. Blackberry Kush Budlets (28g) secured the second spot, showing a resurgence from its absence in November with notable sales of 466 units. Mac Daddy (3.5g) climbed back to the third rank after dropping to fifth in November, reflecting a consistent demand with sales reaching 448 units. Mimosa (28g) re-entered the rankings at fourth place, demonstrating a recovery from its absence in the previous months. Tropical Express Budlets (28g) rounded out the top five, maintaining a stable presence since its debut in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.