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Jul-2024
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Overview
Market Insights Snapshot
Wyldfire Concentrates has shown varied performance across different categories and states over recent months. In Colorado, the brand's ranking in the Concentrates category has experienced significant fluctuations. From April to July 2024, Wyldfire Concentrates moved from 53rd to 57th place, peaking at 41st in May. This indicates a momentary improvement followed by a decline, which may suggest challenges in maintaining a consistent market presence. The sales figures reflect this volatility, with a notable peak in May ($48,655) but a subsequent drop to $14,108 by July. This trend highlights the brand's struggle to sustain its gains in the Concentrates category.
In the Vapor Pens category, Wyldfire Concentrates has also faced challenges in Colorado. The brand did not manage to break into the top 30 rankings in any of the months from April to July 2024, indicating a weaker performance compared to the Concentrates category. The highest ranking achieved was 50th place in April, with a consistent decline to 76th place by July. Sales figures similarly reflect this downward trend, with a substantial drop from $91,408 in May to $19,059 in July. This persistent decline suggests that Wyldfire Concentrates may need to reassess its strategy in the Vapor Pens market to regain traction.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Wyldfire Concentrates has experienced notable fluctuations in its market position over recent months. Despite starting strong with a rank of 50 in April 2024, Wyldfire Concentrates saw a decline to rank 76 by July 2024. This downward trend in rank is mirrored by a significant drop in sales from $91,408 in May to $19,059 in July. In contrast, competitors such as El Sol Labs and Magnitude have shown more stability, with El Sol Labs maintaining a consistent presence in the top 80 and Freedom Road making a notable leap from outside the top 100 to rank 69 in July. These shifts suggest that Wyldfire Concentrates may need to reassess its market strategies to regain its competitive edge and stabilize its sales performance in the Colorado Vapor Pens category.
Notable Products
In July 2024, the top-performing product from Wyldfire Concentrates was Divorce Cake Live Resin (1g) with notable sales of 113 units. Pink Animal Mints Badder (1g) also secured the top spot with identical sales figures. Velvet Runtz Cured Sugar (1g) ranked second, showing strong performance with 90 units sold. Passion Fruit Wax (1g) followed closely in third place with 85 units sold, while Glue Pie Live Resin Disposable (0.5g) rounded out the top four with 75 units sold. This month marks the first time these products have appeared in the rankings, indicating a significant surge in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
