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Nov-2025
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Overview
Market Insights Snapshot
Wyldfire Concentrates has shown notable momentum in the Colorado market, particularly within the Concentrates category. In August 2025, the brand did not make it into the top 30, but by November 2025, it climbed to the 46th position. This upward trajectory indicates a positive reception and growing consumer interest in their concentrate products, despite a slight dip in sales from October to November. This movement into the top 50 is a significant achievement, especially considering their absence from the rankings just a few months earlier.
In contrast, Wyldfire Concentrates' performance in the Vapor Pens category in Colorado has been relatively stable, with rankings hovering around the mid-70s over the past few months. Although they have not broken into the top 30, maintaining a consistent presence in the rankings suggests a steady consumer base. However, the sales figures indicate a downward trend from August through November, which could be an area of concern if the brand aims to improve its standing in this category. This stability in ranking, despite fluctuating sales, presents an interesting dynamic for the brand's strategy in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Wyldfire Concentrates has shown significant movement in its rankings over the past few months. Starting from outside the top 20 in August 2025, Wyldfire made a notable entry at rank 64 in September and improved to 47 by October, maintaining a steady position at 46 in November. This upward trajectory indicates a positive reception and growing market presence. In contrast, brands like Craft / Craft 710 and Harmony Extracts have experienced fluctuations, with Craft / Craft 710 dropping from 37 to 48 and Harmony Extracts also seeing a decline from 37 to 43 over the same period. Meanwhile, Summit and The Organic Alternative have shown varied performance, with Summit entering the rankings at 65 in October and improving to 45 by November, while The Organic Alternative moved from 61 to 55. These dynamics suggest that Wyldfire Concentrates is gaining traction in a competitive market, potentially driven by strategic initiatives or product offerings that resonate well with consumers.
Notable Products
In November 2025, Wyldfire Concentrates saw Divorce Cake Wax (1g) and Papaya Punch Wax (1g) tie for the top spot in sales, both achieving a rank of 1. Cherry Lilac Live Resin (1g) followed closely in second place, showing strong performance with sales reaching 182 units. Thundersnow Cured Sugar (1g) and Dante's Inferno Live Resin (1g) occupied the third and fourth positions, respectively, indicating a consistent preference for live resin and cured sugar products. Compared to previous months, these rankings represent a new entry for these products, as they were not ranked in the preceding months, suggesting a successful product launch or marketing campaign. Overall, Wyldfire Concentrates experienced a notable shift in product popularity, with new entries dominating the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
