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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Wyldfire Concentrates derived 80.11% of sales from Concentrates with a 181.68% year-over-year increase and a 117.00% month-over-month jump, while Vapor Pens fell to 19.89% share with an 89.04% YoY decline and a 26.33% MoM drop; average price in Concentrates sat at $15.99 versus $23.92 in Vapor Pens, and the brand-wide average price declined 33.59% YoY. Despite overall brand sales down 52.35% YoY across all products and an estimated 39.34% decline over 24 months, the mix shifted decisively toward lower-priced Concentrates, implying deliberate reallocation away from Vapor Pens and a volume-led recovery concentrated in a single category.
By concentrating 80.11% of July 2026 revenue in Concentrates and holding a rank of 41 in the Concentrates category in Colorado, Wyldfire Concentrates is trading breadth for depth; the 117.00% MoM surge in Concentrates alongside a 26.33% MoM contraction in Vapor Pens indicates positioning for price-sensitive demand rather than premium pen share. With Concentrates up 181.68% YoY but total brand sales still down 52.35% YoY, the category pivot is cushioning broader declines without fully offsetting lost pen volume, implying a strategy that prioritizes regaining shelf presence in Concentrates before re-extending into higher-priced formats.
Competitive Landscape
Wyldfire Concentrates ranks 41 in Colorado Concentrates in July 2026, improving 29 positions year over year from 70 to 41, and rising 29 ranks since April 2026 when it also sat at 70; this marks a new peak rank of 41 in July 2026 while remaining outside the top 40. In contrast, Amber held #1 both year over year and in July 2026 while growing sales by 48.5%, and Sunshine Extracts advanced from #8 to #3 with a 43.3% sales increase, whereas Spectra slipped from #3 to #4 with a 10.6% sales decline; this pattern implies Wyldfire Concentrates is regaining placement but still needs further share capture to convert rank momentum into sustained top-tier competitiveness.
Notable Products
Wedding Cake Budder (1g) led July 2026 with a 362% month-over-month surge and a jump to rank 1, while Cap Junky Live Resin (1g) also accelerated by 169% to reach rank 5, indicating momentum concentrated in a few revived SKUs rather than broad-based gains. Paradise Kush Sugar Wax (1g) posted a modest 18% month-over-month lift at rank 2, and two additional live formats also sat at rank 2, meaning at least three of the top ten are Live Resin/Budder SKUs that cluster near the top ranks; this concentration implies Wyldfire Concentrates is tilting toward live-process textures as short-cycle demand spikes. The single Vapor Pens entrant at rank 6 accounts for a smaller outlier with $1,406 in sales, trailing the surge seen in Concentrates and signaling portfolio energy is consolidating in extract SKUs instead of hardware-linked formats. Overall, the mix points to a push toward high-velocity live concentrates anchored by a breakout leader, suggesting the brand is prioritizing fast-moving terpene-forward textures over breadth across form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
