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Sep-2025
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Overview
Market Insights Snapshot
The Organic Alternative has shown a notable performance in the Colorado market, particularly in the Flower category. Over the summer months of 2025, the brand made significant strides, moving from a ranking of 44 in June to breaking into the top 30 by August, where it held the 29th position, and slightly improved to 28th by September. This upward movement coincided with a substantial increase in sales, indicating a strong market presence and growing consumer preference for their Flower products. The improvement in ranking suggests that The Organic Alternative is gaining traction in a competitive market, which could be a promising sign for future performance in this category.
In contrast, the Pre-Roll category in Colorado presented a different challenge for The Organic Alternative. The brand did not manage to enter the top 30 rankings during the summer months, with its highest position being 35th in June, and subsequently dropping to 44th by September. This decline in ranking, accompanied by a decrease in sales, might indicate challenges in maintaining market share or competition from other brands. The lack of a top 30 presence in this category could be a concern, suggesting that while their Flower products are gaining popularity, there might be a need for strategic adjustments in their Pre-Roll offerings to capture more of the market share.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, The Organic Alternative has shown a notable improvement in rank from June to September 2025, moving from 44th to 28th position. This upward trend is indicative of a positive shift in market presence and consumer preference. In contrast, Nuhi experienced a significant climb from 68th to 29th, suggesting a strong competitive push. Meanwhile, LEIFFA also improved its rank from 52nd to 30th, closely trailing The Organic Alternative. Boulder Built, although starting strong at 11th in June, saw a decline to 26th by September, potentially opening opportunities for The Organic Alternative to capture more market share. Vazquez Farm demonstrated a remarkable rise from 91st to 27th, indicating a competitive threat. The Organic Alternative's consistent sales growth, particularly in August, positions it well against these competitors, suggesting a robust consumer base and effective market strategies.
Notable Products
In September 2025, the top-performing product for The Organic Alternative was Mishawaka Jazz Cabbage (3.5g) in the Flower category, which climbed to the first rank with notable sales of 1,139 units. Blue Dream Pre-Roll (0.5g) in the Pre-Roll category dropped to the second position from its previous top spot in August. Blue Dream (3.5g), another Flower product, secured the third rank, having re-entered the top five after not ranking in July and August. Kush Mints (3.5g) made its debut in September at fourth place, indicating a strong entry. The Blue Dream Pre-Roll 4-Pack (2g) rounded out the top five, marking its first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
