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Aug-2024
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Overview
Market Insights Snapshot
The Organic Alternative has shown notable performance across various categories in Colorado. In the Concentrates category, the brand experienced consistent upward movement over the summer months, improving from 61st place in May 2024 to 44th place by August 2024. This positive trend suggests that their products in this category are gaining traction among consumers. On the other hand, their performance in the Pre-Roll category has remained relatively stagnant, hovering around the 32nd to 33rd positions throughout the same period. This indicates a need for potential strategic adjustments to enhance their standing in this segment.
In the Flower category, The Organic Alternative has demonstrated significant progress, climbing from 23rd place in May 2024 to a peak of 10th place in July 2024, before slightly dropping to 12th place in August 2024. This upward trajectory highlights the brand's strong presence and growing popularity in the Flower market. However, the absence of the brand from the top 30 rankings in any other states or provinces for these categories might be a cause for concern, signaling potential areas for market expansion or improvement. This mixed performance across different categories and states provides valuable insights into where the brand excels and where there is room for growth.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, The Organic Alternative has shown a notable performance in recent months. Despite a slight dip in rank from 23rd in May 2024 to 18th in June 2024, the brand managed to climb to 10th place by July 2024 before settling at 12th in August 2024. This fluctuation in rank is indicative of a highly competitive market. For instance, In The Flow consistently outperformed The Organic Alternative, achieving a peak rank of 8th in July 2024. Similarly, Equinox Gardens maintained a strong presence, ranking 10th in August 2024. On the other hand, Super Farm experienced a dramatic rise from 72nd in July 2024 to 14th in August 2024, which could pose a future threat. The Organic Alternative's sales figures have shown a positive trend, particularly in July 2024, aligning with their higher rank during that period. However, the brand must continue to innovate and adapt to maintain and improve its position amidst strong competition.
Notable Products
In August 2024, the top-performing product from The Organic Alternative was Mishawaka Jazz Cabbage Pre-Roll (0.5g), which achieved the highest rank with sales of 2228 units. Following closely was Golden Goat (3.5g) in the Flower category, securing the second spot. Durban Poison (3.5g) maintained its third-place position from June 2024, demonstrating consistent popularity. Blue Dream (3.5g) saw a significant rise, moving from fourth place in May 2024 to fourth place again in August 2024 but with increased sales. Wedding Cake (3.5g) experienced a decline, dropping from first place in June 2024 to fifth place in August 2024, though it still posted notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
