Nov-2025
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Overview
Market Insights Snapshot
The Organic Alternative has shown noteworthy performance across various categories in Colorado. In the Flower category, the brand has made significant upward movement, improving from a rank of 31 in August 2025 to 15 by November 2025. This positive trend is supported by a strong increase in sales, indicating a growing consumer preference for their Flower products. However, in the Concentrates category, The Organic Alternative did not make it into the top 30 rankings, highlighting a potential area for growth and improvement. This absence from the top tier could be interpreted as a challenge for the brand to enhance its market presence in this category.
In the Pre-Roll category, The Organic Alternative's performance has been relatively stable, with rankings fluctuating between 42 and 55 from August to November 2025. Despite not breaking into the top 30, the brand has maintained a consistent presence, which suggests a steady demand for their products. However, the slight decline and subsequent stabilization in sales over these months could indicate a potential plateau in consumer interest. This trend underscores the importance for The Organic Alternative to implement strategic initiatives to boost its standing in the Pre-Roll category and capture a larger market share in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, The Organic Alternative has shown a notable upward trend in rankings from August to November 2025, moving from 31st to 15th place. This improvement is significant when compared to competitors like Summit, which climbed from 42nd to 13th, and The Original Jack Herer, which maintained a steady position around the 14th rank. Meanwhile, Silver Lake experienced a decline from 5th to 16th, indicating a potential opportunity for The Organic Alternative to capture more market share. Despite Green Farms fluctuating in rank, they ended up just two spots behind The Organic Alternative in November. The Organic Alternative's sales trajectory also mirrors its rank improvement, suggesting a strengthening market presence amidst fluctuating performances by its competitors.

Notable Products
In November 2025, Blue Dream (3.5g) emerged as the top-performing product for The Organic Alternative, climbing from third place in the previous two months to secure the number one spot with sales of 1251 units. Golden Goat (3.5g) maintained its second-place ranking with a consistent increase in sales, reaching 1050 units. Kush Mints (3.5g) improved its position slightly, moving up from fourth to third place. Wedding Cake (3.5g) experienced a significant drop from the first position in October to fourth in November. GG#4 (3.5g) entered the rankings for the first time in November, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






