The Organic Alternative

Data Snapshot: Apr 04, 2024
The Organic Alternative Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

28

Product Count

SKUs

The Organic Alternative

Overview

"The Organic Alternative" is a reputable marijuana brand, renowned for its organic and natural approach to cannabis production. Located in Fort Collins, this dispensary offers high-quality, safe, and non-chemically treated products, standing out from competitors through their commitment to organic farming systems, transparency, and adherence to USDA Organic Standards. They further differentiate themselves with the provision of a wide range of herbal alternatives, including rare strains like Delta-8, positioning the brand as a remarkable innovator in the holistic marijuana market.
Markets

The Organic Alternative Locations

Product Trends

The Organic Alternative Categories

The Organic Alternative Sales

Market Insights Snapshot

The Organic Alternative Historical Sales by Category

In the competitive cannabis market of Colorado, The Organic Alternative has shown a consistent performance in the Flower category, maintaining its position within the top 30 brands over the recent months. Starting from December 2023, the brand ranked 20th and saw a slight improvement in January 2024 moving up to 18th, before experiencing a minor dip to 19th in February and returning to the 20th position by March 2024. This fluctuation indicates a stable demand for their Flower products, with sales peaking at $385,137 in January 2024 before experiencing a gradual decline in the following months. The steadiness in rankings, despite minor shifts, suggests a solid foothold in the Flower segment within the state, highlighting the brand's resilience in a highly competitive category.

However, The Organic Alternative's journey in the Pre-Roll category tells a different story. The brand was not ranked within the top 30 in December 2023, which could be seen as a significant setback. Nevertheless, it made a remarkable entry at 78th in January 2024 and showed a notable improvement over the following months, reaching 73rd by March 2024. Although starting from a lower position, this upward trajectory indicates a growing interest and potentially increasing market share in the Pre-Roll category. The sales figures, starting from $5,411 in January 2024 and peaking at $7,384 in March, although modest, reflect a positive momentum that could pave the way for future growth. This contrast between the Flower and Pre-Roll categories underscores the brand's diverse market performance and its capacity to gain traction in different product segments.

Mar-2024 Rank
Flower
Pre-Roll
20
73
The Organic Alternative

Competitive Landscape

In the competitive landscape of the Colorado cannabis flower market, The Organic Alternative has demonstrated a consistent presence among the top brands, albeit with slight fluctuations in its ranking from December 2023 to March 2024. Initially ranked 20th in December, it improved to 18th in January, experienced a minor dip to 19th in February, and settled at 20th in March. This indicates a stable demand for their products, despite the dynamic market conditions. Notably, Boulder Built has shown significant improvement, moving from a rank of 30th in December to 18th in March, surpassing The Organic Alternative in the process. This shift suggests a growing preference for Boulder Built's offerings. Meanwhile, Kayak Cannabis and Host have made remarkable leaps into the top 20 by March, with Kayak Cannabis jumping from 34th to 19th and Host from 35th to 21st, indicating substantial sales increases and potentially altering the competitive dynamics. Indico, despite starting outside the top 40, has also climbed into the competitive fray, ranking 22nd by March. These movements underscore a highly competitive and fluid market, where The Organic Alternative must continuously innovate and adapt to maintain and improve its market position.

The Organic Alternative market ranking for CO Flower

The Organic Alternative

Notable Products

In March 2024, The Organic Alternative saw Ice Cream Cake (3.5g) from the Flower category taking the lead with impressive sales, reaching 1405 units, marking its position as the top-selling product. Following closely was Mishawaka Jazz Cabbage Pre-Roll (0.5g) in the Pre-Roll category, securing the second spot without prior rankings in the earlier months, indicating a significant market entry. Island Sweet Skunk (3.5g), another Flower category product, ranked third, showcasing its popularity despite not being ranked in the previous months. Golden Goat (3.5g) from the Flower category, which consistently held a place in the top rankings in previous months, dropped to the fourth position in March, with a sales figure of 1121 units. Lastly, Devil Driver (3.5g), also from the Flower category, made it to the fifth rank, demonstrating a slight improvement from its previous ranking in February.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Ice Cream Cake (3.5g)
Flower
>5
4
2
1
Mishawaka Jazz Cabbage Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
2
Island Sweet Skunk (3.5g)
Flower
>5
>5
>5
3
Golden Goat (3.5g)
Flower
3
2
4
4
Devil Driver (3.5g)
Flower
4
>5
5
5
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