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Jun-2024
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Overview
Market Insights Snapshot
The Organic Alternative has shown varied performance across different categories and states, with notable movements in rankings and sales. In the Colorado market, the brand has demonstrated strong performance in the Flower category, climbing from 17th in March 2024 to 10th by June 2024. This upward trend indicates a solid market presence and growing consumer preference. Conversely, their ranking in the Concentrates category has not been as impressive, as they did not make it into the top 30 brands in March 2024 and saw a modest rise to 63rd by May 2024. This indicates a need for strategic adjustments to improve their standing in this category.
In the Pre-Roll category, The Organic Alternative has shown consistent improvement, moving from 48th in March 2024 to 39th in May 2024, before slightly dipping to 40th in June 2024. This stability suggests a steady demand for their pre-roll products. However, their performance in the Vapor Pens category has been less favorable, as they were not ranked in the top 30 for several months and only appeared at 80th in June 2024. This highlights a significant area for potential growth and market penetration. Overall, while The Organic Alternative has shown strengths in certain categories, there are clear opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, The Organic Alternative has shown notable resilience and growth. Despite fluctuations, it has generally maintained a strong position, moving from 17th in March 2024 to 10th in June 2024. This upward trend is significant, especially when compared to competitors such as 710 Labs, which saw a decline from 9th to 11th place over the same period, and Billo, which dropped out of the top 20 in April and May before recovering to 12th in June. The Organic Alternative's performance is particularly impressive given the rise of In The Flow and Equinox Gardens, both of which have seen significant rank improvements, with In The Flow jumping from 26th to 8th and Equinox Gardens from 32nd to 9th. These shifts highlight the competitive nature of the market and underscore The Organic Alternative's ability to adapt and thrive amidst dynamic market conditions.
Notable Products
In June 2024, The Organic Alternative's top-performing product was Wedding Cake (3.5g) in the Flower category, with sales reaching $1650. Cherry Punch (3.5g) secured the second spot, indicating a strong debut in the rankings. Devil Driver (3.5g) maintained a consistent performance, ranking third as it did in May 2024, showing a slight increase in sales. Point Break (3.5g) and Durban Poison (3.5g) rounded out the top five, both making notable entries into the rankings for the first time. Overall, the rankings saw significant shifts, with Wedding Cake (3.5g) climbing from fifth place in May to first in June.
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