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Oct-2025
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Overview
Market Insights Snapshot
In the state of Colorado, The Organic Alternative has shown notable performance variations across different product categories. In the Flower category, the brand has seen a significant upward movement, climbing from the 49th position in July 2025 to a commendable 20th position by October 2025. This upward trajectory suggests a strengthening presence in the Flower market, potentially driven by increased consumer preference or strategic market positioning. Conversely, in the Pre-Roll category, there has been a downward trend, with the brand dropping from 40th to 54th place over the same period. This decline might indicate competitive pressures or shifts in consumer demand that the brand may need to address.
Interestingly, The Organic Alternative did not secure a place in the top 30 brands for the Concentrates category in Colorado during the months analyzed, which could highlight an area for potential growth or a need for strategic realignment. This absence from the top ranks might be a cause for concern if the brand aims to establish a more comprehensive market presence. However, the strong performance in the Flower category, with sales reaching over 350,000 in October, indicates a solid foundation that the brand can leverage to enhance its market position across other categories. Observing these movements can provide insights into the brand's strategic focus and market dynamics in Colorado.
Competitive Landscape
The Organic Alternative has shown a notable upward trajectory in the Colorado flower category, climbing from a rank of 49 in July 2025 to 20 by October 2025. This improvement in rank is indicative of a strategic gain in market presence, especially when compared to competitors like Bonsai Cultivation, which saw a decline from rank 9 to 19 over the same period. Meanwhile, Summit and NOBO have also been climbing the ranks, reaching positions 18 and 21 respectively by October 2025. The Organic Alternative's sales have been on an upward trend, culminating in a significant boost in October, surpassing Hi-Fuel, which experienced a slight dip in sales and rank. This competitive landscape suggests that The Organic Alternative's strategies are effectively capturing market share and driving sales growth in a highly competitive environment.
Notable Products
In October 2025, the top-performing product for The Organic Alternative was Wedding Cake (3.5g) in the Flower category, achieving the highest sales figure of 1054 units. Golden Goat (3.5g) followed closely behind as the second top-seller. Blue Dream (3.5g) maintained its consistent performance, holding the third spot for two consecutive months, with sales increasing from 891 units in September to 948 units in October. Mishawaka Jazz Cabbage (3.5g), which previously held the top rank in September, fell to third place in October. Kush Mints (3.5g) remained steady at fourth place, showing a slight improvement in sales figures from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
