Market Insights Snapshot
Looking at the performance of The Organic Alternative in the Colorado market, one can observe some interesting trends. In the Flower category, the brand has shown a consistent presence in the top 20 rankings from July to October 2023. Despite a slight dip in the rankings from 13th place in July to 17th in August, the brand managed to recover and improve its position to 12th by October. This suggests a resilient performance, which is reflected in the sales that saw a rise from 528,345 in July to 537,300 in October.
On the other hand, the brand's performance in the Pre-Roll category has been less consistent. Here, The Organic Alternative has not managed to secure a spot in the top 20 rankings during the same period. With rankings of 53 in July, worsening to 83 in September, before improving slightly to 58 in October, it's clear there's room for improvement in this category. Sales in this category also reflect this trend, decreasing from 33,983 in July to just 9,922 in October. This highlights a potential area of focus for the brand to enhance its overall market performance in Colorado.
In the Flower category within the Colorado market, The Organic Alternative has seen a fluctuating rank over the months of July to October 2023, ranging from 13th to 17th place. This suggests a level of inconsistency in their market performance when compared to competitors such as Veritas Fine Cannabis and LoCol Love (TWG Limited), who have maintained a more stable presence within the top 20 brands. However, it's worth noting that The Organic Alternative has consistently outperformed Sappy Brands and LIT, who only broke into the top 20 in September and October respectively. In terms of sales, The Organic Alternative has seen a general upward trend, suggesting a growing consumer base despite the fluctuating rank. This data indicates that while The Organic Alternative may face stiff competition, they are a solid contender in the Colorado Flower market.
In October 2023, The Organic Alternative's top-performing product was 'Wedding Cake (3.5g)', maintaining its top position from July and September. Following closely in second place was 'Blue Dream (3.5g)', which saw a significant sales increase from 812 units in September to 1320 units in October. The 'Mac Pre-Roll (0.5g)' ranked third, improving its position from fifth in July. 'Ice Cream Cake (3.5g)' and 'Wedding Cake (14g)' rounded out the top five, both making their first appearance in the rankings in October. Overall, the rankings demonstrated a dynamic market with products frequently shifting positions.