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Dec-2025
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Overview
Market Insights Snapshot
The Organic Alternative has shown a varied performance across different product categories in Colorado. In the Flower category, the brand demonstrated a strong upward trajectory, improving its ranking from 36th in September 2025 to 21st by November 2025, before settling at 23rd in December 2025. This consistent presence in the top 30 indicates robust performance in this category. Conversely, the brand's performance in Concentrates has been less remarkable, as it did not appear in the top 30 rankings for September and December 2025, although it managed to reach 58th in November 2025. This suggests that while there is potential for growth, the brand faces significant competition in the Concentrates market.
In the Pre-Roll category, The Organic Alternative's rankings have fluctuated, starting at 49th place in September 2025 and improving to 38th by December 2025. This movement suggests a positive trend, especially considering the brand's ability to climb back into a more competitive position after a dip to 55th in October 2025. Sales figures corroborate this trend, with a notable increase in December 2025 compared to the previous months. While the brand's presence in the Pre-Roll category shows potential, the journey to a higher ranking appears to be gradual, indicating room for strategic improvements to capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the Colorado flower category, The Organic Alternative has demonstrated a notable upward trend in rankings from September to December 2025, moving from 36th to 23rd place. This improvement suggests a positive reception in the market, likely driven by strategic marketing or product differentiation. In contrast, Natty Rems, which maintained a strong position in the top 10 early in the period, experienced a significant drop to 24th place by December, indicating potential challenges in maintaining their market share. Meanwhile, Summit and Boulder Built showed fluctuations but remained consistently ahead of The Organic Alternative in sales, although the latter's closing gap in rank suggests a competitive edge in gaining market traction. Canna Club also showed resilience, ending the period slightly ahead in rank, but with The Organic Alternative's consistent upward trajectory, it poses a potential threat to its competitors in the near future.
Notable Products
In December 2025, Blue Dream Pre-Roll (0.5g) emerged as the top-performing product for The Organic Alternative, ascending to the number one spot with sales of $1,041. Wedding Cake (3.5g) followed closely in second place, improving from fourth place in November. Mishawaka Jazz Cabbage (3.5g) secured the third position, showing a consistent presence within the top five over the months. Golden Goat Pre-Roll (0.5g) entered the rankings at fourth place, marking its debut in the top five. Kush Mints (3.5g) rounded out the top five, maintaining a stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
