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Nov-2023
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Overview
Market Insights Snapshot
In the Concentrates category, X-Trates has shown a promising upward trend in the state of Massachusetts. Starting from a rank of 33 in August 2023, the brand was able to elevate its position to 20 by November 2023. This significant improvement in ranking, moving up 13 places in just three months, is indicative of a well-received product and successful marketing strategies. However, it's worth noting that the brand was not among the top 20 in August and September, which shows there is still room for growth and improvement.
On the other hand, X-Trates' performance in the Vapor Pens category in Massachusetts has been less consistent. The brand fell sharply from a rank of 37 in August 2023 to 73 in September 2023. After this, X-Trates did not appear in the top 20 brands for the following two months. This could be a cause for concern and may suggest the need for the brand to reassess its approach in this category. However, it's important to remember that rankings can fluctuate due to a variety of factors, and this does not necessarily indicate a long-term downward trend.
Competitive Landscape
In the Concentrates category within Massachusetts, X-Trates has shown a significant upward trend, moving from a rank outside the top 20 in August 2023 to a rank of 20 by November 2023. This improvement in rank suggests a notable increase in sales, outperforming several competitors. For instance, Cresco Labs experienced a decline in rank from 8 to 19 over the same period. Similarly, Green Gold Group saw a slight improvement in rank but remained below X-Trates in November. The Heirloom Collective maintained a fairly stable rank, but was surpassed by X-Trates in the final month. Interestingly, Superflux had a significant drop in rank from 5 in September to 22 in November, indicating a potential opportunity for X-Trates to capture more market share.
Notable Products
In November 2023, the top-performing product from X-Trates was the 'RSO Dart Dropper (0.5g)' from the Concentrates category, with a significant sales figure of 1184. The 'Hybrid RSO Syringe (0.5g)', also from the Concentrates category, followed closely in the second position. The third-ranking product was the 'Durban Poison CO2 Oil Cartridge (0.5g)' from the Vapor Pens category. Notably, the 'RSO Dart Dropper (0.5g)' has consistently improved its ranking over the past few months, moving from the 4th position in August to the top spot in November. On the other hand, the 'Durban Poison CO2 Oil Cartridge (0.5g)' dropped from the 3rd position in August to the 4th in October, before improving slightly to the 3rd spot in November.
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