.svg){kind=small}
Market Insights Snapshot
YEM concentrated 98.11% of May 2026 sales in Edible, up 502.16% year over year but down 33.95% month over month, while Tincture & Sublingual held 1.89% share with a 73.79% month-over-month decline and no year-over-year baseline. Average price rose 17.34% year over year to $23.28, with Edible averaging 23.05 and Tincture & Sublingual at 49.69, indicating mix-driven pricing uplift despite Edible’s month-over-month volume contraction. With brand-level sales up 513.77% year over year alongside a category share skew of 98.11%, the pattern implies that YEM’s growth is overwhelmingly tied to Edible velocity and pricing rather than diversification, and the 33.95% Edible month-over-month pullback places short-term momentum at risk if category breadth remains at 1.89%.
YEM’s rank at 53 in Edible within New York, combined with a 98.11% mix in that category and a 33.95% month-over-month decline, implies vulnerability to rank slippage if Edible softness persists; however, the 502.16% year-over-year Edible expansion and a 17.34% year-over-year price increase suggest headroom to sustain mid-pack positioning if price holds without further volume erosion. The 73.79% month-over-month drop in Tincture & Sublingual alongside a sub-2% share signals negligible cushioning from adjacent formats, while the 513.77% brand sales year-over-year gain against a 1.89% non-Edible mix indicates that reinforcing Edible penetration and selectively testing one adjacent format could stabilize rank around 53 rather than drifting lower on month-over-month volatility.
Competitive Landscape
YEM is ranked #53 in NY Edible in May 2026, improving 34 positions from #87 year over year, but slipping 2 spots from #51 in February 2026 and down 10 from its peak #43 in April 2026; this contrasts with Off Hours falling from #1 to #2 while Wyld held steady at #3 alongside a 25.11% year-over-year sales gain. While the category leader Camino climbed from #2 to #1 and Gron / Grön maintained #4 with a 30.19% year-over-year lift, YEM’s post–April 2026 pullback of 10 ranks paired with a 34-rank year-over-year climb points to volatility: the brand is gaining baseline relevance but lacks position durability against top-5 incumbents.
Notable Products
Mango Live Rosin Gummies 10-Pack (500mg) posted the standout move in May 2026 with a 175.7% month-over-month surge to rank 4, while Black Cherry Sugar Free Rosin Gummies 10-Pack (100mg) fell 76.1% to rank 7. The top rank flipped from Raspberry Live Rosin Gummies 10-Pack (500mg) despite its 49.9% decline at rank 1 to a rising high-dose Mango entry at rank 4, indicating volatility between 500mg formats and sugar-free variants. With four of the top five products down at least 12.9% and nine of the top ten concentrated in Edibles, the category remains dominant but is rotating toward novel flavor-dose pairings rather than legacy SKUs. The pattern implies YEM’s product mix is tilting toward higher-potency and limited-flavor novelties to counter broad mid-tier declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
