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Apr-2026
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Overview
Market Insights Snapshot
YEM has shown a notable upward trajectory in the Edible category within New York over the initial months of 2026. Starting the year ranked 62nd, the brand has steadily climbed the rankings, reaching the 42nd position by April. This consistent improvement indicates a strong market presence and growing consumer preference for YEM's edible products. The sales data corroborates this trend, with a significant increase in sales from January to March, although there was a slight dip in April. Despite not breaking into the top 30, YEM's progress suggests they are on the cusp of becoming a major player in the New York edible market.
While YEM's performance in New York is promising, it's important to note their absence from the top 30 rankings in other states and categories, which could be seen as a missed opportunity or a strategic focus on specific markets. This absence might indicate either a concentrated strategy in New York or challenges in gaining traction elsewhere. The brand's focus on the edible category in New York might reflect a targeted approach to capitalize on specific consumer trends, but it also underscores the potential for growth if they decide to diversify their category presence or expand into other states. The data suggests a brand on the rise, with room for expansion and strategic development in the coming months.
Competitive Landscape
In the competitive landscape of the Edible category in New York, YEM has demonstrated a notable upward trajectory in its rankings from January to April 2026. Starting from a rank of 62 in January, YEM improved its position to 42 by April, indicating a consistent rise in market presence. This upward trend is significant when compared to competitors like 1906, which saw a decline in rank from 31 to 37 over the same period, and HiColor, which fluctuated but remained outside the top 40. Meanwhile, OMO - Open Minded Organics showed a positive rank change, moving from 42 to 34, suggesting a competitive edge in sales performance. YEM's sales growth, although starting from a lower base, has been robust, surpassing Supernaturals New York, which remained relatively stable in rank. YEM's ability to climb the ranks amidst such competition highlights its growing influence and potential in the New York Edible market.
Notable Products
In April 2026, the top-performing product for YEM was Raspberry Live Rosin Gummies 10-Pack (500mg), which rose to the number one rank with sales reaching 490 units. Black Cherry Sugar Free Rosin Gummies 10-Pack (100mg) followed closely at the second position, slipping from its top spot in March. Sleep - CBN/THC 1:1 Elderberry Live Rosin Gummies 10-Pack (100mg CBN, 100mg THC) made a notable entry at rank three, having not been ranked in previous months. Strawberry Lemonade Sugar Free Rosin Gummies 10-Pack (100mg) saw a drop to fourth place from its consistent second position in earlier months. Hybrid Watermelon Rosin Gummies 10-Pack (100mg) maintained its fifth position, showing consistent performance despite fluctuations in other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
