British Columbia Cannabis Sales

Apr, 2026

Cannabis Market Data

Overview

British Columbia’s cannabis market continues to demonstrate robust performance, with total sales reaching $79.9 million in April 2026. Over the past year, BC has seen a healthy 9.9% year-over-year growth in sales, outpacing most other major provinces. While the market has experienced some monthly fluctuations, the overall trend is one of steady expansion, especially notable given the mature stage of legalization. Average item prices in BC have remained stable, with a slight decrease from $22.99 in March 2026 to $22.87 in April 2026, suggesting competitive pricing and strong consumer demand.

Despite occasional dips, BC’s cannabis market has shown resilience and adaptability. The province’s pricing remains in line with national averages, and unit sales have also grown by 4.4% year-over-year. This combination of rising sales and stable pricing points to a balanced market where both value and volume are driving growth.

Get More Data

$79.9M

Apr, 2026

Sales

9.9 %

Year Over Year

Growth

Data Snapshot May 03, 2026

Market Comparison

BC is Canada’s second-largest cannabis market by sales, trailing only Ontario. Here’s how BC stacks up against other major provinces in April 2026:

Market Size: BC’s sales are nearly equal to Alberta’s, but BC is growing much faster (9.9% vs. -2.1% YoY).
Pricing: BC’s average item price ($22.87) is slightly above Ontario and just below Alberta and Saskatchewan, reflecting a competitive but premium-leaning market.
Growth: Only Saskatchewan is growing faster than BC, but from a much smaller base.

BC’s strong growth, stable pricing, and expanding edibles segment position it as a dynamic and resilient market within Canada. For businesses and investors, BC offers both scale and momentum, making it a key province to watch.

Get More Data

British Columbia Weed Prices

Flower (Gram)

$8.59

4.20%

Flower (Eighth)

$24.07

4.20%

Edible (100mg)

$20.90

4.20%

Concentrate (Gram)

$34.29

4.20%

Top Strain

Sativa Only

| Province | Sales ($M) | Avg. Item Price | YoY Sales Growth | Units Sold (M) | |----------|:----------:|:---------------:|:----------------:|:--------------:| | [Ontario](https://www.headset.io/markets/ontario) | $180.1 | $21.45 | 0.3% | 8.39 | | [Alberta](https://www.headset.io/markets/alberta) | $81.8 | $23.40 | -2.1% | 3.50 | | [BC](https://www.headset.io/markets/british-columbia) | $79.9 | $22.87 | 9.9% | 3.50 | | [Saskatchewan](https://www.headset.io/markets/saskatchewan) | $21.2 | $23.13 | 28.4% | 0.91 |

Data Snapshot May 03, 2026

Category Performance

Pre-Roll

30.61

11.2

Flower

23.23

3.6

Vapor Pens

14.69

16.8

Edible

4.93

34.7

Concentrates

2.74

2.2

Beverage

1.67

2.5

Capsules

0.97

-4.0

Topical

0.33

6.5

Tincture & Sublingual

0.02

-50.0

While Flower and Pre-Rolls dominate overall sales, the Edibles category stands out for its exceptional year-over-year growth of 34.6% in April 2026—far surpassing the market average. This surge is driven primarily by the Gummies segment, which accounts for the lion’s share of edible sales and has posted a 38.7% YoY sales increase. However, unit growth in Gummies is down (-19.3% YoY), indicating a shift toward higher-priced or premium products.

Below is a snapshot of the top Edible segments and leading brands in Gummies for April 2026:

The Gummies segment’s growth, combined with a wide range of price points and strong brand competition, highlights evolving consumer preferences and opportunities for innovation in edibles. For a deeper dive into segment trends and emerging brands, Headset Insights can provide further analysis.

| Segment | Avg. Price | Sales ($M) | YoY Sales Growth | |-------------------------------|:----------:|:----------:|:----------------:| | Gummies | $8.34 | $4.55 | 38.7% | | Chocolate | $4.92 | $0.16 | -8.5% | | Caramels, Chews and Taffy | $7.15 | $0.19 | 22.3% | | Cookie | $5.67 | $0.01 | -17.0% | | Savory Edibles | $6.74 | $0.01 | 99.9% | | Brand Name | Sales ($M) | Units Sold | Avg. Price | |--------------|:----------:|:----------:|:----------:| | [Spinach](https://www.headset.io/brands/spinach) | $0.98 | 147,743 | $6.62 | | [No Future](https://www.headset.io/brands/no-future) | $0.85 | 77,932 | $10.86 | | [Gron / Grön](https://www.headset.io/brands/gron-gron)| $0.81 | 148,636 | $5.46 | | [Wyld](https://www.headset.io/brands/wyld) | $0.57 | 27,793 | $20.34 | | [Shred](https://www.headset.io/brands/shred) | $0.33 | 43,990 | $7.56 | | [1964 Supply Co](https://www.headset.io/brands/1964-supply-co) | $0.30 | 26,252 | $11.50 | | [Monjour](https://www.headset.io/brands/monjour) | $0.22 | 10,581 | $20.45 | | [Wana](https://www.headset.io/brands/wana) | $0.12 | 18,355 | $6.30 |

Get More Data

Data Snapshot May 03, 2026

Top Cannabis Brands in British Columbia

Wyld

Jeeter

Spinach

Back Forty / Back 40 Cannabis

Gron / Grön

General Admission

Explore All Brands

Market Trends

Product Category Market Share In British Columbia

Monthly Cannabis Sales

Historical Cannabis Sales In British Columbia

British Columbia Cannabis Reports

Report

June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.

Read Report

Report

February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.

Read Report

Report

August 4, 2020

The current state of Canada’s Cannabis 2.0 products

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business analytics software.

Read Report