British Columbia Cannabis Sales

British Columbia’s cannabis market continues to demonstrate resilience and steady demand, with total sales reaching $59.6 million in January 2026. While the market has experienced some month-to-month fluctuations, the overall trend over the past year points to a stable environment, with a modest year-over-year decline of just 1.6% in January 2026. Average item prices have remained consistent, hovering around $22.28 per unit, suggesting a mature market where pricing is stable and consumers are accustomed to current price points.

Despite some volatility—such as a sharp dip in October 2025 followed by a rapid rebound—BC’s cannabis sector has shown the ability to recover quickly. This pattern highlights both the adaptability of retailers and the loyalty of the consumer base. The market’s size and pricing stability position BC as a key player in Canada’s cannabis landscape.