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British Columbia Cannabis Sales
Nov, 2025
Overview
British Columbia’s cannabis market continues to demonstrate resilience, with total sales reaching approximately $64.2 million in November 2025. While the market has experienced some volatility over the past year, including notable dips and rebounds, the overall trend points to a mature market that is stabilizing after rapid early growth. The most recent year-over-year sales growth for November 2025 sits at -10.8%, indicating a contraction compared to the previous year, while average item prices have moderated to $22.78. This pricing is slightly above the national average, reflecting BC’s reputation for premium products and a consumer base willing to pay for quality.
Despite the recent slowdown, BC’s cannabis market remains one of the largest in Canada, supported by a diverse product mix and a strong retail network. The market’s pricing dynamics suggest a shift toward value-conscious purchasing, with average item prices declining from a peak in October 2025. This trend, combined with fluctuating unit sales, highlights the importance of innovation and differentiation for brands looking to capture consumer attention in a competitive landscape.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
BC’s cannabis market is the third largest in Canada by sales, trailing Ontario and Alberta. In November 2025, BC posted $64.2 million in sales, compared to $179.8 million in Ontario and $81.4 million in Alberta. However, BC’s year-over-year sales decline of -10.8% is steeper than Ontario’s -2.2% and Alberta’s modest +2.2% growth, indicating that BC is facing more pronounced headwinds.
Average item prices in BC ($22.78) are higher than both Ontario ($21.43) and Alberta ($23.16), suggesting a premium market positioning. However, unit sales in BC are down -12.8% year-over-year, the largest drop among major provinces, pointing to a shift in consumer purchasing behavior and possibly increased price sensitivity.
British Columbia Weed Prices
Category Performance
While traditional categories like Flower and Pre-Roll dominate overall sales, the Capsules category stands out for its unique trends. Capsules account for $775,558 in sales for November 2025, with an average item price of $32.95—the highest among major categories. Unlike the broader market, Capsules saw a 1.0% month-over-month sales increase, bucking the downward trend seen in most other categories.
Segment analysis reveals that the Hybrid segment leads the category, with strong month-over-month growth (+22.7%) and the highest sales volume. Notably, the Suppository segment, while small, posted explosive growth, suggesting emerging consumer interest in alternative formats. The Capsules category is highly concentrated, with Glacial Gold commanding a dominant share.
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