Headset Blog
Stay up-to-date on everything happening in the cannabis economy.

Quick feet: How one brand uses consumer data to change directions
Cannabis beverage brand, Uncle Arnie's, shares how they're creating top performing products in the California market.

Exploring category shifts in the California cannabis market
Consumers are dedicating less spend to Flower products in California, so how are other cannabis categories changing?

Examining recent growth in the Michigan cannabis market
We take a close look at the recent sales trends in the Michigan cannabis market, exploring the underlying drivers growth.

It takes two: Buyer-supplier relationships grounded in data
We explore how Botanica and their retail partner, Mary Mart, have been able to align on smart & efficient processes with Bridge.

Examining adult-use sales in the Ontario cannabis market
We take a close look at the last year of adult-use cannabis sales in Ontario to explore the drivers of this growing market.

Pre-Rolls: Repeat purchase rates of strains in Washington
Are customers loyal to certain cannabis strains and brands when purchasing Pre-Rolls? We take a look at the data to find out.

The purchasing patterns of Gen Z consumers on 4/20
We take a close look at how Gen Z consumers enjoyed 4/20/22 by examining their sales growth, basket sizes, & product category preferences.

A look at adult-use cannabis sales in Colorado
We look at the past year of adult-use cannabis sales and see how trends in category share and pricing have changed over time.

Cannabis Market Overview March 2022
We take a look at key metrics from February, such as total sales, brand concentration, and basket data across 14 states and provinces.
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