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Jul-2025
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Overview
Market Insights Snapshot
CTPharma has demonstrated a strong performance in its home state of Connecticut, consistently securing the top position across several product categories. Notably, CTPharma maintained its number one rank in the Concentrates, Flower, and Pre-Roll categories from April to July 2025. This dominance is indicative of the brand's strong market presence and consumer preference in these segments. However, a closer look at the sales figures reveals some fluctuations. For instance, while the Flower category saw a peak in sales in June, the Pre-Roll category experienced a decline in July, suggesting potential shifts in consumer preferences or market dynamics.
In the Vapor Pens category, CTPharma has shown remarkable progression, climbing from the fourth position in April to securing the top spot by July. This upward trajectory highlights CTPharma's growing influence and competitive edge in this segment. The absence of any ranking outside the top four in this category signifies a robust market strategy and product appeal. However, it is worth noting that CTPharma's absence from the top 30 brands in any other state or province might indicate a more localized focus or potential areas for expansion. Such insights could be crucial for stakeholders looking to understand the brand's market positioning and growth opportunities.
Competitive Landscape
In the Connecticut flower category, CTPharma has consistently maintained its top position from April to July 2025, showcasing its strong market presence and consumer preference. Despite fluctuations in sales figures, CTPharma's leadership remains unchallenged, with its sales significantly outpacing those of competitors. For instance, Curaleaf, which holds the second rank, has consistently lower sales, with CTPharma's sales figures more than doubling those of Curaleaf in July 2025. Similarly, Affinity Grow remains in third place, with sales figures that are a fraction of CTPharma's, indicating a substantial gap in market share. This consistent ranking and sales performance suggest that CTPharma has effectively captured consumer loyalty and market dominance in Connecticut's flower segment.
Notable Products
In July 2025, the top-performing product for CTPharma was the Indicol Scout Breath Shorties Pre-Roll 5-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking from June with sales of 40,137 units. The GMO Purps Pure Co2 Cartridge (1g) in the Vapor Pens category secured the second position, a new entry for the month. Sativarin Hazy Fields (3.5g) in the Flower category rose to third place, showing significant growth from its previous absence in the rankings. Lemon Skunk Pure Co2 Cartridge (0.5g) also debuted in the rankings at fourth place in the Vapor Pens category. Indicol Scout Breath (3.5g) rounded out the top five, marking its entry into the rankings for the first time in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
