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Oct-2025
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Overview
Market Insights Snapshot
CTPharma has demonstrated a strong presence in the Connecticut market, maintaining the top spot in the Concentrates and Pre-Roll categories consistently over the past months. Despite a notable decline in sales for Concentrates from July to October, their position as the leading brand in this category remains unchallenged, indicating a strong brand loyalty or market dominance. In the Pre-Roll category, CTPharma has not only retained its number one rank but also experienced an upward trend in sales, culminating in a peak in October. This suggests a growing consumer preference for their Pre-Roll products, potentially driven by product innovation or effective market penetration strategies.
In the Flower category, CTPharma has shown some fluctuations; they slipped from the first to the third position in September but quickly regained the second spot by October. This indicates a competitive landscape in the Flower market within Connecticut, where CTPharma is actively vying for market share. Meanwhile, in the Vapor Pens category, the brand has consistently held the second position, showcasing stability but also highlighting areas for potential growth to capture the leading spot. The absence of CTPharma in the top 30 rankings in other states or provinces suggests that their current market strategy is highly concentrated in Connecticut, leaving room for potential expansion opportunities into new markets.
Competitive Landscape
In the competitive landscape of vapor pens in Connecticut, CTPharma consistently holds the second rank from July to October 2025, demonstrating a stable market position. Despite a slight decline in sales from July to August, CTPharma's sales figures show a recovery trend in September and October, maintaining its strong presence in the market. The leading brand, Theraplant, consistently outperforms CTPharma, though its sales experienced a notable dip in August before rebounding in the following months. Meanwhile, Select and Lighthouse Cannabis Company occupy the third and fourth ranks, respectively, with Select showing a slight upward sales trend in October. CTPharma's consistent rank amidst fluctuating sales figures of its competitors highlights its resilience and strong brand loyalty in the Connecticut vapor pen market.
Notable Products
In October 2025, Mendo Cooler (3.5g) from CTPharma emerged as the top-performing product, securing the number one rank with a notable sales figure of 3317 units. Hazy Fields Shorties Pre-Roll 5-Pack (2g) followed closely in second place, maintaining a strong position after ranking fourth in July 2025. Ghost White Shorties Pre-Roll 5-Pack (2g) rose to the third position, marking its debut in the top rankings. Kush Scout (3.5g) and B52 Bomber Pure Co2 Cartridge (0.5g) rounded out the top five, indicating a diverse interest across flower and vapor pen categories. The shifts in rankings suggest a growing consumer preference for pre-rolls and flower products over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
