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Feb-2026
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Overview
Market Insights Snapshot
CTPharma has demonstrated a strong performance in its home state of Connecticut, particularly in the Concentrates and Pre-Roll categories. In Concentrates, CTPharma held the top position for both December 2025 and January 2026, showcasing its dominance in this segment. However, by February 2026, CTPharma did not appear in the top 30, which could be a point of concern or perhaps a strategic shift. The Pre-Roll category tells a different story, where CTPharma consistently maintained its number one ranking from November 2025 through February 2026, indicating a strong and stable market presence in this category.
In the Flower category, CTPharma showed a positive trajectory initially, improving its rank from fifth in November 2025 to second by January 2026. However, by February 2026, the brand dropped to eighth place, which may suggest increased competition or other market dynamics affecting sales. The Vapor Pens category also saw CTPharma's ranking slip from second in November and December 2025 to fifth in February 2026. This movement might reflect shifting consumer preferences or competitive pressures. Despite these fluctuations, CTPharma's ability to maintain top-tier rankings across multiple categories in Connecticut highlights its significant market influence.
Competitive Landscape
In the competitive landscape of vapor pens in Connecticut, CTPharma has experienced notable shifts in its market position over recent months. Starting from a strong second place in November and December 2025, CTPharma saw a decline to third in January and further to fifth by February 2026. This downward trend in rank is mirrored by a consistent decrease in sales, which reflects a challenging period for the brand. In contrast, Theraplant maintained its lead, holding the top rank in November and December before slipping to second in January and third in February, yet still outperforming CTPharma in sales. Meanwhile, Amigos (CT) showed resilience by climbing from fifth to fourth place by February, indicating a potential threat to CTPharma's position. Additionally, Brix Cannabis (CT) and Comffy have shown upward momentum, with Brix Cannabis improving its rank from 11th to 6th and Comffy jumping from 14th to 7th, suggesting increased competition in the lower ranks that could further impact CTPharma's market share if these trends continue.
Notable Products
In February 2026, CTPharma's top-performing product was Mendo Cooler (3.5g) in the Flower category, securing the number one rank with sales reaching 2,571 units. Following closely in the Pre-Roll category, Mendo Wedding Shorties Pre-Roll 5-Pack (2g) and Red Gary Shorties Pre-Roll 5-Pack (2g) achieved second and third ranks, respectively. Sunny Stomper THCA Infused Pre-Roll (1g) held the fourth position, while Purple Lemon Punch (3.5g) rounded out the top five. Notably, Mendo Cooler (3.5g) rose to prominence as it was not ranked in previous months, indicating a significant surge in popularity. The rankings for February 2026 highlight a strong preference for Pre-Roll products, with three of the top five products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
