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Nov-2025
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Overview
Market Insights Snapshot
CTPharma has demonstrated a strong presence in the Connecticut cannabis market across various product categories. In the concentrates category, CTPharma held the top spot from August to October 2025, but experienced a slight dip to second place in November. This movement indicates a potential challenge from competitors or shifts in consumer preferences. In the flower category, CTPharma's ranking fluctuated, starting at second place in August, dropping to third in September, regaining second in October, but then falling to fourth place in November. This volatility suggests a competitive landscape in the flower market, where CTPharma might need to strategize to regain higher positions consistently.
Interestingly, CTPharma maintained its dominance in the pre-roll category, consistently holding the number one rank from August through November 2025. This consistent performance highlights a strong consumer preference or effective market strategy in this category. Meanwhile, in the vapor pens category, CTPharma consistently held second place for the same period, indicating a stable but potentially stagnant position in the market. The absence of CTPharma in the top 30 brands in other states or provinces suggests a focused strategy on the Connecticut market, which could be beneficial or limiting depending on broader market dynamics and growth opportunities.
Competitive Landscape
In the Connecticut Vapor Pens category, CTPharma consistently holds the second rank from August to November 2025, demonstrating a stable market position. Despite strong competition from Theraplant, which maintains the top rank with a notable sales lead, CTPharma's sales figures show a steady increase, peaking in October before a slight dip in November. This suggests a resilient demand for CTPharma's products, even as Select and Lighthouse Cannabis Company vie for the third and fourth positions, with Lighthouse Cannabis Company briefly overtaking Select in November. The competitive landscape indicates that while CTPharma is securely positioned, it faces ongoing challenges from its rivals, particularly in maintaining its sales momentum against the leading Theraplant.
Notable Products
In November 2025, the top-performing product for CTPharma was Ultra Nana Shorties Pre-Roll 5-Pack (2g) in the Pre-Roll category, achieving the number one rank with sales of 4334 units. Blue Haze Pure Co2 Cartridge (0.5g) in the Vapor Pens category rose to the second position, improving from its fifth place in September 2025. Ghost White (3.5g), a Flower category product, ranked third, showing a slight decline from its second position in September 2025. Scout Breath Shorties Pre-Roll 5-Pack (2g) dropped to fourth place, down from its top rank in September 2025. Cold Bubba Kush THCA Infused Shorties Pre-Roll 5-Pack (2g) secured the fifth spot, a new entry for November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
