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Dec-2025
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Overview
Market Insights Snapshot
CTPharma has shown a strong performance in the Connecticut market across several categories, with notable consistency and leadership. In the Concentrates category, CTPharma maintained its top position for three out of the four months, briefly dropping to second place in November 2025. This indicates a robust presence and consumer preference within this segment. The Pre-Roll category is another area where CTPharma has excelled, consistently holding the number one ranking throughout the period from September to December 2025. This consistent performance highlights their dominance and possibly a strong consumer loyalty or preference for their pre-roll products in Connecticut.
In the Flower category, CTPharma experienced some fluctuations, starting at third place in September 2025, rising to second in October, and then dropping to fifth in November before climbing back to third in December. This movement suggests a competitive landscape in the Flower category, where consumer preferences or market dynamics might be shifting. Meanwhile, their position in the Vapor Pens category remained stable at second place across all four months, indicating a steady demand and market presence. However, it is important to note that CTPharma's absence from the top 30 in other states or provinces could be seen as a limitation to their market reach and brand recognition outside of Connecticut.
Competitive Landscape
In the competitive landscape of vapor pens in Connecticut, CTPharma has maintained a steady position, consistently ranking second from September to December 2025. This stability in rank underscores its strong market presence, although it trails behind Theraplant, which has consistently held the top spot. Despite CTPharma's robust sales figures, Theraplant has shown a notable upward trend in sales, widening the gap between the two brands by December 2025. Meanwhile, Select and Lighthouse Cannabis Company have been fluctuating between the third and fourth positions, indicating a more volatile performance. This competitive environment suggests that while CTPharma is a strong contender, it faces significant pressure from Theraplant's growing dominance and the dynamic shifts among other competitors.
Notable Products
In December 2025, the top-performing product for CTPharma was Dos Mendos THCa Infused Shorties Pre-Roll 5-Pack (2g) in the Pre-Roll category, securing the first rank with sales of 3,463 units. Scout Breath (3.5g) from the Flower category followed closely in the second position. Modified Haze Shorties Pre-Roll 5-Pack (2g) and Snow Drift Shorties Pre-Roll 5-Pack (2g) held the third and fourth ranks respectively, both belonging to the Pre-Roll category. Durban Stardawg Shorties Pre-Roll 5-Pack (2g) rounded out the top five. These rankings mark the first recorded positions for these products in December, as they were not ranked in the previous months from September to November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
