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Jul-2025
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Overview
Market Insights Snapshot
Ancient Roots has demonstrated a noteworthy performance in the Ohio market, particularly in the Concentrates category. Over the span from April to July 2025, the brand improved its ranking from 23rd to 19th, indicating a steady climb within the top 30 brands. This upward trajectory is underpinned by a significant increase in sales, peaking in June before a slight dip in July. However, it's worth noting that the brand did not break into the top 30 for Edibles and Vapor Pens, suggesting potential areas for growth or strategic focus. The Flower category also saw an improvement, moving from 60th to 51st, showing a positive trend that could be capitalized on with further market penetration strategies.
In the Edibles category, Ancient Roots has not secured a top-30 position, which might be a signal of either a highly competitive landscape or a need for enhanced product offerings or marketing strategies in this segment. The Vapor Pens category shows a similar pattern, with the brand not entering the top 30, despite a gradual increase in sales figures. Conversely, the Flower category's steady climb in rankings suggests that there is a growing consumer base or increased brand recognition in this segment. These movements highlight areas where Ancient Roots might focus its efforts to improve its market position in Ohio.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Ancient Roots has shown a promising upward trajectory from April to July 2025, climbing from a rank of 60 to 51. This positive trend in ranking is indicative of a strategic improvement in market presence and consumer preference. Notably, while brands like Curaleaf and Roll One / R.O. have fluctuated in their rankings, with Curaleaf dropping out of the top 20 in April and Roll One / R.O. consistently remaining outside the top 20, Ancient Roots has managed to secure a more stable and improving position. Although Wellspring Fields and Hundred Percent Labs have also experienced rank changes, Ancient Roots' consistent rise suggests a strengthening brand loyalty and effective market strategies. This upward movement in rank, coupled with a notable increase in sales from June to July, positions Ancient Roots as a brand to watch in the Ohio flower market.
Notable Products
In July 2025, Lemon Kush #2 (14.15g) emerged as the top-performing product for Ancient Roots, climbing from the second position in June to secure the number one spot with sales reaching 352 units. Haley's Comet Hashtroids Moonrocks (1g) was introduced and quickly captured the second rank, indicating strong market entry. Ruby Hibiscus Rosin Gummies 2-Pack (100mg) debuted at the third position, showcasing a promising start in the edibles category. Lemon Kush #2 (2.83g) experienced a drop to fourth place after leading in June, reflecting a shift in consumer preference within the Flower category. Vessel Infused Flower (0.5g) entered the rankings at fifth, suggesting potential growth in the infused product segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
