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Sep-2025
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Overview
Market Insights Snapshot
In the state of Ohio, Ancient Roots has demonstrated fluctuating performance across different cannabis product categories. In the Concentrates category, the brand showed resilience by returning to the 19th position in September 2025 after dropping to 25th in August. This rebound suggests a potential recovery in consumer demand or strategic adjustments by the brand. Conversely, in the Edible category, Ancient Roots did not make it to the top 30 in September, indicating challenges in maintaining competitiveness or market share in this segment. The Flower category also witnessed some volatility, with rankings hovering around the mid-50s, suggesting steady but unspectacular performance.
The Vapor Pens category tells a slightly different story, with Ancient Roots improving its ranking from 66th in June to 58th by September 2025. This upward trend could signify growing consumer interest or successful marketing strategies in this product line. While the brand's sales in Vapor Pens increased notably in September compared to August, the overall position still indicates room for growth. The absence of Ancient Roots in the top 30 for Edibles in September could be seen as a setback, highlighting the competitive nature of this category in Ohio. Such dynamics across categories suggest that Ancient Roots may need to focus on strengthening its presence in weaker segments while capitalizing on the momentum observed in Vapor Pens and Concentrates.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Ancient Roots has demonstrated a consistent presence, though it faces stiff competition from several notable brands. Over the months from June to September 2025, Ancient Roots has maintained a rank within the top 60, peaking at 52nd in July but dropping slightly to 56th by September. This performance is closely mirrored by Roll One / R.O., which has shown a slightly better trajectory, ranking as high as 46th in July before settling at 52nd in September. Meanwhile, Khalifa Kush and Wellspring Fields have also been key competitors, with Wellspring Fields notably jumping to 47th in August, indicating a potential threat to Ancient Roots' market share. Despite these challenges, Ancient Roots has managed to sustain its sales figures, although they have seen a slight decline from July's peak. This suggests that while Ancient Roots remains a strong player, it must strategize effectively to counteract the upward momentum of its competitors and regain higher rankings.
Notable Products
In September 2025, Ancient Roots' top-performing product was CAP Junk 2.83g in the Flower category, maintaining its number one rank from August with notable sales of 1082 units. SFV OG 2.83g, also in the Flower category, held steady at the second position, indicating consistent popularity. New entries in the top ranks include Cap Junk Live Rosin Disposable 0.5g and Cap Junk Live Rosin Hash Oil Cartridge 0.5g in the Vapor Pens category, securing the third and fourth spots respectively. Straw Picanna Live Rosin 1g, in the Concentrates category, debuted at the fifth position, showing a strong entry into the market. This shift highlights a growing consumer interest in vapor pens and concentrates from Ancient Roots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
