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Dec-2025
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Overview
Market Insights Snapshot
Ancient Roots has shown a dynamic performance across various product categories in Ohio. In the concentrates category, the brand has experienced a gradual decline in ranking, moving from 18th in September 2025 to 22nd by December 2025. This downward trend is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share within this segment. Conversely, in the flower category, Ancient Roots has consistently hovered around the 60th position, indicating a relatively stable, albeit not top-tier, presence. The vapor pens category also reflects a similar pattern of stability with minor fluctuations, ranking between 58th and 65th over the same period.
Despite not breaking into the top 30 in any category in Ohio, Ancient Roots' performance highlights areas of both concern and opportunity. The consistent yet lower rankings in the flower and vapor pens categories suggest a need for strategic adjustments to capture more market share. The decline in concentrates could be a signal for the brand to innovate or revamp its offerings to regain its previous standings. Overall, while Ancient Roots faces challenges, the data indicates potential avenues for growth and improvement in the competitive Ohio market.
Competitive Landscape
In the Ohio concentrates category, Ancient Roots has faced a challenging competitive landscape, with its rank slipping from 18th in September 2025 to 22nd by December 2025. This downward trend in rank coincides with a consistent decrease in sales over the same period. In contrast, Moxie maintained a relatively stable position, fluctuating between 16th and 20th place, while experiencing a notable sales spike in November. Meanwhile, CannAscend | HASH showed volatility, dropping to 22nd in November but rebounding to 19th in December, indicating potential for recovery. HZ and Holistic and Spiritual Health (HASH) remained outside the top 20 for most of the period, suggesting that Ancient Roots faces stiff competition primarily from Moxie and CannAscend | HASH. This competitive pressure underscores the need for Ancient Roots to innovate and adapt to regain its footing in the Ohio concentrates market.
Notable Products
In December 2025, Ancient Roots' top-performing product was CAP Junk (2.83g) in the Flower category, maintaining its first-place rank from November with a notable sales figure of 660 units. Lemon Kush #2 (2.83g), also in the Flower category, held the second position, showing consistency after a drop from the first rank in October. Cap Junk Cold Cure Live Rosin Badder (1g) in the Concentrates category remained steady at the third position since its introduction in November. Cap Junk Live Rosin Disposable (0.5g) in the Vapor Pens category secured the fourth rank, showing a slight improvement from its previous rank in November. The Straw-Picanna Live Rosin Cartridge (0.5g) debuted in December at the fifth position, indicating a promising entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
