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Oct-2025
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Overview
Market Insights Snapshot
Ancient Roots has shown varied performance across different product categories in Ohio. In the Concentrates category, the brand has experienced a positive trend, climbing from the 21st position in July 2025 to the 19th position by October 2025. This upward movement suggests a strengthening presence in this category, despite a slight dip in sales in August. However, their performance in the Edible category has been less impressive, as they did not make it into the top 30 rankings for September and October, indicating a potential area for growth or reevaluation.
The Flower category has shown a downward trend for Ancient Roots, with the brand dropping from the 52nd position in July to the 60th position in October 2025. This decline in rank could be a reflection of increased competition or changing consumer preferences. Meanwhile, in the Vapor Pens category, Ancient Roots has maintained a relatively stable presence, with minor fluctuations in ranking between the 59th and 66th positions over the months. This stability might suggest a loyal consumer base or consistent product quality, even though the brand has not broken into the top 30. Overall, while Ancient Roots has areas of strength, particularly in Concentrates, there are opportunities for improvement in other categories.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Ancient Roots has experienced a noticeable decline in its rank from July to October 2025, dropping from 52nd to 60th position. This downward trend in rank is accompanied by a significant decrease in sales, highlighting potential challenges in maintaining market share. In contrast, Verano has shown a fluctuating but generally stronger performance, with its rank peaking at 45th in August before slightly declining to 53rd in October. Meanwhile, Old Pal was notably absent from the top 20 after July, indicating a substantial drop in its competitive standing. Josh D and Hundred Percent Labs have maintained relatively stable positions, with Josh D slightly improving its rank in October. These dynamics suggest that while Ancient Roots faces increasing competition, particularly from Verano, there are opportunities to regain market position by addressing the factors contributing to its declining sales and rank.
Notable Products
In October 2025, Lemon Kush #2 (2.83g) reclaimed its position as the top-performing product for Ancient Roots, demonstrating a strong sales figure of 396 units. CAP Junk (2.83g) dropped to the second position after leading in August and September, indicating a decline in sales momentum. SFV OG (2.83g) maintained a steady performance, ranking third, despite a decrease in sales from the previous month. The Cap Junk Live Rosin Hash Oil Cartridge (0.5g) held its fourth-place ranking from September, showing consistency in the vapor pens category. Notably, the Cap Junk Cold Cure Live Rosin Badder (1g) entered the top five in October, suggesting growing consumer interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
