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Mar-2025
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Overview
Market Insights Snapshot
In the state of Ohio, Ancient Roots has shown fluctuating performance across various cannabis categories. In the Concentrates category, the brand experienced a slight dip, moving from 13th place in February 2025 to 17th place in March 2025. This decline is notable, especially considering their earlier upward momentum from December 2024 to February 2025. Meanwhile, their presence in the Edible category has been less prominent, as they were not ranked in the top 30 in December 2024 and have struggled to maintain a top 50 position in the subsequent months. This indicates a challenging market environment for Ancient Roots in the edibles segment.
Conversely, Ancient Roots has shown some positive movement in the Vapor Pens category. They improved their ranking from 65th in January 2025 to 53rd in March 2025, suggesting a growing consumer interest or effective marketing strategies in this segment. However, their performance in the Flower category has been less consistent, as they only entered the rankings in March 2025, securing the 52nd position. This late entry signals potential growth opportunities, but also highlights the competitive nature of the Flower market in Ohio. The brand's overall sales trends across these categories suggest a need for strategic adjustments to capitalize on emerging opportunities and address existing challenges.
Competitive Landscape
In the competitive landscape of the Ohio concentrates market, Ancient Roots has shown a steady performance with its rank fluctuating slightly from 15th in December 2024 to 17th by March 2025. Despite a brief improvement to 13th place in January and February 2025, Ancient Roots faced stiff competition from brands like Farmaceutical Rx (Frx) and CannAscend | HASH. Notably, CannAscend | HASH experienced a significant sales surge in February, temporarily surpassing Ancient Roots in rank. Meanwhile, Hundred Percent Labs showed a consistent upward trend, ending March 2025 ahead of Ancient Roots. The fluctuating ranks and sales figures highlight the dynamic nature of the market, suggesting that Ancient Roots needs to strategize effectively to maintain or improve its position amidst these competitive shifts.
Notable Products
In March 2025, the top-performing product from Ancient Roots was Haley's Comet Hashtroids Moonrocks (1g) in the Flower category, climbing to the first position with impressive sales of 161 units. Mystic Spirits Hash Coin (1g), previously holding the top spot in January and February, ranked second with a noticeable decrease in sales to 151 units. OGKB V2.1 x Froyo Live Rosin Badder (1g) entered the rankings for the first time in March, securing the third position. High Dose Live Rosin Capsules 2-Pack (110mg) maintained a steady presence, ranking fourth, while Sour Green Apple Live Rosin Gummies 10-Pack (110mg) rounded out the top five, debuting in March. The rankings indicate a dynamic shift in product popularity, with several new entries and fluctuating sales figures highlighting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
