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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Ancient Roots concentrated its mix around Concentrates at 32.71% share with 122.32% year-over-year growth but a 2.64% month-over-month dip, while Vapor Pens held 23.62% share with 57.06% YoY growth and a 15.94% MoM rise. Flower nearly matched Vapor Pens at 23.39% share, accelerating 79.85% YoY and 19.53% MoM, whereas Pre-Roll contracted to 12.09% share with a 24.99% MoM decline and no YoY reading. Edible remained a smaller pillar at 7.01% share, advancing 15.72% YoY and 20.64% MoM, and Capsules compressed to 1.18% share with a 58.00% YoY drop and 50.29% MoM slide. The pattern implies a pivot toward inhalables led by Concentrates and faster-growing Flower and Vapor Pens, while Pre-Roll and Capsules are being deprioritized despite brand-level sales up 93.74% YoY and average price down 30.27% YoY.
These shifts position Ancient Roots to compete on potency-led and convenience-led missions, with the combination of a 32.71% Concentrates share and double-digit MoM gains in Vapor Pens (+15.94%) and Flower (+19.53%) offsetting the 24.99% MoM retreat in Pre-Roll. The 20.64% MoM lift in Edible alongside a 50.29% MoM contraction in Capsules indicates edible trial is benefiting from the lower average price point, while wellness-oriented formats lose traction. With a category rank of 17 in Concentrates in Ohio and a 2.64% MoM dip in that category, the mix suggests near-term share defense in Concentrates while growth headroom comes from scaling Flower and Vapor Pens where momentum is +79.85% YoY and +57.06% YoY respectively.
Competitive Landscape
Ancient Roots holds rank 17 in OH Concentrates in May 2026, improving 4 positions year over year from rank 21, while remaining flat versus February 2026 with no change from rank 17; this sits two places below its historical peak of rank 15 from February 2025 and four places above its year-ago position, indicating incremental, not breakout, movement. In contrast, Klutch Cannabis maintained rank 1 year over year with a 46.997% sales lift, and Butterfly Effect - Grow Ohio climbed from rank 4 to rank 2 alongside a 58.967% sales increase, indicating that top-tier rivals are consolidating share faster than mid-pack brands; this pattern implies Ancient Roots’ rank trajectory is stabilizing in the mid-teens and will require share-accretive moves to break past rank 15 rather than relying on organic drift.
Notable Products
SFV OG Pre-Roll (1g) led with a steep decline at -35.9% MoM while still holding rank 1, and Grease Bucket Live Rosin Badder (1g) slipped -11.1% to rank 9, signaling pressure at both the top and tail of the leaderboard. Flower concentration is notable with three of the top six ranks held by Flower SKUs, including RVR (3.5g) at rank 2 and Cereal Milk (3.5g) at rank 6, while Pre-Rolls occupy ranks 1 and 7, pointing to a split between value-driven inhalables and premium extracts. GAC Live Rosin Badder (1g) sits at rank 5 with $11,437 in May 2026 sales alongside Vapor Pens at ranks 6 and 8, indicating that solventless and cartridge formats are anchoring mid-pack share even as top Pre-Rolls retrench. The mix implies Ancient Roots is tilting toward a diversified inhalables portfolio where premium solventless and cartridges stabilize mid-tier volume while flagship Pre-Rolls become more promotion-sensitive.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
