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Aug-2024
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Overview
Market Insights Snapshot
Ancient Roots has shown varied performance across different categories and states. In Ohio, the brand has maintained a presence in the top 30 for Concentrates, although it experienced a downward trend from May to June, dropping from 21st to 28th place. By July and August, Ancient Roots was no longer in the top 30, indicating a significant decline in their ranking within this category. This drop could be interpreted as a negative performance indicator, suggesting that the brand may be losing its competitive edge in the Concentrates market in Ohio.
In the Flower category in Ohio, Ancient Roots has shown slight but consistent improvement. Starting from 52nd place in May, the brand rose to 51st in June and further to 50th in July. However, it did not make it into the top 30 by August, which indicates that while there is some progress, it has not been substantial enough to break into the higher ranks. This steady but slow upward movement in the Flower category could be seen as a positive trend, though it also highlights the competitive nature of the market.
Competitive Landscape
In the Ohio concentrates market, Ancient Roots has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Ancient Roots was ranked 21st, but by June 2024, it had dropped to 28th and subsequently fell out of the top 20 in July and August. This decline in rank is mirrored by a decrease in sales from $17,906 in May to $13,570 in June. In contrast, Garden Society and BaM / Body and Mind have shown more stable performance, albeit with some fluctuations. Garden Society, for instance, remained outside the top 20 but showed a slight recovery in sales from June to August. Meanwhile, Firelands Scientific maintained a stronger position, ranking 15th in May and 20th in June, with significantly higher sales figures. These trends suggest that while Ancient Roots has faced challenges in maintaining its market position, other brands have either stabilized or improved, indicating a competitive landscape that may require strategic adjustments for Ancient Roots to regain its footing.
Notable Products
In August 2024, the top-performing product from Ancient Roots was the Multi Strain Kief (1g) in the Concentrates category, maintaining its first-place ranking for the fourth consecutive month with sales reaching 488 units. The Eastmont Live Rosin Badder (0.85g) in the Concentrates category debuted impressively at the second position. The Picanna Live Rosin Rechargeable Disposable (0.5g) in the Vapor Pens category also entered the rankings, securing the third spot. The Lemon Kush #5 Live Rosin Cartridge (0.5g) in the Vapor Pens category held steady in fourth place from July to August. Another notable entry was the Castaway x Wilson Live Rosin Disposable (0.5g) in the Vapor Pens category, which emerged in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
