Market Insights Snapshot
In the Flower category, Aruna has shown a significant performance in Massachusetts. The brand ranking improved from 8th place in July 2023 to 6th in August 2023, indicating a positive trend. However, a drop to 19th place in October 2023 suggests a slight decline in the brand's market dominance within this category. This decline in ranking aligns with a decrease in sales from July to October, although the specific figures are proprietary.
When it comes to the Pre-Roll category, Aruna's performance in Massachusetts has been somewhat inconsistent. The brand's ranking fluctuated between 19th and 30th place from July to October 2023, indicating a struggle to maintain a top 20 position. Moreover, Aruna's absence from the top 20 in the Vapor Pens category for July 2023 suggests room for improvement in this area. However, it's worth noting that despite the fluctuating rankings, the brand has maintained a presence in the market, demonstrating resilience amidst competition.
In the Massachusetts Flower category, Aruna has experienced a significant fluctuation in rank over the period from July to October 2023. Starting strong at 8th place in July, Aruna climbed to 6th in August and maintained a strong 7th place in September. However, a dramatic drop was observed in October, when Aruna fell to the 19th position. This indicates a potential decrease in sales, although specific numbers are not disclosed. In comparison, Island and Standard Farms have shown a similar downward trend in rank, while Cookies has improved from being outside the top 20 to 21st place. EOS Farms, on the other hand, has maintained a steady position in the middle of the top 20. These trends provide valuable insights into the competitive landscape Aruna is operating in, and the challenges and opportunities it faces.
In October 2023, Aruna's top-performing product was the Zoap Pre-Ground Shake (7g) from the Flower category, with impressive sales of 2518 units. Following closely was the Super Silver Piff Mini Buds (3.5g), also from the Flower category, ranked second with sales slightly lower than the top product. The third spot was occupied by Milk And Cookies (3.5g), another Flower category product. The fourth and fifth positions were held by Strawberry Fritter Pre-Roll (0.5g) and Zoap Pre-Roll (0.5g) respectively, both from the Pre-Roll category. It's notable that these rankings represent a shift from previous months, as none of these products were in the top 5 in September 2023.