Aruna

Data Snapshot: Apr 03, 2024
Aruna Cannabis Brand Logo
$500K+

Mar-2024

Sales

Neutral

Trend

6-Month

85

Product Count

SKUs

Aruna

Overview

Aruna is a Massachusetts-based marijuana brand renowned for its unique approach of actively utilizing natural sunlight for indoor cannabis cultivation. Distinguished for its conscious cultivation in Berkshire County and partnerships aimed at elevating the local industry, Aruna distinguishes itself further with its product, described as "indoor sun-grown", hinting at the brand's deep commitment to sustainable and innovative cultivation techniques. However, health information is reportedly scarce, highlighting the need for users to exercise caution.
Markets

Aruna Locations

Product Trends

Aruna Categories

Aruna Sales

Market Insights Snapshot

Aruna Historical Sales by Category

In Massachusetts, Aruna has shown a varied performance across different cannabis product categories. In the Flower category, Aruna has demonstrated a positive trajectory in rankings from December 2023 to February 2024, moving up from 18th to 13th place, before experiencing a slight dip to 15th in March 2024. This movement suggests a strong competitive stance in the Flower category within the state, although the slight drop in March indicates potential challenges or increased competition. The sales figures reflect a peak in February 2024 with $783,876, hinting at a robust demand for Aruna's Flower products during this period, before a noticeable decrease in March.

Conversely, Aruna's performance in the Pre-Roll category within the same state tells a different story. Starting at 25th place in December 2023, the brand experienced a gradual decline in rankings over the subsequent months, falling significantly to 46th place by March 2024. This decline is indicative of challenges Aruna faces in maintaining its market share in the Pre-Roll category, amidst possibly evolving consumer preferences or intensifying competition. The corresponding sales figures, decreasing consistently from December 2023 to March 2024, underscore the need for strategic adjustments to recapture and grow Aruna's market presence in this category.

Mar-2024 Rank
Flower
Pre-Roll
15
46
Aruna

Competitive Landscape

In the competitive landscape of the Flower category in Massachusetts, Aruna has experienced fluctuations in its market position, indicating a dynamic competition among brands. In December 2023, Aruna was ranked 18th, showing a slight improvement in January 2024 to the 17th position, before climbing to 13th in February 2024, and then slightly dropping to 15th in March 2024. Notably, EOS Farms made a significant leap from being outside the top 20 in December 2023 to securing the 13th spot by March 2024, surpassing Aruna. This suggests EOS Farms' growing influence and potential threat to Aruna's market share. Meanwhile, Standard Farms and Rev Farms have shown consistent performance, with Standard Farms improving its rank from 19th to 16th and Rev Farms maintaining a strong presence in the top 15. Root & Bloom, despite a slight rank drop to 17th in March 2024, remains a close competitor to Aruna. These movements highlight the competitive dynamics within the Massachusetts Flower market, suggesting that Aruna needs to strategically innovate and adapt to maintain and improve its market position amidst these shifting ranks and sales trends.

Aruna market ranking for MA Flower

Aruna

Notable Products

In March 2024, Aruna's top-selling product was Oreoz (3.5g) from the Flower category, with a notable sales figure of 2972 units. Following closely behind was the Super Silver Haze Pre-Ground (7g), also in the Flower category, ranking second. The third spot was secured by 7 Sins Pre-Ground (7g), which showed a significant improvement, moving up from the fifth position in January 2024. Lava Cake Pre-Ground (7g) and Gary Payton Pre-Ground (7g) took the fourth and fifth spots respectively, with the latter experiencing a slight decline from the fourth position in February 2024. This month's rankings highlight a dynamic shift in consumer preferences within Aruna's product lineup, showcasing Flower category's dominance.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Oreoz (3.5g)
Flower
>5
>5
>5
1
Super Silver Haze Pre-Ground (7g)
Flower
>5
>5
>5
2
7 Sins Pre-Ground (7g)
Flower
>5
5
>5
3
Lava Cake Pre-Ground (7g)
Flower
>5
>5
>5
4
Gary Payton Pre-Ground (7g)
Flower
>5
>5
4
5
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