Jan-2025
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Overview
Market Insights Snapshot
In the Arizona market, Best has shown varying performance across different cannabis categories. Notably, in the Flower category, Best has consistently remained outside the top 30, with slight improvements in their ranking from 57th in October 2024 to 55th by January 2025. Despite this minor upward trend, their sales figures have experienced a decline, suggesting that while their market presence is increasing, it hasn't yet translated into substantial sales growth. On the other hand, Best's performance in the Pre-Roll category is more promising. Starting from a rank of 61 in October, they made a significant leap to 29th by December, maintaining a spot within the top 30 in January 2025. This upward movement is accompanied by a noticeable increase in sales, indicating a strengthening position within this category.
However, Best's performance in the Vapor Pens category in Arizona presents a different picture. The brand was ranked 69th in October 2024 and did not make it into the top 30 in the subsequent months, suggesting that this category remains a challenging area for them. This absence from the top rankings indicates that Best may need to reassess their strategy or offerings in the Vapor Pens category to better compete. The contrasting performance across these categories highlights the dynamic nature of the cannabis market in Arizona and suggests that while Best is making strides in some areas, there are still opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Best has shown a remarkable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 61 in October 2024, Best surged to 30 by January 2025, reflecting a significant improvement in market presence. This rise is particularly notable when compared to competitors like Caviar Gold, which consistently ranked in the high 20s, and Grow Sciences, which improved from 39 to 31. Best's sales growth has been robust, with a notable leap from October to November, suggesting effective marketing strategies or product offerings that resonated well with consumers. Meanwhile, Sonoran Roots and MADE maintained relatively stable rankings, indicating a steady but less dynamic performance compared to Best. This data suggests that Best is gaining traction and could potentially challenge the more established brands if the current trend continues.
Notable Products
In January 2025, the top-performing product for Best was the Modified Banana Pre-Roll 2-Pack (1g), achieving the number one rank with sales of 1332 units. Following closely, the Cadillac Rainbow Pre-Roll 2-Pack (1g) secured the second position, improving from its third rank back in October 2024. The Sour Haze Pre-Roll 2-Pack (1g) climbed to the third spot, showcasing a significant rise from its fourth place in November 2024. The Alien Banana Candy Pre-Roll (1g) and Devil Driver Pre-Roll 2-Pack (1g) rounded out the top five, with both products experiencing a slight drop in rank compared to previous months. Overall, Best's pre-roll category showed dynamic shifts in rankings, highlighting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.