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Mar-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Bison's performance in the Capsules category has shown a promising upward trajectory. By March 2025, Bison climbed to the 4th position, indicating a strong presence in this niche market despite not being ranked in December 2024. This positive movement suggests effective market strategies and consumer acceptance in the Capsules category. On the other hand, the Pre-Roll category has seen fluctuating rankings, with Bison slipping from the 31st position in December 2024 to 46th by March 2025, highlighting potential challenges in maintaining a competitive edge in this segment.
Bison's performance in the Vapor Pens category in Missouri presents a more stable picture, with rankings hovering around the mid-40s throughout the observed months. This consistency, despite not breaking into the top 30, implies a steady consumer base and potential for growth. The sales figures indicate a rebound in March 2025 after a dip in January, suggesting responsiveness to market dynamics. While the brand's presence in some categories indicates room for improvement, the positive trends in Capsules and stable performance in Vapor Pens could serve as a foundation for strategic expansion and increased market share.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Bison has shown a dynamic performance from December 2024 to March 2025. Initially ranked 41st in December, Bison experienced a dip to 46th in January, before recovering to 43rd in February and maintaining a steady position at 44th in March. This fluctuation in rank is indicative of a volatile market where competitors like CAMP Cannabis and Amaze Cannabis also showed notable movements. CAMP Cannabis, for instance, improved its rank from 49th in January to 42nd in February and March, suggesting a potential threat to Bison's market share. Meanwhile, Fuzed, despite a decline from 25th to 41st, still maintains a higher position than Bison, indicating a competitive edge in sales. The overall trend for Bison suggests a need for strategic adjustments to enhance its market position amidst fluctuating sales and competitive pressures.
Notable Products
In March 2025, Bison's top-performing product was Energized Pre-Roll (1g) in the Pre-Roll category, maintaining its number 1 rank from January 2025 and achieving notable sales of 1572 units. Peaceful Pre-Roll (1g) debuted at the second rank, showing strong market entry with impressive sales figures. Brittney's Frozen Lemons Infused Pre-Roll (1.5g) saw a slight decline, moving from second in February to third in March. Hash Burger Infused Pre-Roll (1.5g) dropped to fourth place after leading in February, indicating a shift in consumer preference. Jack Herer Distillate Disposable (2g) consistently held the fifth position across the months, showing steady performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
