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Jun-2024
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Overview
Market Insights Snapshot
Bison has demonstrated varied performance across different product categories in Missouri. In the Capsules category, Bison has consistently held strong positions, ranking 3rd in March 2024 and improving to 2nd in April and June 2024. However, it is noteworthy that they did not appear in the top 30 for May 2024, which could be seen as a setback. In the Pre-Roll category, Bison has shown a positive trend, moving from 44th in March to 36th in May, although there was a slight drop to 39th in June. This indicates a generally upward trajectory with some fluctuations.
In contrast, Bison's performance in the Flower category has been less prominent, as they did not rank in the top 30 for any of the months recorded. The Vapor Pens category shows an interesting pattern, with Bison initially improving from 32nd in March to 27th in May, but then dropping significantly to 43rd in June. This decline might be a point of concern given the previous upward trend. Overall, Bison's performance across categories in Missouri highlights both strengths and areas that may need strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Bison has experienced notable fluctuations in rank and sales over recent months. Bison's rank improved from 32nd in March 2024 to 27th in May 2024, reflecting a positive trend in sales during this period. However, a significant drop to 43rd in June 2024 indicates a sharp decline, which may be attributed to increased competition or market dynamics. In contrast, Local Cannabis Co. maintained relatively stable rankings, hovering around 30th place before dropping to 45th in June 2024, suggesting a similar downward trend. Meanwhile, Teal Cannabis and Capital City Cannabis Company also faced challenges, with their ranks fluctuating but generally trending lower. The consistent performance of competitors like CAMP Cannabis, despite lower sales figures, highlights the volatility in this category. These insights suggest that Bison needs to strategize effectively to regain its market position and capitalize on the growth opportunities in Missouri's vapor pen market.
Notable Products
The top-performing product for Bison in June 2024 was Lemon Tree Pre-Roll (1g), which secured the first rank with notable sales of 755 units. Apples & Bananas Pre-Roll (1g) climbed to the second position, improving from its consistent fourth place in the previous two months. Tropicana Cherry Pre-Roll (1g) maintained its third rank for three consecutive months, demonstrating steady performance. Wedding Crasher Pre-Roll (1g) debuted at the fourth position in June 2024. OG Wreck Pre-Roll (1g) held the fifth position, consistent with its rank from April 2024.
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