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Aug-2025
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Overview
Market Insights Snapshot
Bison has shown a consistent performance in the Capsules category in Missouri, maintaining a steady rank at the third position from June through August 2025. This stability suggests a strong foothold in this category, despite a noticeable dip in sales from July to August. The Vapor Pens category also reflects a positive trajectory for Bison, with a commendable leap from the 40th rank in May to a near top-30 position by July, indicating a growing consumer preference for their products in this segment.
In contrast, Bison's performance in the Pre-Roll category in Missouri has been less favorable, with a decline in rankings from the 43rd position in May to the 80th position by August. This downward trend highlights a potential area for strategic improvement or increased marketing efforts. The absence of a top-30 ranking in this category over the months could indicate challenges in capturing market share or fierce competition. These insights into Bison's performance across different categories and states provide a nuanced understanding of their market dynamics, with certain areas showing promise and others signaling the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Bison has shown a promising upward trend in rankings from May to July 2025, moving from 40th to 31st, before slightly dropping to 32nd in August. This indicates a positive trajectory, especially when compared to competitors like Amaze Cannabis, which consistently remained in the high 30s, and Plume Cannabis (MO), whose rank fluctuated but ended lower than Bison in August. Although Bison's sales saw a dip in August, the overall increase from May to July suggests a growing consumer interest. Meanwhile, Flora Farms and Greenlight maintained stronger sales figures, indicating that while Bison is gaining ground in rank, it still faces stiff competition in terms of sales volume. This dynamic highlights the potential for Bison to capitalize on its upward ranking trend to further boost sales and close the gap with top competitors.
Notable Products
In August 2025, the top-performing product for Bison was Pineapple Express Distillate Disposable (2g) in the Vapor Pens category, maintaining its lead from July with sales of 1,187 units. Jack Herer Distillate Disposable (2g) held steady in the second position, following a consistent ranking since June. Forbidden Fruit Distillate Disposable (2g) remained third, despite a decline in sales compared to previous months. Gelato Distillate Disposable (2g) entered the rankings at fourth place, showing new growth within the Vapor Pens category. Meanwhile, Wild Strawberry Rhubarb Lemonade (10mg THC, 12oz, 355ml) in the Beverage category stayed at fifth place, experiencing a significant drop in sales from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
