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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Bison is stocked at 23 licensed dispensaries across Missouri, Oklahoma, and New York, 16 of them in Missouri, with the deepest coverage in Kansas City, Lees Summit, St. Louis, Berkeley, and Farmington. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Bison’s October 2026 mix is concentrated in Vapor Pens at 89.21% share with a year-over-year decline of 6.07% and a month-over-month drop of 11.48%, while Capsules hold 9.15% share with a 11.28% year-over-year decline but a 28.13% month-over-month rise; Pre-Roll sits at 1.43% share with an 87.59% year-over-year fall and an 18.18% month-over-month decline. Despite brand sales down 14.98% year over year and average price up 33.33%, the category tilt toward premium-priced Vapor Pens (average price $70.27) versus lower-priced Pre-Rolls ($9.85) suggests a pricing-led mix that is compressing unit velocity in October 2026 while Capsules absorb some short-term demand.
With Vapor Pens at rank 33 in Missouri for October 2026 and share at 89.21%, the double-digit month-over-month drop of 11.48% alongside a 28.13% Capsules month-over-month increase implies a defensive shift into a smaller adjunct category to offset softness in the core. The combination of a 6.07% Vapor Pens year-over-year decline and an 87.59% Pre-Roll year-over-year contraction indicates Bison’s positioning is increasingly tied to higher-priced formats, which, alongside a 33.33% brand-wide price increase and a 14.98% sales decline year over year, implies margin prioritization over breadth that risks further rank pressure within Vapor Pens.
Competitive Landscape
Bison is ranked #33 in Missouri Vapor Pens in October 2026, down 5 positions year over year from #28, while improving 2 spots since July 2026 when it was #35; that contrasts with Good Day Farm rising from #9 to #3 alongside a 31.96% sales lift and Illicit / Illicit Gardens holding #1 with a 1.24% sales decline, indicating Bison’s trajectory is slipping relative to the category leaders despite a recent quarter-on-quarter uptick and a retreat from its October 2025 peak rank of #28.
Notable Products
Bison’s sales in October 2026 are heavily concentrated in a few SKUs, with the top 10 products accounting for 99.8% of revenue and the two leading 2g disposables (Forbidden Fruit and Pineapple Express) combining for 52.3%. That concentration sits within one format, as All-in-one Disposables make up 89.2% of sales, so most of its sales ride on vapor pens.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
