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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bison’s mix in June 2026 is overwhelmingly concentrated in Vapor Pens at 93.73% share and ranked 33 in Missouri Vapor Pens, while Pre-Roll has fallen to 4.18% share and Capsules to 1.30%. Vapor Pens grew 24.11% year over year and 22.12% month over month, contrasting with Pre-Roll declines of 85.20% YoY and 51.21% MoM and Capsules drops of 84.07% YoY and 65.80% MoM; Beverage is marginal at 0.79% share with a 43.17% YoY decline but a 16.80% MoM uptick. With brand sales down 12.04% YoY despite a 53.55% YoY increase in average price to $51.54, the pattern implies Bison is leaning into a high-price Vapor Pen core while allowing peripheral formats to contract, concentrating revenue risk in a single category and state rank position.
The pivot toward Vapor Pens, where average price sits at 73.26 and share is 93.73%, raises Bison’s price architecture while shrinking cross-format reach, as evidenced by Pre-Roll and Capsules losing a combined 136.99% points on a YoY basis across those two categories and dropping 117.01% points MoM cumulatively. Beverage’s 16.80% MoM rise alongside a 43.17% YoY decline indicates trial rather than scale, whereas the 22.12% MoM Vapor Pen growth paired with a 33 rank suggests tactical momentum without category leadership. The implication is a positioning anchored to premiumized inhalables that can support pricing but may cap total addressable demand, making share and rank gains contingent on deepening Vapor Pen penetration rather than a balanced portfolio.
Competitive Landscape
Bison sits at rank #33 in MO Vapor Pens for June 2026, improving 1 position year over year from #34 and 3 positions since March 2026 from #36, while still 5 spots below its peak of #28 reached in October 2025; meanwhile, Illicit / Illicit Gardens held #1 year over year with a 27.6% sales increase and Good Day Farm climbed from #10 to #2 alongside a 78.8% sales gain, indicating Bison’s marginal rank uptick trails rivals that converted larger growth into sharper rank advances, implying the brand is stabilizing but ceding momentum to faster movers at the top.
Notable Products
EOCO Low Dose Capsules 7-Pack (130mg) posted the steepest move in June 2026 with a -55.4% month-over-month drop to rank 9, while Wild Strawberry Rhubarb Lemonade (10mg THC, 12oz, 355ml) fell -52.8% at rank 10; in contrast, Forbidden Fruit Distillate Disposable (2g) rose +37.7% to rank 1 with $88,460 in sales. Three Vapor Pens occupy ranks 1–3 with +37.7%, +24.0%, and +29.7% MoM respectively, compared with Jack Herer Distillate Disposable (2g) slipping -6.9% at rank 4, implying concentration in higher-capacity distillate SKUs even as ancillary formats contract. The coexistence of two Beverage declines over -50% and a Capsules plunge of -55.4% alongside Pre-Roll gains of +36.2% at rank 5 and +3.7% at rank 6 signals a pivot toward inhalable convenience, with Vapor Pens consolidating share at the very top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
