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Sep-2025
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Overview
Market Insights Snapshot
In Missouri, Bison has shown consistent performance in the Capsules category, maintaining a steady rank of 3rd over the months from June to September 2025. This stability indicates a strong foothold in the Capsules market, despite fluctuations in monthly sales figures. Conversely, Bison's performance in the Pre-Roll category has been more volatile, with rankings slipping from 47th in June to 56th by September. This decline suggests challenges in maintaining competitiveness within this particular segment. Meanwhile, in the Vapor Pens category, Bison has exhibited slight improvements, climbing from 34th to 31st place, which could indicate a positive trend if sustained over the coming months.
While Bison has managed to secure a top-three position in the Capsules category in Missouri, their absence from the top 30 in other states or provinces raises questions about their broader market penetration. The lack of ranking data in these regions could be seen as a missed opportunity or a potential area for strategic expansion. This disparity in performance across categories and states highlights the need for Bison to evaluate their market strategies and possibly reallocate resources to improve their standing in underperforming areas. Understanding these dynamics will be crucial for Bison as they navigate the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Bison has shown a consistent but modest improvement in rank over the past few months, moving from 34th in June 2025 to 31st by September 2025. This upward trend, although gradual, indicates a positive reception in the market, especially when compared to competitors like Franklin's, which saw a significant jump from 48th to 33rd place over the same period. Meanwhile, Plume Cannabis (MO) experienced a decline, dropping from 26th in June to 34th in September, potentially opening up opportunities for Bison to capture more market share. Despite Flora Farms maintaining a stable position in the high 20s, Bison's steady sales growth suggests a resilient strategy that could further improve its standing if current trends continue. The competitive dynamics in Missouri's vapor pen category highlight Bison's potential to climb higher if it continues to leverage its current momentum effectively.
Notable Products
In September 2025, Bison's Pineapple Express Distillate Disposable (2g) maintained its top position in the Vapor Pens category, with notable sales of 1039 units. The Flo OG Infused Pre-Roll (1.3g) climbed to second place in the Pre-Roll category, marking a significant rise from its previous absence in the rankings. Jack Herer Distillate Disposable (2g) remained a strong contender, ranking third in Vapor Pens, though it dropped from its second-place position in August. The Forbidden Fruit Distillate Disposable (2g) re-entered the rankings, securing fourth place in Vapor Pens. Gelato Distillate Disposable (2g) rounded out the top five in the Vapor Pens category, showing a consistent presence since its entry in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
