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Apr-2025
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Overview
Market Insights Snapshot
Bison's performance in the Missouri market has shown notable trends across various product categories. In the Capsules category, Bison achieved a significant upward trajectory, climbing from not being in the top 30 in January 2025 to securing the 2nd rank in February, though it slightly dropped to 4th and then improved to 3rd by April. This movement is indicative of a strong consumer demand and effective market penetration in this segment. Conversely, the Pre-Roll category presents a different narrative, with Bison consistently ranking outside the top 30, peaking at 40th in February and dipping to 48th by April, suggesting challenges in capturing market share in this competitive category.
In the Vapor Pens category, Bison maintained a relatively stable presence, with rankings hovering in the low 40s throughout the first four months of 2025. Despite not breaking into the top 30, the brand's sales figures indicate a steady consumer base, with a notable peak in March before a slight decline in April. This stability suggests that while Bison may not be a leading brand in this category, it has established a consistent foothold. Overall, Bison's mixed performance across categories in Missouri highlights both opportunities for growth and areas where strategic adjustments could enhance their market position.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Bison has shown a consistent presence, though it remains outside the top 40 brands from January to April 2025. Despite this, Bison's sales have demonstrated a positive trend, increasing from January to March before a slight dip in April. This upward trajectory in sales is notable, especially when compared to competitors like The Clear and Packs (fka Packwoods), both of which experienced fluctuations in their rankings and a more pronounced decline in sales by April. Meanwhile, Heartland Labs and Franklin's have maintained higher rankings, but their sales have not shown the same consistent growth pattern as Bison. This suggests that Bison is gaining traction in the market, potentially positioning itself for future improvements in rank as it continues to capture consumer interest and increase its market share.
Notable Products
In April 2025, Bison's top-performing product was the Energized Pre-Roll (1g) from the Pre-Roll category, maintaining its number one rank from March with sales of 1432 units. The Hash Burger Infused Pre-Roll (1.5g) climbed from fourth place in March to secure the second spot in April. Pineapple Express Distillate Disposable (2g) made a notable entry into the rankings, debuting at third place in the Vapor Pens category. Peaceful Pre-Roll (1g) saw a drop from second place in March to fourth position in April. Brittney's Frozen Lemons Infused Pre-Roll (1.5g) fell from third to fifth place, indicating a slight decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
