Market Insights Snapshot
Looking at the performance of the Bison brand in Missouri, we see some interesting trends across categories. In the Capsules category, Bison started on a high note ranking first in August 2023, but has since seen a steady decline in rankings, falling to sixth position by November 2023. This suggests a reduction in market dominance for Bison in this category. The Concentrates category saw Bison consistently outside the top 20, indicating a weaker performance. However, in the Flower category, Bison showed significant improvement, moving from the 45th position in August to 22nd in October, before slightly falling back to 27th in November.
Regarding the Pre-Roll category, Bison maintained a fairly stable position within the top 20, with rankings fluctuating between 7th and 16th over the four-month period. This suggests a consistent demand for Bison's Pre-Roll products. The Vapor Pens category also saw consistent performance, with Bison maintaining a ranking around the 20th position throughout the period. Notably, despite the ranking fluctuations, Bison's sales in the Vapor Pens category remained relatively stable. This could indicate a strong customer base for Bison in this category, which is a positive sign for the brand. Overall, Bison's performance varies across categories, with some showing potential for growth and others indicating areas for improvement.
In the Vapor Pens category in Missouri, Bison has consistently maintained a position within the top 25 brands. However, it has faced stiff competition from brands such as Proper Cannabis, CODES, Heartland Labs, and COCO Labs. Bison's rank fluctuated slightly from 20th in August 2023 to 21st in November 2023. Notably, Bison's sales have remained relatively stable, with a slight increase in November. Meanwhile, Proper Cannabis, once a top competitor, has seen a steady decrease in sales and rank, dropping from 13th to 19th place. CODES, on the other hand, showed a significant increase in sales and rank in September but failed to maintain this momentum. Heartland Labs and COCO Labs have shown a steady upward trend in both sales and rank, indicating a growing threat to Bison's market position.
In November 2023, the top-performing product from Bison was Johnny's Choice Pre-Roll (1g), moving up from the second position in October, with sales reaching 6140 units. The second spot was taken by Triple Burger Pre-Roll (1g), which was not in the top 5 in the previous month. Jealousy Pre-Roll (1g) maintained its third position consistent from September, despite a drop in sales. Grape Topanga Z Pre-Roll (1g) improved its ranking by one position to fourth, while Tropicana Cherry Pre-Roll (1g) entered the top 5 list for the first time in November. This analysis indicates a dynamic market with frequent changes in the popularity of products.