Bison

Data Snapshot: May 05, 2024
Bison Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

49

Product Count

SKUs

Bison

Overview

Markets

Bison Locations

Product Trends

Bison Categories

Bison Sales

Market Insights Snapshot

Bison Historical Sales by Category

In the Missouri market, Bison has shown a varied performance across different cannabis categories, with notable movements that deserve attention. For instance, in the Capsules category, Bison made an impressive leap to the 2nd rank in March and maintained this position in April, despite not being ranked in the top 30 for the first two months of the year. This sudden rise is indicative of a significant increase in sales and market acceptance, with March sales reaching 14,919 units and growing to 17,627 units in April. Conversely, the brand's performance in the Concentrates category tells a different story; Bison was ranked 44th in January and then disappeared from the top 30 rankings, highlighting a potential area of challenge or strategic withdrawal from this category.

Further analysis of Bison's performance in Missouri reveals interesting trends in consumer preferences and market dynamics. The brand experienced a downward trend in the Flower and Pre-Roll categories, with rankings slipping across the months. For Flower, Bison moved from a rank of 33rd in January to 47th in March, showing a significant decrease in its market position. Similarly, in the Pre-Roll category, the brand's ranking deteriorated from 28th in January to 50th in April, the lowest rank observed in the provided data. However, the Vapor Pens category presents a silver lining, with Bison consistently ranking in the mid-20s to mid-30s from January to April, despite a gradual decrease in sales. This category's relatively stable performance, compared to the others, suggests a core competency or loyal customer base that Bison could potentially leverage for future growth.

Apr-2024 Rank
Capsules
Concentrates
Flower
Pre-Roll
Vapor Pens
2
50
35
Bison

Competitive Landscape

In the competitive landscape of the vapor pens category in Missouri, Bison has experienced a notable shift in its market position. Initially ranking 24th in January 2024, Bison saw a slight decline to 27th in February, followed by a more significant drop to 32nd in March, and eventually to 35th in April. This trajectory suggests a challenging period for Bison, as it struggled to maintain its rank amidst stiff competition. Noteworthy competitors include CLOVR, which also experienced fluctuations but managed to secure a higher rank than Bison by April. Similarly, Smokey River Cannabis showed a positive trend, improving its position to 33rd by April, indicating a stronger performance relative to Bison. On the other hand, brands like Local Cannabis Co. and Vivid (MO) also faced challenges but remained competitive within the market. This analysis highlights the dynamic nature of the vapor pens market in Missouri, with Bison needing to reassess its strategies to regain and improve its market standing amidst these shifts in rank and sales.

Bison market ranking for MO Vapor Pens

Bison

Notable Products

In April 2024, Bison's top-performing product was Johnny's Choice Pre-Roll (1g) in the Pre-Roll category, securing the top spot with 627 sales. Following closely, Tropicana Cherry Pre-Roll (1g) also in the Pre-Roll category, ranked second. The third place was taken by Jack Herer Distillate Cartridge (0.5g) from the Vapor Pens category, marking its debut in the rankings for the year. OG Wreck Pre-Roll (1g) maintained a consistent presence, moving to fourth place from its previous position in March. Notably, the rankings show a strong preference for Pre-Roll products, with Pineapple Express Distillate Disposable (2g) from the Vapor Pens category rounding out the top five, highlighting a shift in consumer preferences towards these categories.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Johnny's Choice Pre-Roll (1g)
Pre-Roll
2
1
>5
1
Tropicana Cherry Pre-Roll (1g)
Pre-Roll
4
>5
>5
2
Jack Herer Distillate Cartridge (0.5g)
Vapor Pens
>5
>5
>5
3
OG Wreck Pre-Roll (1g)
Pre-Roll
>5
2
4
4
Pineapple Express Distillate Disposable (2g)
Vapor Pens
>5
5
>5
5
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