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Dec-2025
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Overview
Market Insights Snapshot
Bison's performance across various categories in Missouri demonstrates a strong presence, particularly in the Capsules category. Consistently holding the 3rd rank from September to December 2025, Bison has shown stability and strength in this category. The sales figures reflect a steady demand, with a slight increase in October followed by consistent sales through December. However, their performance in the Pre-Roll category highlights a different story, as they were unable to maintain a position within the top 30 brands in November and December, signaling a potential area for improvement or reevaluation of strategy.
In the Vapor Pens category, Bison's ranking fluctuated from a high of 28th in October to 35th by December, indicating some volatility. Despite the rank changes, the sales data shows a peak in October, suggesting a temporary surge in demand that was not sustained in the following months. This pattern might suggest that while Bison has a foothold in the Vapor Pens market, there may be external factors or competitive pressures affecting their standing. These insights could be pivotal for stakeholders looking to understand Bison's market dynamics and identify opportunities for growth or areas that may require strategic adjustments.
Competitive Landscape
In the Missouri vapor pens category, Bison experienced notable fluctuations in its ranking and sales from September to December 2025. Bison saw a peak in October, climbing to 28th place, driven by a significant sales surge, but it faced a decline to 35th by December. This volatility highlights the competitive pressures in the market, particularly from brands like Greenlight, which maintained a relatively stable rank and saw consistent sales, and Local Cannabis Co., which improved its position to 33rd by December. Meanwhile, Franklin's and Dark Horse Cannabis showed less dramatic changes, indicating a more stable performance. Bison's fluctuating rank suggests a need for strategic adjustments to maintain competitiveness and capitalize on sales opportunities in this dynamic market.
Notable Products
In December 2025, Pineapple Express Distillate Disposable (2g) reclaimed the top position in Bison's sales rankings for Vapor Pens, achieving a sales figure of 1319 units. Forbidden Fruit Distillate Disposable (2g) maintained its consistent performance, holding steady at the second position for the second consecutive month. Jack Herer Distillate Disposable (2g) remained in the third position, despite a significant drop in sales from previous months. The EOCO High Dose Capsules 7-Pack (430mg) rose to fourth place, showing a slight improvement in its ranking. Notably, the EOCO Time Release Medium Dose Capsules 7-Pack (250mg) made its debut in the rankings at fifth place, indicating a growing interest in capsule products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
