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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Bison has shown consistent performance in the Capsules category, maintaining a steady rank of 3 from July to October 2025. This stability reflects a solid position in the market, despite fluctuations in sales figures, such as a notable dip in August followed by a recovery in subsequent months. In contrast, Bison's performance in the Pre-Roll category has been less favorable, with a downward trend in rankings from 42 in July to 81 in October, indicating potential challenges in maintaining market share in this segment.
For the Vapor Pens category in Missouri, Bison has experienced a slight improvement, moving from a rank of 31 in July to 28 by October. This upward movement suggests a positive reception for their vapor pen products, with sales peaking in October. However, the absence of Bison in the top 30 brands for Pre-Rolls by October highlights a significant area for potential improvement. This mixed performance across categories suggests that while Bison has strengths in certain areas, there are opportunities for growth and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Bison has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 31 in July 2025, Bison experienced a slight dip in August and September, ranking 32, but made a significant comeback in October, climbing to 28. This improvement in rank is indicative of a positive trend in sales, as Bison's sales figures also surged from September to October. In comparison, Atta, which had a higher rank in August at 23, saw a decline to 27 by October, suggesting a potential shift in consumer preference towards Bison. Meanwhile, Clouds Vapes maintained a relatively stable position, hovering around the mid-20s, which positions Bison as a rising competitor in this category. The data highlights Bison's resilience and potential for capturing more market share in the Missouri vapor pen market.
Notable Products
In October 2025, the top performer for Bison was Pineapple Express Distillate Disposable (2g) in the Vapor Pens category, maintaining its position as the number one product for four consecutive months with sales of 1359 units. Forbidden Fruit Distillate Disposable (2g), also in the Vapor Pens category, climbed to the second position from fourth place in September, showing a notable increase in sales figures. Jack Herer Distillate Disposable (2g) held steady at the third rank, consistently performing well over the past few months. Gelato Distillate Disposable (2g) improved its rank from fifth in September to fourth in October, indicating a positive trend in sales. Lastly, Flo OG Infused Pre-Roll (1.3g) in the Pre-Roll category dropped to fifth place from second in September, reflecting a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
