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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bison is stocked at 21 licensed dispensaries across Missouri, Oklahoma, and New York, 15 of them in Missouri, with the deepest coverage in St. Louis, Berkeley, Ferguson, Gladstone, and Hollister. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Bison concentrated 96.83% of sales in Vapor Pens, up alongside a 22.70% month-over-month lift and 9.12% year-over-year growth in that category, while the brand’s overall sales fell 25.56% year over year and average price rose 72.87%. Pre-Roll contracted to 2.51% share with a 26.80% month-over-month decline and a 92.18% year-over-year drop, and Capsules collapsed 98.79% month over month and 99.88% year over year to just 0.01% share; Beverage remained minimal at 0.65% share with a 3.68% month-over-month uptick but a 64.29% year-over-year decline. The pattern implies Bison is migrating decisively into high-ticket Vapor Pens, accepting steep retrenchment in value-oriented formats as the price ladder shifts upward.
With Vapor Pens dominating mix and Bison holding rank 34 in Vapor Pens in Missouri, the 22.70% month-over-month surge in that category against a 25.56% brand-level year-over-year decline signals a pivot toward fewer, higher-priced units driving revenue concentration. The simultaneous 72.87% increase in average price alongside a 92.18% year-over-year collapse in Pre-Roll and a 64.29% decline in Beverage indicates deliberate exit or deprioritization of budget segments, which positions Bison for premium elasticity in Vapor Pens but heightens exposure to a single-category rank ceiling and price-sensitive churn.
Competitive Landscape
Bison sits at rank #34 in July 2026 in MO Vapor Pens, down 3 positions year over year from #31, and up 1 place versus April 2026 when it was #35; against its historical peak of #28 in October 2025, the current slot is 6 ranks lower, while the top of the category tightened as Galactic climbed from #5 to #2 and Good Day Farm advanced from #8 to #3 with 51.36% and 61.84% year-over-year sales growth respectively. With Sinse Cannabis moving from #13 to #5 and Pinpoint rising from #7 to #4 on 41.86% and 44.40% YoY growth, Bison’s 1-rank quarter-over-quarter improvement alongside a 3-rank YoY decline indicates share is being redistributed upward to faster-advancing rivals, implying Bison’s trajectory points to further mid-pack compression unless it reverses the multi-quarter slide from the #28 peak.
Notable Products
Sleepy Pre-Roll (1g) posted the steepest movement in July 2026 at -14.9% MoM while dropping to rank 5, and Balanced Pre-Roll (1g) fell -26.5% MoM at rank 7, indicating a concentrated retreat in Pre-Rolls as Inspired Pre-Roll (1g) also slid -17.9% at rank 8. In contrast, Gelato Distillate Disposable (2g) surged +43.6% MoM to rank 3 and Pineapple Express Distillate Disposable (2g) rose +31.4% MoM to hold rank 1, with Forbidden Fruit Distillate Disposable (2g) up +4.9% at rank 2, signaling that three of the top four are Vapor Pens and that category is consolidating share. Wild Strawberry Rhubarb Lemonade (10mg THC, 12oz, 355ml) declined -35.2% MoM at rank 9 while Loganberry Seltzer (10mg THC, 12oz, 355ml) gained +25.3% MoM at rank 6, leaving beverages mixed despite low absolute scale at $1.7K. The pattern implies Bison’s commercial direction is tilting toward higher-velocity Vapor Pens while deprioritizing or rationalizing underperforming Pre-Rolls and selectively testing beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
