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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bison concentrated 85.58% of sales in Vapor Pens with a 5.09% year-over-year gain and a 2.32% month-over-month decline, while Pre-Roll fell to 9.72% share with an 80.98% YoY drop and a 22.32% MoM slide. Capsules contracted to 4.02% share with a 58.61% YoY decline and a 67.56% MoM decline, contrasting with Beverage at 0.68% share that climbed 60.13% MoM despite a 49.67% YoY decline; the brand’s overall sales declined 30.75% YoY even as average price rose 67.54%. With Vapor Pens anchoring mix and holding a 34 rank in Vapor Pens in Missouri, the pattern implies a narrow portfolio leaning on one category for stability while smaller formats swing sharply and fail to offset broader contraction.
The shift toward higher-priced Vapor Pens at a 72.90 average price versus a portfolio average of 43.78, alongside category exits in momentum areas like Pre-Roll (−80.98% YoY) and Capsules (−58.61% YoY), implies a premiumization strategy that lifted price but constrained reach. Beverage’s 60.13% MoM rebound from a 0.68% base, paired with Vapor Pens’ 2.32% MoM dip and the 22.32% MoM Pre-Roll slide, suggests tactical room to diversify trial while defending the core; the May 2026 mix indicates that sustaining rank 34 in Missouri Vapor Pens will depend on stabilizing MoM in the lead category and redeploying share from the fastest-declining lines.
Competitive Landscape
Bison is ranked #34 in Missouri Vapor Pens in May 2026, improving 1 rank position year over year from #35, while slipping 6 places from its peak of #28 reached in October 2025 and holding flat versus three months ago at #35 to #34. In contrast, Galactic advanced from #7 to #2 alongside a 69.99% year-over-year sales lift, and Good Day Farm moved from #6 to #3 with a 38.71% increase, indicating that Bison’s slight rank gain is trailing faster-moving peers at the top of the leaderboard; this trajectory implies Bison is stabilizing rather than breaking into the higher tiers without a shift in velocity.
Notable Products
Balanced Pre-Roll (1g) delivered the standout move in May 2026 with a 62.9% month-over-month increase into rank 7, while Black Ice Infused Pre-Roll (1.3g) dropped 45.4% to rank 6. At the top of the board, Forbidden Fruit Distillate Disposable (2g) held rank 1 despite a -9.4% decline, and Pineapple Express Distillate Disposable (2g) stayed at rank 2 with a -9.3% slide. Four of the top ten are Pre-Roll SKUs, and the split between a 62.9% surge and a -45.4% fall in that group implies Bison is testing mix and pricing in Pre-Rolls to find repeatable velocity rather than leaning solely on Vapor Pens for volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
