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Jun-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Heartland Labs concentrated 57.86% of sales in Vapor Pens with year-over-year growth of 9.21% and month-over-month growth of 1.30%, while Concentrates held 34.50% share but declined 15.16% YoY despite a 4.66% MoM lift; this mix left Topical at 4.84% share with 10.38% YoY and 20.44% MoM growth, as Capsules fell 25.34% YoY and 21.22% MoM to 1.37% share. Pre-Roll contracted sharply at -67.42% YoY and -48.77% MoM to 1.26% share, and Edible, though up 75.72% YoY, slipped 31.45% MoM to 0.17% share; average price rose 6.12% YoY to $33.72 while the brand’s overall sales were down 3.69% YoY, implying a pivot toward higher-priced inhalable formats that offsets, but does not fully counter, weakness in legacy value tiers.
The category shifts position Heartland Labs as an inhalation-led brand with Vapor Pens anchoring scale at rank 25 in Missouri Vapor Pens, while Concentrates’ double-digit YoY decline at 15.16% and Topical’s 20.44% MoM surge suggest a barbell: premium pen-led volume on one end and niche wellness on the other. With Pre-Roll contracting 48.77% MoM and Capsules down 21.22% MoM, the portfolio skews away from low-price, trial-friendly formats, which, combined with a 6.12% YoY price increase and only 1.30% MoM pen growth, implies the brand is trading up its core base rather than expanding breadth, a posture that can sustain share in pens but risks ceding entry points unless Concentrates stabilize.
Competitive Landscape
Heartland Labs sits at rank #25 in MO Vapor Pens for June 2026, improving 3 positions YoY from #28 and holding flat versus March 2026 at #25, while its peak rank of #24 in October 2025 was only one spot better. In contrast, Good Day Farm climbed from #10 to #2 YoY and Galactic advanced from #5 to #3, indicating upward mobility among leaders as Heartland Labs remains range-bound within the mid-20s. The gap between a stable current rank (#25) and a modest peak (#24) suggests inertia rather than recovery momentum, implying that Heartland Labs’ rank trajectory points to entrenchment unless a step-change shifts it out of the mid-20s band.
Notable Products
Hybrid FECO RSO Syringe (1g) posted the steepest decline in June 2026 at -15.1% while sliding to rank 3, contrasted by Sativa FECO RSO Syringe (1g) up 15.7% at rank 1 and Indica FECO RSO Syringe (1g) up 13.8% at rank 2. With five of the top ten in Vapor Pens occupying ranks 4 through 10, Florida Orange Distillate Cartridge (1g) rose 5.8% at rank 4 but trailed the FECO leaders, and Heartland Labs x Elder Farms - CBD/THC 1:1 Herbal ReLeaf Salve (150mg CBD, 150mg THC, 2oz) advanced 20.4% at rank 6 off a $32,222 base. The pattern implies FECO-led demand concentration with selective traction in Topical, suggesting portfolio emphasis on syringe formats while Vapor Pens provide breadth but not rank leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
