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Sep-2025
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Overview
Market Insights Snapshot
Heartland Labs has shown a consistent presence in the Missouri cannabis market, particularly in the Concentrates and Topical categories. In the Concentrates category, Heartland Labs maintained a strong position, ranking 8th in June and July 2025, and slightly improving to 7th in August and September 2025. This stability in ranking, despite a slight decrease in sales from August to September, indicates a solid market presence. In the Topical category, Heartland Labs consistently held the 3rd position from June through September 2025, demonstrating a robust performance that suggests a strong consumer base and effective product offerings in this segment.
However, Heartland Labs faced challenges in the Pre-Roll category in Missouri, where it was ranked outside the top 30, with rankings of 64th in June and July, improving slightly to 60th in August, before dropping back to 65th in September. This fluctuation, coupled with the absence from the top rankings, highlights potential areas for growth or strategic reassessment. In the Vapor Pens category, Heartland Labs showed a positive trend, improving from 27th place in June to 24th by September, suggesting a growing interest or improved market strategy in this category. The movement in Vapor Pens reflects an upward trajectory that could signal future opportunities for Heartland Labs in expanding its market share.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Heartland Labs has demonstrated a steady improvement in its ranking over the past few months, climbing from 27th in June 2025 to 24th by September 2025. This upward trend suggests a positive reception of their products, potentially driven by strategic marketing or product enhancements. However, they face stiff competition from brands like Timeless, which consistently maintains a higher rank, fluctuating between 19th and 22nd, indicating a strong market presence. Meanwhile, Acute has shown a remarkable rise, moving from 33rd to 23rd, surpassing Heartland Labs in the latest month. This suggests that while Heartland Labs is on an upward trajectory, they must innovate and strategize effectively to outpace competitors like Acute and maintain their growth momentum in the Missouri Vapor Pens market.
Notable Products
In September 2025, Heartland Labs' top-performing product was the Indica FECO RSO Syringe (1g) in the Concentrates category, maintaining its consistent first-place ranking from previous months with sales of 2231 units. The Sativa FECO RSO Syringe (1g) rose to second place from fourth in August, showing a notable increase in sales. The Kush Mint Pre-Roll (0.5g) secured the third position, holding steady since its introduction in August. The Hybrid FECO RSO Syringe (1g) slipped to fourth place from its previous consistent second-place ranking, indicating a significant drop in sales. Lastly, the Blue Dream Distillate Cartridge (1g) made its debut in the Vapor Pens category, entering the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
