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Aug-2025
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Overview
Market Insights Snapshot
Heartland Labs has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has seen a steady improvement in rankings, moving from ninth in May to seventh by August. This upward trend is supported by consistent sales performance throughout the summer months. Meanwhile, in the Vapor Pens category, Heartland Labs has also experienced positive momentum, climbing from 30th place in May to 24th in July and maintaining that position in August. This indicates a strengthening presence in the market, although there is still room for growth compared to leading competitors.
In contrast, Heartland Labs' performance in the Pre-Roll category tells a different story. Initially ranked at 62nd in May, the brand saw a slight dip in June but managed to recover and improve to the 58th position by August. This suggests some volatility in consumer demand or market competition that the brand may need to address. Notably, Heartland Labs has maintained a strong third-place ranking in the Topical category throughout the observed months, demonstrating a stable and reliable consumer base in this segment. However, the absence of rankings in the Capsules category for June through August suggests a significant decline in market presence, as the brand was not in the top 30 during these months.
Competitive Landscape
In the Missouri Vapor Pens market, Heartland Labs has shown a notable upward trajectory in its rankings over the summer of 2025, moving from 30th place in May to 24th by August. This improvement in rank is accompanied by a steady increase in sales, indicating a strengthening market presence. In contrast, Proper Cannabis experienced a slight decline, dropping from 23rd to 25th, while Pinchy's maintained a relatively stable position around the 22nd rank. Meanwhile, Atta made a significant leap from 37th to 23rd, surpassing Heartland Labs in August, which suggests a competitive push in the market. Acute also showed improvement, climbing from 39th to 26th. The competitive landscape indicates that while Heartland Labs is gaining ground, it faces strong competition from brands like Atta, which could impact its future market strategy and sales growth.
Notable Products
In August 2025, Heartland Labs' top-performing product was the Indica FECO RSO Syringe (1g) in the Concentrates category, maintaining its first-place ranking from previous months with sales of 2350 units. The Hybrid FECO RSO Syringe (1g) also held steady in second place within the same category, indicating consistent demand. The Kush Mint Pre-Roll (0.5g) emerged as a notable performer, securing the third position in its debut month. Meanwhile, the Sativa FECO RSO Syringe (1g) experienced a slight drop, moving from third to fourth place compared to July. The Florida Orange Distillate Cartridge (1g) entered the rankings at fifth place, highlighting a growing interest in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
