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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Heartland Labs concentrated its May 2026 mix in Vapor Pens at 53.28% share and Concentrates at 38.51% share, with Vapor Pens up 53.62% year over year but down 9.07% month over month, while Concentrates rose 7.42% YoY and 15.40% MoM. Smaller lines moved unevenly: Topical held 3.93% share with a 20.49% YoY decline and a 0.21% MoM uptick, Pre-Roll slipped to 2.49% share with a 40.71% YoY drop and an 18.52% MoM decline, and Capsules at 1.55% share fell 29.56% YoY but grew 9.18% MoM, whereas Edible, despite a 183.18% YoY jump, remained just 0.24% share and slid 5.64% MoM. With average price up 6.67% YoY to $32.20 and Vapor Pens carrying a premium $36.08 average, the mix skews toward higher-ticket inhalables; the pattern implies the brand’s overall 22.02% YoY sales lift is leveraged by pen-led growth but is exposed to monthly volatility from that same anchor.
Given a Vapor Pen rank of 26 in Missouri and a 9.07% MoM contraction in that category alongside a 15.40% MoM gain in Concentrates, Heartland Labs is shifting from a single-category dependence toward a two-pillar inhalables stance. The simultaneous 18.52% MoM decline in Pre-Roll and 0.21% MoM stabilization in Topical, combined with Capsules’ 9.18% MoM rebound, indicates a pruning of low-share combustibles and a tilt to differentiated form factors; this implies the path to improving rank within Vapor Pens hinges on mitigating monthly swings while using Concentrates’ momentum to diversify revenue stability.
Competitive Landscape
Heartland Labs sits at rank #26 in MO Vapor Pens in May 2026, a 6-position improvement from #32 year over year, while holding flat versus February 2026 at #26 and still trailing its October 2025 peak of #24; meanwhile, Galactic advanced from #7 to #2 as its sales rose 69.99% year over year, and Good Day Farm moved from #6 to #3 with a 38.71% YoY lift, indicating that Heartland Labs’ modest 6-rank YoY gain is occurring amid faster upward shifts by top-tier rivals and implies stabilization rather than breakout momentum.
Notable Products
Hybrid FECO RSO Syringe (1g) posted the largest movement in May 2026 with a 41.35% month-over-month gain and a rise to rank 3, while Sativa FECO RSO Syringe (1g) increased 25.20% to hold rank 1 and Indica FECO RSO Syringe (1g) slipped 4.54% while staying at rank 2. Vapor Pens clustered in the top ten with three SKUs at ranks 4, 5, and 7, but their MoM shifts were modest at 7.79% and 4.40% for the two reported movers, reinforcing that Concentrates are outpacing pen growth in share of the leaderboard. With Concentrates occupying ranks 1–3 and delivering double-digit gains against low-single-digit Vapor Pen shifts, the pattern implies Heartland Labs is consolidating category leadership around FECO RSO formats rather than breadth across inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
