Oct-2025
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Overview
Market Insights Snapshot
Heartland Labs has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a stable position in the top 10, ranking 8th from July to September before slipping to 10th in October. Despite this slight decline, the sales figures indicate a relatively consistent demand, with a minor drop in sales from July to September followed by a slight recovery in October. The Topical category has been a stronghold for Heartland Labs, consistently holding the 3rd position across all four months, indicating a steady consumer preference for their offerings in this category.
Conversely, Heartland Labs faced challenges in the Pre-Roll category, where they did not make it into the top 30 rankings, peaking at 60th in August and dropping to 69th by October. This suggests a competitive market environment or a potential need for strategic adjustments in this segment. On a brighter note, their performance in the Vapor Pens category improved slightly, moving from 25th place in August to 23rd in October, accompanied by an increase in sales, which could signify growing consumer interest or successful marketing efforts. These insights highlight the dynamic nature of Heartland Labs' market presence in Missouri, with opportunities for growth and areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Heartland Labs has shown a steady performance in the rankings from July to October 2025, maintaining a position within the top 25 brands. While Heartland Labs was ranked 24th in July, it improved slightly to 23rd by October, indicating a positive trend in its market presence. In contrast, Timeless experienced fluctuations, dropping out of the top 20 in both September and October, which could suggest challenges in sustaining sales momentum. Meanwhile, Safe Bet showed a notable drop from 18th in September to 22nd in October, potentially opening opportunities for Heartland Labs to capture more market share. Proper Cannabis and Flora Farms remained outside the top 20 throughout this period, with Flora Farms showing a significant improvement in October, climbing to 24th. These dynamics highlight Heartland Labs' stable position and potential for growth amidst shifting ranks among competitors.

Notable Products
In October 2025, the Indica FECO RSO Syringe (1g) maintained its top position in the Heartland Labs product lineup for the fourth consecutive month, achieving sales of 2102 units. The Sativa FECO RSO Syringe (1g) held steady at the second spot, showing a consistent rise in sales over the months. The Florida Orange Distillate Cartridge (1g) made a notable leap to the third position, marking its entry into the top ranks with increasing popularity. The Blackberry Pie Distillate Cartridge (1g) debuted in the rankings at fourth place, indicating a strong market reception. Meanwhile, the Kush Mint Pre-Roll (0.5g) experienced a slight decline, moving from third to fifth place since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







