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Jun-2024
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Overview
Market Insights Snapshot
Heartland Labs has shown varied performance across different categories in Missouri. In the Capsules category, the brand maintained a strong presence, consistently ranking within the top three from March to May 2024, although it did not appear in the top 30 in June 2024. This could indicate either a drop in performance or a shift in market dynamics. In the Concentrates category, Heartland Labs demonstrated a positive trend, improving its rank from 9th in March to 7th in May, before slightly dropping to 8th in June. The Pre-Roll category saw a gradual improvement, moving from 56th in March to 49th in June, indicating a growing acceptance or increased market share in this segment.
In the Topical category, Heartland Labs maintained a steady 4th position from March to June 2024, showcasing consistent performance and likely strong consumer loyalty. However, in the Vapor Pens category, the brand experienced a downward trend, starting at 29th in March and falling to 32nd by June. This decline might suggest increasing competition or a shift in consumer preferences. Notably, the brand's sales in the Vapor Pens category also decreased significantly over these months. These movements highlight the dynamic nature of the cannabis market in Missouri and the need for brands like Heartland Labs to continuously adapt their strategies to maintain and improve their market positions.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has shown a dynamic performance over the past few months, with notable fluctuations in rank and sales. In March 2024, Heartland Labs held the 9th position, but experienced a slight dip to 10th in April, before climbing to 7th in May and settling at 8th in June. This indicates a competitive but resilient stance in the market. Comparatively, Good Day Farm has consistently improved its rank from outside the top 20 in March to 9th in June, suggesting a significant upward trend. Meanwhile, Infinity (MO) maintained a stable position around the 5th and 6th ranks, indicating strong market presence but with a slight decline in sales. Farmer G showed a remarkable rise from 18th in April to 7th in June, reflecting a substantial increase in sales and market penetration. Lastly, Pinpoint displayed a consistent performance, peaking at 9th in April and maintaining a top 10 position through June. These insights suggest that while Heartland Labs is performing well, it faces stiff competition from brands like Good Day Farm and Farmer G, which are rapidly gaining market share.
Notable Products
In June 2024, Heartland Labs' Indica FECO RSO Syringe (1g) maintained its position as the top-performing product with sales reaching 2590. The Hybrid FECO RSO Syringe (1g) climbed back to the second spot, while the Sativa FECO RSO Syringe (1g) settled in third place. The Lemon OG Hash Infused Pre-Roll (0.5g) consistently held the fourth position, showing steady performance over the months. The Heartland Labs x Elder Farms - CBD/THC 1:1 Herbal ReLeaf Salve (150mg CBD, 150mg THC, 2oz) slightly dropped to fifth place from its previous ranking in May. Overall, the rankings indicate a stable preference for concentrates, particularly the FECO RSO syringes, among consumers.
Top Selling Cannabis Brands
