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Dec-2024
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Overview
Market Insights Snapshot
Heartland Labs has shown varied performance across different product categories in Missouri. In the Capsules category, the brand maintained a strong position, ranking second in both September and October, before disappearing from the top 30 in November and reappearing at third in December. This fluctuation suggests a temporary dip in visibility or sales, but the recovery indicates a resilient market presence. In Concentrates, Heartland Labs experienced a positive trajectory, moving from eighth place in September to sixth by December, with a notable increase in sales from $240,356 to $351,530, highlighting growth and competitive positioning within this category.
Conversely, the Pre-Roll and Vapor Pens categories presented challenges for Heartland Labs in Missouri. The Pre-Roll category saw the brand drop from 29th in September to outside the top 30 in November, before slightly improving to 51st in December, indicating inconsistency in consumer demand or market competition. For Vapor Pens, the brand faced a decline, moving from 28th in September to 39th in December, suggesting a potential need for strategic adjustments or product innovation to regain market share. In Topicals, Heartland Labs maintained a relatively stable rank, albeit with a gradual decline from third to fifth over the months, possibly reflecting shifts in consumer preferences or increased competition.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has demonstrated a notable upward trajectory in recent months, moving from a rank of 10th in October 2024 to 6th by December 2024. This positive shift in rank reflects a strategic improvement in sales performance, particularly evident in December where sales saw a significant increase. In contrast, Cloud Cover (C3) experienced a decline, dropping from 4th to 8th place between October and December, indicating a potential opportunity for Heartland Labs to capture more market share. Meanwhile, Good Day Farm showed volatility, peaking at 3rd in November before slipping back to 7th in December, which suggests a competitive but fluctuating landscape. Proper Cannabis maintained a steady position around the top 5, while Sinse Cannabis made a remarkable leap from 15th in October to 4th in December, highlighting the dynamic nature of the market. These shifts underscore the importance for Heartland Labs to continue leveraging its recent momentum to further solidify its standing amidst a competitive field.
Notable Products
In December 2024, Heartland Labs saw the Indica FECO RSO Syringe (1g) leading the sales charts in the Concentrates category, maintaining its top position from the previous two months with a notable sales figure of 3004 units. The Sativa FECO RSO Syringe (1g) moved up to second place, showing a strong performance with a consistent rise from third place in November. Hybrid FECO RSO Syringe (1g) ranked third, dropping one position from its previous second-place ranking in November. New entries in the Pre-Roll category include Britney's Frozen Lemons Pre-Roll (0.5g) at fourth place and OG Koffband Pre-Roll (0.5g) at fifth, both making significant debuts. Overall, the Concentrates category dominated the top three positions, while the Pre-Roll category saw fresh contenders entering the ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
