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Mar-2025
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Overview
Market Insights Snapshot
Heartland Labs has shown a notable performance in the Missouri market, particularly in the Capsules and Topical categories. In Capsules, Heartland Labs maintained a strong position with a consistent rank of third place in both February and March 2025, following a slight absence from the top 30 in January. This recovery suggests resilience and a strong consumer base. Similarly, in the Topical category, Heartland Labs improved from fourth place in December and January to third place in the subsequent months. This upward movement indicates an increasing demand for their topical products, potentially driven by consumer satisfaction or effective marketing strategies.
Conversely, in the Pre-Roll category, Heartland Labs has struggled to break into the top ranks, consistently placing outside the top 30. This may highlight a competitive challenge or a strategic focus on other product lines. In the Vapor Pens category, the brand experienced some fluctuations, with a dip to 45th place in February 2025, but then a recovery to 34th place by March. Such volatility could suggest market dynamics or shifts in consumer preferences. The Concentrates category saw Heartland Labs moving between the 6th and 12th positions, indicating a relatively stable presence in a potentially competitive field. These movements across categories and the Missouri market reflect both challenges and opportunities for Heartland Labs to capitalize on its strengths and address areas needing improvement.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has experienced notable fluctuations in its competitive standing over recent months. Starting from December 2024, Heartland Labs was ranked 8th, but it slipped to 12th in January 2025, before rebounding to 6th in February and settling at 9th in March. This volatility contrasts with the more consistent performance of competitors such as Proper Cannabis, which maintained a strong presence, peaking at 2nd in January and remaining within the top 7 throughout the period. Meanwhile, Head Change and Good Day Farm have seen a downward trend, with both brands experiencing a decline in rank and sales, suggesting potential market share opportunities for Heartland Labs. Additionally, Vibe Cannabis (MO) has shown resilience, maintaining a steady rank close to Heartland Labs, which indicates a competitive landscape where Heartland Labs must strategize to capitalize on its recent sales growth in February and March.
Notable Products
In March 2025, Heartland Labs' top-performing product was the Indica FECO RSO Syringe (1g) in the Concentrates category, maintaining its number one rank from previous months with impressive sales of 2146 units. The Hybrid FECO RSO Syringe (1g) climbed to the second position, improving from its consistent third-place ranking in the previous months, with sales reaching 1705 units. The Sativa FECO RSO Syringe (1g) dropped to third place, experiencing a decrease in sales to 1257 units. Notably, the Blackberry Pie Distillate Cartridge (1g) and Florida Orange Distillate Cartridge (1g), both in the Vapor Pens category, debuted in the rankings at fourth and fifth positions, respectively. This shift indicates a growing interest in vapor pen products alongside the continued dominance of concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
