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Oct-2026
Sales
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YoY Price Change
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Heartland Labs is stocked at 138 licensed dispensaries across Missouri and Oklahoma, 137 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Heartland Labs concentrated 56.65% of sales in Vapor Pens, but that anchor category declined 14.96% year over year and 15.93% month over month, while Concentrates at 34.32% share contracted 6.45% YoY yet expanded 17.32% MoM. Smaller lines provided mixed cushions: Topical at 5.02% share grew 3.63% YoY and 11.06% MoM, and Pre-Roll at 2.89% share fell 21.63% YoY despite a 15.52% MoM uptick; Capsules, only 1.03% share, dropped 36.08% YoY and 32.45% MoM. With average price down 3.63% YoY to $31.72 and total brand sales down 11.96% YoY, the pattern implies a portfolio leaning too heavily on a double-declining Vapor Pens base, with short-term momentum shifting toward Concentrates and Topical to stabilize mix.
The share-weighted shifts indicate positioning risk tied to category concentration: a 56.65% Vapor Pens exposure alongside a Missouri Vapor Pens rank of 31 signals mid-pack reach while the 17.32% MoM surge in Concentrates and 11.06% MoM rise in Topical open room to rebalance. Because Vapor Pens contracted faster MoM (-15.93%) than the brand overall (-11.96% YoY), moving incremental effort toward Concentrates (34.32% share, -6.45% YoY) and maintaining Topical growth (3.63% YoY) can reduce volatility; meanwhile, the steep 32.45% MoM drop in Capsules and 21.63% YoY decline in Pre-Roll argue for pruning or repositioning rather than expansion. The strategic takeaway is that reallocating mix toward growing or less negative categories can lift rank efficiency in Missouri while containing margin pressure from a 3.63% YoY price decrease.
Competitive Landscape
Heartland Labs sits at rank #31 in Missouri Vapor Pens in October 2026, down 7 positions year over year from #24, and also off 7 ranks from its July 2026 peak at #24; this contrasts with Illicit / Illicit Gardens holding #1 with a 1.24% year-over-year sales decline while maintaining its top spot, and Good Day Farm advancing from #9 to #3 alongside a 31.96% sales increase. Relative to three months ago when Heartland Labs was #24, the current #31 indicates a 7-place slide into the lower third of the leaderboard while peers like Galactic stayed steady at #2 with a 3.53% sales lift and Rove eased from #3 to #5 with a 0.27% sales dip; the pattern implies Heartland Labs is losing rank share amid mixed competitor momentum, signaling a need to counter sustained peer stability and targeted climbers.
Notable Products
Heartland Labs is concentrated in two formats in October 2026, with Vapor Pens at 56.4% of sales and RSO / WPE / Full Spectrum concentrates at 31.0%, so nearly nine-tenths of revenue comes from these two lanes. The lineup leans on repeat performers like Indica FECO RSO Syringe (1g) at 11.6% and Sativa FECO RSO Syringe (1g) at 9.7%, so most of its sales ride on established formats rather than breadth.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
