.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of Missouri, Heartland Labs has shown a notable performance across various cannabis product categories. Particularly in the Concentrates category, the brand has demonstrated a consistent upward trajectory, moving from the 10th position in January 2024 to the 6th by April 2024. This improvement in ranking is accompanied by a significant increase in sales, starting from $227,548 in January and peaking at $313,879 by April, underscoring the brand's growing dominance in this segment. However, in the Vapor Pens category, Heartland Labs experienced some fluctuation, with rankings oscillating between the 23rd and 28th positions through the first quarter, before settling at the 26th spot in April. Despite these variances, the brand managed to maintain substantial sales, highlighting a resilient demand for their vapor pen products.
On the other hand, the Pre-Roll and Topical categories tell a different story of Heartland Labs' market performance. Within the Pre-Roll sector, the brand struggled to break into the top 30 until January 2024, starting at a distant 58th rank but showing a positive momentum by climbing to the 47th position by April. This gradual ascent, while indicative of growth, suggests a challenging path ahead in capturing a larger share of the pre-roll market. Conversely, Heartland Labs has established a strong foothold in the Topical category, maintaining a consistent 4th place ranking from January through April 2024. This stability in rankings, coupled with a slight fluctuation in sales figures, points to a solid consumer base and loyalty within this niche, despite a slight dip in sales from March to April. The contrast across categories highlights the diverse strengths and challenges faced by Heartland Labs in Missouri's cannabis market, suggesting a multifaceted approach to growth and market penetration.
Competitive Landscape
In the competitive landscape of the concentrates category in Missouri, Heartland Labs has shown a notable upward trajectory in its rankings over the recent months, moving from 10th in January 2024 to 6th by April 2024. This improvement in rank is indicative of Heartland Labs' growing presence and appeal in the Missouri market. Competitors such as Head Change, despite a significant lead in sales and a top rank in March, experienced a drop to 7th place by April, highlighting the volatile nature of consumer preferences and market dynamics. Similarly, Elevate (Elevate Missouri) and Cloud Cover (C3) have maintained positions within the top 5, showcasing strong performance yet fluctuating ranks, with Elevate overtaking Cloud Cover in April. GOAT Extracts (MO) made an impressive leap from 20th to 8th place from January to April, underscoring the competitive and dynamic nature of the market. Heartland Labs' consistent upward movement in rank, amidst these fluctuations among competitors, suggests a solidifying market position and growing consumer preference within Missouri's concentrates category.
Notable Products
In April 2024, Heartland Labs saw its Indica FECO RSO Syringe (1g) from the Concentrates category maintain its top position with a significant sales figure of 2360 units, continuing its lead from the previous months. The Hybrid FECO RSO Syringe (1g), also in the Concentrates category, followed as the second top-performing product, moving up from the fourth and second positions in February and March, respectively. The Sativa FECO RSO Syringe (1g) secured the third spot, marking a notable entry into the top ranks from a previous absence in the early months of the year. The Lemon OG Hash Infused Pre-Roll (0.5g) from the Pre-Roll category climbed to the fourth rank, showing a steady improvement from its fifth position in February and March. Interestingly, the KC Pie Pre-Roll (0.5g), which was the leading product in January, experienced a significant drop, settling at the fifth position in April, indicating a shift in consumer preferences within Heartland Labs' product offerings.
Top Selling Cannabis Brands
