.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Heartland Labs has shown a consistent presence in the Missouri market, particularly excelling in the Capsules and Topical categories. In Capsules, they maintained a strong position, fluctuating slightly but staying within the top four rankings from January to April 2025. Their sales in this category peaked in March, indicating a growing consumer interest. Similarly, in the Topical category, Heartland Labs secured a stable third-place position from February to April, with a noticeable increase in sales over this period. This suggests that their products in these categories are well-received and potentially gaining traction among consumers.
In contrast, the brand's performance in other categories has been more variable. For instance, in Concentrates, Heartland Labs experienced a dip in their ranking from February to March, although they managed to stabilize by April. Their Pre-Roll category performance was less prominent, as they did not break into the top 30, highlighting a potential area for growth or reevaluation. Meanwhile, their Vapor Pens category saw fluctuating rankings, with a noticeable drop in sales from March to April. These movements suggest that while Heartland Labs has strongholds in certain categories, there are opportunities for improvement and expansion in others within the Missouri market.
Competitive Landscape
In the competitive landscape of the concentrates category in Missouri, Heartland Labs has demonstrated a steady performance, maintaining its rank within the top 12 brands from January to April 2025. Despite facing stiff competition, Heartland Labs has consistently ranked around 10th place, indicating a stable market presence. Notably, Head Change has experienced a decline in rank from 3rd in January to 9th in April, suggesting a potential opportunity for Heartland Labs to capture more market share if this trend continues. Meanwhile, Sinse Cannabis has shown a remarkable improvement, moving from 17th in February to 8th in April, which could pose a challenge for Heartland Labs if Sinse continues to gain momentum. Robust and Buoyant Bob have remained relatively stable, with ranks fluctuating slightly but not significantly impacting Heartland Labs' position. Overall, Heartland Labs' consistent ranking suggests a resilient brand presence, but the dynamic movements of competitors highlight the need for strategic initiatives to enhance its competitive edge in the Missouri concentrates market.
Notable Products
In April 2025, the top-performing product for Heartland Labs was the Indica FECO RSO Syringe (1g) in the Concentrates category, maintaining its first-place rank from previous months with sales of 1856 units. The Sativa FECO RSO Syringe (1g), also in the Concentrates category, regained its second-place position after slipping to third in March, with a notable increase in sales to 1657 units. The Hybrid FECO RSO Syringe (1g) held steady at third place, despite a slight decline in sales compared to March. A new entrant, the Clementine Pre-Roll (0.5g), debuted at fourth place, demonstrating strong initial performance. Britney's Frozen Lemons Pre-Roll (0.5g) returned to the rankings at fifth place, showing a significant sales increase from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
