.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Heartland Labs has demonstrated a notable performance in the Missouri market, particularly within the Concentrates category. Over the first quarter of 2026, the brand improved its ranking from 11th in January and February to 6th in March, which is a significant upward movement. This positive trend is mirrored by a substantial increase in sales, which rose from $205,684 in February to $291,850 in March. However, in the Pre-Roll category, Heartland Labs did not make it into the top 30, indicating a potential area for growth. Despite this, the slight improvement in their ranking from 82nd in December and January to 75th in March suggests some progress.
In the Topical category, Heartland Labs maintained a strong position, consistently holding the 3rd spot from December through February, before slipping to 4th in March. This drop in ranking might be attributed to a decrease in sales from $39,581 in February to $24,318 in March. Meanwhile, their performance in the Vapor Pens category shows a steady climb, moving from 27th in December to 25th in March, accompanied by a notable increase in sales. These dynamics indicate that while Heartland Labs is excelling in certain areas, there are opportunities for further growth and stabilization across different product categories in the Missouri market.
Competitive Landscape
In the competitive landscape of the vapor pens category in Missouri, Heartland Labs has shown a steady performance, maintaining a consistent rank between 25th and 27th from December 2025 to March 2026. This stability is noteworthy when compared to competitors like Curio Wellness, which fluctuated between 23rd and 30th, and Atta, which saw a more volatile ranking from 26th to 34th. Heartland Labs' sales have demonstrated an upward trend, culminating in a significant increase by March 2026, positioning them competitively against Local Cannabis Co., which also saw a strong sales surge. However, Pinchy's experienced a decline in rank and sales, suggesting potential market share opportunities for Heartland Labs. This consistent performance amidst fluctuating competitors highlights Heartland Labs' resilience and potential for growth in Missouri's vapor pens market.
Notable Products
In March 2026, the top-performing product for Heartland Labs was the Indica FECO RSO Syringe (1g) from the Concentrates category, maintaining its number one rank from the previous months and achieving notable sales of 2866 units. The Sativa FECO RSO Syringe (1g), also in Concentrates, held steady at the second position, continuing its consistent performance. The Hybrid FECO RSO Syringe (1g) climbed to the third position, improving from its fifth rank in February 2026. Blue Dream Distillate Cartridge (1g) in Vapor Pens entered the rankings at fourth place, while Florida Orange Distillate Cartridge (1g) reappeared at fifth, showing a resurgence in sales. Overall, the Concentrates category dominated the top spots, with Vapor Pens making a notable entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
