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Aug-2024
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Overview
Market Insights Snapshot
Heartland Labs has shown a mixed performance across various categories in Missouri. In the Capsules category, the brand has demonstrated consistent ranking, maintaining a solid position at 4th place from May to July 2024, and improving to 3rd place in August. This indicates a strong foothold in this category. Conversely, the Pre-Roll category tells a different story, where Heartland Labs did not rank within the top 30 in May and June but showed a gradual improvement, climbing to 34th place by August. This upward trend suggests potential growth, albeit from a lower starting point.
In the Concentrates category, Heartland Labs has shown remarkable growth in Missouri, moving from 11th place in May to a consistent 7th place in both July and August. This indicates a significant increase in market share and consumer preference. However, the brand's performance in the Vapor Pens category has been less stable, with rankings fluctuating from 33rd in May to 37th in June and July, before improving to 31st in August. The Topical category has seen Heartland Labs maintaining a steady 4th place throughout the observed months, reflecting a stable and strong presence in this segment. These movements highlight areas of both strength and potential improvement for Heartland Labs across different product categories in Missouri.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has demonstrated significant upward mobility over the past few months, moving from 11th place in May 2024 to a stable 7th position by August 2024. This improvement is particularly notable when compared to competitors such as Cloud Cover (C3), which fluctuated between 7th and 10th place before climbing to 5th in August, and Proper Cannabis, which saw a slight decline from 3rd to 6th place during the same period. Despite Infinity (MO) maintaining a relatively stable performance, Heartland Labs' consistent rise in rank indicates a positive trend in market acceptance and sales growth. Additionally, Lotus Premium Extracts made a notable leap from outside the top 20 to 9th place, suggesting increasing competition in the lower ranks. These shifts highlight Heartland Labs' competitive resilience and potential for continued market share expansion.
Notable Products
In August 2024, the top-performing product from Heartland Labs is the Indica FECO RSO Syringe (1g) with sales reaching 3,234 units, maintaining its number one rank for four consecutive months. The Sativa FECO RSO Syringe (1g) climbed to the second position from third place in the previous two months. Hybrid FECO RSO Syringe (1g) dropped to third place after holding the second rank in June and July. The Cake Mix Hash Infused Pre-Roll (0.5g) remained steady in fourth place since June. The Heartland Labs x Elder Farms - CBD/THC 1:1 Herbal ReLeaf Salve (150mg CBD, 150mg THC, 2oz) re-entered the top five, securing the fifth position with 1,017 units sold in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
