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Dec-2025
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Overview
Market Insights Snapshot
Heartland Labs has shown a dynamic performance across various product categories in Missouri. In the Concentrates category, the brand maintained a consistent presence, ranking within the top 10 throughout the last quarter of 2025. Despite a slight dip in November, Heartland Labs rebounded in December, climbing back to the ninth position. This resilience is noteworthy, especially considering the competitive nature of the Concentrates market. Meanwhile, in the Vapor Pens category, Heartland Labs experienced a slight decline, dropping from 23rd in October to 27th in December. This downward trend indicates a potential area for strategic improvement or market adaptation.
In the Pre-Roll category, Heartland Labs faced challenges, as evidenced by its rankings, which did not break into the top 30 in the last reported month of December. This suggests a tougher competitive landscape or a possible shift in consumer preferences. Conversely, the brand has maintained a stronghold in the Topical category, consistently ranking third throughout the final quarter of 2025. This stability highlights Heartland Labs' strength and consumer loyalty in a niche market segment. The contrasting performances across these categories underscore the importance of targeted strategies to bolster weaker areas while capitalizing on established strengths.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Heartland Labs has experienced a dynamic shift in rankings over the last few months of 2025. Starting in September, Heartland Labs was ranked 25th, showing a promising rise to 23rd in October, but then slipping to 26th and 27th in November and December, respectively. This fluctuation indicates a competitive pressure from brands like Proper Cannabis, which maintained a relatively stable position, and Clouds Vapes, which improved its rank from 28th in September to 25th by December. Despite the ranking challenges, Heartland Labs' sales remained robust, with a peak in October, suggesting strong brand loyalty or effective marketing strategies. However, the consistent rise in sales and ranking of Curio Wellness and the steady performance of Atta highlight the need for Heartland Labs to innovate and adapt to maintain its competitive edge in this rapidly evolving market.
Notable Products
In December 2025, the top-performing product for Heartland Labs was the Indica FECO RSO Syringe (1g) in the Concentrates category, maintaining its consistent first-place ranking from previous months with sales of 2040 units. The Sativa FECO RSO Syringe (1g), also in the Concentrates category, held steady at the second position, showing a notable increase in sales from November. The Hybrid FECO RSO Syringe (1g) secured the third spot, consistent with its ranking in November, despite a slight dip in sales. The Florida Orange Distillate Cartridge (1g) in the Vapor Pens category improved its position to fourth place, up from fifth in November. A new entrant in the rankings, Heartland Labs x Elder Farms - CBD/THC 1:1 Herbal ReLeaf Salve, debuted at fifth place in the Topical category, indicating strong initial market acceptance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
