Market Insights Snapshot
Heartland Labs has shown a steady performance across different categories in the Missouri market. In the Beverage category, they have gradually climbed up from the 13th position in July 2023 to the 11th by October 2023. Similarly, in the Concentrates category, they have moved up from the 13th spot to the 9th. However, in the Pre-Roll category, they have seen a significant drop, going from the 45th position in September to not being in the top 20 by October 2023. This suggests that while they are improving in some areas, there are others where they need to focus their efforts.
On a brighter note, Heartland Labs has maintained a strong presence in the Capsules and Topical categories, consistently staying in the top 3. In fact, they managed to secure the 1st position in the Capsules category from September 2023 onwards. In the Vapor Pens category, they have shown significant improvement, moving up from the 47th position in July to the 29th by October. This indicates that while they may have experienced setbacks in some categories, they have managed to maintain a strong position in others and have shown promising growth in certain areas.
In the Missouri Concentrates category, Heartland Labs has shown a steady improvement in rank from July to October 2023, moving from 13th to 9th place. This progress is reflected in their sales, which have also seen a notable increase. In comparison, Proper Cannabis started strong but has gradually slipped in rank from 2nd to 7th place, with a corresponding decline in sales. COCO Labs and Infinity (MO) have both experienced fluctuations in their rankings and sales, while Amaze Cannabis has improved its rank from 14th to 11th place, despite a dip in sales in September. Overall, Heartland Labs' upward trend in both rank and sales indicates a positive competitive position within the Missouri Concentrates market.
In October 2023, Heartland Labs' top-selling product was the Indica FECO RSO Syringe (1g) from the Concentrates category, with sales reaching 2310 units. This product regained its top position from July, after dropping to the fourth spot in August. The second best-selling product was the Sativa FECO Syringe (1g), also from the Concentrates category, improving its rank from fifth in the previous months. The "Heartland Labs x Elder Farms - CBD/THC 1:1 Herbal ReLeaf Salve (150mg CBD, 150mg THC, 2oz)" from the Topical category consistently held the third position over the past few months. The Blue Dream Distillate Cartridge (1g) from the Vapor Pens category made its debut in the top five this month, landing at the fifth spot.