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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Heartland Labs is stocked at 135 licensed dispensaries across Missouri and Oklahoma, 134 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Heartland Labs concentrated 61.45% of sales in Vapor Pens with a 11.55% year-over-year lift but a 7.03% month-over-month dip, while Concentrates held 31.00% share with a 15.83% YoY decline and a 9.35% MoM pullback; together these two categories account for 92.45% of mix and moved in opposite YoY directions. Smaller lines were volatile: Topical grew 38.83% YoY and 13.34% MoM to 5.01% share, Pre-Roll fell 76.10% YoY and 27.44% MoM to 1.30% share, Capsules slipped 15.48% YoY but rose 21.15% MoM to 1.08% share, and Edible spiked 957.63% YoY and 273.10% MoM albeit at just 0.16% share; the net signals a portfolio leaning on Vapor Pens for scale while experimenting at the fringe to offset Concentrates softness.
The mix shift implies a positioning anchored in inhalables with Vapor Pens as the lead while Concentrates retrench, which, combined with an 8.43% average price increase and a Vapor Pens rank of 26 in Missouri, points to price-led value capture that may be pressuring repeat volume month to month. The simultaneous MoM declines in Vapor Pens (−7.03%) and Concentrates (−9.35%) alongside MoM gains in Topical (+13.34%) and Capsules (+21.15%) suggest incremental buyers are responding to non-inhalable formats and targeted need-states; maintaining a 61.45% Vapor Pens share while nurturing Topical’s 5.01% foothold and Edible’s triple-digit growth could rebalance risk without abandoning the core.
Competitive Landscape
Heartland Labs is ranked #26 in Missouri Vapor Pens in August 2026, improving 1 position year over year from #27, and ticking up 1 rank versus three months prior from #27 to #26; however, its best placement was #24 in July 2026, a 2-spot higher peak that was not sustained. In contrast, Illicit / Illicit Gardens climbed from #2 to #1 while growing sales by 19.6%, and Good Day Farm advanced from #7 to #3 with a 59.1% sales increase, indicating that category leaders are consolidating higher ranks faster than Heartland Labs’ 1-rank YoY gain; the trajectory implies Heartland Labs is holding share near the lower mid-tier unless it converts brief peaks like July 2026’s #24 into sustained multi-rank advances.
Notable Products
Florida Orange Distillate Cartridge (1g) posted the steepest move in August 2026 with a -39.5% MoM drop and slid to rank 10, while Indica FECO RSO Syringe (1g) also declined -13.1% at rank 1. Hybrid FECO RSO Syringe (1g) rose 12.0% to hold rank 3 as Grape Stomper Distillate Cartridge (1g) climbed 39.4% at rank 4, indicating the vapor pen rebound is uneven with winners offset by sharp pullbacks. Five of the top ten are Vapor Pens, but mixed MoM swings from +39.4% to -39.5% suggest portfolio risk concentrated in flavor-specific cartridges even as FECO syringes anchor the top three. The pattern implies Heartland Labs is leaning on FECO syringes for baseline volume while selectively scaling a few high-velocity pen SKUs rather than broad cartridge expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
