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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Heartland Labs is stocked at 150 licensed dispensaries across Missouri and Oklahoma, 149 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Heartland Labs concentrated 59.34% of sales in Vapor Pens with year-over-year growth of 13.09% and month-over-month growth of 26.01%, while Concentrates held 34.48% share with a 0.15% YoY uptick and a 30.60% MoM rise; by contrast, Topical at 4.14% declined 9.81% YoY despite a 0.72% MoM lift, and Pre-Roll slipped 68.24% YoY and 8.12% MoM at 1.27% share. Capsules contracted 50.03% YoY and 37.84% MoM at 0.73% share, and Edible fell 28.91% YoY and 73.20% MoM with 0.04% share; the overall brand posted 3.08% YoY growth with a 7.43% YoY increase in average price to $34.02. The pattern implies a deliberate pivot toward inhalable formats powering near-term momentum while smaller wellness and value segments are being deprioritized, concentrating risk and opportunity in two categories with outsized MoM surges.
With Vapor Pens leading and ranked 23rd in Vapor Pens in Missouri, the 26.01% MoM gain alongside Concentrates’ 30.60% MoM jump suggests pricing power is being sustained (Vapor Pens average price $35.91, Concentrates $36.12) without suppressing volume, whereas double‑digit YoY declines in Pre-Roll (−68.24%) and Capsules (−50.03%) signal a strategic exit from lower-share formats. Given Vapor Pens’ 13.09% YoY growth versus Topical’s −9.81% YoY and Edible’s −28.91% YoY, the brand’s positioning is skewing toward higher-ticket inhalables that can lift mix and defend share, but the reliance on two categories raises exposure to rank volatility if July 2026 MoM surges normalize.
Competitive Landscape
Heartland Labs ranks #23 in Missouri Vapor Pens in July 2026, improving 2 positions from #25 year over year, while also rising 2 spots from #25 in April 2026 to match a peak rank of #23 in July 2026; in contrast, Galactic climbed from #5 to #2 and Good Day Farm moved from #8 to #3 alongside a 61.8% YoY sales increase, and category leader Illicit / Illicit Gardens held #1 with an 18.3% YoY sales gain. Despite Heartland Labs’ upward rank change of 2 positions year over year and a 2-position improvement versus three months ago, the simultaneous jumps by mid-tier rivals into the top 3 suggest Heartland Labs is stabilizing rather than gaining share, implying that without step-change velocity, its current trajectory points to sustained lower‑tier placement.
Notable Products
Indica FECO RSO Syringe (1g) posted the largest movement in July 2026 with a +47.6% month-over-month change while holding rank 2, compared with Sativa FECO RSO Syringe (1g) at +29.4% and rank 1. Vapor Pens concentrated heavily in the top ten with six of the top ten SKUs in the category, yet Florida Orange Distillate Cartridge (1g) slipped -3.1% at rank 6 as Concentrates gained share through rank 1–4 placements. Apple Jack Distillate Cartridge (1g) entered at rank 3 with no prior month baseline, contrasting with the Concentrates trio that all posted positive MoM gains and controlled the top four ranks; the Topical at rank 8 was nearly flat at +0.7% on roughly $32,310, indicating stability outside the two lead categories. The pattern implies Heartland Labs is tilting its commercial mix toward FECO RSO Concentrates as the growth engine while maintaining a broad Vapor Pens footprint for volume and flavor-led variety.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
