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Aug-2025
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Overview
Market Insights Snapshot
BLAST's performance across various markets and categories shows a mixed bag of results, with notable fluctuations in rankings and sales. In Alberta, the brand's presence in the Concentrates category was not in the top 30 until it appeared at rank 37 in August 2025, suggesting a struggle to maintain a competitive edge. Meanwhile, their Vapor Pens showed a significant improvement, climbing from rank 61 to 46 in June but slipping back to 62 by July, indicating volatility in consumer preference or competitive pressure. In British Columbia, BLAST maintained a steady presence in the Edible category, holding ranks 14 and 15 consistently from May to August, which may point to a reliable consumer base for this product line.
In Illinois, BLAST's Vapor Pens entered the rankings in June at 70, improving to 62 by July before slightly dropping to 64 in August, reflecting a positive trend despite not being in the top 30. Conversely, in Ontario, their Vapor Pens struggled to break into the top 30, maintaining a rank of 84 in both July and August, highlighting potential challenges in gaining market traction. The data suggests that while BLAST has areas of strength, particularly in British Columbia's Edible and Vapor Pens categories, there are significant opportunities for growth and improvement in other regions and product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, BLAST has shown a dynamic trajectory in recent months. While BLAST was not in the top 20 brands in May 2025, it made a notable entry at rank 70 in June, climbing to 62 in July, before slightly dropping to 64 in August. This fluctuation suggests a growing presence in the market, albeit with some volatility. In contrast, competitors like Bold and Fuzed have maintained relatively higher ranks, with Bold reaching as high as rank 48 in July and Fuzed peaking at rank 49 in June. Meanwhile, Flower by Edie Parker and Tyson 2.0 have shown more stable rankings, hovering around the mid-50s to 60s range. This competitive positioning indicates that while BLAST is making strides, it faces stiff competition from established brands that consistently rank higher, suggesting a need for strategic marketing efforts to enhance its market share in Illinois.
Notable Products
In August 2025, the top-performing product for BLAST was Animal Style Sour Wild Raspberry Live Rosin Soft chews (10mg) in the Edible category, maintaining its number one rank from July with sales of 7163 units. LA Kush Cake Sour Pineapple Live Rosin Soft Chew (10mg) held steady at the second position, despite a drop in sales from previous months. Death Bubba Distillate Cartridge (1g) in the Vapor Pens category remained consistent at third place, showing a recovery in sales compared to June. The Cosmic Cotton Candy Live Resin Cartridge (1g) slipped to fourth place, maintaining its rank from July. A new entry, Runtz Distillate Rechargeable Disposable (0.5g), debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
