.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Alberta, BLAST's performance in the Edible category has seen a noticeable decline. Starting the year at rank 24 in January 2025, the brand fell to rank 29 in February, and by March and April, it was no longer within the top 30 brands, indicating a significant drop in market presence. This decline is further underscored by a decrease in sales from January to February, suggesting that BLAST may need to reassess its strategy or product offerings in Alberta to regain its footing in the Edible category.
In contrast, British Columbia presents a more mixed picture for BLAST. The brand has shown resilience in the Edible category, climbing steadily from rank 16 in January to rank 10 by April, with sales reflecting a positive growth trajectory. However, the Vapor Pens category tells a different story, where BLAST has struggled to break into the top 30, maintaining a position just outside of it throughout the first four months of 2025. This disparity between categories suggests that while BLAST is strengthening its position in Edibles, it faces challenges in gaining traction with Vapor Pens, requiring targeted efforts to enhance its appeal in this segment.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, BLAST has shown a remarkable upward trajectory in its market rank from January to April 2025. Starting at 16th place in January, BLAST climbed to 10th place by April, indicating a strong growth trend. This ascent is particularly notable when compared to competitors like 1964 Supply Co, which maintained a stable position around the 7th to 8th ranks, and Monjour, consistently holding the 6th rank. Meanwhile, Edison Cannabis Co and Chowie Wowie exhibited less volatility, with ranks fluctuating slightly but remaining outside the top 10. BLAST's sales growth aligns with its improved ranking, suggesting effective market strategies and increasing consumer preference. This positive trend positions BLAST as a rising contender in the British Columbia edibles market, potentially challenging higher-ranked brands if the momentum continues.
Notable Products
In April 2025, the top-performing product for BLAST was LA Kush Cake Sour Pineapple Live Rosin Soft Chew, maintaining its position as the number one ranked product for the fourth consecutive month with sales of 11,099 units. Following closely, Animal Style Sour Wild Raspberry Live Rosin Soft Chews held steady in second place, showing consistent demand over the months. Notably, Cosmic Durban Poison THCA Diamonds climbed to third place, reflecting a positive shift from its previous fourth-place ranking in March. Pineapple Chilliverse Gummies maintained its position in fourth place, while Cosmic Fiesta Gummies remained fifth, showing stable but lower performance compared to the top three. Overall, the rankings demonstrate a strong preference for edibles, with slight fluctuations in concentrate sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
