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Sep-2025
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Overview
Market Insights Snapshot
BLAST's performance in the Canadian market has shown notable fluctuations across various categories and provinces. In Alberta, the brand's presence in the Concentrates category has been limited, failing to make it into the top 30 ranks from June to September 2025. However, in the Vapor Pens category, BLAST's ranking improved from 65th in July to 61st in September, indicating a positive trend despite a dip in sales during July. In British Columbia, BLAST maintained a stable presence in the Edible category, consistently ranking around 14th or 15th, while its performance in the Concentrates category saw a drop from 22nd in August to 31st in September, reflecting a challenging market environment.
In the United States, BLAST's performance varied across states. In Illinois, the Vapor Pens category saw a decline in ranking from 64th in August to 75th in September, coupled with a significant drop in sales. This suggests potential struggles in maintaining market share. Meanwhile, in Ontario, BLAST's ranking in the Vapor Pens category remained outside the top 80, indicating a tough competitive landscape. Despite these challenges, the brand's ability to maintain presence in multiple categories across different regions showcases its resilience and potential for growth in the future.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, BLAST has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In June 2025, BLAST held the 14th position, but by July and August, it slipped to 15th, before recovering slightly to 14th in September. This movement suggests a competitive tussle, particularly with brands like Even Cannabis Company, which showed a stronger performance in the earlier months but dropped to 15th in September, and Bhang, which consistently improved its rank from 15th in June to 11th in September. Meanwhile, Edison Cannabis Co maintained a relatively stable position, oscillating between 12th and 14th. Despite these challenges, BLAST's sales trajectory shows a notable recovery in September, indicating potential for regaining lost ground in the rankings. This competitive environment underscores the importance of strategic positioning and market responsiveness for BLAST to enhance its standing in the British Columbia edible market.
Notable Products
In September 2025, the top-performing product for BLAST was the Animal Style Sour Wild Raspberry Live Rosin Soft Chews in the Edible category, maintaining its number one rank for the third consecutive month with sales of 6,328. The LA Kush Cake Sour Pineapple Live Rosin Soft Chew, also in the Edible category, consistently held the second position since July 2025, showing a recovery in sales from August. The Death Bubba Distillate Cartridge in the Vapor Pens category remained stable at the third rank, although its sales slightly decreased. The Cosmic Cotton Candy Live Resin Cartridge, another Vapor Pen product, maintained its fourth position, showing consistency in its ranking. Notably, the Cosmic Durban Poison Terp Diamonds in the Concentrates category entered the rankings in September at the fifth position, indicating a new entry in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
