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Nov-2024
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Overview
Market Insights Snapshot
In the British Columbia market, BLAST has shown a notable fluctuation in the Concentrates category. The brand's ranking dipped slightly from 26th in August to 30th in September, and then further to 32nd in October, before recovering to 27th in November. This movement suggests a rebound after a period of declining visibility, potentially indicating strategic adjustments or market responses. Conversely, in the Vapor Pens category within the same region, BLAST has not secured a position in the top 30, showing rankings of 44th in both August and November. This consistent ranking outside the top 30 highlights challenges in gaining traction in this particular segment.
Meanwhile, in Saskatchewan, BLAST's performance in the Concentrates category is notably strong, with the brand achieving a peak ranking of 5th in October. However, it is important to note that by November, the brand was not in the top 30, indicating a significant decline or a possible data omission. This rise and subsequent absence from the rankings could reflect market volatility or shifts in consumer preferences. The upward trend in sales from August to October suggests a positive reception, but the absence in November remains a critical point for analysis.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, BLAST has shown a fluctuating performance in recent months, with its rank moving from 44th in August 2024 to 42nd in October 2024, before settling back at 44th in November 2024. This indicates a temporary improvement in market position, possibly driven by a surge in sales during October. However, the brand's sales in November did not sustain this upward momentum, suggesting potential challenges in maintaining consistent growth. Notably, competitors like Even Cannabis Company and BLKMKT have shown varying degrees of competition, with Even Cannabis Company experiencing a significant sales increase in October, which might have impacted BLAST's ability to climb higher in rank. Meanwhile, LoFi Cannabis and Brindle Farms have been trailing behind, indicating that BLAST still holds a competitive edge over these brands despite its own challenges.
Notable Products
In November 2024, Cosmic Durban Poison THCA Diamonds (1g) emerged as the top-performing product for BLAST, climbing from a fifth-place ranking in October to secure the first position with notable sales of 583 units. Death Bubba Distillate Cartridge (1g) followed closely in second place, marking a significant comeback after missing the rankings in October. Galactic Pineapple Express THCA Diamonds (1g), which had consistently held the top spot in earlier months, slipped to third place. Pineapple Express Distillate Cartridge (1g) maintained a strong presence, though its rank fell from first in October to fourth in November. Sour Diesel Distillate Cartridge (1g) remained steady in fourth place, showing consistency in its sales performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
