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Jul-2025
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Overview
Market Insights Snapshot
In Alberta, BLAST's performance in the Concentrates category has been less than stellar, missing from the top 30 rankings consistently from April to July 2025. This absence highlights a potential area of concern for the brand in this category within the province. Conversely, in the Vapor Pens category, BLAST has shown some movement, with a notable improvement from being unranked in April to securing the 46th position in June, before dropping to 65th in July. This fluctuation indicates a volatile presence in the market, suggesting both opportunities for growth and challenges in maintaining a stable position.
Meanwhile, in British Columbia, BLAST has maintained a steady presence in the Concentrates category, with rankings fluctuating slightly between 18th and 24th place from April to July 2025. This consistency suggests a stable foothold in the market, albeit with room for improvement. In the Edible category, BLAST experienced a slight decline, moving from 11th to 14th place over the same period, reflecting potential competitive pressures or shifts in consumer preferences. However, in Ontario, the brand's performance in Vapor Pens is notably absent from the top 30 until July, when it appears at 84th, indicating a late entry or a struggle to gain traction in this market.
Competitive Landscape
In the British Columbia edible market, BLAST has experienced a notable decline in its rankings over the past few months, dropping from 11th place in April 2025 to 14th place by July 2025. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining its market position. In contrast, Edison Cannabis Co maintained a relatively stable position, only slightly dropping from 12th to 13th place, while Bhang improved its rank from 14th to 12th, suggesting a competitive edge over BLAST. Meanwhile, Even Cannabis Company and Strings have shown consistent performance, with Even Cannabis Company holding steady at 15th place in July and Strings maintaining its 16th position. These dynamics highlight the competitive pressures BLAST faces in the market, emphasizing the need for strategic adjustments to regain its footing and counteract the upward momentum of its competitors.
Notable Products
In July 2025, the top-performing product for BLAST was Animal Style Sour Wild Raspberry Live Rosin Soft chews in the Edible category, maintaining its first-place rank from June, with sales reaching 7061 units. LA Kush Cake Sour Pineapple Live Rosin Soft Chew, also in the Edible category, held the second position, dropping from first place in June. Cosmic Cotton Candy Live Resin Cartridge climbed to third place in the Vapor Pens category, showing an increase in sales from the previous month. Death Bubba Distillate Cartridge, another Vapor Pens product, fell to fourth place, despite a notable sales figure of 702 units. Galactic Pineapple Express THCA Diamonds reappeared in the rankings at fifth place in the Concentrates category, marking its return since May 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
