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Mar-2025
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Overview
Market Insights Snapshot
BLAST's performance across various categories in Alberta and British Columbia reveals interesting trends. In Alberta, the brand's presence in the Edibles category saw a decline, with the brand not making it into the top 30 in December 2024 but appearing in January and February 2025 rankings, albeit at the lower end. This suggests a fluctuating performance in the Alberta market, potentially indicating challenges in maintaining a consistent consumer base. In British Columbia, the Edibles category showed a positive trend, with BLAST moving from 15th in December 2024 to 11th by March 2025, suggesting growing popularity and possibly successful marketing or product adjustments.
In the Concentrates category in British Columbia, BLAST maintained a relatively stable presence, with minor fluctuations in rank but staying within the top 30. Their rank improved from 22nd in February 2025 to 17th in March 2025, which could indicate a rebound in consumer interest or effective competitive strategies. Conversely, in Saskatchewan, BLAST was ranked 18th in December 2024 in Concentrates but did not appear in the top 30 in subsequent months, pointing towards a potential decline in market share or increased competition. This mixed performance across provinces and categories highlights the dynamic nature of BLAST's market presence and the varying consumer preferences in these regions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in British Columbia, BLAST has demonstrated a notable upward trajectory in its rankings from December 2024 to March 2025. Initially positioned at 15th place, BLAST climbed to 11th by March 2025, showcasing a significant improvement in its market presence. This upward movement is particularly impressive given the competitive nature of the market, where brands like 1964 Supply Co and Chowie Wowie consistently held higher ranks. While 1964 Supply Co maintained a stable position around 7th and 8th, and Chowie Wowie fluctuated slightly but remained in the top 10, BLAST's rise is indicative of a strong growth trend. This could be attributed to strategic marketing efforts or product innovations that resonated well with consumers. As BLAST continues to close the gap with its competitors, it positions itself as a formidable player in the British Columbia edible market, potentially leading to increased sales and market share in the future.
Notable Products
In March 2025, LA Kush Cake Sour Pineapple Live Rosin Soft Chew (10mg) maintained its position as the top-performing product for BLAST, with sales reaching 9420 units. Animal Style Sour Wild Raspberry Live Rosin Soft Chews (10mg) consistently held the second spot throughout the months, showing a steady increase in sales figures. Pineapple Chilliverse Gummies 4-Pack (10mg) climbed to the third position, improving from its fourth place in February 2025. Meanwhile, Cosmic Durban Poison THCA Diamonds (1g) returned to the rankings in fourth place after being absent in February. Lastly, Cosmic Fiesta Gummies 4-Pack (10mg) debuted in fifth place, indicating a positive reception since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
