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Jun-2024
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Overview
Market Insights Snapshot
Blue Roots Cannabis has shown varied performance across different categories in Washington. In the Concentrates category, the brand has been struggling to break into the top 30, maintaining ranks around the mid-60s over the past few months. This indicates a consistent but relatively lower market presence in this segment. On the other hand, in the Flower category, Blue Roots Cannabis has shown more stability and strength, hovering around the 20th rank and even moving up slightly from 21st to 20th place in June 2024. This suggests that the brand has a more solid foothold in the Flower market, which could be a key area for growth and focus.
The Pre-Roll category has shown a downward trend for Blue Roots Cannabis, with the brand slipping from the 51st rank in March 2024 to 67th in June 2024. This decline highlights a potential area of concern and suggests that the brand might need to reevaluate its strategy in this category to regain market share. Despite these challenges, the Flower category's relatively strong performance could provide a buffer and an opportunity for the brand to leverage its strengths while addressing the weaker segments. Overall, Blue Roots Cannabis displays a mixed performance across categories, with significant room for improvement in Concentrates and Pre-Rolls, while maintaining a more robust presence in the Flower segment.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Blue Roots Cannabis has shown a steady improvement in its ranking, moving from 23rd in March 2024 to 20th by June 2024. This upward trend in rank is indicative of a positive reception in the market, despite fluctuations in monthly sales. Notably, Sky High Gardens has also seen a significant rise, climbing from 37th to 22nd over the same period, suggesting a competitive push in the market. Meanwhile, Hemp Kings has outpaced Blue Roots Cannabis slightly, reaching 19th place by June 2024. Falcanna and Bodega Buds have maintained relatively stable positions, with Bodega Buds consistently ranking higher, though with a slight decline from 16th to 18th. These movements highlight the dynamic nature of the market and underscore the importance for Blue Roots Cannabis to continue its strategic efforts to maintain and improve its market position.
Notable Products
In June 2024, Blue Roots Cannabis's top-performing product was Maui (3.5g) in the Flower category, maintaining its first-place ranking for the fourth consecutive month with notable sales of $2186. Grape Ape (3.5g), also in the Flower category, secured the second position, making a strong debut in the rankings. Perma Dream (3.5g) followed closely in third place, another new entry in the top rankings. Sherb Cream Pie (3.5g), which had consistently held the second position in previous months, dropped to fourth place. Maui Pre-Roll 2-Pack (1.4g) climbed to fifth place, marking its return to the top products list after a brief absence.
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