Blue Roots Cannabis

Data Snapshot: Mar 04, 2024
Blue Roots Cannabis Cannabis Brand Logo
$100K+

Feb-2024

Sales

Decline

Trend

6-Month

252

Product Count

SKUs

Blue Roots Cannabis

Overview

Founded in 2013, Blue Roots Cannabis is a private company based in Spokane, WA, known for producing and processing top-shelf marijuana products. The company prides itself on providing high quality, hand-chosen strains and a variety of products including flower, extracts, cartridges, and pre-rolls, accounting for over 45% of total company sales since its establishment. Despite legal challenges over trade misappropriation of grow processes, Blue Roots Cannabis remains a leading boutique brand in the Washington cannabis market.
Markets

Blue Roots Cannabis Locations

Product Trends

Blue Roots Cannabis Categories

Blue Roots Cannabis Sales

Market Insights Snapshot

Blue Roots Cannabis Historical Sales by Category

In the competitive cannabis market of Washington, Blue Roots Cannabis has shown a notable performance across various categories, albeit with mixed results. In the Flower category, the brand has maintained a strong presence within the top 20, fluctuating slightly but consistently ranking between 11th and 14th from November 2023 to February 2024. This stability in ranking, coupled with a peak in sales in December 2023, highlights Blue Roots Cannabis's strong foothold in the Flower category. However, the brand's performance in the Concentrates category tells a different story, with rankings slipping from 59th in November 2023 to 80th by February 2024. This decline is significant, especially considering the drop in sales in February 2024, indicating potential challenges in maintaining market share within this category.

Similarly, the brand's standing in the Pre-Roll category has seen slight fluctuations but remained outside the top 50, hovering around the 56th to 61st positions from November 2023 to February 2024. While not achieving top-tier status, Blue Roots Cannabis's ability to stay within a relatively stable ranking band suggests a consistent consumer base. The slight increase in sales from January to February 2024, despite a stagnant ranking, could indicate that the brand is maintaining its loyal customers or slowly expanding its reach within the Pre-Roll market. Overall, Blue Roots Cannabis's performance across these categories in Washington demonstrates a mixed bag of solid standings in some areas, like Flower, and areas for growth in others, such as Concentrates and Pre-Rolls, underscoring the dynamic nature of consumer preferences and market competition in the cannabis industry.

Feb-2024 Rank
Concentrates
Flower
Pre-Roll
80
14
57
Blue Roots Cannabis

Competitive Landscape

In the competitive landscape of the Flower category in Washington, Blue Roots Cannabis has experienced slight fluctuations in its ranking over the recent months, moving from 13th in November 2023 to 14th in February 2024. This indicates a competitive but stable position within the market. Notably, Snickle Fritz has shown remarkable improvement, jumping from a distant 70th position in November 2023 to 12th by February 2024, surpassing Blue Roots Cannabis in the rankings and showcasing significant sales growth. In contrast, Hemp Kings, despite a drop in rank from 17th to 16th, has seen a recovery in sales, hinting at a potential upward trend. Meanwhile, Agro Couture and Pagoda have also experienced shifts in their rankings, with Agro Couture facing a slight decline and Pagoda maintaining a relatively stable position. These movements reflect a dynamic and competitive market, where brands like Blue Roots Cannabis must continuously innovate and adapt to maintain and improve their market standing.

Blue Roots Cannabis market ranking for WA Flower

Blue Roots Cannabis

Notable Products

In February 2024, Blue Roots Cannabis saw its top-performing product as Maui (3.5g) within the Flower category, maintaining its number one rank consistently over the last four months with sales reaching 1649 units. Following closely, Lamb's Breath (3.5g) also in the Flower category, improved its position to the second rank with notable sales, showcasing a positive trend from its previous third and fifth positions. The newcomer, Trainwreck (3.5g), made a significant entry directly into the third rank, indicating a strong market demand for this product. Blue Glue #4 (3.5g) experienced a slight improvement, moving up to the fourth rank from the fifth, demonstrating steady consumer interest. Lastly, the Trainwreck Pre-Roll 2-Pack (1.4g) in the Pre-Roll category, which previously held higher positions, saw a decline to the fifth rank, suggesting a shift in consumer preference away from pre-rolls towards flower products in February 2024.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Maui (3.5g)
Flower
1
1
1
1
Lamb's Breath (3.5g)
Flower
3
5
3
2
Trainwreck (3.5g)
Flower
>5
>5
>5
3
Blue Glue #4 (3.5g)
Flower
>5
>5
5
4
Trainwreck Pre-Roll 2-Pack (1.4g)
Pre-Roll
2
4
>5
5
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