Market Insights Snapshot
In the Washington market, Blue Roots Cannabis has been experiencing varied performance across different categories. In the Concentrates category, the brand has seen a fluctuating rank over the months, starting at 50 in July, peaking at 71 in August, and coming down to 56 by October. This movement suggests a struggle to maintain a consistent position within the top 50 brands in the state for this category. In terms of sales, there has been a gradual decline from July to September, with a slight increase in October.
On the other hand, Blue Roots Cannabis has demonstrated a stronger and more stable performance in the Flower category within the Washington market. The brand has consistently ranked within the top 15 from July to October, indicating a steady demand for their Flower products. However, in the Pre-Roll category, the brand's ranking has been gradually slipping from 52 in July to 63 in October, hinting at increasing competition or changing consumer preferences in this category. This trend is echoed in the sales performance, which has seen a consistent downward trend over the same period.
In the Flower category in Washington, Blue Roots Cannabis has seen a slight fluctuation in its ranking over the months of July to October 2023, maintaining a position within the top 15 brands. Notably, Fire Bros. has been a close competitor, with rankings and sales consistently similar to Blue Roots Cannabis. However, SKÖRD, despite not being in the top 20 in July, made a significant leap in August and has since maintained a higher ranking and sales than Blue Roots Cannabis. Hemp Kings and Plaid Jacket have also been in close competition, with Hemp Kings improving its rank over time and Plaid Jacket experiencing a drop in rank despite a brief rise in August. The competition in the Flower category in Washington is fierce, with brands jostling for position in the top 20.
In October 2023, the top-performing product from Blue Roots Cannabis was 'Trainwreck (3.5g)', a Flower category product, which saw a significant leap in sales, reaching a notable figure of 2284 units. Following closely, 'Maui (3.5g)' and 'UW Purple (3.5g)', both from the Flower category, secured the second and third positions respectively. The 'Trainwreck Pre-Roll 2-Pack (1.4g)' from the Pre-Roll category, which consistently maintained a high ranking in previous months, slipped to the fourth position in October. The fifth spot was captured by 'THC Bomb (3.5g)', another Flower category product. It's interesting to observe the dominance of the Flower category in this month's top-performing products.