Apr-2025
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Overview
Market Insights Snapshot
C4 / Carroll County Cannabis Co. has shown a consistent presence in the Missouri cannabis market, particularly in the Flower category. For the first four months of 2025, the brand maintained a steady ranking, hovering between 16th and 18th place. This stability in the Flower category suggests a solid consumer base and a reliable product offering, even as sales figures saw minor fluctuations. Interestingly, the brand did not make it into the top 30 for the Concentrates category, indicating potential areas for growth or a need to re-evaluate their strategy in this segment.
In the Pre-Roll category, C4 / Carroll County Cannabis Co. experienced slight improvements in their ranking, moving from 30th in January to 29th by April in Missouri. This upward trend is accompanied by an increase in sales, suggesting growing consumer interest or successful marketing efforts. However, the absence of rankings in other states or provinces highlights a limited geographical reach, which could be seen as a disadvantage or an opportunity for expansion. The brand's concentrated focus on Missouri might be a strategic decision, but diversifying into additional markets could potentially enhance their overall performance and brand recognition.
Competitive Landscape
In the competitive landscape of the Missouri flower category, C4 / Carroll County Cannabis Co. has experienced some fluctuations in its market position, with its rank shifting from 16th in January and February 2025 to 18th in March, before slightly improving to 17th in April. This indicates a relatively stable yet slightly declining trend in market presence. In contrast, Greenlight has seen a more significant drop, moving from 10th in January and February to 15th by April, which may suggest a potential opportunity for C4 to capture market share if Greenlight's sales continue to decline. Meanwhile, Robust has shown an upward trajectory, climbing from 22nd in January to 15th in March, before settling at 18th in April, indicating a competitive threat. Pinchy's and Nuthera Labs have also been fluctuating, with Pinchy's dropping to 19th in April and Nuthera Labs improving to 16th, suggesting a dynamic market environment. These shifts highlight the importance for C4 to innovate and differentiate its offerings to maintain and potentially improve its standing in the Missouri flower market.
Notable Products
In April 2025, C4 / Carroll County Cannabis Co.'s top-performing product was Bubba Fett (3.5g) in the Flower category, maintaining its number one rank from the previous month with sales of 4943 units. Tropical Chem (3.5g) held steady at the second position, demonstrating consistent performance since February 2025. Bubba Fett (Bulk) saw a notable rise in its ranking to third place, up from fourth in March 2025, indicating an increase in demand. Super Lemon Haze (3.5g) dropped one spot to fourth, showing a slight decline in sales momentum. Blue Dream (3.5g) remained in fifth place, consistent with its ranking in March 2025, despite a modest increase in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.