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Sep-2025
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Overview
Market Insights Snapshot
In the California market, C4 / Carroll County Cannabis Co. has faced challenges in the concentrates category, as evidenced by its absence from the top 30 rankings from June through September 2025. This suggests that the brand is struggling to gain traction or maintain a competitive edge in this particular segment within the state. The sales figures reflect a downward trend, which could be indicative of increased competition or a shift in consumer preferences. Despite this, the brand's presence in the market provides a foundation to build upon, and there may be opportunities to explore strategic adjustments to improve their standing in the future.
Conversely, in Missouri, C4 / Carroll County Cannabis Co. has demonstrated a more stable performance, particularly in the flower category where it maintained a consistent presence in the top 30 rankings, albeit with a slight decline from 22nd to 28th position over the four months. This indicates a strong foothold in the flower segment, although the decline in rankings and sales suggests potential challenges ahead. In the pre-roll category, the brand has not secured a top 30 position, which could be seen as a missed opportunity given the increasing popularity of pre-rolls. The brand's ability to maintain and potentially improve its standing in Missouri will likely depend on its capacity to adapt to market dynamics and consumer trends.
Competitive Landscape
In the competitive landscape of the Missouri flower category, C4 / Carroll County Cannabis Co. has experienced notable fluctuations in its market position over the past few months. Despite maintaining a consistent rank of 22 in June and July 2025, C4 saw a decline to 28 in August and remained at that position in September. This shift coincides with a decrease in sales from July to September, suggesting challenges in sustaining consumer interest or facing intensified competition. Notably, Packs Cannabis (MO) improved its rank from 30 in June to 27 in September, indicating a positive trajectory that could be drawing market share away from C4. Meanwhile, Sublime and Farmer G have also shown varying ranks, with Sublime dropping to 30 in September and Farmer G showing a slight decline, which may present opportunities for C4 to reclaim its standing if it can capitalize on these competitors' inconsistencies. Overall, C4's ability to adapt to these market dynamics will be crucial for regaining and maintaining a competitive edge in Missouri's flower market.
Notable Products
In September 2025, the top-performing product from C4 / Carroll County Cannabis Co. was Bubba Fett Pre-Roll (0.5g) in the Pre-Roll category, which climbed to the number one rank with sales of 2038 units. Member Berry (Bulk) in the Flower category secured the second position, making a notable debut in the rankings. GG4 (14g) and Member Berry (3.5g), both in the Flower category, shared the third rank, showing strong performance as new entrants. Lemon Cookie OG (3.5g) also made a significant impact by moving up to the fourth rank from its previous fifth position in August. These shifts highlight the dynamic nature of product popularity and consumer preferences within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
