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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
C4 / Carroll County Cannabis Co. concentrated 89.17% of May-2026 sales in Flower, with that category down 8.53% year over year but up 28.32% month over month, while Concentrates rose to a 4.32% share on 361.61% year-over-year growth and 23.07% month-over-month growth. In contrast, Pre-Roll contracted to a 3.86% share with an 84.65% year-over-year decline and a 2.48% month-over-month dip, and Vapor Pens slipped to a 2.64% share with a 61.37% year-over-year drop and a 7.42% month-over-month decline. Despite a 6.67% year-over-year increase in average price to $23.01, brand sales fell 23.43% year over year and 32.72% over 24 months, implying that the May category rebound is concentrated in Flower and Concentrates while legacy inhalable formats continue to weigh on annual comps.
With Flower ranked 29 in Missouri and accounting for nearly nine-tenths of sales, the 28.32% month-over-month spike indicates reliance on core Flower velocity rather than breadth, while the 8.53% year-over-year Flower decline and 61.37% Vapor Pens contraction suggest limited traction in higher-margin or convenience formats. The 361.61% year-over-year surge in Concentrates at a $16.31 average price alongside a 2.48% Pre-Roll month-over-month dip points to trading into value-oriented potency niches rather than pre-roll convenience, and the 6.67% price lift paired with a 23.43% brand sales decline implies price elasticity is pressuring non-Flower sell-through.
Competitive Landscape
C4 / Carroll County Cannabis Co. sits at rank #29 in MO Flower for May 2026, down 7 positions year over year from #22 and up 3 positions since February 2026 from #32, while still well below its peak of #13 in September 2024; in contrast, Flora Farms held #1 both this year and last despite a 17.8% YoY sales decline, and Illicit / Illicit Gardens advanced from #3 to #2 with a 5.8% YoY sales increase, indicating that C4’s modest three-month climb amid a multi-year slide points to stabilization in the lower tier rather than a return to prior top-15 positioning without a step-change in share capture.
Notable Products
Super Lemon Haze (Bulk) posted the standout movement in May 2026, climbing 156.9% month over month to rank 1, while Indica Blend Shake (14g) fell 17.5% to rank 4. Blue Dream (Bulk) also surged 154.3% to rank 2, and Member Berry (Bulk) declined 10.4% at rank 6. With eight of the top ten being Flower SKUs and bulk formats taking two of the top three ranks, the mix points to a pivot toward higher-velocity bulk Flower that offsets weakness in value shake.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
