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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
C4 / Carroll County Cannabis Co. is stocked at 124 licensed dispensaries across Missouri, California, and Oklahoma, 109 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Independence, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
C4 / Carroll County Cannabis Co. concentrated 87.30% of September 2026 sales in Flower, with Flower up 7.92% year over year and 18.04% month over month, while Pre-Roll fell 67.87% YoY and 35.59% MoM to a 5.20% share. Vapor Pens held 3.95% share with a 90.73% MoM surge despite a 55.07% YoY decline, and Concentrates at 3.55% grew 7.77% YoY but slipped 22.74% MoM. With the brand ranked 30 in Flower in Missouri and an average price down 2.60% YoY to $20.31, the pattern points to a reliance on Flower momentum to offset pressure in Pre-Roll and long-cycle attrition in Vapor Pens.
The shift toward a higher Flower mix alongside an 18.04% MoM Flower lift and a 90.73% MoM Vapor Pens rebound implies near-term volume is being anchored by core inhalables while portfolio breadth narrows. Given overall brand sales declined 8.52% YoY and the 24-month decline reached 61.79%, concentrating 87.30% in Flower with a rank of 30 suggests defensible shelf presence in the primary category but reduced cross-category diversification, which limits insulation against category-specific volatility.
Competitive Landscape
C4 / Carroll County Cannabis Co. sits at rank #30 in Missouri Flower for September 2026, slipping 1 position year over year from #29 while falling 3 spots since June 2026 from #27; this contrasts with a prior peak at #13 in September 2024. Against peers, Flora Farms held #1 with a 33% year-over-year sales increase, and Amaze Cannabis climbed from #6 to #2 with roughly 20% growth, while Sinse Cannabis stayed at #3 despite an 11% decline—C4’s downshift from #27 to #30 over three months amid competitors’ upward or stable ranks signals share erosion concentrated in recent quarters that, if unaddressed, implies continued drift away from the top-20 tier.
Notable Products
Blue Dream (Bulk) posted the steepest decline in September 2026, down 15.8% month over month as it slipped to rank 6, while Blue Dream (3.5g) held rank 2 with a 7.0% drop, signaling fatigue in the Blue Dream line. Bubba Fett Pre-Roll (0.5g) countered with a 39.3% MoM rise at rank 3, and Super Lemon Haze (3.5g) advanced 13.1% at rank 5, indicating gains are concentrated in non-Blue Dream formats and citrus-forward skus. Flower dominated the top ten with at least eight placements including ranks 1, 2, 4, 5, 6, 7, 8, and 9, yet the only major format overperformance came from a Pre-Roll at rank 3, implying a shift toward value or convenience even as bulk and 3.5g Flower volumes anchor sales. The product mix points to a need to rebalance away from Blue Dream variants and lean into rotating 3.5g strains and selective Pre-Rolls to sustain rank positions and stabilize volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
