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Dec-2024
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Overview
Market Insights Snapshot
C4 / Carroll County Cannabis Co. has shown varied performance across different product categories in Missouri. In the Flower category, the brand maintained a steady presence within the top 20, though it experienced a slight decline from 14th in September to 19th by December 2024. This movement indicates a competitive market landscape where maintaining a top position requires consistent performance and possibly innovation. The sales figures reflect some fluctuation, with a notable dip in October followed by a recovery in November, suggesting seasonal or market dynamics at play.
In the Pre-Roll category, C4 / Carroll County Cannabis Co. demonstrated significant upward movement, climbing from 47th in September to 23rd in November before settling at 29th in December. This upward trend suggests successful market strategies or product offerings that resonated well with consumers. However, in the Concentrates category, the brand only appeared in the rankings in December, securing the 29th position. The absence from the top 30 in the preceding months might indicate a need for greater market penetration or product differentiation in this segment. These dynamics highlight the brand's varied performance across categories and underline the competitive nature of the cannabis market in Missouri.
Competitive Landscape
In the Missouri flower category, C4 / Carroll County Cannabis Co. has experienced a notable decline in rank from September to December 2024, dropping from 14th to 19th place. Despite maintaining relatively high sales figures compared to competitors, this downward trend in ranking suggests increasing competition and market pressure. For instance, Nuthera Labs has consistently outperformed C4, maintaining a higher rank throughout the period, even though its sales dipped in December. Meanwhile, Elevate Cannabis Co and TwentyTwenty (IL) have shown improvements in rank, suggesting they are gaining traction in the market. This competitive landscape indicates that C4 needs to strategize effectively to reclaim its higher market position and counteract the upward momentum of its competitors.
Notable Products
In December 2024, C4 / Carroll County Cannabis Co. saw Super Lemon Haze (3.5g) rise to the top position, becoming the highest-ranked product with sales reaching 3681 units. Bubba Fett (3.5g), a consistent performer, maintained a strong presence, securing the second spot, though its sales slightly decreased compared to previous months. Orange Cookie Chem (3.5g) made a notable leap to third place, showing a significant increase in popularity. Tropical Chem (3.5g) followed closely, ranking fourth, despite a slight drop in sales figures. Bubba Fett Pre-Roll (0.5g) entered the rankings for the first time in December, capturing the fifth position with promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
