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Jun-2024
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Overview
Market Insights Snapshot
C4 / Carroll County Cannabis Co. has shown varied performance across different states and product categories over the past few months. In California, the brand's Pre-Roll category did not make it into the top 30 rankings from March to June 2024, which could be a sign of intense competition or a need for strategic adjustments in that market. Conversely, in Missouri, the brand's Flower category has consistently maintained a presence in the top 30, albeit with some fluctuations, ranking 15th in March and dropping to 19th in June. The steady sales figures in Missouri's Flower category suggest a stable demand, even though there was a notable dip in May.
In Missouri, the Concentrates category for C4 / Carroll County Cannabis Co. also did not make it into the top 30 rankings from March to June 2024, indicating potential room for growth or a need for market penetration strategies. The Pre-Roll category in Missouri saw a decline, starting at the 46th position in March and dropping to 54th by June, which may point to either increasing competition or a shift in consumer preferences. Despite these challenges, the brand's overall performance in Missouri's Flower category remains a strong point, with sales showing resilience even amidst ranking fluctuations. This mixed performance across different states and categories highlights the importance of targeted strategies to enhance market presence and cater to consumer demands effectively.
Competitive Landscape
In the competitive landscape of the Missouri flower category, C4 / Carroll County Cannabis Co. has experienced notable fluctuations in rank and sales over recent months. Despite a strong start in March 2024 with a rank of 15, C4 / Carroll County Cannabis Co. saw a dip to 19 in April and further to 22 in May, before recovering slightly to 19 in June. This volatility contrasts with the more stable performance of Daybreak Cannabis, which maintained a top 20 position throughout the period, peaking at rank 14 in March and April. Meanwhile, Blue Arrow also showed steadier performance, consistently ranking between 17 and 19. The competitive pressure from these brands, along with the re-entry of Sublime into the top 20 in April, suggests that C4 / Carroll County Cannabis Co. needs to strategize effectively to regain and maintain a higher rank. While C4 / Carroll County Cannabis Co.'s sales figures indicate a recovery in June, the brand must address the competitive dynamics to sustain long-term growth and improve its market position in Missouri.
Notable Products
In June 2024, the top-performing product from C4 / Carroll County Cannabis Co. was Gelonade Pre-Roll (1g), which climbed to the number one spot with notable sales of 4,220 units. Orange Cookie Chem (3.5g) secured the second position, showing a significant increase from its absence in the May ranking. Sherbacio Pre-Roll (1g) ranked third, dropping from its second position in May. Bubba Fett (3.5g) appeared at fourth place after not being ranked in April and May. Super Lemon Haze (3.5g) rounded out the top five, continuing its downward trend from first in March to fifth in June.
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