Market Insights Snapshot
In the Missouri market, C4 / Carroll County Cannabis Co. has shown a mixed performance across different categories. In the 'Flower' category, the brand has maintained a consistent position within the top 20, showing a solid performance with ranks ranging from 13 to 16 over the four months. However, in the 'Concentrates' and 'Pre-Roll' categories, the brand has not made it into the top 20, with rankings progressively declining from August to November. Specifically, in 'Concentrates', the brand's rank slipped from 43 in August to 52 in November, while in 'Pre-Rolls', the rank dropped from 42 to 47 over the same period.
When it comes to the 'Edible' category, the brand only made it to the rankings in October, securing the 64th position, indicating a potential area for growth. In the 'Vapor Pens' category, the brand's performance has been declining, with ranks slipping from 58 in August to 67 in November. It's important to note that despite the fluctuating rankings, the brand has shown a steady presence in the market, suggesting a loyal customer base. However, the declining ranks in some categories might indicate a need for strategic adjustments to enhance the brand's market position.
In the Flower category in Missouri, C4 / Carroll County Cannabis Co. has maintained a steady rank within the top 20 brands over the months, fluctuating between 13th and 16th place. Notably, Greenlight has consistently ranked higher, though it experienced a slight drop from 8th to 11th place. Sundro Cannabis and Daybreak Cannabis have shown significant improvement, with Sundro Cannabis moving from 17th to 12th place, and Daybreak Cannabis making a substantial leap from 24th to 14th place. Stability Growers, while initially ranking higher than C4 / Carroll County Cannabis Co., has seen a drop in rank from 12th to 15th place. These shifts suggest a highly competitive market, with brands jostling for position within the top 20.
In November 2023, the top-performing products from C4 / Carroll County Cannabis Co. were primarily from the Flower category. The product 'Bubba Fett (3.5g)' regained its number one position with the highest sales, reaching a figure of 4417 units. 'Tropical Chem (3.5g)' moved up to the second spot, while 'Blue Dream (3.5g)', the previous leader, dropped to the third position. 'Clementine (3.5g)' maintained its fourth position, and 'Super Lemon Haze (3.5g)' rounded out the top five. These rankings indicate a dynamic market with frequent changes in customer preferences.