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Aug-2025
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Overview
Market Insights Snapshot
The performance of C4 / Carroll County Cannabis Co. in the California concentrates market has been notably absent from the top 30 rankings over the past few months. This indicates a struggle to maintain a competitive edge in a bustling market. Despite not securing a top 30 position, the brand's sales figures in this category have shown a slight decline from June to August, suggesting that they may need to reassess their strategy to regain traction in this highly competitive state. The lack of a top ranking highlights the challenges faced by the brand in capturing market share in a state known for its robust cannabis industry.
In contrast, C4 / Carroll County Cannabis Co. has maintained a relatively strong presence in the Missouri flower category, consistently ranking in the top 30. However, a downward trend is observed as their ranking slipped from 21st in May to 28th by August. This decline suggests increased competition or shifts in consumer preferences within the state. Additionally, their performance in the Missouri pre-roll category has seen a more pronounced drop, moving from 31st to 45th over the same period, indicating a more significant challenge in maintaining their position in this segment. The brand's ability to adapt to these changes will be crucial in determining their future success in the Missouri market.
Competitive Landscape
In the competitive landscape of Missouri's flower category, C4 / Carroll County Cannabis Co. has experienced a notable decline in its market position over the summer of 2025. Starting in May with a rank of 21, C4 slipped to 28 by August, indicating a downward trend in its competitive standing. This decline is particularly concerning as competitors like Atta and Vertical (MO) have shown more resilience, with Atta improving its rank from 30 in June to 27 in August, and Vertical (MO) climbing from 37 in June to 26 in August. Meanwhile, CAMP Cannabis and Farmer G have maintained a more stable presence, despite their own fluctuations. This competitive pressure underscores the need for C4 to reassess its market strategies to regain its footing and counteract the sales decline observed in August, where sales dropped significantly compared to previous months.
Notable Products
In August 2025, the top-performing product from C4 / Carroll County Cannabis Co. was Jungle Pie (Bulk) in the Flower category, securing the first rank with sales of 2017 units. Following closely was Blue Dream (Bulk), also in the Flower category, which took the second spot. The Blue Dream (3.5g) saw a drop in its ranking, moving from first place in July to third in August. Bubba Fett Pre-Roll (0.5g) reappeared in the rankings, achieving fourth place after being absent in June and July. Lemon Cookie OG (3.5g) rounded out the top five, maintaining a steady presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
