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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of the cannabis industry, C4 / Carroll County Cannabis Co. has shown notable movements across different categories and states. In California, the brand made its presence known in the Vapor Pens category by breaking into the top 100 in February 2024, securing the 94th position. Although not maintaining a spot in the top 30 for subsequent months suggests a fluctuating market presence, the initial ranking is an important foothold in California's vast cannabis market. The brand's entry into this market segment, with sales reaching $94,126 in February, indicates a potential for growth and an opportunity to capitalize on the vapor pens category, despite the absence of rankings for the following months suggesting challenges in sustaining its market position.
Meanwhile, in Missouri, C4 / Carroll County Cannabis Co. has demonstrated a more consistent performance, particularly in the Flower category. The brand maintained a strong presence among the top 20 brands from January to April 2024, with rankings slightly fluctuating between the 15th and 19th positions. This consistency is a positive indicator of the brand's solid footing in Missouri's flower market, even as sales figures showed a slight decline from $966,080 in January to $693,773 in April. In contrast, the brand's performance in the Pre-Roll category presents a different story. Starting at the 38th position in January and slipping to 48th by April suggests challenges in capturing a significant share of the pre-roll market, despite the overall presence in Missouri. This mixed performance across categories underscores the brand's potential in specific segments while highlighting areas for improvement and strategic focus.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, C4 / Carroll County Cannabis Co. has experienced fluctuations in its ranking, moving from 15th in January 2024 to 19th by April 2024. This shift indicates a challenging environment, especially as competitors like Blue Arrow and Sublime have shown remarkable upward mobility in the same period, with Sublime jumping from a rank of 41 in January to 18 by April and Blue Arrow moving from 37th to 17th. These trends suggest a dynamic market where brand positions can change significantly over a short period. Notably, C4's sales have seen a decline from January to April, contrasting with competitors like Sublime, which have seen substantial sales increases. This competitive pressure, highlighted by the aggressive growth of these brands, underscores the need for C4 / Carroll County Cannabis Co. to innovate and adapt its strategies to maintain and improve its market position in Missouri's highly competitive cannabis flower category.
Notable Products
In April 2024, C4 / Carroll County Cannabis Co. saw Orange Cookie Chem (3.5g) lead their sales, ranking first with 3439 units sold, a notable increase from its previous month's position at rank 3. Following closely, Super Lemon Haze (3.5g) took the second spot, despite being the top seller in March. Blue Dream (3.5g) secured the third position, dropping down from its February peak when it was the bestseller. Tropical Chem (3.5g) made a comeback to the rankings at fourth place after being absent in the prior months. Lastly, Jungle Pie (3.5g) entered the rankings for the first time in April, securing the fifth position, showcasing the dynamic shifts in consumer preferences within C4 / Carroll County Cannabis Co.'s product lineup.
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