Market Insights Snapshot
In the Nevada market, CAMP (NV) has shown a strong performance in several categories. In the Flower category, the brand has consistently ranked in the top 10, moving from the 9th position in July 2023 to the 2nd position in September 2023, and maintaining the 3rd position in October 2023. This upward movement indicates a strong consumer preference and growth in market share. The brand also shows solid ranking in the Edible and Vapor Pens categories, consistently maintaining a position within the top 10. However, in the Concentrates category, the brand has experienced some fluctuations, moving from the 30th position in July to the 12th in September, but then dropping to the 16th position in October.
CAMP (NV) has also seen growth in the Pre-Roll category, moving from the 13th position in July to consistently holding the 6th position in both September and October. In the Tincture & Sublingual category, the brand has maintained a steady presence in the top 6, indicating a stable consumer base in this category. However, in the Topical category, the brand does not seem to have a strong foothold, maintaining the 18th position from July through September, and dropping out of the top 20 in October. This could suggest a need for the brand to reassess its strategy in this category. Overall, CAMP (NV) exhibits strong performance in several key categories within the Nevada market.
In the Nevada Flower category, CAMP (NV) has shown a significant upward trend in rank and sales from July to September 2023, moving from 9th to 2nd place. However, it fell back to 3rd place in October 2023. This fluctuation indicates a competitive market with brands like Alternative Medicine Association / AMA consistently holding the top spot throughout this period. Nature's Chemistry also showed a steady rise, surpassing CAMP (NV) in October. Meanwhile, STIIIZY and &Shine experienced a slight drop in rank, indicating a potential opportunity for CAMP (NV) to solidify its position in the top three. Despite these shifts, all brands remained in the top five, demonstrating their strong presence in the Nevada Flower market.
In October 2023, the top-performing product from CAMP (NV) was the LA Kush Cake #1 Pre-Roll (1g), which had sales of 7480 units. Following closely in second and third place were the First Class Funk Pre-Roll (1g) and the LA Kush Cake #6 Pre-Roll (1g), with sales of 6016 and 5902 units respectively. The 007 UP Pre-Roll (1g) and First Class Funk #5 Pre-Roll (1g) rounded out the top five, holding the fourth and fifth positions. It's notable that these rankings represent a shift from previous months, as none of these products were in the top five in July, August, or September.