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Jun-2024
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Overview
Market Insights Snapshot
In the Nevada market, CAMP (NV) has shown notable performance across various cannabis categories. In the Concentrates category, the brand maintained a relatively stable position, fluctuating between 10th and 13th place from March to June 2024. Interestingly, despite a slight drop in rankings in April, there was a significant sales spike in May, indicating a strong consumer preference during that period. In the Edible category, CAMP (NV) remained within the top 30, consistently holding positions between 18th and 21st. This steady ranking suggests a loyal customer base, with sales peaking in June.
The Flower and Pre-Roll categories have been particularly strong for CAMP (NV) in Nevada. The brand achieved a high of 4th place in April for Flower, although it did experience some fluctuation, ending June in 6th place. This category also saw significant sales, highlighting its importance to the brand's overall performance. Pre-Rolls remained consistently strong, holding the 5th place ranking throughout the observed months, indicating sustained consumer demand. Conversely, the Vapor Pens category showed more volatility, with the brand dropping from 6th place in May to 11th in June, accompanied by a noticeable decline in sales, which could be a point of concern for future strategy.
Competitive Landscape
In the competitive landscape of the Nevada Flower category, CAMP (NV) has shown a dynamic performance over the past few months. In March 2024, CAMP (NV) held the 6th rank, improved to 4th in April, dropped to 9th in May, and rebounded to 6th in June. This fluctuation in rank indicates a competitive market where brands like Nature's Chemistry and Rythm consistently maintain higher ranks, with Find. leading the pack. The sales data shows that while CAMP (NV) experienced a dip in May, it managed to recover in June, suggesting resilience and potential for growth. However, the consistent performance of competitors like Nature's Chemistry and Rythm poses a challenge for CAMP (NV) to secure a top position consistently. Brands like BaM / Body and Mind, which saw a significant jump from 45th in April to 8th in June, highlight the volatility and competitive nature of the market. For CAMP (NV) to maintain and improve its rank, strategic marketing and product differentiation will be crucial.
Notable Products
In June 2024, the top-performing product for CAMP (NV) was LA Kush Cake (3.5g) in the Flower category, which achieved the number one rank with impressive sales of 4858 units. Plum Sangria (3.5g), also in the Flower category, secured the second position, making its debut in the rankings. LA Kush Cake #1 Pre-Roll (1g) climbed to the third spot, showing significant improvement from its fourth-place rank in April. MAC V2 Pre-Roll (1g) entered the rankings at fourth place, while Gun Powder Haze Pre-Roll (1g) dropped from second place in May to fifth place in June. Overall, the rankings indicate a dynamic shift in consumer preferences with notable new entries and changes in product performance.
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