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Aug-2025
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Overview
Market Insights Snapshot
Franklin Fields has shown varied performance across different product categories in Michigan over the past few months. In the Flower category, the brand did not make it to the top 30, starting at rank 74 in June and slightly slipping to 83 in July, before improving to rank 55 in August. This fluctuation indicates a competitive landscape and suggests that while they are making gains, there is still significant room for improvement to capture a top spot. Notably, the brand's sales in this category saw a significant increase from July to August, which is a positive sign that their efforts might be paying off.
In the Pre-Roll category, Franklin Fields experienced a notable improvement, advancing from rank 74 in June to a more impressive rank 34 by August. This upward movement suggests a growing consumer preference for their Pre-Roll products. Meanwhile, in the Vapor Pens category, the brand has maintained a more stable presence, with rankings hovering in the 70s, showing a slight improvement to 67 by August. Despite not being in the top 30, the consistent performance in Vapor Pens might indicate a loyal customer base. Overall, Franklin Fields' varied performance across categories highlights both challenges and opportunities in the competitive Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Franklin Fields has experienced a notable fluctuation in its ranking and sales performance over the summer of 2025. Starting from a non-ranking position in May, Franklin Fields entered the top 100 in June at rank 74, further slipping to 83 in July, before improving to rank 55 by August. This trajectory indicates a positive trend in sales recovery, particularly evident in the jump from July to August. In comparison, Levitate and Rare Michigan Genetics maintained a more stable presence, with Rare Michigan Genetics consistently ranking higher than Franklin Fields throughout this period. Meanwhile, Cheech & Chong's and The Limit also exhibited varied performances, with The Limit experiencing a significant drop from rank 7 in May to 59 in August, suggesting potential market volatility. These insights suggest that while Franklin Fields is gaining momentum, it faces stiff competition from established brands, necessitating strategic marketing efforts to sustain and improve its market position.
Notable Products
In August 2025, Franklin Fields' top-performing product was First Class Funk (1g) in the Flower category, securing the number one rank with impressive sales of 23,294 units. Jilly Glue (1g) followed closely as the second best-seller, while Cap Junky (Bulk) took third place. Notably, Orange Zkittlez (1g) improved its rank from fifth in July to fourth in August, showing significant growth. Conversely, Orange Candy (Bulk) dropped from second in July to fifth in August, indicating a decline in its sales momentum. These shifts highlight dynamic changes in product demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
