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Mar-2026
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Overview
Market Insights Snapshot
Franklin Fields has demonstrated varying performance across its product categories in Michigan. In the Pre-Roll category, the brand has struggled to maintain a top 30 position, with rankings slipping from 64th in December 2025 to 79th by March 2026. Despite this decline in ranking, there was a notable uptick in sales from February to March 2026, indicating a potential rebound or strategic shift that may be worth watching. On the other hand, Franklin Fields' Vapor Pens have shown a more promising trajectory, consistently ranking within the top 30 and improving from 26th in December 2025 to 21st in March 2026, with sales peaking in March. This suggests strong brand positioning and possible consumer preference in this category.
The performance of Franklin Fields in Michigan highlights the brand's strengths and challenges in the cannabis market. The Vapor Pens category appears to be a stronghold for the brand, as evidenced by its improved rankings and increasing sales, which may indicate effective marketing strategies or product quality resonating with consumers. Conversely, the Pre-Roll category poses a challenge, as the brand has not managed to break into the top 30, pointing to potential competitive pressures or market dynamics that need addressing. The contrasting performances across categories suggest that while Franklin Fields has a foothold in certain segments, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Franklin Fields has shown a promising upward trajectory in rankings from December 2025 to March 2026. Starting at rank 26 in December, Franklin Fields improved its position to 21 by March, indicating a positive momentum in the market. This rise is particularly notable when compared to competitors like 710 Labs, which also improved significantly from rank 43 to 22, suggesting a competitive push in the market. Meanwhile, Traphouse Cannabis Co. maintained a stable presence in the top 20, though their sales showed fluctuations. Fresh Coast experienced a decline, dropping from rank 17 to 23, which may have opened opportunities for Franklin Fields to capture more market share. On the other hand, Vapin Ape saw a dip in March, moving from rank 12 in February to 19, potentially benefiting Franklin Fields' ascent. These dynamics highlight Franklin Fields' strategic positioning and potential for further growth in the Michigan vapor pen market.
Notable Products
In March 2026, Franklin Fields' top-performing product was Big Ben - Blue Dream Live Resin Disposable (2g) in the Vapor Pens category, climbing to the number one rank with notable sales of 3780 units. The First Class Funk Pre-Roll (1g) secured the second spot, improving from its fourth position in February 2026. Blue Dream Pre-Roll (1g) followed closely, ranking third, up from fifth the previous month. Orange Candy Pre-Roll (1g) experienced a slight drop, moving to fourth place from its second position in February. Super Boof Pre-Roll (1g) entered the top five, maintaining its fifth position from February 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
