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Oct-2025
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Overview
Market Insights Snapshot
Franklin Fields has shown varying performance across different product categories and states, particularly in Michigan. In the Flower category, Franklin Fields did not make it into the top 30 brands from July to October 2025, indicating a challenging competitive environment or potential room for growth in this segment. However, the Pre-Roll category tells a different story, with the brand improving its rank from 69th in July to 64th in October. This upward trend, despite a minor setback in September, suggests a strengthening market presence and possibly effective marketing strategies or product innovations in this category.
In the Vapor Pens category, Franklin Fields has consistently maintained a strong performance, ranking within the top 30 brands from July through October 2025. Their rank improved slightly from 29th in July to 26th in October, demonstrating a stable and competitive position in this segment. The sales figures for Vapor Pens also reflect a positive trajectory, with a notable increase from July to August, followed by a slight dip in September, and then a rebound in October. This pattern might indicate a seasonal demand or effective promotional activities that helped boost sales. Overall, while Franklin Fields faces challenges in certain areas, its consistent performance in Vapor Pens and improvement in Pre-Rolls highlight its potential for continued growth and market penetration in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Franklin Fields has shown a steady presence, maintaining a rank within the top 30 brands from July to October 2025. Notably, Franklin Fields improved its rank from 29th in July to 25th in September, before slightly dropping to 26th in October. This fluctuation in rank is mirrored by its sales performance, which peaked in August, indicating a potential seasonal or promotional influence. In comparison, Batch Extracts consistently outperformed Franklin Fields in terms of sales, despite a similar rank trajectory, suggesting a stronger brand loyalty or market penetration. Meanwhile, North Cannabis Co. maintained a stable rank around the 28th position, with sales figures closely trailing those of Franklin Fields, highlighting a competitive parity. Additionally, Legit Labs experienced a rank drop in October, which could present an opportunity for Franklin Fields to capitalize on any market share shifts. Lastly, Stickee showed a notable improvement in rank and sales in October, potentially posing a rising challenge for Franklin Fields in the coming months.
Notable Products
In October 2025, Franklin Fields' top-performing product was the First Class Funk Pre-Roll (1g), which secured the number one rank with sales of 4,387 units. Following closely, the Big Ben- Blue Dream Live Resin Disposable (2g) ranked second, showing strong performance in the Vapor Pens category. The Big Ben- Cherry Punch Live Resin Disposable (2g) climbed to the third position, improving its rank from fifth in September. Meanwhile, the Big Ben - Strawberry Shortcake Live Resin Disposable (2g) took the fourth spot, marking its debut in the rankings. Lastly, the Big Ben - Pineapple Express Live Resin Disposable (2g) rounded out the top five, slightly dropping from its previous third place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
