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Dec-2025
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Overview
Market Insights Snapshot
Franklin Fields has shown varied performance across different categories and states over the last few months. In the Michigan market, their presence in the Pre-Roll category has seen some fluctuations. Despite not breaking into the top 30, they have managed to improve their ranking from 73 in September to 67 by December, indicating a positive trend. This movement suggests a potential increase in consumer interest or successful strategic adjustments in their offerings. However, their absence from the top 30 could be seen as a challenge, suggesting room for growth and the need for more aggressive market penetration strategies.
In contrast, Franklin Fields has maintained a more stable and promising performance in the Vapor Pens category within Michigan. Their ranking has mostly hovered around the mid-20s, with a slight dip in October before climbing back to 24 by December. This consistent presence in the top 30 indicates a strong foothold in this category, supported by a notable increase in sales from October to December. Such stability and growth in the Vapor Pens category could point to a well-received product line or effective marketing strategies that resonate with the consumer base in Michigan. This performance highlights the brand's potential for further expansion and consolidation in the Vapor Pens market segment.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Franklin Fields has shown a fluctuating performance in the latter part of 2025. Despite a slight dip in rankings from September (25th) to November (28th), Franklin Fields managed to climb back to the 24th position in December. This recovery indicates resilience amidst a competitive market. Notably, Stickee made a significant leap from 27th in November to 22nd in December, potentially drawing attention away from Franklin Fields. Meanwhile, Redemption demonstrated a consistent upward trajectory, moving from 41st in September to 23rd by December, which could pose a future threat. Batch Extracts and Legit Labs also maintained competitive positions, with Batch Extracts dropping out of the top 20 in December, which might have provided a slight reprieve for Franklin Fields. Overall, while Franklin Fields has shown some positive sales growth, the brand faces stiff competition, particularly from Redemption and Stickee, necessitating strategic marketing efforts to enhance its market position.
Notable Products
In December 2025, Jilly Glue Pre-Roll (1g) emerged as the top-performing product for Franklin Fields, climbing from its previous unranked status to secure the number one position with impressive sales of 4,225 units. First Class Funk Pre-Roll (1g) slipped to second place, a slight drop from its consistent first-place ranking in October and November. Big Ben - Cherry Punch Live Resin Disposable (2g) maintained a steady presence in the top three, ranking third, up from its fourth position in September. Cap Junky Pre-Roll (1g) improved its standing to fourth place from fifth in November, showing a significant recovery from its absence in October. Blue Dream Pre-Roll (1g) made its debut in the rankings, rounding out the top five with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
