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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Franklin Fields concentrated 55.20% of June 2026 sales in Vapor Pens with year-over-year growth of 142.07% and month-over-month growth of 36.09%, while Flower fell to 27.39% share with year-over-year decline of 20.72% and month-over-month decline of 20.16%. Pre-Roll held 17.38% share, growing 32.82% year over year but contracting 28.97% month over month, and Beverage was negligible at 0.03% share with a 14.40% year-over-year decline yet an 8.03% month-over-month uptick. With a June 2026 category rank of 23 in Vapor Pens in Michigan and a 26.15% year-over-year average price decrease alongside 41.59% brand-level year-over-year sales growth, the pattern implies a deliberate pivot toward volume-led Vapor Pens while pulling back from Flower exposure.
The mix shift toward Vapor Pens (+27.81 percentage points versus Flower at 27.39% share) combined with Pre-Roll’s divergent signals (32.82% YoY growth but 28.97% MoM contraction) indicates a repositioning toward higher-frequency, cartridge-driven baskets and away from bulk Flower volatility. Maintaining rank 23 in Vapor Pens while expanding share to 55.20% and cutting average prices by 26.15% suggests the brand is trading margin for velocity to build a defensible foothold in Michigan, implying that near-term gains will depend on sustaining cartridge throughput even if Pre-Roll momentum resets and Flower continues its 20.72% YoY decline.
Competitive Landscape
Franklin Fields sits at rank #23 in MI Vapor Pens in June 2026, improving 23 positions year over year from #46, and edging up 1 spot from March 2026’s #24 while remaining just below its April 2026 peak at #22; by contrast, MKX Oil Company advanced from #3 to #1 with 68% YoY sales growth, and Mitten Extracts slid from #1 to #2 alongside a 20% YoY sales decline. The brand’s current #23 versus a #22 peak in April 2026 indicates recent momentum but limited headroom against leaders, and the 23-rank YoY climb coupled with only a 1-rank quarter-over-quarter gain implies the rapid catch-up phase is ending and future movement will depend on displacing incumbents rather than riding category churn.
Notable Products
Orange Candy (Bulk) set the tone in June 2026 with a 201.6% month-over-month surge to $68,299 and a jump to rank 1, while Blue Dream (1g) also accelerated 56.1% to rank 2. Countering that upswing, Orange Candy Pre-Roll (1g) slid 17.1% to rank 4 and 41 Cookies Pre-Roll (1g) declined 14.0% to rank 10, concentrating the weakness in Pre-Rolls even as Flower gained share at the very top. With three Flower SKUs in the top six and Vapor Pens occupying ranks 3, 7, and 9, the mix tilts toward inhalables with momentum centered in Flower rather than Pre-Rolls. The pattern implies Franklin Fields is consolidating leadership around flagship Flower while deprioritizing slower Pre-Roll formats in near-term merchandising and promotion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
