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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Franklin Fields concentrated its May 2026 mix in three engine categories, with Vapor Pens at 38.79% share (ranked 34 in Michigan Vapor Pens) but down 34.36% month over month alongside 50.31% year-over-year growth, while Flower climbed to 37.10% share with a 22.01% MoM gain and a 249.46% YoY surge. Pre-Roll rounded out 24.08% share on a 58.45% MoM jump and 16.47% YoY increase, as Beverage remained a rounding error at 0.03% share despite a 259.65% MoM spike and a 20.50% YoY decline; the brand-level figures pair 73.10% YoY sales growth with a 10.66% YoY price decrease, indicating volume-led expansion. The pattern implies a pivot from a Vapor Pens-led mix toward a Flower and Pre-Roll weighted portfolio in May 2026, rebalancing exposure while protecting overall growth momentum through lower average prices and higher unit throughput.
The shift—Vapor Pens share slipping despite 50.31% YoY growth and a 34 rank in Michigan versus Flower and Pre-Roll gaining 22.01% and 58.45% MoM—suggests Franklin Fields is leaning into faster-turn formats where price elasticity supports volume. A 10.66% YoY decline in average price alongside a 73.10% YoY brand sales increase, plus Flower’s 249.46% YoY surge and Pre-Roll’s 16.47% YoY rise, points to a deliberate trade-down strategy that widens the addressable base while tolerating Vapor Pens volatility; this positioning implies near-term share capture in value-oriented inhalables, with premium pen positioning de-emphasized until category momentum recovers.
Competitive Landscape
Franklin Fields is ranked #34 in MI Vapor Pens in May 2026, improving 8 positions from #42 year over year, but slipping 11 spots from #23 in February 2026 after peaking at #22 in April 2026; this mix of a +8 YoY rank gain and a -12 drop from peak to current indicates recent deceleration despite a longer-term climb. In contrast, MKX Oil Company advanced from #3 to #1 with a 44.2% YoY sales increase, while Mitten Extracts moved from #1 to #2 alongside an 11.7% YoY sales decline, signaling that top-tier share is concentrating around brands gaining momentum as Franklin Fields drifts down the leaderboard. The thesis: the trajectory—up 8 ranks YoY but down 12 ranks from April 2026 to May 2026—implies Franklin Fields must stabilize monthly execution or risk ceding mid-table visibility to faster-moving leaders.
Notable Products
First Class Funk Pre-Roll (1g) delivered the standout movement in May 2026 with a +436.3% month-over-month surge to rank 2, while SuperBoof (Bulk) fell -60.5% and slid to rank 5. Orange Candy (Bulk) also advanced with +58.4% MoM to rank 1, contrasting with Blue Dream (1g) dropping -20.0% at rank 3. With six of the top ten SKUs in Pre-Roll, the mix tilts toward ready-to-consume formats, implying Franklin Fields is shifting attention and merchandising toward Pre-Roll velocity over bulk flower volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
