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Oct-2025
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Overview
Market Insights Snapshot
ChillBilly's performance across different categories and provinces in Canada has showcased notable trends. In Alberta, the brand has maintained a consistent presence in the Pre-Roll category, ranking within the top 30 throughout the months, peaking at 24th in August 2025. However, their Flower category performance in Alberta has been less impressive, consistently ranking outside the top 30, with a slight improvement in October. In British Columbia, ChillBilly's Pre-Roll category experienced a significant drop in October, falling to the 90th position, a stark contrast to its earlier stronger rankings. Notably, their Vapor Pens category in British Columbia saw a breakthrough, making an entry at 22nd position in October, suggesting a potential growth area for the brand.
In Ontario, ChillBilly's entry into the Pre-Roll category rankings in September at 94th and climbing to 76th by October indicates a positive upward trend. Meanwhile, their Vapor Pens in Ontario have seen a gradual decline in rankings, moving from 65th in July to 88th by October, suggesting potential challenges in this category. In Saskatchewan, the brand made a notable entry in the Flower category in October, securing the 36th position, which could hint at new opportunities in this province. The absence of rankings in earlier months for several categories across provinces suggests areas where ChillBilly either needs to improve their market penetration or has yet to establish a significant presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, ChillBilly has experienced fluctuations in its rank over the past few months, with a notable peak in August 2025 when it climbed to 24th position. This rise was accompanied by a significant increase in sales, suggesting effective marketing or product strategies during that period. However, by October 2025, ChillBilly's rank slipped to 30th, indicating increased competition or potential market challenges. Competitors such as Station House and Jonny Chronic have also seen their ranks fluctuate, with Station House maintaining a relatively stable position within the top 30. Meanwhile, Pistol and Paris made a significant leap from 56th in July to 29th in October, showcasing a strong upward trend in sales. These dynamics suggest that while ChillBilly remains a competitive player, it faces pressure from brands that are either stabilizing or improving their market positions. Understanding these shifts can provide valuable insights for strategic adjustments to regain and maintain a higher rank in the Alberta Pre-Roll market.
Notable Products
In October 2025, ChillBilly's top-performing product remained the Max 60's - Blue Lemonade Triple Infused Pre-Roll 3-Pack, maintaining its number one ranking from previous months with sales reaching 7957 units. The Blood Orange variant of the Max 60's Pre-Roll also held steady in the second position. Gator Blood Blammo Distillate Cartridge climbed to the third spot from fourth, showing a significant increase in sales compared to previous months. Notably, Triple Berry Truckin' Blammo Distillate Cartridge made a strong debut, securing the fourth rank. Meanwhile, Jack Herer, a staple in the Flower category, slipped to fifth place despite a notable sales figure of 3438 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
