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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, ChillBilly leaned even harder into Pre-Roll, which held 82.49% share while growing 23.75% year over year but slipping 14.55% month over month; Vapor Pens sat at 9.55% share with a 17.22% YoY decline and a 14.24% MoM decline, and Flower accounted for 7.96% share with a 51.89% YoY decline and an 18.24% MoM decline. Despite brand-level sales rising 5.55% YoY alongside a 6.01% YoY drop in average price and a category rank of 36 in Pre-Roll within British Columbia, the mix shift toward price-sensitive Pre-Roll and away from Flower and Vapor Pens indicates that volume-led gains are offsetting unit price compression.
The combination of an 82.49% Pre-Roll concentration and double-digit MoM pullbacks across all three categories (14.55% in Pre-Roll, 14.24% in Vapor Pens, 18.24% in Flower) suggests seasonal or promotional pressure that compresses realized pricing while lifting relative competitiveness where Pre-Roll growth is still 23.75% YoY. With average price at $27.95 and a 6.01% YoY decrease coinciding with 5.55% YoY sales growth, the positioning implication is scale-through-value: maintaining or expanding shelf presence in Pre-Roll while de-emphasizing Vapor Pens and Flower reduces exposure to high-price elasticity segments and relies on depth in a single category rather than breadth for July 2026 performance.
Competitive Landscape
ChillBilly ranks #62 in ON Pre-Roll in July 2026, improving 39 positions YoY from #101 and slipping 6 places from April 2026’s #56, while its peak of #47 in January 2026 marks a 15-rank gap from today; in the same July 2026 snapshot, Back Forty / Back 40 Cannabis climbed from #2 to #1 with 67.4% YoY sales growth and General Admission fell from #1 to #2 with a 23.2% YoY sales decline, indicating that category leadership is consolidating upward as mid-pack volatility persists. Against this backdrop, ChillBilly’s YoY surge in rank alongside a quarter-on-quarter softening suggests a rebound story that needs sustained velocity to re-close the 32% rank gap back to its January 2026 peak, implying the current trajectory points to intermittent gains rather than a straight climb.
Notable Products
Max 60's- Rowdy Variety Pack Infused Pre-Roll 3-Pack (1.35g) posted the steepest decline at -38.4% and slid to rank 8, while Rowdy Variety Pack Triple Diamond Infused Pre-Roll 3-Pack (1.35g) fell -36.5% at rank 10; in contrast, 50 Cal- Gator Blood Double Infused Pre-Roll (2g) gained +27.4% to rank 6 and Gator Blood Blammo Distillate Cartridge (1g) rose +29.8% to rank 7 with $25,482, indicating a rotation away from broad variety packs toward a few named hero SKUs. Four of the top ten are Pre-Roll SKUs holding ranks 1, 2, 3, and 4 even as they declined by -8.9%, -17.5%, -18.6%, and -28.9%, and the single Flower entry Jack Herer (3.5g) dropped -11.4% at rank 5, implying category reliance on Pre-Rolls is high but mix is consolidating toward fewer, higher-intensity offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
