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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
ChillBilly concentrated 87.08% of August 2026 sales in Pre-Roll, while Vapor Pens held 6.75% and Flower 6.17%, signaling a narrowed category footprint as Pre-Roll fell 4.51% month over month and 0.62% year over year. The non-core lines contracted sharply, with Vapor Pens down 34.69% MoM and 31.89% YoY and Flower down 35.47% MoM and 52.52% YoY, coinciding with a 1.21% YoY decline in average price to $28.07. In British Columbia Pre-Roll, ChillBilly sat at rank 34, and the brand’s overall sales fell 9.52% YoY despite a 128.72% gain versus 24 months ago. The pattern implies a dependency on Pre-Roll for stability amid accelerated pullback in Vapor Pens and Flower, concentrating risk if Pre-Roll softness persists.
The mix shift means ChillBilly is positioned as a Pre-Roll specialist rather than a multi-category portfolio, with 87.08% share in August 2026 alongside rank 34 in British Columbia indicating mid-pack placement rather than category leadership. With Vapor Pens and Flower contracting 34.69% and 35.47% MoM, respectively, while Pre-Roll slipped 4.51% MoM, the relative outperformance of Pre-Roll narrows diversification and makes gains contingent on climbing from rank 34 or improving retention within that lane. The combination of a 9.52% brand-level YoY decline and a 0.62% YoY dip in Pre-Roll suggests price and velocity pressure that could be countered more by assortment depth within Pre-Roll than by near-term recovery in the -31.89% YoY Vapor Pens or -52.52% YoY Flower, implying the most actionable path is to defend and trade up the Pre-Roll segment while selectively pruning underperforming SKUs.
Competitive Landscape
ChillBilly ranks #34 in BC Pre-Roll in August 2026, down 2 positions year over year from #36 to #34 but falling 12 spots since May–July levels near #22, and it sits 13 places below its April 2026 peak of #21; meanwhile, Back Forty / Back 40 Cannabis climbed from #17 to #1 with 237.7% YoY sales growth and General Admission slipped from #1 to #2 with a 10.7% YoY sales decline, indicating that category leadership is being reshuffled while mid-tier brands like ChillBilly lose share. The combination of a relatively flat YoY rank change of +2 positions alongside a 12-place drop from the recent three-month mark suggests the brand’s momentum has shifted from an April 2026 peak trajectory toward sustained mid-pack erosion unless near-term drivers are restored.
Notable Products
Gator Blood Blammo Distillate Cartridge (1g) posted the steepest move in August 2026 with a -54.8% month-over-month drop at rank 10, while Max 60's - Frosted Grape Triple Diamond Infused Pre-Roll 3-Pack (1.35g) slid -18.6% at rank 2. Max 60's - Blue Lemonade Triple Infused Pre-Roll 3-Pack (1.35g) rose 9.8% to hold rank 1, whereas Jack Herer (3.5g) fell -24.0% at rank 5 with $50,260 in sales. Eight of the top ten are Pre-Roll SKUs, yet the largest decline came from a Vapor Pens item at rank 10 and multiple Pre-Rolls dropped between -18.6% and -23.2%, indicating category dominance paired with vulnerability outside the core format. The pattern implies ChillBilly’s commercial direction is consolidating around Max 60's Pre-Rolls while non-Pre-Roll experiments require repositioning to avoid drag on headline performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
