.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the dynamic cannabis market of Missouri, CuCo (Culture Collective) has shown an interesting performance trajectory across various categories. Starting with concentrates, CuCo only appeared in the rankings from March 2024, securing the 41st spot and slightly improving to 40th by April, indicating a nascent but promising entry into this category. The flower category tells a story of challenge, with the brand's ranking slipping from 40th in January to 47th by April, alongside a significant drop in sales from January's 128,852 to April's 21,626. This decline could suggest a need for strategic adjustments to regain market foothold. Conversely, their pre-roll category has seen a remarkable ascent from 50th in January to 18th by April, with sales more than quadrupling in the same period, showcasing a strong consumer shift towards their pre-roll offerings.
Moreover, the vapor pens category for CuCo in Missouri has experienced fluctuations, initially ranking 38th in January, dipping to 42nd in February, and then showing a mixed pattern of slight improvements and declines, settling at 45th by April. This volatility, coupled with a decrease in sales from January's 135,608 to April's 95,154, could indicate changing consumer preferences or increased competition within the vapor pens market. Despite these ups and downs, CuCo's significant sales growth in the pre-roll segment—highlighted by their impressive leap to 18th rank in April with sales peaking at 165,889—demonstrates the brand's potential to capture and expand its market share in specific categories. This mixed performance across categories underscores the importance of strategic agility and market responsiveness for sustaining and enhancing brand positioning in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, CuCo (Culture Collective) has shown a notable upward trajectory in its market position from January to April 2024, moving from a rank outside the top 20 to 18th place by April. This improvement is significant when compared to its competitors, such as Sublime, which made a remarkable leap into the top 20 by April, and Franklin's Stash House, maintaining a consistent presence in the top 20 and securing the 16th position by April. Meanwhile, Greenlight and Vibe Cannabis (MO) have shown fluctuations but remained in the top 20, with Greenlight experiencing a slight drop to 20th place by April. CuCo's sales have seen a steady increase, indicating a growing consumer interest that, if sustained, could potentially challenge the positions of its competitors in the long term. This dynamic suggests a fiercely competitive market where brand positioning can change rapidly, highlighting the importance for brands like CuCo to maintain their upward momentum.
Notable Products
In Apr-2024, CuCo (Culture Collective) saw Platinum Mochi Pre-Roll (1g) maintain its position as the top-selling product, with remarkable sales figures reaching 8708 units. Following closely, Deems Pre-Roll (1g) emerged as the second most popular product, a significant leap given its absence in previous months' rankings. The third spot was secured by Screaming Eagle Pre-Roll (1g), which slightly dipped from its previous second position in March. Bluntz Pre-Roll (1g) also remained consistent, holding onto the fourth rank as it did in the preceding month. Lastly, making its debut in the top five, Ghost Train Haze Wax (1g) in the Concentrates category marked its presence, indicating a diversifying interest among CuCo's clientele.
Top Selling Cannabis Brands
