Mar-2026
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Overview
Market Insights Snapshot
Gold Rush (MO) has shown notable performance in the Missouri cannabis market, particularly in the Concentrates category. Starting from a rank of 29 in December 2025, the brand improved its position to 23 by January 2026, although it slightly dropped to 25 in February before climbing back to 24 in March. This upward trend is accompanied by a significant increase in sales, with March 2026 figures reflecting a robust growth compared to December 2025. In the Flower category, however, Gold Rush (MO) has maintained a consistent position around the 50s range, indicating a stable but less dynamic performance compared to Concentrates.
The Pre-Roll category presents a mixed picture for Gold Rush (MO). While the brand was not ranked in the top 30 in February 2026, it managed to secure the 83rd position by March, suggesting a rebound in consumer interest. Meanwhile, in the Vapor Pens category, Gold Rush (MO) has shown gradual improvement, climbing from 81 in December 2025 to 73 by March 2026. This indicates a strengthening presence in this category, reflecting a positive reception among consumers despite a slight decline in sales figures. Overall, Gold Rush (MO) demonstrates a promising trajectory in certain categories while maintaining steady performance in others.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Gold Rush (MO) has demonstrated a steady presence, maintaining its rank at 51st in both February and March 2026, after a slight improvement from 54th in December 2025 and January 2026. This stability contrasts with the dynamic movements of its competitors. For instance, Old Pal has shown a significant upward trend, climbing from 51st in December 2025 to 42nd by March 2026, indicating a strong increase in market traction. Meanwhile, Cubano has maintained a higher rank, fluctuating between 36th and 39th, suggesting a more consistent sales performance. On the other hand, Willie's Reserve and Asteroid Cannabis have experienced declines, with Willie's Reserve dropping from 48th to 53rd and Asteroid Cannabis moving from 52nd to 52nd, despite a brief improvement. These shifts highlight the competitive pressures Gold Rush (MO) faces, particularly from brands like Old Pal, which are gaining momentum and could potentially impact Gold Rush (MO)'s market share if the trend continues.

Notable Products
In March 2026, Gold Rush (MO) saw Banana Foster Pre-Roll (1g) rise to the top of the sales rankings, capturing the number one spot in the Pre-Roll category. Tiger Moon (3.5g) secured the second position, maintaining a strong presence in the Flower category with sales reaching 573 units. King Cherry Pre-Roll (1g) followed closely in third place, demonstrating robust performance in the Pre-Roll category. Notably, King Cherry Sugar Wax (1g) and Tiger Moon Sugar Wax (1g) ranked fourth and fifth, respectively, in the Concentrates category. Compared to previous months, Tiger Moon (3.5g) slipped from first in February to second in March, while King Cherry Pre-Roll (1g) climbed from second to third place.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







