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Jun-2024
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Overview
Market Insights Snapshot
Gold Rush (MO) has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has maintained a relatively stable presence, fluctuating between the 25th and 30th ranks over the last four months. This consistent ranking suggests a stable consumer base, even though sales figures have shown some volatility. On the other hand, in the Edible category, Gold Rush (MO) has struggled to break into the top 30, with rankings hovering around the mid-40s. This indicates that while the brand has a presence, it is not a dominant player in the Edible market within the state.
The Flower category has seen a significant decline in the performance of Gold Rush (MO). Starting at a strong 16th position in March, the brand has fallen to the 36th rank by June, reflecting a substantial drop in sales. This downward trend could be a cause for concern as it indicates a loss of market share. Similarly, in the Pre-Roll category, the brand has not managed to secure a spot in the top 30, with rankings consistently above 50. The Vapor Pens category is particularly noteworthy; Gold Rush (MO) was ranked 68th in March but did not appear in the top 30 in subsequent months, highlighting a potential issue in this product line. Overall, these movements suggest areas of strength and potential growth, as well as challenges that need to be addressed for better market performance.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Gold Rush (MO) has experienced significant fluctuations in its market position over recent months. Starting at rank 16 in March 2024, Gold Rush (MO) saw a steep decline to rank 26 in April, further dropping to rank 38 in May, before slightly recovering to rank 36 in June. This downward trend in rank is indicative of a substantial decrease in sales, which fell from a high in March to less than a quarter of that figure by June. In contrast, competitors like Willie's Reserve and Revolution Cannabis have maintained relatively stable ranks, albeit outside the top 20, suggesting more consistent sales performance. Meanwhile, The Solid and Farmer G also experienced rank volatility but managed to outperform Gold Rush (MO) in certain months. These dynamics highlight the competitive pressures Gold Rush (MO) faces, emphasizing the need for strategic adjustments to regain market share and stabilize sales.
Notable Products
In June 2024, the top-performing product from Gold Rush (MO) was Royal Slippers (3.5g) in the Flower category, maintaining its number one rank from May with sales of $2001. George W Kush (3.5g), also in the Flower category, rose to the second position from third in May. Trap Star OG (3.5g) made its debut in the rankings at the third spot. Dragon Fruit Pre-Roll (1g) in the Pre-Roll category dropped from second place in May to fourth in June. Apple Fritter Sugar Wax (1g) in the Concentrates category entered the rankings at fifth place in June.
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