.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Gold Rush (MO) has shown a dynamic performance in the Missouri cannabis market across various product categories. Notably, in the Concentrates category, the brand made significant strides, moving from the 36th position in May 2025 to the 17th position by July, before slightly dropping to 26th in August. This indicates a strong period of growth during the early summer months, which was followed by a minor setback. On the other hand, their performance in the Flower category has been less promising, with a steady decline in rankings from May through August, ultimately falling out of the top 50 by August. This downward trend in the Flower category could suggest increased competition or changing consumer preferences.
In the Pre-Roll category, Gold Rush (MO) has not managed to break into the top 30 brands, which could be a point of concern given the popularity of this category. Their rankings in May and June were 68th and 70th, respectively, but data for July and August is missing, suggesting they did not improve their standing. Meanwhile, in the Vapor Pens category, the brand has maintained a consistent position around the 72nd mark, with a slight dip to 75th in August. This stability, albeit at a lower rank, might indicate a loyal but limited consumer base. Overall, while Gold Rush (MO) has shown potential in the Concentrates category, there are clear challenges in other areas that need addressing to improve their market presence in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Gold Rush (MO) has experienced a notable decline in its rankings from May to August 2025, dropping from 43rd to 53rd place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Belushi's Farm has shown a more stable performance, maintaining a rank within the 40s and experiencing a peak in sales in June 2025. Meanwhile, Peak Extracts has improved its rank slightly, moving from 54th to 48th, with a noticeable sales increase in July 2025. Monopoly Melts also saw a decline in rank, similar to Gold Rush (MO), but managed to maintain a relatively stable sales performance until August. The data suggests that while Gold Rush (MO) faces challenges in maintaining its market position, competitors like Belushi's Farm and Peak Extracts are capitalizing on opportunities to strengthen their market presence in Missouri's Flower category.
Notable Products
In August 2025, Gold Rush (MO) saw Wil-Omb Sugar Wax (1g) from the Concentrates category emerge as the top-performing product, achieving the number one rank with sales of 543 units. Following closely was Creme Brulee Sugar Wax (1g), also in the Concentrates category, which secured the second position. Grape Grease Pre-Roll (1g) took the third spot in the Pre-Roll category. Notably, Tiger Moon Pre-Roll (1g) improved its position to fourth place from fifth in July, while Goofiez (3.5g) from the Flower category dropped to fifth place after being ranked third in July. The rankings indicate a strong performance from Concentrates, with Pre-Rolls also showing competitive sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
