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Jul-2025
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Overview
Market Insights Snapshot
Gold Rush (MO) has shown a particularly strong performance in the Concentrates category within Missouri. Starting from a rank of 37 in April, the brand has made a remarkable climb to reach the 17th position by July. This upward trajectory is underscored by a significant increase in sales, highlighting a growing consumer interest and acceptance of their concentrates offerings. In contrast, their performance in the Pre-Roll category reveals some challenges, as they were unable to secure a spot in the top 30 by July. This absence indicates potential areas for strategic improvements or shifts in focus to capitalize on other thriving categories.
In the Flower category, Gold Rush (MO) has experienced a gradual decline in rankings, moving from 42nd in April to 48th by July, which may suggest increased competition or shifting consumer preferences in Missouri. Despite this, the brand's Vapor Pens category has maintained a relatively stable position, hovering around the low 70s, indicating a steady but unremarkable performance. The consistency in rankings for Vapor Pens, coupled with the sales figures, suggests a loyal consumer base, though it may not be expanding rapidly. These insights point to a mixed performance across categories, with notable successes in Concentrates, while other areas like Pre-Rolls present opportunities for growth and innovation.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Gold Rush (MO) has experienced a slight decline in its market position from April to July 2025, dropping from 42nd to 48th rank. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Peak Extracts has shown a consistent upward trajectory, improving its rank from 57th to 46th, which may indicate a growing consumer preference or successful marketing strategies. Similarly, Cubano and Monopoly Melts have maintained relatively stable positions, with slight improvements in rank, suggesting steady performance in sales. Meanwhile, Belushi's Farm has experienced fluctuations, indicating potential volatility in its sales strategy or market reception. These dynamics highlight the competitive pressures Gold Rush (MO) faces, emphasizing the need for strategic adjustments to regain and enhance its market standing in Missouri's Flower category.
Notable Products
In July 2025, Gold Rush (MO) saw King Cherry Sugar Wax (1g) leading the sales as the top-performing product, marking its debut in the rankings at number 1. Banana Foster (3.5g) secured the second position, maintaining a strong presence with notable sales of 482 units. Tiger Moon Crumble (1g) entered the rankings at the third spot, while Goofiez (3.5g) held steady at fourth place, showcasing consistent demand over the months. Tiger Moon Pre-Roll (1g) dropped from second in June to fifth in July, indicating a slight decline in its popularity. Overall, the Concentrates category dominated the top spots, highlighting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
