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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gold Rush (MO) is stocked at 10 licensed dispensaries across Missouri and Oklahoma, 6 of them in Missouri, with the deepest coverage in Cassville, Kansas City, Lees Summit, Maryland Heights, and Riverside. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Gold Rush (MO) concentrated 61.83% of September 2026 sales in Flower with a 22.06% year-over-year increase but a 7.88% month-over-month drop, while Concentrates held 32.22% share with a 14.50% year-over-year decline and a 53.43% month-over-month slide; Pre-Roll reached 5.83% share on 172.68% year-over-year growth yet fell 53.64% month over month. Vapor Pens dwindled to 0.12% share with a 98.71% year-over-year contraction and a 36.59% month-over-month decrease, and the average price declined 31.35% year over year to $24.08, even as overall brand sales rose 30.81% year over year, implying the mix is shifting toward lower-priced, faster-moving formats that can absorb price compression while Flower remains the anchor.
With Flower ranked 54 in Missouri and carrying 61.83% of mix, the category’s 7.88% month-over-month dip alongside a 22.06% year-over-year gain suggests reliance on repeat Flower velocity while trimming promotional intensity; meanwhile, the 53.43% month-over-month pullback in Concentrates and 53.64% in Pre-Roll after outsized year-over-year swings points to seasonal or inventory-driven volatility rather than durable share capture. The 31.35% year-over-year price decline paired with a 30.81% brand sales increase indicates a volume-led strategy that prioritizes unit throughput over premium positioning, implying near-term defensibility in value tiers but limited pricing power if category-level discounts ease.
Competitive Landscape
Gold Rush (MO) sits at rank #54 in Missouri Flower for September 2026, a 5-place improvement from #59 year over year, yet down 12 spots from #42 in June 2026; its peak of #41 in April 2025 contrasts with a current position 13 places below that high. Meanwhile, Flora Farms held #1 both this year and last with sales up 33.4% YoY, and Amaze Cannabis climbed from #6 to #2 as sales rose 19.8% YoY, indicating competitors are converting growth into upward rank moves while Gold Rush (MO) is recovering YoY but slipping quarter-over-quarter; this trajectory implies stabilization rather than a return to its April 2025 peak without a shift that turns recent rank declines into sustained gains.
Notable Products
The steepest decline came from Candy Chrome Crush Sugar Wax (1g), down 59.0% month over month and sitting at rank 10, while First Class Funk (3.5g) surged 128.6% MoM to rank 1 with $13,788 in September 2026. Boofscotti #2 (7g) dropped 36.0% MoM at rank 4, and Papaya Dubb #1 Pre-Roll (1g) fell 29.9% MoM at rank 2, indicating that two top-6 placements are powered by volatility rather than stable pull. With four of the top ten in Flower and three in Concentrates, the mix tilts toward strain-led Flower at the top and pressured value in Concentrates, implying Gold Rush (MO) is consolidating around a breakout flagship while trimming weaker extract SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
