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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gold Rush (MO) is stocked at 11 licensed dispensaries across Missouri and Oklahoma, 6 of them in Missouri, with the deepest coverage in Cassville, Kansas City, Maryland Heights, O'Fallon, and Riverside. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Gold Rush (MO) concentrated its volume in Concentrates at 49.31% share with 48.59% year-over-year growth and a 0.94% month-over-month uptick, while Flower slipped to 41.87% share with a -16.49% YoY drop and a steep -46.87% MoM contraction. Pre-Roll expanded YoY by 311.32% to 8.69% share but retrenched -30.73% MoM, and Vapor Pens dwindled to 0.13% share with -98.22% YoY and -71.32% MoM. With the brand ranked 20 in Concentrates in Missouri and average prices down -36.63% YoY to $25.08, the mix shift implies reliance on Concentrates to offset Flower declines and indicates that price compression is coinciding with a pivot toward categories where the brand retains rank presence.
The category reweighting toward Concentrates (up 48.59% YoY with a 0.94% MoM rise) alongside Flower’s sharp MoM pullback of -46.87% suggests a strategic repositioning toward a higher-rank foothold rather than broad category coverage, as evidenced by the Concentrates rank of 20 in Missouri. Pre-Roll’s 311.32% YoY surge but -30.73% MoM dip indicates trial without sustained repeat, while Vapor Pens at -98.22% YoY and 0.13% share points to an exit trajectory; taken together with a -36.63% YoY price decline, the pattern implies the brand is trading depth for breadth, leaning on Concentrates to stabilize share while selectively de-emphasizing underperforming formats.
Competitive Landscape
Gold Rush (MO) sits at rank #20 in MO Concentrates for August 2026, improving 3 positions from #23 year over year, but slipping 1 place from #21 in May 2026. The brand is 4 spots below its peak rank of #16 from July 2025, while category leaders tightened the gap at the top as Vibe Cannabis (MO) held #1 with no YoY rank change and Proper Cannabis moved up from #3 to #2. Mid-pack turbulence adds context: Elevate fell from #2 to #4 alongside a 39.5% YoY sales decline, while Head Change rose from #7 to #5 despite a 2.2% sales dip. The pattern implies Gold Rush (MO) has stabilized into the lower top-20 tier with modest upward YoY momentum, but near-term share capture will require outpacing peers that are either holding or advancing in adjacent ranks.
Notable Products
Neon Banana Cookies Badder (1g) posted the steepest movement in August 2026 with a -18.96% month-over-month decline while holding rank 3, as Pre-Roll leaders The Hive #5 Pre-Roll (1g) and Papaya Dubb #1 Pre-Roll (1g) slid by -36.89% and -38.54% at ranks 1 and 2, respectively. Candy Chrome Crush Sugar Wax (1g) rose 40.58% yet sat at rank 4, indicating concentrates are gaining momentum even as flagship Pre-Rolls retreat. With four of the top ten landing in Concentrates and Pre-Roll declines concentrated above -30%, the mix points to a pivot away from combustion-led volume toward extract-led baskets where a single item can offset weaker Pre-Roll throughput.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
