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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Gold Rush (MO)’s mix concentrated in Flower at 52.20% share despite a 38.85% year-over-year decline and a 17.29% month-over-month drop, while Concentrates expanded to 36.86% share on a 188.45% year-over-year surge but contracted 24.40% month over month. Smaller lines sagged simultaneously, with Pre-Roll down 6.92% year over year and 41.26% month over month at 5.58% share, and Vapor Pens down 49.86% year over year and 29.05% month over month at 5.36% share; average price fell 6.84% year over year to $26.30. The pattern implies a portfolio pivot resting on a Concentrates-led year-over-year lift that is not yet stabilizing month to month, while dependence on Flower—ranked 49th in Missouri—continues to drag aggregate momentum.
The simultaneous month-over-month declines across all categories (ranging from 17.29% in Flower to 41.26% in Pre-Roll) alongside a lower average price of $26.30 and a 6.84% year-over-year price decrease imply demand softness not confined to pricing, with volume mix shifting toward Concentrates but failing to offset short-cycle volatility. With Flower still over half of sales at 52.20% while holding a 49th rank in Missouri, the brand’s positioning skews toward a challenged anchor category; the year-over-year strength in Concentrates at 188.45% suggests where equity is gaining, but the 24.40% month-over-month pullback signals that sustained reallocation and SKU depth are required to reduce exposure to Flower’s 38.85% year-over-year decline.
Competitive Landscape
Gold Rush (MO) sits at rank #49 in MO Flower for May 2026, down 6 positions year over year from #43, but up 2 spots versus February 2026 when it was #51; the brand’s peak was #36 in August 2024, marking a 13-rank slide from that high. Competitive pressure is evident at the top where Flora Farms held #1 both this year and last despite a -17.8% YoY sales change, while Illicit / Illicit Gardens advanced from #3 to #2 with +5.8% YoY sales and CODES slipped from #2 to #3 amid a -30.6% YoY decline; in contrast, Sinse Cannabis moved from #5 to #4 with +27.5% YoY sales, and Good Day Farm improved from #9 to #5 with +1.1% YoY sales. The mix of upward mobility among mid-top competitors alongside Gold Rush (MO)’s 6-place YoY rank loss and 13-place gap from its August 2024 peak implies a gradual drift toward the long tail unless assortment or pricing resets can convert the recent 2-rank lift since February 2026 into sustained share recovery.
Notable Products
Banana Foster Pre-Roll (1g) posted the steepest move in May 2026 with a -54.4% month-over-month drop and slipped to rank 6, while King Cherry Pre-Roll (1g) fell -33.8% at rank 2. Tiger Moon (3.5g) declined -16.8% at rank 3 as First Class Funk (3.5g) slid -12.6% to rank 5, pointing to pressure in Flower even as Pre-Roll volatility deepened. The pattern implies demand is consolidating away from volume Pre-Rolls toward higher-converting formats.
Concentrates held the top slot as King Cherry Sugar Wax (1g) ranked 1 and Tiger Moon Sugar Wax (1g) ranked 4 with a +36.7% gain, while Apples & Bananas (3.5g) dropped -34.8% at rank 7 and Banana Foster (3.5g) fell -45.3% at rank 9. Three of the top ten are Flower SKUs, but the two highest ranks come from Concentrates, with Hot Rod (7g) entering at rank 10 alongside a single-month revenue of $12,712. This mix implies portfolio momentum is tilting toward Concentrates leadership while Flower skews more promotional and margin-sensitive.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
