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Sep-2025
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Overview
Market Insights Snapshot
Gold Rush (MO) has shown a fluctuating performance across various product categories in Missouri. In the Concentrates category, the brand demonstrated a noteworthy improvement in July 2025, climbing from the 26th position in June to 17th. However, this upward trend was not sustained as the rankings slipped back to 24th and 25th in August and September, respectively. Despite this volatility, the brand managed to achieve a peak in sales during July. The Flower category, on the other hand, has been more challenging for Gold Rush (MO), as it has consistently ranked outside the top 30, with a steady decline from 47th in June to 56th by September.
In the Pre-Roll category, Gold Rush (MO) appeared in the rankings only in June, at the 70th position, indicating a struggle to maintain a competitive edge in this segment. Meanwhile, the Vapor Pens category showed a consistent, albeit low, performance with a static ranking of 73rd in June and July, and a slight drop to 77th in August and September. This consistency suggests a stable, though modest, presence in the market. Such insights into Gold Rush (MO)'s performance reveal both opportunities for growth and areas requiring strategic focus to enhance their market position in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Gold Rush (MO) has experienced a noticeable decline in its ranking over the past few months, dropping from 47th in June 2025 to 56th by September 2025. This downward trend in rank is mirrored by a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, Peak Extracts has shown resilience, maintaining a relatively stable position in the rankings, albeit outside the top 20, with a slight dip from 48th to 55th over the same period. Meanwhile, Old Pal re-entered the rankings in September at 54th, suggesting a recovery in their market presence. Other competitors like Flower by Edie Parker and Lush Labs have shown modest sales growth, with Lush Labs improving its rank from 62nd in June to 58th by September. These dynamics highlight the competitive pressures Gold Rush (MO) faces, emphasizing the need for strategic adjustments to regain its footing in the Missouri Flower market.
Notable Products
In September 2025, Goofiez (3.5g) led the sales for Gold Rush (MO), climbing to the number one spot in the Flower category with sales of 351 units. Banana Foster Sugar Wax (1g) emerged as a strong contender in the Concentrates category, securing the second rank in its first month of recorded sales. First Class Funk (3.5g) entered the rankings at third place, while Chem Chillz (3.5g) followed closely in fourth. Grape Grease Pre-Roll (1g) experienced a slight drop, moving from fourth to fifth place. Notably, Goofiez (3.5g) improved its ranking from third in July and August to first in September, indicating a positive sales trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
