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Oct-2025
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Overview
Market Insights Snapshot
Gold Rush (MO) has shown a varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced a notable fluctuation in rankings, starting at 16th place in July 2025, dropping to 25th in September, and then climbing back to 20th by October. This movement indicates a recovery after a mid-quarter dip, suggesting a potential comeback strategy or market adjustment. The sales figures for Concentrates also reflect this trend, with a decrease from July to September, followed by a significant increase in October. Such dynamics may point to seasonal influences or changes in consumer preferences.
In contrast, the Flower category presented a more stable yet challenging scenario for Gold Rush (MO). The brand's rank hovered around the mid-50s for most of the quarter, peaking at 46th in October. This consistent yet lower-tier ranking suggests a competitive market landscape where Gold Rush (MO) is striving to gain a stronger foothold. Meanwhile, in the Vapor Pens category, the brand did not enter the top 30, remaining in the 70s throughout the period. This might indicate an opportunity for growth or a need for strategic realignment in this segment. The overall performance across these categories in Missouri highlights the brand's potential and the competitive pressures within the state's cannabis market.
Competitive Landscape
In the Missouri Flower category, Gold Rush (MO) has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In July 2025, Gold Rush (MO) was ranked 51st, but it saw a decline to 57th by September, before rebounding to 46th in October. This recovery suggests a positive shift in sales momentum, although it remains behind competitors like Belushi's Farm, which consistently maintained a higher rank, peaking at 43rd in October. Meanwhile, Monopoly Melts showed a more stable performance, hovering around the 50th rank, indicating a competitive pressure point for Gold Rush (MO). Despite these challenges, the brand's ability to climb back in rank by October demonstrates resilience and potential for growth in a market where brands like Vertical (MO) have also experienced significant rank volatility, dropping from 23rd in August to 42nd in October. This competitive analysis highlights the importance for Gold Rush (MO) to capitalize on its recent upward trend and strategize effectively against its competitors to maintain and improve its market position.
Notable Products
In October 2025, Gold Rush (MO) saw Banana Foster Sugar Wax (1g) rise to the top as the best-selling product, climbing from its previous second-place position in September. King Cherry Sugar Wax (1g) followed closely in second place, having previously held the top spot back in July. Wil-Omb (28g), a Flower category product, secured the third position, marking its first appearance in the top ranks. King Cherry #11 (7g) and Goofiez Sugar Wax (1g) rounded out the top five, ranking fourth and fifth respectively, with King Cherry #11 (7g) achieving notable sales of 327 units. Overall, October's rankings reflect a dynamic shift in consumer preferences, particularly towards concentrates like Banana Foster Sugar Wax (1g), which saw a significant increase in sales from September to October.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
