Jun-2024
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Overview
Market Insights Snapshot
D*gg Lbs has shown varied performance across different categories and states/provinces over recent months. In British Columbia, the brand's ranking in the Flower category has fluctuated, starting at 70th in March 2024 and improving to 61st by June 2024. This indicates a positive trend, especially considering the sales increase from 34,708 CAD in May to 55,747 CAD in June. However, the Pre-Roll category tells a different story, with rankings oscillating significantly, peaking at 48th in May before dropping to 53rd in June. Despite these fluctuations, the sales figures for Pre-Rolls have remained relatively high, suggesting strong consumer demand.
In Ontario, D*gg Lbs has maintained a more stable presence in the Vapor Pens category, consistently ranking around the 21st position before slightly improving to 20th in June 2024. This category appears to be a stronghold for the brand, with sales consistently around the 380,000 CAD mark. Conversely, their performance in the Pre-Roll category has seen a gradual decline in ranking, from 35th in March to 47th in June, which could be a point of concern. Notably, in Saskatchewan, D*gg Lbs made a notable entry into the top 30 for Pre-Rolls and Vapor Pens in June, ranking 24th and 18th respectively, indicating potential growth in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, D*gg Lbs has shown consistent performance, maintaining its rank at 21st place from March to May 2024, before slightly improving to 20th in June 2024. This stability is notable when compared to other brands such as Community Cannabis, which experienced more fluctuation, dropping from 20th in March to 24th in April, before climbing back to 18th in June. Similarly, Kolab and Foray have shown variable ranks, with Kolab moving from 23rd to 21st and Foray from 24th to 19th over the same period. Despite these fluctuations, D*gg Lbs' consistent ranking indicates a steady customer base and reliable sales performance. However, the brand faces stiff competition from these brands, which have shown the ability to climb the ranks more dynamically. For instance, Lord Jones managed to break into the top 20 in May, indicating potential threats to D*gg Lbs' market position. This competitive analysis highlights the importance of strategic marketing and product differentiation for D*gg Lbs to maintain and improve its market share in the evolving Ontario vapor pen market.
Notable Products
In June 2024, the top-performing product from D*gg Lbs was the Cryptic Blueberry Distillate Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking from the previous month with sales of 4478 units. The Juicy OooWeee Distillate Infused Pre-Roll 2-Pack (1g) also held steady in the second position, continuing its strong performance with a slight increase in sales. The Cryptic Blueberry Distillate Disposable (1g) in the Vapor Pens category rose to the third spot, showing a consistent presence in the top ranks. The Juicy OooWeee Distillate Disposable (1g) dropped to fourth place, indicating a decline from its previous third-place ranking. Lastly, the Atomic GG Blunt (1g) appeared in the fifth position for the first time, marking its debut in the top rankings.