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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Dutchess concentrated 84.67% of sales in Flower while Pre-Roll accounted for 15.33%, and the Flower share rose 2.38 percentage points MoM as Flower declined -25.42% versus a faster -12.96% drop in Pre-Roll sales dollars. The average price split was wide — $16.35 in Flower versus $4.21 in Pre-Roll — with category rank in Flower at 39 in Massachusetts, implying presence but not top-tier placement within the state. The pattern implies Dutchess is leaning further into Flower mix concentration despite double-digit MoM declines across both categories, concentrating risk around a single category even as relative share drifts upward.
The mix shift toward 84.67% Flower alongside a 39 rank in Massachusetts indicates Dutchess is positioned as a Flower-led brand competing more on assortment and price tiering within Flower than on cross-category breadth, with Pre-Roll at 15.33% playing a supporting role. With Flower’s -25.42% MoM contraction outpacing Pre-Roll’s -12.96%, the brand’s short-term exposure is skewed toward the more volatile category, suggesting that stabilizing volume may require either buffering with Pre-Roll or tightening Flower price-pack architecture given the $16.35 vs $4.21 price gap. The implication is that brand equity and distribution are being anchored in Flower, which can sustain awareness but may limit resilience if category headwinds persist.
Competitive Landscape
Dutchess sits at rank #39 in MA Flower in July 2026, sliding 15 positions from #24 in April 2026 and sitting 17 spots below its peak of #22 in March 2026; in the same July 2026 snapshot, Farmer's Cut holds #1 with a year-over-year move to #4 and 56.66% sales growth while Simply Herb is #2 with a shift to #1 and 5.78% growth, indicating Dutchess’s downward rank trajectory is driven more by competitive outpacing than category contraction and implies share recovery will require reversing multi-month rank losses rather than waiting for market lift.
Notable Products
Founding Fathah (28g) posted the standout move in July 2026 with a 158.8% month-over-month surge to rank 1, while Dunkin Dohits (7g) slipped 9.8% to rank 8. Within the top ten, five SKUs are Pre-Rolls clustered at ranks 2, 3, 4, 7, and 10, signaling a format concentration even as Flower anchors the leaderboard at ranks 1, 5, 6, 8, and 9. Baked Stuffed Lobstah (7g) in Flower edged up 1.0% at rank 5, and Dunkin Dohits (3.5g) gained 12.2% at rank 6, indicating momentum concentrated in larger and mid-size Flower while some value-pack Flower softened.
The mix implies Dutchess is tilting toward a two-speed portfolio: premium or hero Flower driving headline growth alongside a broad Pre-Roll bench that sustains shelf presence, suggesting a strategy of trading up in Flower while using Pre-Rolls to maintain reach and trial.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
