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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Electric Lettuce concentrated 82.62% of August 2026 sales in Flower, up 76.88% year over year but down 9.91% month over month, while Pre-Roll held 8.81% share with a 34.72% YoY decline and a 43.39% MoM rebound. Concentrates captured 5.58% share with 19.01% YoY growth and 17.37% MoM growth, and Vapor Pens reached 3.00% share with a 79.30% MoM surge from a newer base lacking a YoY comp. With average price up 99.34% YoY to $60.05 and Flower’s average price at 106.14, the mix indicates premium-weighted gains concentrated in Flower even as near-term momentum rotates toward faster-growing Vapor Pens and Concentrates; the pattern implies reliance on Flower for scale while emerging formats drive incremental velocity.
Holding rank 21 in Flower in Saskatchewan alongside an 82.62% category share and a 9.91% MoM Flower dip suggests exposure to rank volatility if Pre-Roll’s 43.39% MoM lift and Vapor Pens’ 79.30% MoM surge continue to re-balance the mix. The 54.12% brand-level YoY sales growth against a 34.72% YoY Pre-Roll contraction and 19.01% YoY Concentrates growth implies that premium Flower pricing is carrying annual gains, but the accelerating MoM in non-Flower formats points to a transition toward a broader portfolio that can stabilize rank and margin as category elasticities diverge.
Competitive Landscape
Electric Lettuce sits at rank #21 in SK Flower in August 2026, improving 10 positions year over year from #31 but sliding 11 spots since May 2026 when it peaked at #10, indicating a mid-year retreat after a brief surge. Over the same period, Back Forty / Back 40 Cannabis rose from #3 to #1 while logging a 124.7% YoY sales increase, and Weed Me jumped from #28 to #5 with 317.1% YoY sales growth, outpacing Electric Lettuce’s trajectory and compressing room near the top. The three-month drop from #10 in May 2026 to #21 in August 2026, alongside competitor climbs such as Big Bag O' Buds moving from #8 to #2 with 171.2% YoY sales growth, implies Electric Lettuce is losing share-of-rank momentum in the late summer despite a year-over-year rank gain.
Notable Products
Dirty Diamonds Isolates (1g) posted the largest move in August 2026 with +306% MoM, vaulting to rank 3, while Jungle Fumes Shatter (1g) fell -18.6% to rank 5, indicating volatility within Concentrates where one SKU surged as another contracted. Pineapple Sizzle Infused Pre Roll (1g) jumped +219% to rank 2 and Pineapple Sizzle Distillate Cartridge (1g) climbed +140% to rank 4, while Electric Blend Milled (28g) held rank 1 despite a -5.6% MoM dip, signaling that outsized gains are occurring outside the Flower anchor SKU. Four of the top ten are Pre-Roll SKUs, yet two multi-pack formats slid sharply with Charged Indica Pre Roll 10-Pack (5g) at -37% to rank 7 and Charged Sativa Pre Roll 10-Pack (5g) at -59% to rank 9, suggesting demand is tilting toward single infused offerings over value packs. The mix implies Electric Lettuce is pivoting from reliance on one high-dollar Flower leader to a portfolio where rapid-growth niche formats in Concentrates, Pre-Rolls, and Vapor Pens are becoming the primary momentum drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
