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Mar-2025
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Overview
Market Insights Snapshot
Electric Lettuce has shown notable performance shifts across various categories and regions, with a particular highlight in Saskatchewan. In the Flower category, the brand made a significant leap from not being in the top 30 in December 2024 to securing the 28th position in January 2025. This upward trajectory continued into February 2025, where they achieved a commendable 17th rank, although they experienced a slight dip to 23rd place in March 2025. This fluctuation suggests a competitive market landscape and indicates that Electric Lettuce is gaining traction, albeit with some volatility in its ranking positions.
While the Flower category in Saskatchewan appears to be a strong area for Electric Lettuce, the absence of ranking data in other categories and states implies that the brand is either not performing as strongly in those areas or has not yet penetrated those markets effectively. The brand's sales figures reflect a peak in February 2025, followed by a decrease in March, which could be indicative of seasonal trends or market saturation. This performance pattern highlights the importance of strategic positioning and market adaptation for Electric Lettuce as it navigates the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, Electric Lettuce has demonstrated a notable upward trajectory in its ranking from December 2024 to March 2025. Initially positioned at 42nd in December, Electric Lettuce climbed to 17th by February before settling at 23rd in March. This upward movement signifies a positive reception and growing market presence, particularly when compared to competitors like Western Cannabis, whose rank fluctuated slightly but remained relatively stable around the mid-20s. Meanwhile, EastCann maintained a strong position, consistently ranking within the top 20, though it experienced a decline from 6th in January to 18th in March. Despite this, Electric Lettuce's sales trajectory, peaking in February, suggests a robust market strategy that has effectively capitalized on consumer demand, contrasting with brands like Pure Laine, which held a steady rank but saw fluctuating sales figures. The absence of Jonny Chronic from the top 20 during this period further highlights Electric Lettuce's competitive edge in capturing market share.
Notable Products
In March 2025, the top-performing product from Electric Lettuce was Electric Blend Milled (3.5g) in the Flower category, maintaining its first-place ranking from February 2025 with sales of $483. Electric Blend Milled (7g), also in the Flower category, held steady at the second position, showing consistent performance since January 2025. Electric Blend Milled (28g) emerged as a new entry in March, securing the third rank. Lemon Supreme Diesel Pre Roll 3-Pack (1.5g) saw a drop to fourth place, down from second in January, with a notable decrease in sales. Lemon Supreme Diesel (7g) entered the rankings in fifth place, marking its first appearance on the list.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
