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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Electric Lettuce concentrated 87.92% of July 2026 sales in Flower, rising 58.01% year over year and 4.13% month over month, while the brand’s overall sales grew 40.01% YoY and the average price climbed 89.65% YoY to $70.96. The rest of the mix remained fragmented: Concentrates held 5.08% share with a -30.87% YoY decline and -1.33% MoM slip, Pre-Roll sat at 4.87% share with a -40.08% YoY change but a 65.46% MoM surge, and Vapor Pens at 2.13% share posted a 600.91% YoY jump offset by a -63.46% MoM fall. With Flower ranked 19th in Saskatchewan, the mix implies a single-category reliance that magnifies price-led gains while exposing quarterly volatility in smaller formats.
The combination of an 87.92% Flower share and a 4.13% MoM uptick, alongside a 65.46% MoM spike in Pre-Roll and a -63.46% MoM drop in Vapor Pens, suggests Electric Lettuce is trading into higher-ticket Flower while treating non-Flower as opportunistic rather than foundational. Given Flower’s 58.01% YoY growth versus Concentrates at -30.87% YoY and Pre-Roll at -40.08% YoY, the brand’s July 2026 positioning leans premiumized Flower, where price tolerance is higher, but the 19th rank in Saskatchewan signals that widening beyond Flower—without repeating the Vapor Pens whipsaw—would be required to stabilize share and reduce mix risk.
Competitive Landscape
Electric Lettuce sits at rank #19 in SK Flower in July 2026, improving 10 positions from #29 year over year, but sliding 3 spots from #16 in April 2026 and 9 spots from its #10 peak in May 2026; meanwhile, Back Forty / Back 40 Cannabis held #1 year over year with a 42.98% sales increase and Weed Me advanced to #4 from #31 with 440.68% YoY growth, indicating that Electric Lettuce’s upward YoY rank shift is being outpaced by faster-climbing leaders and that its recent quarter-to-quarter slippage signals a need to arrest momentum loss to maintain relevance.
Notable Products
Jungle Fumes Shatter (1g) delivered the largest month-over-month surge at 218.8% to reach rank 4, while Dirty Diamonds Isolates (1g) fell 71.9% and slipped to a tied rank 8, indicating a rapid reallocation within Concentrates where two of the top ten are Shatter SKUs. Charged Indica Pre Roll 10-Pack (5g) jumped 102.1% to rank 3 as Charged Sativa Pre Roll 10-Pack (5g) rose 42.7% to rank 6, signaling multi-pack Pre-Rolls consolidating share even as Lemon Supreme Diesel Pre-Roll (1g) advanced 31.4% to rank 2. At the same time, Pineapple Sizzle Distillate Cartridge (1g) declined 30.6% to rank 9 while Lemon Supreme Diesel (3.5g) climbed 167.2% to rank 7 and Electric Blend Milled (28g) held rank 1 with a 6.1% gain and $89,206 in July 2026 sales. The pattern implies Electric Lettuce is tilting toward value-forward inhalables—multi-pack Pre-Rolls and entry Concentrates—while deprioritizing single-unit Vapor Pens in the near term.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
