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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Electric Lettuce concentrated 91.97% share in Flower with year-over-year growth of 378.42% and month-over-month growth of 49.22%, while Pre-Roll contracted to 3.12% share with a -23.28% YoY change and a -3.90% MoM change. Complementing Flower, Concentrates held 2.83% share, advancing 20.07% YoY and 49.91% MoM, whereas Vapor Pens slipped to 2.09% share with a -47.38% MoM decline and no reported YoY figure. With an average price across the brand up 181.89% YoY to $78.74 and Flower’s average price at 97.06, the mix tilts toward higher-priced Flower while lower-priced Pre-Roll retreats. The pattern implies Electric Lettuce is consolidating revenue density in premium-priced Flower as smaller format categories either stagnate or retrench, reinforcing a single-category engine for growth in Saskatchewan.
This mix shift elevates category concentration risk and pricing exposure: a 49.22% MoM jump in Flower alongside a 47.38% MoM drop in Vapor Pens signals volatility clustered around inhalable formats, while the 49.91% MoM gain in Concentrates provides only a 2.83% share counterweight. The brand’s tenth-place rank in Flower within Saskatchewan combined with a 378.42% YoY Flower surge indicates headroom tied to sustaining price tolerance rather than breadth; meanwhile, the -23.28% YoY decline in Pre-Roll and the 2.09% share in Vapor Pens cap trial at value-entry points. The implication is that Electric Lettuce’s positioning is skewed to premium Flower buyers, and without incremental share in Pre-Roll or Vapor Pens, future gains will depend on maintaining high average prices and converting Concentrates’ 20.07% YoY growth into meaningful share to buffer category cyclicality.
Competitive Landscape
Electric Lettuce sits at rank #10 in SK Flower in May 2026, up 23 positions from #33 year over year, and 2 spots higher than its #12 position three months ago; this matches a new peak rank of #10 in May 2026 and places the brand 9 positions behind the category leader. In contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 with 158.0% YoY sales growth, while Pure Sunfarms advanced from #12 to #4 with 112.0% YoY sales growth, indicating competitors are converting faster share gains at higher ranks. The pattern implies Electric Lettuce’s rapid rank ascent is real but now meets a ceiling where further progress will require outpacing triple‑digit growth peers rather than incremental rank gains.
Notable Products
Dirty Diamonds Isolates (1g) posted the standout move in May 2026 with a 172.3% month-over-month surge to rank 2, while Lemon Supreme Diesel (3.5g) fell 58.6% and slid to rank 10. Electric Blend Milled (28g) rose 49.9% to rank 1, contrasting sharply with Toasted Vanilla Distillate Cartridge (1g) which dropped 44.5% at rank 7, and four of the top ten were Flower SKUs clustered between ranks 1 and 10. The divergence between Flower strength at ranks 1 and 5–10 and declines in Vapor Pens and a key Pre-Roll at ranks 7 and 3 implies Electric Lettuce is consolidating demand around larger-size Flower while higher-velocity inhalables face volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
