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Jul-2025
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Overview
Market Insights Snapshot
Electric Lettuce has shown varied performance across different product categories in Saskatchewan. In the Concentrates category, the brand made a significant entry into the top 30 in June 2025, securing the 9th position, but slipped to 15th by July. This suggests an initial strong performance followed by a slight decline, which could be indicative of either increased competition or a shift in consumer preferences. On the other hand, Electric Lettuce's presence in the Flower category has been consistent, hovering just outside the top 30, with rankings of 33rd in April and June and slightly improving to 32nd by July. This stability in the Flower category might point to a loyal customer base or steady demand, even though it hasn't broken into the top tier.
The Pre-Roll category tells a different story, as Electric Lettuce did not rank within the top 30 until June, when it entered at 66th position. This late entry and relatively low ranking could be seen as a challenge for the brand, suggesting that there might be room for growth or that the category is highly competitive. Notably, the absence of rankings in April and May for both Concentrates and Pre-Roll highlights the brand's late emergence in these categories, which might be a strategic expansion or response to market conditions. Overall, while Electric Lettuce has shown potential in certain areas, particularly with its initial success in Concentrates, there are evident challenges and opportunities for growth across the diverse cannabis product landscape in Saskatchewan.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, Electric Lettuce has shown resilience amidst fluctuating market dynamics. Despite facing stiff competition, Electric Lettuce maintained a relatively stable rank, moving from 33rd in April 2025 to 32nd by July 2025. This stability is noteworthy given the aggressive advancements by competitors such as Freedom Cannabis, which saw a significant leap from 30th to 21st rank in June before settling at 31st in July. Meanwhile, Weed Pool and Greybeard have shown varying trajectories, with Weed Pool climbing from 40th to 34th and Greybeard peaking at 30th in June before descending to 37th in July. The entry of Potluck directly into the 30th position in July underscores the competitive pressure. Electric Lettuce's consistent sales figures, despite these shifts, highlight its robust market presence and potential for growth amidst a dynamic competitive environment.
Notable Products
In July 2025, Electric Blend Milled (3.5g) reclaimed its position as the top-performing product for Electric Lettuce, with sales reaching 369 units. Lemon Supreme Diesel Pre-Roll (1g) slipped to the second spot after leading the sales in May and June. Electric Blend Milled (7g) improved its ranking, moving from the fifth spot in June to third in July. Indica Shatter (1g) and Sativa Shatter (1g) both maintained the fourth position, consistent with their ranking in June. The data indicates a strong preference for Flower category products, with Electric Blend Milled variants showing resilience and popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
