Electric Lettuce

Electric Lettuce concentrated 87.94% of September 2026 sales in Flower, where year-over-year growth hit 83.06% and month-over-month rose 35.46%, while rank in Saskatchewan Flower sat at 14. Pre-Roll fell to a 6.31% mix with a -55.80% year-over-year drop and -20.39% month-over-month change, and Concentrates held 4.80% with +42.20% year-over-year but -37.90% month-over-month; Vapor Pens shrank to 0.94% of mix with -84.18% year-over-year and -63.17% month-over-month. The pattern implies a deliberate tilt into higher-priced Flower (average price up 126.47% year-over-year to $66.84 overall and $105.92 in Flower) is offsetting contraction in small-format inhalables, anchoring near-term share on a single category despite rank 14 in the province-level Flower set.

With brand sales up 39.54% year-over-year alongside a 35.46% month-over-month lift in Flower and simultaneous -20.39% and -63.17% month-over-month declines in Pre-Roll and Vapor Pens, Electric Lettuce is trading breadth for depth. The +42.20% year-over-year in Concentrates versus a -37.90% month-over-month suggests episodic rather than sustained traction, while the 6.31% Pre-Roll share and 0.94% Vapor Pens share indicate limited cross-category capture relative to the 87.94% Flower weight. This positioning implies the path to improving Flower rank from 14 in Saskatchewan depends on consolidating the premium Flower pricing thesis while selectively rebuilding a small but steadier contribution from either Concentrates or Pre-Roll to reduce exposure to single-category volatility.