Jun-2024
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Overview
Market Insights Snapshot
ELXR Extracts has shown varied performance across different categories in Ohio. In the Concentrates category, the brand managed to secure the 26th position in March 2024 but has since fallen out of the top 30 rankings, indicating a potential area for improvement. Meanwhile, in the Edible category, ELXR Extracts has maintained a presence within the top 30, fluctuating between the 21st and 29th positions from March to June 2024. This demonstrates a relatively stable performance, although the brand might benefit from strategies aimed at climbing higher in the rankings.
The Vapor Pens category presents a more challenging landscape for ELXR Extracts in Ohio. The brand has consistently been outside the top 30, starting at the 35th position in March 2024 and slipping to the 50th position by June 2024. This downward trend suggests that ELXR Extracts may need to reassess its approach in this category to regain market share. Overall, while the brand shows promise in certain areas, there is room for significant growth and strategic adjustments to enhance its market standing across various product categories.
Competitive Landscape
In the Ohio edible cannabis market, ELXR Extracts has experienced notable fluctuations in its rankings over the past few months. Starting at rank 21 in March 2024, ELXR Extracts dropped to 29th place in both April and May, before recovering slightly to 24th in June. This volatility contrasts with the more stable performance of competitors like Beboe, which improved from 26th to 20th place over the same period, and Jams, which climbed from 32nd to 21st. Meanwhile, The Solid and Petra also showed varying degrees of rank stability and improvement. These shifts suggest that while ELXR Extracts has faced challenges in maintaining a top position, there is potential for recovery and growth, particularly if the brand can leverage insights from its competitors' strategies to stabilize and enhance its market presence.
Notable Products
In June 2024, the top-performing product from ELXR Extracts was Electric Peanut Butter Cookie Gummies 22-Pack (880mg), which secured the number one rank with sales of 232 units, up from its previous rank of 3 in March 2024. Blueberry Cookies Gummies 22-Pack (880mg) maintained its second position from May to June 2024, showing a steady increase in sales figures. Lembas Dough Distillate Luster Pod (0.84g) debuted at rank 3 in June 2024, indicating a strong market entry. Solo Burger Live Resin (0.84g) ranked fourth, a slight improvement from its fifth position in April 2024. Lastly, Second Breakfast x Blueberry Cookies Distillate Cartridge (0.84g) dropped to fifth place, continuing its downward trend from the second rank in April 2024.