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Feb-2026
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Overview
Market Insights Snapshot
Happy & Stoned has demonstrated varied performance across different categories and regions, with notable movements in rankings. In Alberta, the brand's Pre-Roll category saw a slight improvement from 74th in November 2025 to 66th by February 2026, indicating a positive trend despite not breaking into the top 30. However, their Vapor Pens category did not maintain a top 30 ranking by February 2026, which could suggest a need for strategic reevaluation in this segment. In British Columbia, Happy & Stoned's Pre-Roll category showed resilience, maintaining a steady position around the 60s, while their Vapor Pens experienced fluctuations, peaking at 31st in December 2025 before dropping again.
In Ontario, the brand's Pre-Roll category experienced a significant upward trajectory, moving from 48th in November 2025 to 29th in February 2026, a promising sign of growth in a competitive market. Conversely, the Vapor Pens category showed a decline, falling from 36th to 56th over the same period, indicating potential challenges in maintaining market share. Meanwhile, the Flower category did not make it to the top 30, which might highlight an area for potential growth or improvement. Concentrates in Ontario also struggled to break into the top 30, suggesting that while Happy & Stoned has strengths, there are opportunities for enhancement in certain segments to boost their overall market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Happy & Stoned has demonstrated a notable upward trajectory in its rankings, moving from 48th in November 2025 to 29th by February 2026. This impressive climb is indicative of a strategic shift or successful marketing efforts that have resonated with consumers. In contrast, competitors like Simply Bare and Station House have experienced a decline in their sales and rankings, with Simply Bare consistently ranking at 29th and 30th, and Station House dropping from 25th to 31st over the same period. Meanwhile, Dab Bods and The Original Fraser Valley Weed Co. have maintained relatively stable positions, though Dab Bods has seen a slight improvement. The competitive dynamics suggest that while Happy & Stoned is gaining ground, other brands are either struggling to maintain their market share or are experiencing fluctuations that could be leveraged by Happy & Stoned to further solidify its position in the market.
Notable Products
In February 2026, the top-performing product for Happy & Stoned was Quick Rips Sativa Pre-Roll 4-Pack (2g), maintaining its number one rank from January with sales reaching 15,235 units. Quick Rips Indica Pre-Roll 4-Pack (2g) held steady at the second position, showing a slight decrease in sales compared to the previous month. Joyride Pre-Roll (1g) remained at the third spot, although its sales figures dropped significantly from January. Slumpz Pre-Roll (1g) continued its decline in rank, settling at fourth place with reduced sales numbers. Notably, Aloha White Widow Pre-Roll 4-Pack (2g) entered the rankings for the first time in February, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
