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Jul-2025
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Overview
Market Insights Snapshot
Happy & Stoned has shown varied performance across different Canadian provinces and product categories. In Ontario, the brand has maintained a consistent presence in the Pre-Roll category, with rankings hovering around the 30th position, indicating steady demand. However, its performance in the Flower category has seen slight improvement, moving from 75th to 69th place between April and July 2025, suggesting a gradual strengthening in this segment. Conversely, in Alberta, Happy & Stoned's presence in the Pre-Roll category has been weak, failing to break into the top 30, which could be a concern for the brand's market strategy in this province.
The Vapor Pens category presents a mixed picture. In Ontario, the brand has shown impressive upward movement from 25th to 13th position, indicating a strong growth trajectory and increasing consumer preference. Meanwhile, Alberta has seen a notable breakthrough, with Happy & Stoned entering the top 30 in July after previously not being ranked. In British Columbia, the Pre-Roll category has seen a consistent climb, with the brand moving from 87th to 58th position, reflecting a positive trend in consumer acceptance. However, the absence from the top 30 in Saskatchewan for Pre-Rolls suggests a need for strategic adjustments to capture market share in this region.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Happy & Stoned has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 25 in April 2025, Happy & Stoned climbed to 13 by July 2025, indicating a significant improvement in market presence. This ascent is particularly notable when compared to competitors like Purple Hills and Versus, who maintained relatively stable ranks around the mid-teens during the same period. Meanwhile, Endgame consistently held a stronger position, remaining in the top 12, while LITTI experienced a slight decline from 9 to 12. The sales growth for Happy & Stoned, especially from June to July 2025, suggests a robust increase in consumer demand, positioning them as a rising contender in the Ontario vapor pen market.
Notable Products
In July 2025, the top-performing product from Happy & Stoned was Slumpz Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent rank of 1 since April with a notable sales figure of 15,697 units. Joyride Pre-Roll (1g) held steady at the second position, showing a strong upward trend since April where it was ranked fourth. Bold Bubba Pop Distillate Diamonds Cartridge (1g) in the Vapor Pens category improved its position to rank third, up from fourth in June. Chillin' Cherry Lime Diamond Distillate Cartridge (1g) made a notable entry to the rankings at fourth place. Big Blue Razz Distillate Diamond Cartridge (1g) followed closely, debuting at fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
