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Aug-2025
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Overview
Market Insights Snapshot
Happy & Stoned has demonstrated varied performance across different categories and regions. In Alberta, the brand's presence in the Pre-Roll category has seen a decline, moving from 79th in June 2025 to 94th by August 2025, indicating a potential challenge in maintaining market share. Conversely, in the Vapor Pens category, Happy & Stoned has shown a significant improvement, jumping from being unranked to 56th in June and further climbing to 28th in July before settling at 34th in August. This upward trend in Vapor Pens suggests a growing consumer preference or successful marketing efforts in this category, despite the overall sales decline in August.
In Ontario, Happy & Stoned has maintained a relatively stable position in the Flower category, with minor fluctuations around the 70th rank. However, their performance in the Pre-Roll category has been more dynamic, peaking at 28th in July before dropping to 34th in August. Notably, the brand's Vapor Pens have seen impressive growth, reaching 13th place in July, although there was a decline to 19th in August. This indicates that while the brand is gaining traction in some categories, there are areas where competition is more intense, and maintaining a top position requires continuous effort. Meanwhile, in British Columbia, the steady rise in the Pre-Roll category from 65th in May to 51st in August highlights a positive trend, suggesting increased consumer interest or effective strategic initiatives in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Happy & Stoned has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 23rd in May, the brand saw a significant improvement in June, climbing to 19th, and further advancing to 13th in July, indicating a strong upward trend in sales performance. However, by August, Happy & Stoned's rank slipped back to 19th, suggesting increased competition and potential market challenges. In comparison, Sticky Greens maintained a more stable presence, consistently ranking around 17th, while Jonny Chronic showed a steady climb from 24th to 18th, reflecting a gradual increase in market share. Meanwhile, The Loud Plug experienced a slight decline, moving from 18th to 20th, and Nugz (Canada) improved from 25th to 21st by August. These dynamics highlight the competitive pressures and opportunities for growth that Happy & Stoned faces in the Ontario vapor pen market.
Notable Products
In August 2025, Happy & Stoned's top-performing product was Slumpz Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking for four consecutive months with sales reaching 18,684 units. Joyride Pre-Roll (1g) also held its position in second place, showing a significant increase in sales compared to previous months. Bold Bubba Pop Distillate Diamonds Cartridge (1g) remained steady at third place in the Vapor Pens category since July 2025. Juicy Fuel Pre-Roll 2-Pack (2g) reappeared in the rankings at fourth place, having been unranked in July 2025. Chillin' Cherry Lime Diamond Distillate Cartridge (1g) debuted in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
