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Sep-2025
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Overview
Market Insights Snapshot
Happy & Stoned's performance in the Alberta market has shown varied results across different categories. In the Pre-Roll category, the brand's ranking fluctuated significantly, peaking at 89th in September 2025 after a decline to 100th in August. This indicates a potential recovery, but the brand remains outside the top 30, suggesting room for improvement. Conversely, in the Vapor Pens category, Happy & Stoned demonstrated a strong upward trend, improving its ranking from 63rd in June to 34th by September. This consistent rise in rank is indicative of growing consumer preference or successful marketing strategies in this category.
In British Columbia, Happy & Stoned's presence in the Pre-Roll category has been more stable, with a steady climb from 59th in June to 44th in September. This positive movement suggests increasing popularity or market penetration. Interestingly, in the Vapor Pens category, the brand made a notable debut in August at 22nd, highlighting a significant entry into the top ranks. Shifting to Ontario, the brand's performance in the Flower category saw a decline, dropping from 73rd in June to 79th in September. However, in the Vapor Pens category, Happy & Stoned maintained a relatively strong position, although it did slip from 14th in July to 26th by September, indicating potential challenges in maintaining its competitive edge in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Happy & Stoned has experienced notable fluctuations in its rank over recent months. Starting from a strong position at rank 32 in June 2025, the brand improved to rank 28 in July, indicating a positive reception and increased consumer interest. However, by August, Happy & Stoned saw a decline to rank 34, and further dropped to rank 46 in September. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining consumer engagement or facing increased competition. Notably, Sheeesh! maintained a relatively stable position, hovering around the mid-40s, while DEBUNK consistently held its ground in the high 40s, indicating steady performance. Meanwhile, Potluck and BC Doobies showed upward trends, with Potluck climbing from rank 59 to 45, and BC Doobies improving from 58 to 47, suggesting they are gaining traction in the market. These shifts highlight the dynamic nature of the Pre-Roll category in Ontario and underscore the importance for Happy & Stoned to innovate and strategize effectively to regain its competitive edge.
Notable Products
In September 2025, Slumpz Pre-Roll (1g) maintained its top position as the best-selling product for Happy & Stoned, with sales reaching 15,189 units. Joyride Pre-Roll (1g) also held steady in second place, showing consistent popularity over the months. A new entrant, Quick Rips Sativa Pre-Roll 4-Pack (2g), debuted in the rankings at third place, indicating a strong market entry. Juicy Fuel Pre-Roll 2-Pack (2g) saw a slight improvement, moving up from fourth place in August to maintain its position in September. Super Strawberry Watermelon Distillate Diamond Cartridge (1g) re-entered the rankings at fifth, showing a promising rebound in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
