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Apr-2025
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Overview
Market Insights Snapshot
Happy & Stoned has shown varied performance across different provinces and product categories. In Ontario, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking in the top 30 and even improving from 30th in January to 28th by April 2025. This indicates a stable demand for their pre-rolls in this market. However, the Flower category saw a slight dip from 75th in March to 78th in April, suggesting potential challenges in this segment. Interestingly, their Vapor Pens have shown positive momentum, climbing from 33rd in January to 25th in April, hinting at growing consumer interest in this product line.
In other provinces, Happy & Stoned's performance has been mixed. In Alberta, the brand did not break into the top 30 for Pre-Rolls, which might indicate a struggle to capture market share in this region. Conversely, in British Columbia, the brand made an entrance into the top 100 in April, ranking 91st in the Pre-Roll category. This could be a sign of emerging opportunities in this market. In Saskatchewan, there was a noticeable drop in Pre-Roll rankings from 32nd in January to 49th by April, suggesting a need to address competitive pressures or shifting consumer preferences in this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Happy & Stoned has demonstrated a notable improvement in its market position over the first four months of 2025. Initially ranked 30th in January, Happy & Stoned experienced a slight dip to 32nd in February but rebounded to 28th by April. This upward trend in rank coincides with a steady increase in sales, suggesting effective market strategies and consumer engagement. In comparison, 1964 Supply Co has shown consistent improvement, moving from 39th to 30th, while Buddy Blooms maintained a stable position around the mid-20s, indicating a competitive but steady market presence. Meanwhile, Shatterizer and 5 Points Cannabis have fluctuated slightly but remained in close competition with Happy & Stoned. These dynamics highlight the competitive pressures and opportunities for growth that Happy & Stoned faces in the Ontario Pre-Roll market.
Notable Products
In April 2025, Slumpz Pre-Roll (1g) maintained its position as the top-performing product for Happy & Stoned, with sales reaching 9,102 units. Juicy Fuel Pre-Roll 2-Pack (2g) held steady in second place, showing a slight increase in sales from March. Slumpz Milled (3.5g) remained in third place, although its sales figures saw a minor decline compared to the previous month. Joyride Pre-Roll (1g) entered the rankings for the first time, securing the fourth position. Notably, Juicy Fuel Distillate Diamond Infused Pre-Roll (0.5g) reappeared in the rankings at fifth place after being absent in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
