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Mar-2026
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Overview
Market Insights Snapshot
Everest has shown a notable performance in the Alberta cannabis market, especially in the Flower category. Starting from a rank of 40 in December 2025, Everest improved its standing to 17 by February 2026, before slightly falling to 22 in March 2026. This upward trend, particularly between January and February, is indicative of a strong market response to their offerings, with sales nearly doubling in that period. However, the slight dip in March suggests potential challenges or increased competition that could be worth exploring further.
In contrast, the Pre-Roll category presents a different narrative for Everest in Alberta. The brand did not break into the top 30 during the months analyzed, maintaining a rank in the 90s range and eventually dropping out of the rankings by March 2026. This suggests that while Everest is gaining traction in the Flower category, they may need to reassess their strategy or product offerings in the Pre-Roll category to better compete. The decline in sales from December to February further underscores the challenges faced in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Everest has demonstrated a notable shift in its market position from December 2025 to March 2026. Initially ranked 40th in December, Everest made a significant leap to 17th place by February 2026, before settling at 22nd in March. This upward trajectory in rank coincides with a substantial increase in sales, particularly from January to February, indicating a successful market penetration or product acceptance during this period. In contrast, Carmel maintained a relatively stable position around the 23rd rank, while Nugz (Canada) saw a decline from 18th to 20th, reflecting a potential decrease in market share. Meanwhile, Catch Me Outside and Canadian Cannabis experienced fluctuations in their rankings, with Canadian Cannabis showing a similar upward trend to Everest, moving from 39th in January to 14th in February. These dynamics suggest that Everest's strategic initiatives during this period have effectively enhanced its competitive standing, although ongoing competition from brands like Canadian Cannabis poses a challenge for sustained growth.
Notable Products
In March 2026, the top-performing product for Everest was Dante's Inferno #8 (7g) in the Flower category, maintaining its first-place rank from February. The Iced Peach Pre-Roll (1g) in the Pre-Roll category climbed to second place, with notable sales of 763 units. Ego Checker Pre-Roll 3-Pack (3g) held the third position, recovering from a drop in February. Ego Checker (7g) in the Flower category improved to fourth place, up from fifth in February, showing a steady increase in sales. Meanwhile, Dante's Inferno #8 (14g) experienced a decline, dropping to fifth place from its previous second-place ranking in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
