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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Partake’s category mix tilted toward Flower at 47.02% share with year-over-year growth of 12.20% and month-over-month growth of 35.63%, while Pre-Roll held 29.77% share with a 3.23% YoY increase and a -0.22% MoM dip. Vapor Pens expanded to 21.95% share on 262.92% YoY and 94.23% MoM growth, whereas Concentrates contracted to 1.26% share with -73.17% YoY change despite a 92.14% MoM rebound. Average price for the brand declined 3.33% YoY alongside overall brand sales growth of 22.72% YoY, and Flower’s average price sat at 60.74 while Vapor Pens averaged 47.07. With Flower anchoring nearly half of sales and Vapor Pens surging, the pattern implies a two-engine portfolio where legacy Flower scale and fast-accelerating Vapor Pens are jointly lifting September 2026 revenue despite pressure in Concentrates.
Partake’s rank of 23 in Flower in Alberta, combined with Flower’s 35.63% MoM lift and Vapor Pens’ 94.23% MoM spike, indicates short-term momentum concentrated in two categories while Pre-Roll’s -0.22% MoM stagnation and Concentrates’ 1.26% share cap near-term breadth. The 262.92% YoY gain in Vapor Pens alongside a 12.20% YoY increase in Flower suggests mix shift toward higher-velocity inhalables even as brand-level average price fell 3.33% YoY, implying unit-driven growth over ticket expansion. Taken together, the shifts point to a positioning where Flower provides distribution-driven baseline volume (23rd rank) and Vapor Pens supplies incremental share capture, with Pre-Roll acting as a stabilizer rather than a growth lever in September 2026.
Competitive Landscape
Partake sits at rank #23 in AB Flower in September 2026, a 3-position improvement from #26 year over year and a 22-rank climb from #45 three months prior, reaching its peak at #23 in September 2026; by contrast, Back Forty / Back 40 Cannabis holds #1 after moving down from #2 year over year while its sales fell 6.7%, and Good Supply slid from #1 to #5 alongside a 43.0% sales decline, whereas FIGR advanced from #11 to #4 with 141.2% sales growth; this relative positioning implies Partake’s recent rank acceleration is tied more to competitive reshuffling at the top than to absolute share capture, suggesting near-term opportunity to consolidate gains if the #1–#5 volatility persists.
Notable Products
Pink Drip Pre-Roll (1g) posted the largest month-over-month surge at 89.6% while holding rank 4, contrasted by Pink Drip Pre-Roll 3-Pack (1.5g) dropping 27.5% at rank 1. Rainbow Zkittlez Pre-Roll (1g) declined 10.2% at rank 6, indicating price-pack shifts inside Pre-Roll where five of the top ten are Pre-Roll SKUs. The coexistence of a falling pack at the top and a fast-rising single-format mid-ranker implies a trading-down toward smaller pack sizes that still sustain category leadership.
Purple Zushi Live Rosin Cartridge (1g) advanced 20.3% at rank 7 as Cherry Payton Pure Cold Cured Rosin Disposable (1g) sat at rank 2 with $48,416 in September 2026, suggesting Vapor Pens are building alongside Pre-Rolls. Pink Drip (7g) in Flower climbed 40.3% at rank 10 while Unicorn Poop (28g) held rank 9, pointing to a barbell in Flower between value large-format and momentum in smaller sizes. The mix implies Partake is leaning into format variety to capture both entry and premium-use occasions rather than concentrating volume in a single pack architecture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
