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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Partake has shown varied performance across different cannabis categories. In the Concentrates category, the brand made a noticeable leap from being ranked 44th in August 2025 to 27th in September, although it slightly dipped to 32nd by November. This fluctuation indicates a volatile but potentially promising market presence. In the Flower category, Partake maintained a steady position, hovering around the mid-20s, which suggests a consistent demand for their products in this segment. However, their performance in the Pre-Roll category remained less impressive, with rankings in the high 40s, indicating that there is room for improvement in capturing market share here.
Interestingly, Partake's performance in the Vapor Pens category in Alberta shows a positive trend. Despite not being in the top 30 brands in August, they improved significantly to reach the 41st position by November. This upward trajectory in the Vapor Pens category suggests a growing acceptance and popularity of their products among consumers. The brand's sales data also reflects this growth, with a substantial increase in sales from September to November. Such trends highlight the potential for Partake to further capitalize on this category while also pointing out the need to address challenges in other segments to enhance their overall market performance in Alberta.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Partake has shown a steady but modest improvement in its ranking over the past few months, moving from 27th in August 2025 to 25th in November 2025. This upward trend is noteworthy, especially when compared to competitors such as Carmel, which fell from 20th to 24th, and SUPER TOAST, which also experienced a decline from 16th to 23rd. Despite these competitors experiencing a downturn, Partake's sales have remained relatively stable, indicating a resilient market presence. Meanwhile, RIPPED and Tuck Shop have shown more volatility, with Tuck Shop making a significant leap from 39th to 22nd in October before dropping again. This competitive environment suggests that while Partake is not yet among the top-tier brands, its consistent performance amidst fluctuating competitors positions it as a stable choice for consumers in Alberta's flower market.
Notable Products
In November 2025, Partake's top-performing product was the Gorilla Zkittlez Pure Cold Cure Live Rosin Cartridge (1g) in the Vapor Pens category, maintaining its lead from October. The Orange Squeeze Pre-Roll (1g) held steady at the second position, with notable sales of 1,317 units. The Orange Squeeze Pre-Roll 3-Pack (1.5g) remained in third place, consistent with its ranking from the previous month. Unicorn Poop Pre-Roll (1g) also maintained its fourth-place position, although its sales figures showed a slight decline. Notably, Rainbow Zkittlez Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
