.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Partake’s category mix tilted away from Flower as share fell to 38.60% with a year-over-year decline of 45.18% and a month-over-month drop of 12.90%, while Pre-Roll reached 33.72% share despite a 33.02% year-over-year decline and a 14.41% month-over-month increase. Vapor Pens expanded to 26.44% share with a 46.19% month-over-month surge (year-over-year not available), and Concentrates held 1.24% share with a 12.58% month-over-month lift (year-over-year not available). Against a brand-level sales decline of 17.18% year-over-year and an average price down 7.33% year-over-year to $36.24, the mix shift implies that Partake is reallocating volume toward faster-moving inhalables outside Flower to stabilize near-term trends.
The rank of 44 in Flower in Alberta combined with Flower’s 12.90% month-over-month contraction and Vapor Pens’ 46.19% month-over-month growth suggests competitive pressure is steepest in Flower while momentum is accruing in non-Flower inhalables. With Pre-Roll up 14.41% month over month but still down 33.02% year over year, and Vapor Pens now over a quarter of mix at 26.44%, the pattern implies Partake’s positioning is shifting toward convenience and format variety to offset Flower share loss and to pursue categories where price elasticity and trial can counteract the broader 17.18% year-over-year sales decline.
Competitive Landscape
Partake sits at rank #44 in AB Flower in July 2026, down 14 positions year over year from #30, and off 4 spots from April 2026’s #40, while still well below its #25 peak from November 2025; meanwhile, Back Forty / Back 40 Cannabis holds #1 after a +1 climb from #2 year over year with +12.0% sales growth, and Spinach advanced from #7 to #2 with +55.6% sales growth, signaling that category share is consolidating at the top as Partake’s downward rank trajectory indicates erosion in competitive relevance unless the brand reclaims distribution or velocity drivers.
Notable Products
Purple Zushi Live Rosin Cartridge (1g) delivered the headline move in July 2026 with +116.8% month over month to rank #1, while Rainbow Zkittlez Pre-Roll (1g) fell -42.1% at rank #10. Pink Drip Pre-Roll (1g) rose +53.9% to rank #2 as Pink Drip Pre-Roll 3-Pack (1.5g) slipped -7.3% at rank #3, and four of the top ten are Pre-Roll SKUs, indicating format breadth but uneven momentum. Vapor Pens accounted for the #1 position and also placed Cherry Payton Cold Cured Rosin Cartridge (1g) at rank #6 with +12.3% MoM, concentrating dollar mix toward higher-value units with Purple Zushi posting $32,333. The pattern implies a tilt toward premium rosin cartridges driving rank leadership while single Pre-Rolls serve as velocity supporters and multi-pack Pre-Rolls face pressure on repeat conversion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
