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Sep-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Partake has shown varied performance across different cannabis categories. For Concentrates, the brand made a significant leap into the rankings by September 2025, achieving 23rd position, indicating a strong upward trend from being outside the top 30 in the preceding months. This suggests a growing consumer interest in Partake's Concentrates offerings. Meanwhile, in the Flower category, Partake has maintained a steady presence, moving slightly up from 30th in June to 28th by September. This consistent performance in Flower indicates a stable market presence, which could be a foundation for further growth.
In the Pre-Roll category, Partake's performance has been more volatile, with rankings fluctuating from 45th to 53rd and back to 45th from June to September. This inconsistency suggests challenges in sustaining a competitive edge in this category. On the other hand, Partake entered the Vapor Pens category in September, landing at 52nd place, which could be seen as a positive start considering it was not ranked in the previous months. This entrance into the Vapor Pens market might indicate strategic diversification efforts by Partake to capture more market share in Alberta.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Partake has shown a steady performance with a slight improvement in rank from 30th in June and July 2025 to 28th by September 2025. This upward trend in rank is accompanied by a consistent increase in sales, peaking in August 2025 before a slight dip in September. Notably, Versus experienced a significant drop from 17th in August to 30th in September, which may have contributed to Partake's improved ranking. Meanwhile, Freedom Cannabis maintained a relatively stable position, fluctuating between 22nd and 26th, with a notable sales spike in August. Boaz and Tribal remained outside the top 20, with Tribal showing a notable rank improvement from 43rd in August to 29th in September, indicating potential future competition. Overall, Partake's steady climb in rank amidst fluctuating competitors suggests a resilient market presence, though continued strategic efforts will be necessary to further solidify its standing.
Notable Products
In September 2025, the top-performing product for Partake was the Orange Squeeze Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent rank of 1 since June, with sales reaching 1325 units. The Orange Squeeze Pre-Roll 3-Pack (1.5g) also performed strongly, regaining its second position after a dip to fifth in August, with September sales of 1309 units. The Gorilla Zkittlez Pure Cold Cure Live Rosin Cartridge (1g) made a notable entry in the Vapor Pens category, securing the third rank. Unicorn Poop Pre-Roll (1g) dropped from second to fourth in September compared to August. Cement Shoes Pure Cold Cured Live Rosin (1g) debuted at fifth in the Concentrates category, indicating a growing interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
