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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Partake’s mix tilted further toward Flower at 52.54% share, with Flower sales up 32.29% year over year and 24.89% month over month, while Vapor Pens held 20.49% share with a 188.75% year-over-year surge but a -5.35% month-over-month dip. Pre-Roll accounted for 26.31% share with a 0.40% year-over-year uptick and 8.20% month-over-month growth, whereas Concentrates slipped to 0.67% share with -78.43% year-over-year and -35.49% month-over-month declines. With brand-wide sales up 31.41% year over year and average price up 5.35%, the mix suggests that October 2026 growth was carried by higher-volume Flower and steady Pre-Roll, while volatility in Vapor Pens and contraction in Concentrates limited broader premiumization despite a $38.95 brand average price.
Positioning-wise, the heavier 52.54% Flower weighting alongside a rank of 21 in Alberta Flower implies scale anchored in core inhalables, but the -5.35% month-over-month slide in Vapor Pens versus +24.89% in Flower signals near-term merchandising and inventory leverage sits in Flower rather than devices. The 8.20% month-over-month lift in Pre-Roll combined with only 0.40% year-over-year growth points to a replenishment-driven channel effect, while the -78.43% year-over-year collapse in Concentrates with a -35.49% month-over-month drop indicates an intentional deprioritization. Net impact: October 2026 mix shifts concentrate Partake’s competitive posture on Flower and Pre-Roll velocity to sustain share, while the Vapor Pens setback tempers cross-category expansion and keeps positioning focused on mid-to-high-volume inhalable formats.
Competitive Landscape
Partake sits at rank #21 in AB Flower for October 2026, improving 4 spots year over year from #25, and rebounding 22 positions from #43 in July 2026; however, it remains just off its recent peak at #20 reached in September 2026. Competitors advanced more decisively: Big Bag O' Buds climbed from #4 to #1 while growing sales by 67.9%, and FIGR jumped from #11 to #2 alongside a 179.9% sales increase, whereas Back Forty / Back 40 Cannabis slid from #2 to #3 with a 12.5% sales decline. The pattern—steady YoY rank gain but slower ascent than leaders—implies Partake is regaining share but needs a sharper velocity shift to convert recent mid-20s positioning into a sustained top-20 foothold.
Notable Products
Partake prices well above comparable items in October 2026, with an average 18.8% premium across similar products, and flagship sizes like Rainbow Zkittlez (28g) sitting 69.9% higher than peer 28g flower. That pricing stance pairs with a broad lineup, but the brand’s dollars lean on higher-priced formats and packs, so most of its sales come from premium-priced goods.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
