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Oct-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Partake has shown varying performance across different cannabis categories. In the Concentrates category, Partake made a significant leap from being out of the top 30 in July to reaching the 24th position in September, demonstrating a strong upward trajectory before slightly dropping to 27th in October. This indicates a growing consumer interest and competitive positioning in the Concentrates market. In contrast, the brand's performance in the Pre-Roll category has been more stable, with a steady climb from the 51st position in July to 43rd in October, suggesting consistent consumer demand and potential for further growth in this category.
Partake's performance in the Flower category in Alberta has been relatively consistent, maintaining a position within the top 30 across the months from July to October, peaking at the 26th rank in September. This steadiness reflects a solid market presence and consumer loyalty in the Flower category. Meanwhile, in the Vapor Pens category, Partake entered the top 30 in September at the 57th position and improved to 47th by October, indicating a positive reception and potential for further advancement. The absence of a ranking in July and August for this category suggests that Partake was not a major player initially, but the recent entry into the top 50 highlights a promising expansion in their product portfolio.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Partake has demonstrated a consistent presence, maintaining a rank around the mid-20s over the past few months. Despite not breaking into the top 20, Partake has shown resilience with a slight improvement in sales from August to October 2025. This stability is noteworthy when compared to competitors like Natural History, which experienced a decline in both rank and sales, and RIPPED, which saw fluctuating ranks and a decrease in sales by October. Meanwhile, Common Ground and Everest have shown upward trends, with Everest notably jumping from 54th to 25th place, surpassing Partake in rank and sales. These dynamics suggest that while Partake maintains a stable position, there is increasing competition from brands that are aggressively climbing the ranks, indicating a need for strategic adjustments to enhance market share.
Notable Products
In October 2025, the top-performing product for Partake was the Gorilla Zkittlez Pure Cold Cure Live Rosin Cartridge (1g) in the Vapor Pens category, which rose to the number one position from fourth place in September. The Orange Squeeze Pre-Roll (1g), which had consistently held the top spot from July through September, moved to the second position, with notable sales reaching 1162 units. The Orange Squeeze Pre-Roll 3-Pack (1.5g) maintained a strong presence, ranking third, a slight drop from its second-place rank in September. Unicorn Poop Pre-Roll (1g) experienced a decline, falling to fourth place from its third position the previous month. The Premium Apricot Frost Glass Tip Pre-Roll (1g) entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
