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Feb-2026
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Overview
Market Insights Snapshot
Partake's performance in the Alberta market has shown varied results across different product categories. In the concentrates category, Partake made a notable entry into the top 30 in January 2026, reaching a rank of 30, but subsequently fell out of the top 30 by February 2026. This indicates a potential challenge in maintaining a foothold in the competitive concentrates market. Meanwhile, in the flower category, Partake consistently remained in the top 30, albeit with a gradual decline in rank from November 2025 to February 2026. This suggests a steady, yet slightly weakening, presence in this category.
In the pre-roll category, Partake did not break into the top 30, highlighting a struggle to gain significant market share in this segment. Conversely, the vapor pens category saw Partake's rank drop from 41 in December 2025 to 66 by February 2026, indicating a sharp decline in market performance. Sales figures in this category also reflect this downward trend, with a significant drop in sales from December 2025 to February 2026. These movements suggest that while Partake has a presence in multiple categories, sustaining and improving its ranking remains a challenge, especially in the highly competitive vapor pens and pre-roll markets.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Partake has experienced fluctuations in its market position, which could impact its sales trajectory. In November 2025, Partake was ranked 25th, but it dropped to 29th in December and further to 30th in both January and February 2026. This decline in rank coincides with a decrease in sales over the same period. Notably, BC Green showed a significant improvement, moving from 40th in November to 22nd in December, maintaining a competitive edge over Partake with higher sales figures. Similarly, Common Ground and Baked Vapes (Canada) have shown varying performances, with Baked Vapes (Canada) rebounding from a rank of 56 in January to 28 in February, indicating potential volatility in the market. Meanwhile, SUPER TOAST has also seen a decline, similar to Partake, suggesting a competitive and shifting market environment. These dynamics highlight the need for Partake to strategize effectively to regain its standing and boost sales in the coming months.
Notable Products
In February 2026, Pink Drip Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product for Partake, continuing its lead from January with a notable sales figure of 1057. Orange Squeeze Pre-Roll (1g) climbed back to the second position after a brief absence in January, recording 528 in sales. Premium Apricot Frost Glass Tip Pre-Roll (1g) dropped to the third position from second in January, indicating a decrease in sales momentum with 401 in sales. Orange Squeeze Pre-Roll 3-Pack (1.5g) re-entered the rankings at fourth, showing a consistent performance compared to earlier months. Unicorn Poop Pre-Roll (1g) remained steady at fourth position, matching its performance from November, despite fluctuating sales figures in the intervening months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
