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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Partake has shown varied performance across different cannabis categories. In the Concentrates category, Partake has seen a decline in its rankings, moving from 27th in September 2025 to 33rd by December 2025, indicating a potential challenge in maintaining its market position. The sales figures reflect a downward trend, with a notable decrease from September to December. Conversely, in the Flower category, Partake has maintained a relatively stable presence, fluctuating slightly within the top 30, demonstrating a more consistent demand for their products in this category. This stability suggests that while there may be challenges in other areas, Partake's Flower products continue to resonate with consumers in Alberta.
When examining the Pre-Roll category, Partake did not break into the top 30 rankings, peaking at 45th in October before dropping to 56th by December 2025. This indicates a significant challenge in gaining traction within this competitive segment. However, the Vapor Pens category tells a different story, with Partake making a substantial leap from 62nd in September to 39th by December, showcasing a positive growth trajectory. The increase in rankings and sales suggests a growing acceptance and popularity of Partake's Vapor Pens among consumers in Alberta, highlighting a potential area of focus for the brand moving forward. This mixed performance across categories underscores the dynamic nature of the cannabis market and the importance of strategic positioning within each segment.
Competitive Landscape
In the Alberta flower category, Partake has shown a relatively stable yet slightly declining trend in its ranking over the last few months of 2025. Starting from a rank of 26 in September, Partake experienced a slight dip to 28 by December. Despite this minor fluctuation, Partake's sales figures have remained consistently strong, indicating a loyal customer base. In contrast, Pistol and Paris has made significant strides, improving its rank from 48 to 26, with a notable increase in sales, suggesting a growing market presence. Meanwhile, Baked (Canada) has seen a fluctuating rank, ending at 27 in December, closely competing with Partake. SUPER TOAST and Headstone Cannabis have both experienced more dramatic changes, with SUPER TOAST dropping from 18 to 29 and Headstone Cannabis making a remarkable leap from 99 to 30, reflecting dynamic shifts in consumer preferences. These competitive movements highlight the importance for Partake to innovate and adapt to maintain its market position amidst evolving consumer trends in Alberta's flower category.
Notable Products
In December 2025, the top-performing product for Partake was the Gorilla Zkittlez Pure Cold Cure Live Rosin Cartridge in the Vapor Pens category, maintaining its position as the number one product for three consecutive months with sales reaching 1459 units. The Orange Squeeze Pre-Roll secured the second rank, although its sales saw a noticeable decline from the previous month. The Cereal Milk Live Rosin Cartridge debuted in the rankings at the third position, indicating strong initial sales performance. Unicorn Poop Pre-Roll remained consistent at the fourth position, showing slight sales improvement over November. Lastly, the Apricot Frost Pre-Roll 3-Pack reappeared in the rankings, holding the fifth spot after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
