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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Evol by Future’s category mix concentrated into Vapor Pens at 44.92% share and Pre-Roll at 39.48% share, while Concentrates held 12.62% and Flower just 2.99%. Vapor Pens posted a 649.39% year-over-year change but fell 38.46% month over month, whereas Pre-Roll declined 78.97% year over year and 5.73% month over month; Concentrates dropped 72.82% year over year and 24.44% month over month, and Flower collapsed 98.95% year over year and 94.33% month over month. Against a brand-level sales decline of 80.93% year over year and a 15.27% year-over-year decrease in average price, the mix shift points to a tactical pivot toward higher-priced Vapor Pens at an average of $41.22 even as volume likely softened month over month, implying a defensive reallocation away from collapsing Flower and shrinking Concentrates.
The mix reweighting coincides with a rank position of 89 in Vapor Pens in Illinois, and a 38.46% month-over-month pullback in that category versus a milder 5.73% month-over-month decline in Pre-Roll, indicating share concentration brings rank exposure if Vapor Pens underperform. With 44.92% of sales now tied to Vapor Pens and 12.62% to Concentrates while Flower is only 2.99%, the brand is leaning into fewer formats as a positioning choice; the implication is narrower shelf breadth that could trade higher ticket (average price $41.22 in Vapor Pens vs. $12.75 in Pre-Roll) for volatility risk, so stabilizing Pre-Roll while moderating Vapor Pen swings would be the path to improving July 2026’s rank and smoothing the 80.93% year-over-year brand sales decline.
Competitive Landscape
Evol by Future sits at rank #89 in Illinois Vapor Pens in July 2026, down 5 places from #84 in April 2026 and 14 places below its peak #75 in May 2026, while year-over-year rank is unavailable and therefore indicates no established baseline; in contrast, &Shine holds #1 with a +10.2% YoY sales increase and Select holds #2 with +14.8% YoY, signaling that share is consolidating at the top as Evol by Future drifts from #84 to #89 quarter-over-quarter. With RYTHM steady at #4 alongside +24.2% YoY growth and Joos advancing to #5 from #6 on +30.6% YoY, Evol by Future’s two-month slide from #75 in May 2026 to #89 in July 2026 implies erosion in competitive relevance as faster-growing leaders extend distance.
Notable Products
Ice Attack Live Resin Disposable (1g) posted the steepest decline in July 2026 at -58.11% MoM while sliding to rank 4, and Ice Attack Live Sugar (1g) dropped -23.19% at rank 5; together these pullbacks contrast with Notorious #1 Live Resin Disposable (1g) rising +7.57% at rank 3. With four of the top ten in Pre-Roll and three in Vapor Pens, the category mix concentrates volume in quick-consumption formats, implying that Evol by Future is tilting away from Ice Attack variants and toward Notorious #1-led inhalables where momentum is consolidating.
Notorious #1 Hash Infused Pre-Roll (1.5g) held rank 1 despite a -1.86% MoM dip, while Ice Attack Pre-Roll (1g) in rank 2 inched up +0.68% MoM; meanwhile, Ice Attack Hash Infused Pre-Roll (1.5g) fell -46.25% at rank 7 against the same format. The divergence within the Pre-Roll family suggests consumer preference is coalescing around Notorious #1 executions and away from Ice Attack, pointing to a near-term SKU rationalization opportunity to back winners and phase laggards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
